Leah Nurik, founder and CEO of Gabriel Advertising and marketing Group, has efficiently grown the company and established it as a number one PR and advertising agency for high-growth organizations. GMG’s work has garnered over 90 trade awards, highlighting its excellence.
With over 25 years of expertise in PR and advertising experience, Nurik has earned quite a few trade recognitions, together with CEO of the 12 months for Boutique PR Businesses for doing what she loves – connecting changemakers with alternatives to drive impactful change by means of revolutionary expertise.
Nurik’s journey as an trade chief and as an individual has, partially, been formed by the challenges she confronted since founding the corporate in 2011, together with being identified with breast most cancers twice. Balancing parenting, education, chemotherapy, and guaranteeing her household’s well-being was an incredible endeavor. Whereas it was undoubtedly a tricky time, Nurik emerged from it with precious classes.
We caught up with Nurik to get her ideas on the way forward for the communications trade.
What guide, podcast or different media do you suggest to different comms professionals?
Nurik: Each morning, I take heed to the NYTimes Each day and NPR’s Up First whereas I’m driving my children to high school or making breakfast. I additionally learn The New Yorker as a result of it offers context about what pursuits and intrigues us as a society at the moment second. This perception into the larger tendencies, feelings and considerations of our society can spark extra inventive and related proactive media pitching, in addition to higher context to supply our shoppers with positioning, messaging and technique for product improvement and progress. I’ve three guide suggestions for all comms professionals, or mainly anybody: the AP Model Information for clear and concise writing, Bittersweet for private reflection, growing a progress mindset and practising compassion for ourselves and others in each our work and private lives; and When Breath Turns into Air for sparking contemplation and worth prioritization to assist one pursue contentment in each their profession and their private selections.
What’s your favourite software you utilize commonly for work?
Slack, in addition to our personal GMG Sprint™ platform that we use for shopper communications and mission administration. HubSpot is nice for our gross sales course of, too.
What excites you most about the way forward for communications?
I’ve witnessed a dramatic shift in communications and enterprise over the previous 15 years. At present, increasingly more corporations, and particularly our shoppers, are focusing their efforts on missions that positively impression the world. From software program to semiconductors, from skilled improvement to equal entry to schooling expertise, corporations which are authentically centered on doing good, additionally do exceptionally effectively. I believe the career and trade, typically, do higher when we live and speaking the reality and the fervour behind it. That excites me and makes going to work on daily basis fairly superior.
What communications problem retains you up at night time?
That relies upon. Bucking and shifting the established order in an trade is at all times a problem. It requires ardour and considerate articulation of differentiation, demand and wish. Each time we goal to do it, we take a singular strategy. Proper now, I’m sleeping fairly effectively.
What’s the largest problem you’ve overcome in your profession?
Since I based the corporate, I used to be identified with breast most cancers twice. The second time was through the pandemic when our enterprise was pivoting, and we needed to get inventive to deliver on new shoppers and retain current ones. On the similar time, I used to be parenting two women, doing my greatest to assist with education, going by means of chemotherapy and ensuring everybody in my household was fed and as upbeat as attainable, whereas we hunkered down with simply the 4 of us and our wonderful canine. It was not a enjoyable time, however, as an organization and as a frontrunner, I discovered a lot about what our splendid shopper profile wanted to be, how our tradition must be outlined and methods to delegate and produce on wonderful expertise. We established a basis on which we have now loved important progress and total staff and shopper satisfaction that we’ve by no means skilled earlier than. That’s greater than a silver lining—it’s grace, love and objective. And I’m glad to report I’m most cancers free greater than two years later!
What’s the greatest recommendation you’ve ever gotten?
Belief your intestine – at all times.
As girls, many people had been raised to disclaim our internal voice and known as “oversensitive” or “unsuitable” once we object to the best way we’re handled or converse as much as authority when one thing is unfair. It took me 20 years to retrain myself to comply with my instincts and never doubt myself when bullies from all intersections of my life tried to play an influence sport. We’re very fortunate to be in our present place – we have a look at our gross sales course of as a bidirectional interview and say no to potential companions if their personalities and values don’t align.
Listening to my intestine has saved me years of stress by avoiding conditions the place I’m attempting to make one thing work that by no means will. And I discovered that if anybody tells you, you’re “cussed,” “too delicate,” “shrill,” “bossy,” “offended” or “feisty,” they’re enjoying an undermining energy sport and it is best to hold up and RUN as quick as you possibly can to the following, thrilling alternative.
Isis Simpson-Mersha is a convention producer/ reporter for Ragan. Observe her on LinkedIn.
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