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Even supposing video has develop into such a key focus of content material over the previous few years, Instagram has been in a position to keep its maintain on influencers and customers. The truth is, UK, French, and German customers ranked Instagram as their most used social platform, whereas US customers ranked Instagram as their second.
So what are some concrete examples of Instagram content material that works? Beneath we element some profitable Instagram influencer posts that had been labeled as sponsored, and earned excessive engagements and video views.
6 Examples of Profitable Sponsored Instagram Content material
Most participating
The next posts among the highest complete engagements in This autumn 2022.
Alexa Anglin x Ulta Magnificence
- Day-in-the-life self care. On this paid publish, Alexa takes her viewers alongside along with her as she offers herself a “deal with” by getting a blowout at Ulta Magnificence for the primary time. She reveals each step of the method, from driving there, to reviewing the merchandise her stylist used, to trying out the ultimate outcomes. It’s a cool strategy to function Ulta Magnificence as a vacation spot for extra than simply procuring!
- Bonus product function. Along with that includes the merchandise her stylist used, she additionally featured some merchandise she obtained for her household and buddies on the way in which out. The message: deal with your self whereas additionally getting some procuring completed!
Kripa Patel Joshi x Profit Cosmetics
- Seeing is believing. This can be a tried and true video system that has labored for just a few mascara merchandise — in-real-time utility. There’s nothing fairly like watching an influencer apply the product to their naked lashes, and seeing the magic of them build up (or not). On this case, Profit Cosmetics’ BADgal BANG handed the check, giving Kripa lengthy and full lashes.
- Crash check. After making use of, Kripa then does a smudge proof check on digital camera the place she rubs a white towel on her lashes. She comes away smudge proof, and likewise manages to catch her shock/delight on video, which is a compelling promoting level!
Ava x Lancôme
- Simple tutorial. Ava and her mother created a tutorial that’s simple for his or her viewers to observe alongside to. What’s nice is that people can simply do it with their fingers as an alternative of utilizing fancy instruments. What’s good for Lancôme too, is that this makes their serum the solely product featured within the video.
- Fashionable, however make it multigenerational. This video got here out at a time when facial massages are having a stylish second. What’s cool is that Ava and her mother making this video collectively level to the truth that this system isn’t truly new — it’s been round for generations, particularly in some Asian cultures! We additionally love a mom/daughter duo with equally unbelievable pores and skin. (P.S. There’s additionally a complete development on model partnering with multi-generational influencers.)
Most video views
The next posts earned massive quantities of complete video views.
Niamh x Charlotte Tilbury
- Humorous context. Niamh takes this sponsored publish in a unique route, choosing humor over content material that discusses substances or utility. In her quick, witty video, she units the scene for why she wants Charlotte Tilbury’s cryo restoration masks (she stayed up too late speaking along with her sister). It’s a recent twist on self care and skincare!
- Relatable for the vacations. The sister bonding factor is an ideal angle for the vacations, as most folk are again house visiting their households. It additionally occurs to suit very well with Niamh’s personal content material and voice, as she usually talks about how a lot she loves bonding along with her sister (who lives in a unique nation)!
Steph x Anastasia Beverley Hills
- Pattern testing. Steph’s video recapping among the make-up hacks that “truly work” is a genius strategy to exhibit Anastasia merchandise. Not solely is it a brilliant environment friendly video that reveals a whole lot of info comparatively shortly, with no fluff. It additionally solely options Anastasia merchandise with out feeling too salesy! And naturally, utility, utility, utility! Everyone knows make-up lovers like to study higher methods to use their make-up. 💁
Wendy x e.l.f.
- Seasonal. Wendy units the scene and descriptions the necessity for e.l.f.’s particular merchandise in just a few methods — the primary is her nod to the chilly season and the way it creates the necessity for hydration. This can be a nice strategy to reel of us in who might have already got skincare merchandise, however want to uncover one thing new.
- Inexpensive and inclusive routine. Whether or not intentional or not, Wendy created a video that’s extremely approachable. She’s a skincare girly that’s not excellent! In a world telling you to be excellent along with your skincare, her sharing that she went to sleep with make-up on is refreshing. And even higher? She spotlight’s e.l.f.’s reasonably priced costs as she takes her viewers by a mid-step skincare routine (not quick however not lengthy) that may assist them in the event that they unintentionally make the identical mistake too.
Curious what influencer advertising and marketing methods are working for manufacturers? Try our State of Affect and Influencer Advertising Affect experiences to study extra about influencer sponsorships, magnificence developments, participating content material, and prime influencer advertising and marketing packages.
