6 Prime Influencers to Observe in Journey I Traackr

The climate is warming up in most components of the world, and the journey bug is hitting customers. 

Simply within the US alone, 87% of customers anticipate to journey not less than as a lot as they did in 2022, with 49% deciding on that they anticipate to journey extra. 

In case you are a journey and hospitality model, that is nice information for you — enterprise is most actually coming your method! And, for those who aren’t a journey and hospitality model, you’ll be able to nonetheless leap on this development by discovering artistic methods to work with journey influencers. Under we offer six high influencers within the journey business that you could be need to observe or accomplice with in your subsequent influencer advertising and marketing marketing campaign. 

6 Prime Influencers to Observe in Journey

Journey Beans (Alex Collins and Emma Cox) @travel_beans

• Mid-tier: 356K followers ‍
• About: British journey influencers Alex Collins and Emma Cox met in Thailand throughout a visit and began exploring the world collectively quickly after. Their nomad life started in 2015 they usually now take pleasure in sharing their van life journey by their Youtube channel. Specializing in outside actions and a extra natural life-style, they share lovely photos of one of the best spots to go to in numerous international locations, distinctive nature experiences and in addition present van life suggestions. Their viewers is usually discovered on YouTube, the place they’ve a excessive video view price. Though their viewers on Instagram is smaller, additionally they have fairly a very good engagement price on that platform. They attain their followers by their merch web site but in addition present affiliate low cost codes, which allowed their viewers to develop quick over the past 2 months.

Oneika Raymond @oneikatraveler

• Mid-tier: 383K followers ‍
• About: Oneika will not be solely a journey influencer but in addition an editor, a producer and an award-winning journalist! Primarily based in New York, she hosted two sequence on Journey Channel: “Huge Metropolis, Little Finances” and “One Bag and You’re Out.” She connects along with her viewers by posts through which she supplies numerous journey suggestions (like how to economize on the go), bucket lists, and “must-visit” spots in each metropolis she travels to. Apparently, the vast majority of her viewers, which has been rising steadily because the begin of the yr, is made up of individuals between 35 and 44 years previous and coming from the US. Oneika has already landed some partnerships with huge manufacturers like Coke, Advil, Otterbox, Chase, and extra. Even higher, her viewers appear to have interaction along with her sponsored content material in a constructive method — constructive indicators that she would make a powerful accomplice!

Elisha Brock @girlsthatwander

• Mid-tier: 282K followers
• ‍About: An inclusive neighborhood that conjures up and empowers feminine vacationers to discover the world with out boundaries? That is what the London based mostly journey influencer Elisha Brock has created! Founding father of the ladies vacationers neighborhood “Ladies that wander”, Elisha shares lovely photos of fancy resorts and “Instagramable” places in all international locations she visits, filling her account with a beautiful peaceable and pure aesthetic. Her viewers is usually positioned in the US however, surprisingly, additionally in India, Italy, and Indonesia. She additionally has the particularity of reaching a broad technology vary from younger folks of their 20’s to folks of their 40’s.  

Charley Radcliffe Instagram: @charley.radcliffe 

LinkedIn: Charley Radcliffe 

• Micro tier: 24.4K followers‍
• About: The mountains are calling and Charley Radcliffe is listening. Harnessing his love for the humanities and journey, Radcliffe’s pictures takes his followers on breathtaking journeys as he scales and skis spectacular peaks. Primarily based in France, his work at The North Face permits him to attach with athletes, adventurers, and outside journey lovers. Radcliffe’s content material speaks to a steadily rising viewers with an age vary from early 20’s to mid 40’s. In latest months, he has seen a rise in engagement from his viewers which resides closely in the UK, United States, Italy, and France. 

Preethi  Instagram @preethistraveljournal TikTok: @preethistraveljournal 

• Mid-tier: 57.3K followers‍
• About: Preethi’s platform is proof that household journey is feasible. Earlier than turning into a mother, Preethi was a solo journey influencer with a house base in Germany. Now, her and her household journey the world collectively, offering their viewers with suggestions for touring with children, high stays, and journey recommendation all whereas capturing lovely, colourful pictures alongside the best way. Preethi has a distinguished and rising viewers in India and has potential in the US and United Arab Emirates. She posts content material on Instagram and TikTok that engages a spread of ages from younger adults to folks of their mid-40s.     

Harish Kumar Instagram @childishharish TikTok: throughthepnw 

• Prime tier: 1.8m followers‍
• About: See the ethereal, mystical panorama of the Pacific NorthWest by Harish Kumar’s lens. Whereas many journey influencers spotlight their adventures in a colourful method, Kumar’s platform units a moody tone that entices viewers to hunt out the wonder discovered within the gloomiest components of nature. His expert pictures and videography showcases largely aesthetically pleasing pictures of nature within the Pacific NorthWest (PNW). Kumar has greater than doubled his following prior to now 5 months, particularly gaining recognition in the US, adopted by development in India, and Canada. He might be discovered on TikTok in addition to Instagram, the place his content material speaks primarily to people between 25-34 years of age.