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Our newest State of Affect report featured six prime influencers in activewear which can be on the rise. These mid, macro, mega, and VIP tier influencers have all seen a increase of their followings on TikTok and/or Instagram, and embrace health instructors, “sneakerheads”, athletes, and way of life content material creators.
6 Prime Influencers in Activewear
Mid tier influencers (50K+ followers)
Georgie Rose (@georgie.rose.1), United Kingdom
Georgie is a health teacher who has seen her viewers on Instagram steadily climb since January, going from 76K to about 106K followers. An ideal instance of how long-term partnerships are essential inside the health/weightlifting area of interest, Gymshark has been talked about 117 occasions by Georgie over the previous 12 months. She additionally continuously mentions MYVEGAN, a vitamin model she has a partnership with.
Tip: Try our full State of Affect report if you wish to see how Gymshark works with Georgie and different prime influencers.
Mejdi Schalck (@mejdi_schalck), France
Mejdi is an 18-year-old skilled climber and influencer who has quickly grown his viewers throughout each Instagram (+157%) and TikTok (+39%) for the reason that begin of 2023. His content material typically revolves round his climbing coaching and occasions. He continuously mentions his sponsor, Adidas, together with smaller native manufacturers in his posts.
Macro tier influencers (250K+ followers)
Dee Wave (@thetsunamichild), United States
Dee is an influencer posting “sneakerhead” content material totally on TikTok. He has added over 150K followers since November, growing his viewers by 24%. His content material follows fashionable content material kinds like unboxing movies, critiques, and “on-feet” seems of newly launched sneakers. His movies are sometimes humorous as properly which his viewers loves and is a contributing issue to his development. Nike and Jordan are probably the most talked about manufacturers by Dee.
Elliot Web page (@elliotpage_), United Kingdom
Elliot is an influencer with the “sneakerhead” area of interest posting video content material on YouTube – together with brief clips on TikTok and Instagram – the place he makes content material revolving round what’s trending within the sneaker area. His YouTube channel has gained over 100K subscribers since January, growing 36%. Nike, Jordan, and Adidas have been the three manufacturers Elliot talked about probably the most continuously over the previous 12 months
Paula Senfkorn (@paulasenfkorn), Germany
Paula is a way of life influencer who posts quite a lot of content material totally on TikTok. Over the primary 4 months of 2023, she has gained virtually 200K followers on TikTok, along with her viewers growing from 425K to 619K. Adidas has partnered along with her on a handful of posts throughout Instagram and TikTok primarily to advertise its operating division and new Ultraboost sneakers.
Mega tier influencers (1M+ followers)
Courtney Cahoon (@courtneycahoon) United States
Courtney is a health teacher whose following on TikTok has exploded over the previous few months, growing by 310%. She posts each day content material about her life specializing in magnificence and trend. Courtney talked about Lululemon a loopy 208 occasions over the previous 12 months, with procuring haul video constantly rating as probably the most participating content material fashion.
Diamant Blazi (@diamantblazi), France
Blazi is an influencer who has seen his viewers on TikTok enhance by 35% since January, going from 816K to over 1.1M followers. Blazi is an expert basketball participant in France and has talked about Puma in a handful of sponsored posts on TikTok.
VIP influencers (1M+ followers)
Jannik Diefnbach (@jaadiee), Germany
Jannik is an influencer who has seen his following on Tikok explode not too long ago, growing by over 2.2M followers for the reason that starting of 2023. His content material options his grandpa (“Gramps”) styling completely different sneakers and trend seems, with Nike and Jordan typically talked about. A reminder that it’s by no means too late to chase the dream of being an influencer!
Ensure you take a look at our State of Affect report if you wish to study rising activewear developments, or how manufacturers like Nike, Adidas, Gymshark, Lululemon, and Reebok work with prime influencers!
