Video is an integral a part of the shopping for journey for customers within the digital world. Actually, 50 p.c of individuals on the web watch movies and product demos earlier than buying something.
That’s proper. What as soon as was the newest advertising and marketing development has now develop into a advertising and marketing staple. And it’s not arduous to see why.
From demonstrating how a services or products works to getting up shut and private about why you bought into what you are promoting within the first place, video advertising and marketing can attain audiences extra granularly than some other medium can.
When you’re able to see how video storytelling can revamp your advertising and marketing and outreach efforts, you’re going to like at the moment’s article. As we speak, we’re sharing six methods you should use video storytelling to create a connection together with your viewers.
Able to study extra? Let’s start!
Share your model story
What impressed you to create what you are promoting? Was it the odor of peppermint oil in your grandmother’s fingers each Christmas while you had been a toddler? Was it the very actual issues you felt as a latest faculty grad attempting to determine your subsequent transfer?
No matter it was, use video advertising and marketing to share your model story in your web site, touchdown pages, and on social.
It’s also possible to ship your video to e-mail subscribers as a part of a strategic e-mail advertising and marketing collection—an effective way to nurture your top-of-the-funnel prospects.
Let’s break down how creating your model story video may appear like.
Let’s say you created an AI author device after years of struggling to provide you with recent content material concepts in your position as a content material supervisor.
Now, you’ve got a device that may generate distinctive content material based mostly on consumer preferences and desires, and you may’t wait to share it with different content material heads that could be going through the identical challenges.
On this case, you possibly can use your video to share the trajectory of how your device got here to be—out of your content material position to the ideation section to the eventual creation and launch of the product.
Use your video to hone in on the challenges you skilled earlier than the device and the way a lot time, vitality, and assets it’s helped you save since creating it. Bonus factors in case you can herald some completely happy clients to gush about their experiences, too!
And that brings us to …
Share a collection of buyer success tales
In the case of elevating your model’s affect, there’s nothing fairly as highly effective as social proof and user-generated content material.
That’s why it’s important to deliver your clients in on the journey when taking pictures your video content material.
So, attain out to a few of your VIP clients and dependable followers and ask them in the event that they’d prefer to be a part of a buyer video collection the place they share how your model has added great worth to their lives. After they take part, be happy to supply a reduction on a few of their favourite objects or ship them a present.
For example, let’s say you run a SaaS enterprise and also you’d like to advertise your CMS platform. On this case, you can attain out to a few of your completely happy internet developer subscribers and ask them to hitch your video collection. After taking pictures, contemplate providing a reduction off subsequent month’s service or foot the invoice on their subscription for a number of months.
When planning your buyer collection movies, have clients focus their message on the advantages of utilizing your CMS and the actual outcomes they’ve seen because of this.
Stunning your clients with items after they take part may also help you accumulate trustworthy opinions, reward them for his or her time, and keep out of unethical territory.
Shoot movies that tug on emotion
A video exhibiting how your newest invention helps communities in rural areas get entry to emergency provides. Or a group of completely happy brides describing how your skincare merchandise helped them really feel assured on their marriage ceremony day. Movies that tug on emotion, seize consideration, and don’t let go.
Right here’s one we love by AirBnB:
A number of the feelings you may contemplate influencing in your movies embody:
- Happiness
- Pleasure
- Worry
- Disappointment
- Belonging
- Anger
- Frustration
- Guilt
- Sorrow
- Shock
- Enthusiasm
- Pleasure
- Anticipation
When selecting feelings to spotlight, achieve this with intention.
Tie them to a particular objective and objective.
For example, in case you’re taking pictures a video about how your profession teaching service helps mid-level professionals transfer into govt roles, you may tug on frustration, anticipation, and pleasure.
Right here’s how that might work:
- Tug on frustration to exhibit the challenges professionals face after they really feel caught of their roles.
- Spotlight anticipation to point out how keen professionals really feel to land a brand new promotion.
- Use pleasure to share how elated professionals really feel after getting their new promotions.
Heart a video story round an important ache level and the way your model solves it
Audiences join with manufacturers that assist them really feel seen and understood. And what higher approach to make an viewers really feel that method, then to resolve their issues?
While you heart a video story round an important ache level and the way your model solves it, you:
- Current your self because the “key” to your viewers’s issues
- Set up your self as an skilled in your business
- Give prospects a more in-depth look into how your supply applies in the actual world
- Assist prospects envision what it’d be like to make use of your services or products to resolve their ache factors
For example, possibly you created an article highlighting 12 of the very best startup books to assist your beginner entrepreneurial viewers study the nuts and bolts of making a startup. On this case, you can spin the article right into a video, sharing how every e-book has helped you and different startup entrepreneurs with no expertise create thriving companies.
Or, let’s say you began a job search platform that caters to quite a lot of ages, individuals, and skillsets. What makes your platform further particular? An array of jobs for 17 12 months olds and entry-level employees.
On this case, you can create a “day-in-the-life” video that follows one in every of your teen clients round for the day. Your video may break down what it’s prefer to sustain with each day chores, a full load of lessons, and mitigate the challenges of saving for faculty. It’s also possible to have the teenager share how troublesome it was to seek out an entry-level place earlier than they got here throughout your job search platform.
End the storyline by having the teenager describe how straightforward it was to make use of your platform, rating interviews, and the way it finally led to a paying job they love.
Go behind-the-scenes
There’s one thing exhilarating about with the ability to see how a course of occurs from begin to end.
Whether or not it’s the wonderful artwork of pastry-dough making or observing a conveyer-belt system packaging old style soda bottles, it’s no secret that getting a peek behind the scenes helps you’re feeling extra linked to a model.
So why not take your viewers on the identical journey?
Share how intricate your manufacturing course of is while you create your customized linen fits. You’ll be able to even return additional by exhibiting the place you supply your material from and the way fastidiously thought out every design is earlier than manufacturing occurs.
When you simply launched a photograph enhancing device, shoot a video breaking down how your personal advertising and marketing workforce makes use of the device. Spotlight how one can create marketing campaign posters, change the background on images, and post-process photographs after a product shoot.
When you promote tickets to enjoyable occasions in Tulum and different locations around the globe, create a video compilation sharing clips of a few of your most raved-about experiences. Assist prospects think about themselves attending by including in quite a lot of broad, medium, and tight pictures and together with scenes that evoke the senses—suppose scorching fajitas, beating drums, and a glowing, colourful sundown.
Use avatars to exhibit how your services or products works
Get artistic by utilizing avatars and laptop animation to create a demo video breaking down how your services or products works.
Check out the video beneath by TSplus, for inspiration.
On this instance, TSplus produced an in depth video describing how its distant assist software program offers directors and technicians entry and management to gear from any location. With a transparent overview of how the product works, prospects can envision what it’d appear like if their groups had been to undertake the device.
Animated demo movies work nicely for almost any business or use-case. However they’re particularly efficient while you promote a extra complicated or technical product or service like TSplus does.
Wrap up
Video storytelling has develop into a essential talent for manufacturers and advertising and marketing groups which can be severe about forming significant connections with their audiences.
As video continues to affect decision-making, the demand for this medium will proceed to soar.
When you’re prepared to make use of video storytelling to revamp your advertising and marketing and outreach efforts, we hope at the moment’s article has given you the inspiration it’s essential get began.
And that’s it for at the moment, mates. To your success!
