6 Methods to Leverage In-app Notifications To Enhance Your Conversions

Within the fashionable world of person expertise, it isn’t straightforward to think about a life with out apps, push notifications, and in-app notifications. Whereas push notifications are well-known, in-app notifications don’t obtain the identical consideration regardless of enjoying an enormous function in person engagement. However how precisely do they add worth, and the way can we leverage them to drive conversions? Allow us to perceive:

What are In-App Notifications?

In-app notifications assist goal customers with contextual messages inside the app that improve engagement and drive income. In truth, sending such related & customized in-app notifications may end up in a 2 occasions increased open fee, 1.4 occasions increased click-through fee, and 100 occasions increased conversion fee! For extra info, seek advice from our E book on Omni-Channel Person Engagement. Thus, backed by real-time person insights and highly effective options, you possibly can create memorable experiences for the person every time. 

Why Use In-App Notifications to Talk?

Via in-app notifications, you possibly can:

• Successfully talk related info, resembling updates, affords, and promotions, to customers and maintain them engaged along with your product
• Information customers inside the app, enhancing their general expertise
• Nudge customers towards the subsequent step primarily based on their previous actions. For instance, encourage customers who’ve wishlisted merchandise to proceed with their buy
• Drive person consideration in the direction of different features of the app. For instance, invite customers to join your publication to obtain common updates.

Please observe: you need to not interrupt a person’s stream and be sure that the frequency and content material of your notifications are primarily based on what customers wish to see relatively than what you need them to see. To realize this, research your app analytics and establish person wants so as to add worth accordingly.

6 Forms of In-app Notifications to Implement

1. Onboard New Customers:

A brand new person’s first impression of interacting along with your app can decide whether or not they turn out to be a possible loyal buyer or stay an individual who downloaded the app and ended up signing up with a competitor. Subsequently, serving to customers perceive how you can navigate your app after downloading it in a way tailor-made to their wants may be impactful.

Via in-app notifications, you possibly can present related info to assist onboard new customers, supply them a free or a trial subscription, and get them to join a publication. Under are a number of examples of several types of person onboarding content material that may be leveraged via in-app notifications:

• EdTech: Ship in-app notifications, guiding new customers to your platform via onboarding messages resembling tutorials, display screen ideas, and many others. This manner, you too can seize the person’s profile whereas concurrently showcasing your app’s options and advantages to assist them profit from your app.

• BFSI & Fintech: Many customers be part of such apps, desirous to study finance-related ideas, resembling saving, investing, and many others. Subsequently, you possibly can information new customers to useful options and articles, or join them along with your brokers, to assist them perceive how you can handle their funds in the easiest way potential.

2. Enhance Repeat Purchases:

Personalizing the app expertise is important to drive engagement. Displaying suggestions primarily based on person actions resembling previous habits and preferences, geography, demographic, purchases made, and many others., helps customise the expertise for every person and nudges customers to make repeated purchases.

Thus, in-app notifications are pivotal in driving repeat purchases from energetic app customers. Right here’s how one can leverage them:

• E-commerce:  You’ll be able to present suggestions primarily based on the merchandise the person has wishlisted or bought. Subsequently, nudging the person to finish the acquisition journey. For instance, counsel iPhone covers if the person simply purchased an iPhone.

• Journey & Hospitality:  If a person has been eyeing varied locations inside a selected finances however has not finalized any of them, different components, such because the variety of days, accommodations accessible, and many others., could also be inflicting the person to hesitate. Therefore, offering personalized solutions will result in extra choices and nudge the person into decision-making.

3. Drive Person Loyalty Via Gamification:

With the variety of cell apps on a relentless rise, it’s important to maintain a person engaged and stand out from opponents. Right here is the place gamification turns out to be useful. Gamification entails utilizing recreation mechanics and rewards in non-game apps to extend person engagement and construct a loyal buyer base.

You should utilize in-app notifications much like badges, stickers, titles, and different rewards to realize such an end result. Actual-time interactive notifications can improve time in-app, enhance person interplay and even encourage sharing experiences with different customers. Listed here are some industry-wise examples:

• E-commerce: You’ll be able to reward customers with cash for each order positioned by them. On gathering a minimal variety of cash, the person can begin redeeming these cash to buy different objects or acquire entry to unique companies. This creates a vested curiosity for the person to return to your app.

• EdTech: Encourage the person by highlighting the share of a job accomplished by them. For instance, displaying a message stating, ‘you’re X% away from attaining your aim; good going!’ This creates a way of accomplishment and motivates the person to proceed.

4. Drive a Profitable Cart to Buy Journey

To make sure the person completes their cart-to-purchase journey efficiently, partaking them with the precise notification on the proper time is critical. This nudges them to beat the final little bit of hesitation and full the acquisition. Additionally it is a good way to collect knowledge, perceive ache factors and enhance person expertise.

With in-app notifications, you possibly can information the person via each step of their cart-to-purchase journey, sending useful directions to information them via the method. You’ll be able to even catch the person once they’re hovering close to buy by explaining advantages and providing persuasive offers. Listed here are some industry-specific examples:

• E-commerce: You’ll be able to incentivize the person by displaying a free transport in-app notification primarily based on the person’s cart worth or highlighting a good product assessment.

• Media & Leisure:  Sure customers go to your website a number of occasions, view varied subscription plans, and abandon the method on the final step. Primarily based on the utmost time the person spends on the subscription display screen or the app after looking the subscription web page, sending an in-app notification with unique perks and reductions may also help persuade the customers to buy a subscription.

5. Incentivize Person Actions Via Affords

With compelling affords, you can provide your customers the inducement to go to and revisit your app. These affords may also be customized as per a person’s birthday or anniversary.

Offering such affords via in-app notifications motivates the customers to make a purchase order. From awarding a present to giving a 25% low cost on the subsequent buy, the alternatives accessible are lots. These easy notifications not solely nudge customers to carry out sure actions but in addition affect them to return to the app. Allow us to have a look at some industry-specific examples:

• Journey & Hospitality:  If a person is looking via flights for a selected route however doesn’t find yourself making a transaction, the subsequent time you possibly can present an in-app notification with a suggestion on the identical journey route. Thus nudging the person to finish the reserving.

• Banking & insurance coverage:  Present particular affords/reductions, resembling cashbacks, on accomplice web sites/apps, on each fee made via your app. This helps you incentivize customers to make funds via your app whereas sustaining robust enterprise relationships with accomplice web sites/apps.

6. Referral

Introducing referral codes is a wonderful technique to gauge person loyalty and entice extra first-time customers by making your present clients your model’s advocates. The 2-way incentive, to the present and referred person, will increase your general conversion and engagement fee.

In-app notifications may be useful in delivering the message at simply the precise time. Listed here are a number of examples of how you can use in-app notifications to drive referrals for your corporation:

• Journey & Hospitality: As soon as a person completes a reserving, present a referral in-app notification nudging the person to get some low cost on their subsequent transaction. This gives the person with an incentive to make a repeat reserving and the referred person may be provided a reduction on the primary transaction as nicely.

• Media & Leisure: You’ll be able to ask customers to ask their pals to subscribe to your app with the person’s referral hyperlink/code. As an incentive, the person receives one week of free entry to the television exhibits/films/music, and many others. in your app for each subscription made via their distinctive referral hyperlink/code.

• Edtech: You’ll be able to ask customers to ask their pals to enroll in programs with the person’s referral hyperlink/code. As an incentive, the person receives X variety of credit in the direction of their programs for X variety of enrollments made with their referral code.

Creating In-app Notifications in WebEngage

Beneath app personalization, you possibly can create your in-app notifications in WE. 

Click on on in-app notifications after which the plus icon on the high of the web page. When you accomplish that, you can begin creating your in-app marketing campaign:

Step 1: Outline the audience- identify the marketing campaign, choose goal units and apps, and the audience.

Step 2:  Specify when to indicate the in-app notification, which screens to indicate it on, and what number of occasions.

Step 3: Create the message- choose a format, add the message, choose a background, configure buttons, and arrange the on-click motion and theme. You can even create a customized format utilizing our new customized HTML characteristic. Moreover, you possibly can preview the notification and create variations.

Step 4: You’ll be able to then arrange conversion monitoring and variation testing (this varies primarily based on the variety of variations).

Step 5: Lastly, you possibly can preview the marketing campaign’s message and settings and launch it!

Guarantee You Check for the Finest Conversion Charges!

Experimenting and working A/B checks may also help you take a look at totally different variations on your notifications and work out what kind of communication resonates along with your customers essentially the most. 

First, set particular objectives or goals you wish to study, resembling what message wording and tone resonates more- humorous, sensible, instructional or promotional?

Second, finalize the variables for the A/B take a look at, resembling message wording, name to motion, GIFs, location, timings, and many others.  

Third, doc outcomes and analyze knowledge to conclude which group obtained which variant, what did the variants embody, and what’s the influence in your success metric, and

Fourth, implement modifications primarily based on the info gathered and optimize future modifications equally.

Wrapping Up

Customers have a large amount of management over their cell expertise, together with the apps they work together with. Anticipating an enhanced expertise, they sit up for receiving info tailor-made to their wants and desires. With in-app notifications, you are able to do simply that. 

In-app notifications assist you to talk along with your customers and interact them with related, customized, and contextual details about your product. Customized HTML assist goes one step additional and ensures your in-app notifications align along with your model messaging fashion. Using these options in the precise method on the proper time may also help you construct a loyal and ever-growing buyer base. Subsequently, you can and ought to leverage in-app notifications to drive increased conversions!