Keep within the know
Signal as much as get influencer advertising and marketing methods, insights, and occasion invitations despatched to your inbox.
Subscribe
Signal as much as get influencer advertising and marketing methods, insights, and occasion invitations despatched to your inbox.
Clear magnificence has seen monumental development over the previous couple of years, however information exhibits that the class would possibly quickly shift. Primarily based on client engagements, influencer conversations, and indie model experimentation we expect that clear magnificence might want to turn out to be extra clear, inclusive, and sustainable (extra on that right here).
We searched via 42,100 influencers throughout the U.S. and Europe to seek out six influencers who’re speaking about clear magnificence via this new lens, and analyzed why their content material is so compelling.
Stephanie Liu Hjelmeseth (@honeynsilk)
Mid-tier: 107K followers on Instagram
About: Stephanie is a way of life influencer who finds the sweetness in nature’s particulars and focuses on the sweetness from the within out. Her ardour for magnificence and skincare developed via her advanced relationship together with her skincare confidence.
Clear magnificence in and out: Stephanie’s clear magnificence philosophy stemmed from her realization that offering your physique with clear elements – in your pores and skin and in your physique – is of the utmost significance. Stephanie gives in-depth product evaluations, tutorials, and skincare routines for her viewers and has already partnered with manufacturers like By Rosie Jane that supply clear magnificence merchandise in sustainable packaging.
Tennille Murphy (@thetennillelife_)
Nano: 191K followers on Instagram
About: Tenille is a sustainable residing and self-care influencer who focuses on pure, clear, and age-inclusive magnificence routines. She goals to offer skincare regimens which can be all-natural, but inexpensive.
Embracing pure magnificence: Tennille encourages ladies to embrace their pure magnificence by being an instance to her viewers. Age discrimination has additionally been an extended held situation within the magnificence trade, so we love that Tennille embraces her silver streaks, encourages self-love at any age, and brazenly discusses how your pores and skin’s wants change over time (and the way having the suitable, clear merchandise will help). She can also be part of the Sephora Squad and infrequently showcases Sephora’s clear magnificence initiatives.
Celeste Thomas (@celestethomas)
Nano: 50.9K followers on Instagram and 78.8K followers on TikTok
About: Celeste is a holistic skincare and wellness influencer who focuses on clear skincare practices. As a registered nurse specializing in skincare and a complete product fanatic, she gives a novel perspective into the skincare panorama.
Intersection of occupation and fervour: Celeste’s pores and skin confidence stems from her personal skincare journey and decade lengthy seek for merchandise that truly work. She exams each product, fad, and remedy on her personal pores and skin, constructing belief together with her viewers. From brutally sincere evaluations to discovering skincare dupes, Celeste brings a novel mixture of transparency and value inclusivity to her content material.
Gabrielle Jovanovic (@lapetitegaby)
Macro: 151k followers on Instagram and 293k followers on Youtube
About: Gabrielle is a hair care skilled whose mission is to coach on and have fun manufacturers who’re creating clear and pure merchandise.
Celebrating pure merchandise: For Garbrielle, clear magnificence is an important not just for her private well being however for the well being of the surroundings. She shares tips about learn how to create hand-crafted merchandise and loves to seek out essentially the most inexpensive merchandise via her favourite clear magnificence app, the “mireille.app.”
Alba Ramos (@mrsalbaramos)
Prime: 327K followers on Instagram and 1M subscribers on YouTube
About: Alba is a clear magnificence and pure residing influencer. After turning into a mum or dad and studying in regards to the dangerous chemical substances that may be present in on a regular basis merchandise, she started transitioning to safer, non-toxic elements.
Non-toxic every little thing: Alba takes a non-toxic method to every little thing – not simply magnificence. As an advocate for clear and secure elements, Alba’s skincare, make-up and hair care routines comprise merchandise that meet these requirements. She additionally brings gentle to the #CleanBeautyJustice, a motion that addresses the truth that merchandise created for girls of coloration typically comprise extra dangerous elements than merchandise marketed in the direction of white ladies.
Lauren Ferree (@relauren)
Nano: 19.5K followers on Instagram and 152.9.6K followers on TikTok
About: Lauren is an environmentalist whose mission is to create optimistic environmental change on the planet. With sustainability on the forefront of all her content material, Lauren shares way of life and wellness suggestions together with her followers.
Sustainable environmentalist: Lauren classifies sustainability as when one thing is accessible to all, inexpensive to all, and regenerative to the planet. In her “Make it Sustainable” sequence on Instagram and TikTok, Lauren all the time makes use of these rules when speaking about make-up, skincare, and wellness.
Need extra in-depth magnificence insights? Join for our month-to-month magnificence publication and get unique content material together with data-backed pattern recognizing, analyses of profitable influencer collaborations, and benchmarked rankings of world magnificence manufacturers.
