51 Cellular App Stats That Will Blow Your Thoughts

In the event you’ve been following the statistics that we’ve shared on Influencer Advertising and marketing Hub, you’ll know that cellular utilization is on the rise. We’re rising far more comfy utilizing our cell phones for looking the net, buying, and even purchases. Although, what about cellular apps particularly? Are we principally utilizing our telephones to entry internet browsers or do apps take up extra time? And the place does cellular gaming match into the image? 

Listed here are over 50 mind-blowing cellular app stats. Proceed studying to learn the way a lot money and time we spend and on what. 

Cellular App Stats That Will Blow Your Thoughts:

51 Cellular App Stats

In accordance with information shared by BuildFire, one of the crucial highly effective app makers for iOS and Android, there are greater than 6.3 billion smartphone customers worldwide. What’s extra, it’s anticipated that the quantity will proceed to develop steadily to succeed in about 7.6 billion by 2027. 

Supply: statista.com

In the event you really feel responsible about your smartphone habits, possibly your telephone dependancy isn’t that dangerous… In accordance with cellular statistics shared by Siteefy, a WordPress theme, US cellular customers verify their telephones on common as many as 256 occasions per day. 

It’d come as a shock, however in 2021 Kenya was the main international market when utilizing year-over-year (YoY) development in cellular apps downloads as a measuring stick. Kenyans downloaded over 60% extra apps in 2021 in comparison with the earlier yr. Within the second spot, it’s Pakistan with a rise of just about a 3rd (27%).  

In accordance with information shared by Statista, in 2021, customers downloaded an enormous 230 billion cellular apps to their units. This variety of international cellular app downloads has elevated steadily every year for the previous 5 years. To place the expansion into higher perspective, it has elevated by over 63% since 2016 when it was estimated at about 140 billion. 

Supply: statista.com

Statistics shared in App Annie’s State of Cellular 2022 report reveal that publishers launched 2 million new apps and video games in 2021 alone. Video games accounted for less than 15% of 2021’s new releases. Google Play had the latest releases throughout all classes of apps and video games by far (77%). 

Shock, shock, TikTok was the cellular app that was downloaded essentially the most internationally in 2021. It was downloaded greater than 650 million occasions in 2021 alone. 

In second place it’s Instagram with 545 million downloads, whereas Fb is in third spot with 416 million downloads for the yr. 

Whereas WhatsApp stats reveal that the app has been downloaded essentially the most if you happen to add up the downloads for the previous seven years, it’s solely the fourth most-downloaded app of 2021 with simply shy of 400 million downloads.

As of the start of 2022, WhatsApp was the hottest international cellular messenger app when it comes to month-to-month energetic customers. Knowledge shared by Statista reveals {that a} whopping 2 billion customers are utilizing the app every month, spending on common 18.6 hours monthly on the app. Since 2014, it has been downloaded about 6 billion occasions. 

In second spot, it’s WeChat with simply over 1.2 billion customers, whereas Fb Messenger will get bronze with simply shy of 1 billion customers. Different mainstream social messaging apps like Telegram and Snapchat have about solely 1 / 4 of the variety of month-to-month energetic customers that WhatsApp has. 

Plenty of WhatsApp’s reputation could be linked to value and it’s a less expensive various to operated-text messaging by the use of SMS. 

If you break down the High 10 most-downloaded non-gaming cellular apps of 2021 in line with class, you’ll see that 80% of them can be utilized for communication, whether or not it’s informally through social media or extra formally through Zoom. Solely two of the apps, Spotify and CapCut, on this High 10 record can’t be used for some type of communication. And, you possibly can argue that even streaming music includes some type of communication, proper?  

Greater than 90% of the time that Android customers from internationally spent on their cellular units was spent on utilizing cellular apps (and gaming). Which means solely 7.5% of cellular time was spent utilizing internet browsers. 

A report shared by information.ai (previously referred to as App Annie) about cellular information and analytics reveals that on common shoppers spend 4.2 hours per day utilizing cellular apps. To place this quantity into perspective, it’s up by 30% in simply two years. In truth, in some markets (India we’re you) it elevated by as a lot as 80%. 

In accordance with App Annie’s State of Cellular 2022 report, in 2021, 70% of the time spent on cellular was spent utilizing social and communication (43%) and photograph and video (25.4%) apps. Solely a fraction of the time was spent on gaming apps (7.7%) and even much less on leisure apps. 

In 2021, Brazilian cellular customers spent essentially the most time utilizing cellular apps per day. Every day, they spent about 5.5 hours, up by about 1 hour and 40 minutes since 2019. Cellular customers in Indonesia aren’t far behind, although. They spend about 5.25 hours interacting with cellular apps every day.  

If you do a fast comparability of the time spent on social media apps, YouTube takes the lead and by fairly a big margin. In accordance with information shared within the Digital 2022: International Overview report, Android customers spend 23.7 hours monthly on the YouTube app. It’s 4 hours greater than on Fb and TikTok respectively, 5 hours greater than on WhatsApp, and over 12 hours greater than on Instagram. 

Whereas the typical time spent monthly on the YouTube cellular app is 23.7 hours, Android customers in South Korea spent almost as a lot time monthly on YouTube as workers usually spend at work per week. In second place, it’s India with a mean of 29.6 hours monthly.

The typical variety of hours monthly that Android customers in Turkey spend on Instagram is simply over 20 hours. To place this into perspective, US cellular app customers spend about solely 7.7 hours monthly on this social media app which is surprisingly decrease than the worldwide common. 

Whereas TikTok is the cellular app that generates essentially the most downloads, in comparison with different main social media apps, customers don’t truly spend essentially the most time on this app. Maybe it’s as a result of it’s principally short-form movies versus full-length tracks that get shared on a platform like YouTube. Both means, the common time spent on the TikTok app is nineteen.6 hours monthly. Within the UK, it’s the very best (27.3 hours), intently adopted by Russia (26.3 hours). 

Not solely do shoppers spend a great deal of time on apps, but in addition cash. International shopper spend on cellular apps added as much as $33 billion in Q1 2022, whereas for the entire yr the Digital 2022: International Overview report estimates it at $170 billion. What makes this quantity much more spectacular is that it elevated by over 18% in a single yr. 

In accordance with the Digital 2022: International Overview report, the common app spend per smartphone for 2021 was $27.16. 

As of Q2 2022, Google Play was the largest app retailer when it comes to the variety of out there apps. In complete, it has about 3.5 million apps — a 3rd greater than the Apple App Retailer that has roughly 2.2 million apps.

Google Play and the Apple App Retailer is likely to be synonymous with app downloads, however there are a whole bunch of various app shops for Android units. For instance, Amazon Appstore presently has almost half 1,000,000 apps out there. It is likely to be the chief in on-line buying, however in the case of app downloads it nonetheless has a protracted strategy to go. 

Seeing that Google Play has extra apps than Apple, you’d anticipate that there can be extra app publishers too, which is the case. In accordance with Google Play Statistics and Developments for 2022, as of the top of August 2022, 1,061,994 app publishers have revealed apps on Google Play. 

Not solely does the Google Play retailer have hundreds extra out there apps, but it surely additionally generates far more downloads than the Apple App Retailer. A side-by-side comparability reveals that within the first half of 2022, Google Play boasted over 55 billion downloads of cellular apps and video games worldwide vs the Apple App Retailer’s 15.9 billion downloads. For the Apple App Retailer, that is the bottom that it’s been for the reason that identical interval in 2019. 

Supply: statista.com

Whereas we’re spending extra money and time on apps, we’re not essentially getting extra selection. Whereas cellular app development within the Apple App Retailer might need grown barely (3.5%) in Q2 2022, the variety of out there cellular iOS apps have decreased by as a lot as 20% for a similar interval final yr. In comparison with ranges in 2015, the expansion of accessible cellular apps can also be considerably decrease. 

In accordance with App Retailer Statistics and Developments for 2022, as of the top of August 2022, there are 723,064 app publishers which have revealed apps on the Apple App Retailer. 

Whereas social and communication apps get downloaded essentially the most, enterprise is the preferred app class on the Apple App Retailer (after gaming). Cellular app stats shared by Statista reveal that as of Q2 2022, it had a share of 10.2% (gaming has a market share of 13.5%). In third place, it’s schooling apps making up a share of 9.5%. 

A survey of worldwide cellular customers accomplished in 2021 revealed that for many an app’s safety is extra vital than the options that it provides, however solely marginally. In truth, solely 1% worth safety extra. So, you would possibly as nicely name it a tie. What’s extra, 1 / 4 couldn’t select between the 2 and stated that they valued safety and options as equally vital.  

In accordance with information shared by SerpWatch, it’s predicted that income generated by cellular apps through in-app purchases and paid downloads can add as much as over $935 billion by 2023. Since 2014, the market has loved vital development and in 2014 it was “solely” $97.7 billion. 

Supply: serpwatch.io

The Digital 2022: International Overview report reveals that 17.4% of web customers pay for a cellular app every month. To place this quantity into perspective, almost a 3rd pay for a film or TV streaming service every month, fewer than 10% pay for a subscription to a web-based journal every month. 

The international cellular gaming app income is estimated so as to add as much as $103.5 billion this yr. Whereas it’s some huge cash, the anticipated improve isn’t that a lot in comparison with earlier years. Between 2019 and 2020 it grew from $68.4 billion to $86.9 billion and on the finish of 2021 it was simply shy of $100 billion ($98.22).

All in all, cellular gaming apps are nonetheless the largest income streams for the gaming market as an entire. It accounts for about 45% of the worldwide gaming section. 

In accordance with a rating of cellular apps by the typical variety of month-to-month energetic customers in 2021, PUBG Cellular led the way in which. In second spot was Roblox, whereas Sweet Crush Saga acquired the bronze medal. 

When it comes to the variety of downloads, Garena Free Hearth topped App Annie’s rating charts. In second place was Subway Surfers, whereas Roblox was in third spot. Whereas PUBG Cellular might need essentially the most month-to-month energetic customers, when it comes to downloads it didn’t even characteristic within the High 5. 

On the subject of gaming subgenres, 4X march-battle technique video games, like Rise of Kingdoms, generated essentially the most shopper spend in 2021, with a complete of almost $10 billion.  

There’s no shock right here — Tinder ranked because the high courting app internationally in 2021 when it comes to each downloads and shopper spend. In second spot was Badoo when it comes to downloads, whereas Bumble ranked second when it comes to shopper spend. 

Customers spent greater than $4 billion on courting apps in 2021. What makes this quantity much more spectacular is that it really works out to a rise of almost 100% worldwide since 2018. Markets in the USA, Japan, the UK, and China have been the primary driving forces, and within the US and Japan, shopper spend elevated by greater than 100% prior to now three years. 

Within the journey class, Google Maps is the app that generated essentially the most downloads in 2021 worldwide in addition to within the US, Japan, Australia, and the UK. Uber acquired the second-most downloads worldwide, whereas Waze was in third spot. Apparently sufficient, extra folks internationally downloaded Reserving.com’s app than Airbnb’s app. 

Downloads for apps within the journey area of interest rebounded within the second half of 2021. Earlier than the pandemic, journey app downloads added as much as simply over 2 billion and for a similar interval two years later it amounted to 1.95 billion. 

Ridesharing apps particularly loved a lot enchancment. Whereas Uber and Lyft won’t be the app that buyers downloaded essentially the most in 2021, rideshare demand is again to regular ranges and in some areas it’s even increased. 

To provide you an thought of its reputation, in December 2021 alone Uber riders spent greater than 210 million classes within the app. In truth, within the US, rider demand for Lyft is outpacing provide with riders spending three classes for each driver session. The image of provide vs demand appears related for Uber too. 

The time customers spent on live-streaming apps elevated 9 occasions in simply 4 years. In 2018, customers spent about 33 billion hours on these apps. Quick-forward to 2021 and it skyrocketed to over 280 billion hours. That stated, the variety of downloads are down. In 2020, about 1.5 billion downloads have been recorded, whereas 2021 had simply greater than 1.1 billion. 

Calm was the highest app within the well being and health class worldwide in 2021, in line with shopper spending. In accordance with numbers crunched by App Annie (now referred to as information.ai) of their State of Cellular 2022 report, it generated almost $120 million in 2021 alone. It’s additionally the most-downloaded meditation app for 2 years operating worldwide. 

The pandemic drove many to drink and eat extra and we didn’t even want to depart the sofa (then once more, we weren’t given a lot freedom to take action). Worldwide customers spent 49% extra classes in 2021 in food and drinks apps. And, whereas we might anticipate our supply in 2020, in 2021 our urge for food for quick supply grew with speedy supply apps seeing a really sturdy development in downloads. 

In comparison with Gen X and child boomers, Era Z cellular customers are extra inclined to make use of cryptocurrency buying and selling apps and internet-only banks. Greenlight, a fintech firm, was the high finance app by month-to-month energetic customers in 2021 within the US amongst Gen Z customers. 

In accordance with stats shared within the International 2022: Digital Overview report, a couple of out of 5 web customers (21.5%) uncover new manufacturers, services or products through adverts in cellular apps. What’s extra, it’s additionally one of many most important channels for model analysis with 26.9% of web customers utilizing cellular apps for this perform. 

In accordance with cellular app stats shared by Siteefy, cellular apps convert thrice extra product viewers in comparison with cellular internet.That stated, nearly all of customers desire cellular websites over apps in the case of value analysis.   

The press-through price (CTR) for in-app apps is greater than double that of internet adverts on cellular. The common CTR for in-app adverts is 0.56% in comparison with solely 0.23% for internet adverts on cellular, in line with Siteefy. 

Every month, about 11.8% of web customers pay for in-app purchases, in line with the International 2022: Digital Overview report. 

On the subject of on-line model interactions, the analysis means that branded apps could be a very efficient channel. In a broad international survey, 17.8% of web customers indicated that they downloaded or used a branded app. To place this share into higher perspective, 20.9% answered that they work together with an e-mail or e-newsletter from a model every month (and we all know how efficient e-mail newsletters could be). 

A enterprise web site stays the primary supply for sharing content material, despite the fact that cellular apps have grown in reputation over time. Statistics shared by Content material Advertising and marketing Institute (CMI) reveal that in comparison with 90% of B2B entrepreneurs which have used their group’s personal web site to share content material, solely 8% used their cellular app.  

The overwhelming majority of apps could be downloaded without spending a dime. As of July 2022, 97% of Google Play’s apps have been free, whereas this quantity is barely decrease for the Apple App Retailer.

What’s extra, in line with BuildFire, a whopping 98% of worldwide app income will get generated by free apps and you may, for instance, use in-app purchases to make cash (refer again to stat #44 for earnings potential). 

That stated, there’s nonetheless a marketplace for paid apps (in actual fact, in line with BuildFire shoppers who’ve downloaded a paid app are extra inclined to be engaged). 

In the event you do resolve to cost a price on your app, the going price isn’t a lot. As of November 2021, the typical value of a gaming app was solely $0.49 within the Apple App Retailer, whereas the common app value was barely increased at $0.88. 

Supply: statista.com

In the event you take a look at the value distribution of paid apps priced under $10 within the Google Play retailer, you’ll see that it appears just about the identical as what’s occurring over at Apple. As of July 2022, the overwhelming majority of apps (almost 36,000 apps) value lower than $1. Practically 30,000 apps cost between $1 and $2, whereas fewer than 10,000 apps cost greater than $3. Solely 2,332 apps on this value class ($0-10) cost between $9 and $10. 

In the event you’re a daily reader of yours actually, you’d know in regards to the energy of social proof. Google Play (and the Apple App Retailer) give customers the flexibility to price apps. In accordance with information shared by 42matters, 53% of apps on Google Play have been rated, with most apps scoring a ranking of between 4 and 4.5. 

Whereas fewer apps on the Apple App Retailer have been rated, extra apps acquired a five-star ranking. In accordance with an app rankings histogram shared by 42matters, almost 250,000 apps acquired 5.

Wrapping Issues Up

Whereas only a few B2B entrepreneurs use cellular apps for content material distribution, these stats present that it may be a really promising type of advertising and marketing. And, if you happen to’re not trying to find a channel to share content material, why not create your individual app? There are a number of forms of apps which have gained loyal subscribers. From supply apps to meditation apps for when it’s time to decelerate once more, you’re certain to search out an engaged audience on your cellular app. 

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