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HomeB2B Marketing50+ YouTube Stats Each Video Marketer Ought to Know in 2022

50+ YouTube Stats Each Video Marketer Ought to Know in 2022


YouTube has skilled explosive development because it was based in an workplace storage in 2005 and has since opened up avenues for manufacturers and content material creators alike.

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Take a look at these 2022 YouTube stats concerning the platform’s cell utilization, demographics, subscriber development, ROI, and historical past.

YouTube Stats Each Video Marketer Ought to Know in 2022

Normal YouTube Stats

Youtube demographics: 81% of U.S. adults say they use YouTube in 2021, up 8% from 2019.

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  • Over 500 hours of video are uploaded to YouTube each minute. (Statista)
  • Over one billion hours of movies are watched on YouTube each day.
  • Child Shark Dance” by Pinkfong Youngsters’ Songs & Tales is essentially the most watched video on YouTube, with over 11 billion views since 2016.
  • YouTube has greater than 2 billion customers.
  • Based mostly on a customized Nielsen meta-analysis, a full-funnel YouTube technique drives 10% increased ROI in comparison with consciousness promoting alone. (Assume with Google)
  • A current research exhibits that YouTube advertisers see Consciousness codecs driving 28% of their conversion assists. (Assume with Google)
  • 75% of individuals surveyed say promoting in YouTube movies makes them extra conscious of latest manufacturers or merchandise,1 whereas 70% of them say they purchased a model because of seeing it on YouTube (Assume with Google)
  • A 2021 Google research discovered that on common, YouTube full-funnel advertisers see their consciousness campaigns drive attain that’s 75% extra incremental than their motion campaigns. (Assume with Google)
  • 51% of U.S./UK shoppers use YouTube to analysis or discover merchandise to purchase. (GWI)

YouTube Content material Stats

Youtube demographics: 83% of Gen Z have used YouTube to watch soothing content that helps them relax.

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  • 65% of Gen Z agree that content material that’s personally related to them is extra essential than the content material that plenty of different folks discuss. (YouTube)
  • There have been greater than 65 billion views of movies associated to ASMR in 2021. (YouTube)
  • 76% of Gen Z agree that YouTube has essentially the most content material that lets them deeply discover matters they’re focused on. (YouTube)
  • 82% of Gen Z have used YouTube to observe content material as a way to really feel nostalgic. (YouTube)
  • 83% of Gen Z have used YouTube to observe soothing content material that helps them chill out. (YouTube)
  • 78% of individuals agree that they use YouTube as a result of it serves them with content material that’s personally related to them. (YouTube)

ROI and Utilization by Entrepreneurs

video marketers report that Facebook, YouTube, and Twitter have the highest engagement levels

YouTube Cellular Stats

YouTube Demographics Stats

Youtube demographics: Millennials trust YouTube more than any other generation

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YouTube Subscriber Progress Stats

YouTube Utilization Stats

YouTube Historical past Stats

Editor’s observe: This publish was initially revealed in February 2019 and has been up to date for comprehensiveness.

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Initially revealed Aug 8, 2022 7:00:00 AM, up to date August 08 2022

Subjects:

Youtube Advertising

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