5 Superior Advantages To Touchdown Pages

You most likely already know that you need to be utilizing touchdown pages in your enterprise. However why are they so vital?

In the present day we’re going to focus on 5 superior advantages of touchdown pages…

What Is a Touchdown Web page?

A touchdown web page is an internet web page designed with a single conversion purpose in thoughts. 

There are two fundamental varieties of touchdown pages:

1. Lead era touchdown pages are designed to transform web page guests into leads by persuading them to supply their contact particulars (usually, their identify and electronic mail tackle or simply the e-mail tackle).
2. Gross sales pages are designed to transform web page guests into clients by persuading them to purchase a services or products. 

In idea, each lead era touchdown pages and gross sales pages are touchdown pages.

In observe, although, when individuals use the time period “touchdown web page”, they’re often referring to guide era touchdown pages. 

That’s why on this article we’ll solely be discussing lead era touchdown pages. 

Now with that out of the best way, let’s take a more in-depth take a look at the touchdown web page advantages…

#1 Touchdown Pages Convert the Greatest

Touchdown pages are the kind of internet pages that convert the most effective. 

This shouldn’t be shocking as a result of the entire level of the touchdown web page is to take away all distractions that may forestall the potential buyer from taking the motion that you really want them to take. 

Consequently, making a touchdown web page and driving visitors on to it would most likely be more practical than presenting that very same provide on a conventional web site. 

Unbounce did some attention-grabbing analysis the place they analyzed lead era touchdown pages throughout 10 completely different industries with a complete of 74,551,421 guests. What did they discover?

The common conversion price of a lead era touchdown web page was 4.02% however there was additionally a big variation between completely different industries.

As you possibly can see within the chart under, common lead era touchdown web page conversion charges vary from 2.6% within the larger training business to six.1% within the vocational research and job coaching business. 

Whereas these conversion charges could not appear that spectacular, they’re virtually actually higher than what you’d get with conventional web sites in the identical industries.

Furthermore, that you must remember that these are simply the common conversion charges, which implies that if you’re prepared to place some effort into your touchdown pages, it is best to be capable to do higher than that. 

#2 Touchdown Pages Can Assist You Generate Extra Leads

A lead is a possible buyer who has:

1. Expressed an curiosity in your services or products. 
2. Offer you their contact particulars (usually an electronic mail tackle). 

Observe that it’s the latter that makes a lead. 

Somebody who has visited your web site has expressed an curiosity in your product by doing so however they will’t be thought-about a lead till you’ve got their contact particulars. 

There are a number of methods to generate leads on-line, however the best one is driving visitors to your lead era funnel.

Right here’s the way it works:

1. You create an irresistible lead magnet that you simply provide to the potential buyer in change for his or her electronic mail tackle.
2. You create a touchdown web page for that lead magnet. 
3. You drive visitors to that touchdown web page.  

As soon as the potential buyer provides you their electronic mail tackle, they turn into a lead and enter your gross sales funnel. 

Then you can begin promoting them your services by way of electronic mail. 

#3 Touchdown Pages Allow You to Construct a Pre-Launch E mail Checklist

Have an upcoming product launch?

You should utilize a product launch funnel to construct your pre-launch electronic mail record.

The Product Launch Funnel

Right here’s what the product launch funnel seems to be like:

Web page 1: A squeeze web page. 

Web page 2: Video #1.

Web page 3: Video #2.

Web page 4: Video #3.

Web page 5: Video #4.

Web page 7: A product order web page. 

Web page 8: An order affirmation web page. 

Methods to Construct a Product Launch Funnel

First, you want a lead magnet that can function a free pattern of your product.

Say, if you’re launching a ebook, you possibly can provide the potential buyer its first chapter in change for his or her electronic mail tackle. 

After you have your lead magnet, it is best to create a squeeze web page for it, which is probably the most primary kind of touchdown web page.

We advocate utilizing one of many confirmed, high-converting squeeze web page templates that you will discover within the ClickFunnels 2.0 template library.

And relating to the video sequence, we advocate structuring it like this:

• Video #1: Place your self as an authority, clarify how this identical alternative modified your life, and present the potential buyer how your product will make their life higher. Then convey up objections that the potential buyer may need and promise to reply them within the subsequent video. 
• Video #2: Reply the most typical objections. Present social proof by sharing case research of earlier clients. Then foreshadow the following video. 
• Video #3: Specific how excited you might be that the potential buyer has made it this far. Then take a step again, clarify the massive image, and assist them visualize what your product can do for them. Then foreshadow the following video.
• Video #4: Open the doorways. It’s time to make your provide accessible to the potential buyer. This web page ought to have a “Purchase” button under the video that can take them to the product order type. 

As soon as you might be able to launch your product, ship this video sequence to your electronic mail subscribers. 

Be sure that to house out these movies – ship one every single day or each different day. 

Don’t make all of them accessible instantly as a result of that will beat the entire objective of the product launch funnel. 

When to Begin Constructing a Pre-Launch E mail Checklist?

It’s greatest to start out constructing an electronic mail record in your upcoming launch the second you set the launch date.

You can begin with simply the lead magnet touchdown web page, then construct out the remainder of your product launch funnel later.

Additionally, in case your launch remains to be a couple of months away, then it is best to create an automatic electronic mail sequence with related content material that will will let you be in contact together with your subscribers till the launch week whenever you ship out the video sequence. 

#4 Touchdown Pages Permit You to Take a look at Numerous Gives

Right here’s the cruel fact about lead magnets:

You’ll be able to’t know in case your free provide resonates together with your audience till you place it in entrance of your dream clients.

That’s why you shouldn’t get overly enthusiastic about an untested lead magnet thought and begin pouring assets into it. 

As a substitute, produce a minimal viable model of that lead magnet, create a touchdown web page for it, and begin driving visitors to it.

Then sit again and watch what occurs. Are individuals supplying you with their electronic mail addresses?

If you’re getting electronic mail sign-ups, then you possibly can make investments extra into that lead magnet, its touchdown web page, and its advert marketing campaign.

Nonetheless, if there’s not a lot curiosity, it’s most likely greatest to drop that lead magnet thought altogether, return to the drafting board, and provide you with one thing higher.

You would possibly want to check a number of lead magnet concepts till you discover one that actually resonates together with your dream clients. That is to be anticipated so don’t be discouraged!

Thankfully, it’s straightforward to check varied provides with touchdown pages, particularly if you’re utilizing ClickFunnels 2.0 – our software program means that you can create touchdown pages extraordinarily quick!

#5 Touchdown Pages Are Simple to Optimize With A/B Testing 

As soon as you discover the successful lead magnet, it’s time to start out optimizing its touchdown web page with A/B testing.

A/B testing, often known as cut up testing, is a conversion price optimization technique that entrepreneurs use to extend the conversion price of a given internet web page:

1. You create two variants of the identical web page: variant A and variant B. There must be just one distinction between them – that’s the factor that you’re testing (e.g. the call-to-action button colour).
2. You cut up the visitors in two and ship half of it to variant A and the opposite half to variant B. 
3. You let the experiment run till it reaches statistical significance, then analyze the outcomes and hold the successful variant. 

Whereas it’s potential to bump into some large wins this manner, the true energy of A/B testing lies in minor conversion price will increase that add up over time. 

Optimizing your touchdown web page may help you enhance your gross sales, income, and revenue!

Construct Touchdown Pages That CONVERT With ClickFunnels 2.0!

ClickFunnels 2.0 has all the things that you must create touchdown pages that convert:

• Confirmed touchdown web page templates.
• Visible editor that you should utilize to customise these templates.
• A/B testing performance that you should utilize to optimize your touchdown pages.

What’s greatest is that now we have a free trial which implies that you could take a look at our software program with none threat.

So why not begin constructing your touchdown web page in the present day?

Begin Your Free Trial