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The identical holds true in your disaster communications plan. Placing within the effort and time lengthy earlier than there’s an issue of any sort ensures you’re higher capable of navigate these difficult conditions once they pop up.
In a latest Ragan Coaching video, Gerard Braud, president of Braud Communications and a disaster comms skilled, laid out 5 easy steps to preparing for a disaster in your group. He advocates utilizing a tech-inspired dash mechanic for getting began. That’s, put aside just a few days to totally give attention to this mission and get a strong first draft underneath your belt. Then you possibly can take the time to fine-tune till you might have a plan that meets your wants.
Right here’s easy methods to do it:
Step 1: Vulnerability evaluation
That is the time to determine what your crises are. Braud defines a disaster as “a scenario that might harm the income status and model of your group.” That income piece is necessary. Too usually, Braud explains, status and model are seen as squishy, undefinable gadgets which might be simply dismissed by executives.
However everybody is aware of how necessary it’s to guard income.
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