Keep within the know
Signal as much as get influencer advertising methods, insights, and occasion invitations despatched to your inbox.
Subscribe
Signal as much as get influencer advertising methods, insights, and occasion invitations despatched to your inbox.
We’ve seen demand for influencer advertising improve tremendously during the last 12 months as companies want to interact in on-line conversations that affect them. On the company aspect, our companions have skilled the identical explosion of wants coming from their purchasers who’re looking for new methods to be related in a digital world.
Just lately, we began a partnership with LEWIS PR, the worldwide PR and digital communications company, to assist and improve its data-driven influencer methods. By means of our partnership, LEWIS will be capable of determine, interact and nurture a very powerful individuals for his or her work, turning insights into motion for his or her purchasers. I talked to Stephen Corsi, Senior Vice President at LEWIS PR about our partnership and he stated:
“During the last couple of years, we’ve got invested considerably in new digital options. By rolling out Traackr worldwide we can determine goal themes, focus in on key influencers after which proactively monitor in real-time. This settlement accelerates LEWIS’ aim in turning into some of the knowledge sensible communication businesses on the earth.”
The important thing right here is that it’s important for communicators to know the individuals and content material that matter most to a dialog, which is why we’re very excited to assist LEWIS’ modern and strategic work in influencer relations.
We obtained to speaking with the crew at LEWIS about how at present’s model of influencer advertising remains to be a brand new idea that has only recently began to develop right into a extra refined observe. That why we teamed up with LEWIS to create A Framework for Influencer Advertising. We collectively checked out profitable influencer advertising packages and broke them down into an at-a-glance 5-Step Motion Plan you may observe.
It all the time begins by defining your viewers and discovering the proper influencers. In each profitable program, there is a listening part the place you extract insights that enable you determine who to succeed in out to and the best way to get them concerned in your model tales. Lastly, the influencer work that outperforms the remainder all the time consists of measurement and refining based mostly on analytics.
Take a look at the framework and tell us what you assume!
