Are you planning to launch a brand new enterprise or product on-line? Are you nervous you won’t discover sufficient consumers in your new launch?
Should you answered sure to each of those questions, you’ll profit from studying easy methods to do pre-launch advertising and marketing.
Drawing up a pre-launch advertising and marketing plan may help you entice clients to your brand-new enterprise even earlier than the precise launch day. It may possibly generate a buzz round your product and get folks to note it.
You first want a pre-launch advertising and marketing technique to introduce a brand new product efficiently. As a result of what you do within the months main as much as the launch will decide whether or not it’s a giant bang or a dud.
On this article, we’ll take a look at 5 confirmed pre-launch concepts to incorporate in your advertising and marketing technique. We’ll additionally share some real-life pre-launch advertising and marketing examples so that you can take inspiration from.
What Is a Pre-Launch Advertising and marketing Technique?
Pre-launch advertising and marketing technique is a approach for companies to create participating build-up across the launch of a brand new product. A pre-launch advertising and marketing technique generally is a coming quickly touchdown web page, a countdown marketing campaign, or a guerrilla advertising and marketing occasion. Its purpose is to get the potential clients enthusiastic about shopping for your product.
Pre-launch advertising and marketing actions are like film teasers. They offer potential clients a glimpse of what’s about to come back and maintain them ready excitedly until the launch date.
Keep in mind Elon Musk’s pre-launch hype about Tesla Cybertruck?
Cybertruck shall be waterproof sufficient to serve briefly as a ship, so it will probably cross rivers, lakes & even seas that aren’t too uneven
— Elon Musk (@elonmusk) September 29, 2022
Musk posted a sequence of tweets a lot earlier than Cybertruck’s official launch. The hype he created has led 1.5 million to pre-order the automobile. And the truck just isn’t even launched but!
Apple’s product launches are one other instance of a superb pre-launch technique. Sure, Apple positions its launch occasions as product releases. However the firm truly makes use of them to create hype in regards to the product they’re about to launch.
Within the days following the occasion, folks queue outdoors Apple shops for hours to purchase iPhones or MacBooks at a premium value.
TNT, a cable TV channel, launched this guerrilla advertising and marketing marketing campaign in Belgium to advertise its TV exhibits. The pre-launch marketing campaign shortly went viral everywhere in the world due to the high-octane drama constructed into it.
These are nice examples of tried and examined pre-launch advertising and marketing secrets and techniques.
Subsequent, let’s take a look at 5 actionable pre-launch advertising and marketing concepts which you could apply to your online business.
1. Create a Coming Quickly Web page
Coming quickly pages are among the best methods to gather your clients’ e-mail earlier than the product launch. Amassing emails is a type of lead era. And producing leads helps you construct an e-mail checklist of probably the most engaged clients.
With lead era, you possibly can run an e-mail advertising and marketing marketing campaign to market your product. Once you create a coming quickly web page, you begin capturing leads earlier than folks may even purchase your merchandise.
In case you are launching a model new enterprise, your homepage at this level ought to merely be a touchdown web page. It ought to announce what your product is about and when it’s launching.
It’s also possible to create a registration kind for folks to affix the waitlist. These are individuals who wish to get updates in regards to the product whenever you go dwell.
The simplest method to make a coming quickly web page is utilizing a software like SeedProd. SeedProd is the most effective touchdown web page builder for WordPress. It means that you can simply create stunning touchdown pages in minutes utilizing a visible drag-and-drop editor.
SeedProd affords all kinds of designs which you could customise to create any form of touchdown web page to fit your wants. One of the best half? With SeedProd, creating great-looking touchdown pages simply takes a couple of minutes.
Right here’s an instance of a coming quickly web page designed on SeedProd:
Keep in mind to maintain your coming quickly web page easy. It must be optimized to do only one factor: gather emails.
After folks convert as your e-mail subscribers, ship common updates about your services or products to maintain them engaged. To spice issues up, you possibly can create a countdown timer on the approaching quickly web page a month or week earlier than the launch.
On launch day, ship an e-mail marketing campaign in regards to the product being dwell with a hyperlink for folks to take a look at. That is what drives that instant flood of visitors to a brand new product launch.
2. Publish Related Content material to Generate Buzz
If the product or function that you’re launching is the hero of your online business, publishing supporting content material is the hype man it wants.
This requires you to develop a content material advertising and marketing technique in your new enterprise. Publishing high-quality, related content material helps you get leads and develop your viewers.
Zapier not too long ago did one thing comparable in its weblog after they had been able to launch new product functionalities.
Discover how Zapier hyperlinks to a sign-up web page within the weblog. It invitations customers to affix the waitlist to check the brand new functionalities after they go dwell.
You don’t need to make your content material all in regards to the launch. Be sure to share helpful suggestions, thought management posts, and different types of content material to seize your viewers’s consideration.
This implies investing in SEO (website positioning) so related folks can discover your web site on-line. However why cease there? It’s also possible to create viral articles or epic guides. These are issues folks will wish to share.
Right here’s an instance of epic content material from I Will Educate You To Be Wealthy:
Questioning what makes it epic?
It’s tremendous in-depth, covers all features of creating wealth, and it’s optimized for conversion. There are sign-up varieties and call-to-action (CTA) buttons all through the article, a number of instances on a web page.
Professional-tip: You need to use 2-step opt-ins in your varieties to enhance the conversion charge. Effectively-crafted opt-in varieties can improve conversion charges by as much as 785%. Right here’s an instance of a 2-step opt-in kind by Creativindie:
Questioning easy methods to create varieties or popups like these?
You need to use OptinMonster, which makes it tremendous straightforward to create all types of optin varieties and popups.
Our templates are designed for a variety of use circumstances and are totally customizable. You may construct an attention-grabbing popup by choosing the proper template that fits your wants.
Right here’s a preview of OptinMonster’s ready-to-use Launching Quickly popup template with a built-in countdown timer:
Once you publish content material through the pre-launch stage, embed popups in your content material pages to seize leads. It’s going to turn out to be useful when it’s good to begin advertising and marketing your new product to an viewers.
3. Leverage Visitor Posting
Visitor posting is one other digital advertising and marketing technique that can provide help to get in entrance of your goal market. It’s a constant and repeatable technique that works throughout all niches.
A visitor put up on a heavy-traffic weblog can ship you a whole lot of subscribers in a single day and proceed sending visitors your approach long-term.
Not each visitor put up will take off. The extra you write, the upper your possibilities of getting alternatives that can generate the correct of visitors. As a rule of thumb, all visitors from the visitor put up ought to lead folks to your coming quickly web page.
Getting began with visitor posting isn’t laborious, however there are a number of steps you’ll have to comply with to do it correctly. Let’s go over some.
- Prospecting: You’ll wish to discover blogs that focus on the identical demographics as yours. Ideally, they need to be high-traffic websites and have good area authority. If that is new to you, use web sites like Moz or Ahrefs to enhance your outreach. Simply enter the URL pages of blogs that curiosity you and pitch to those that cater to the identical viewers as yours.
- Placing the article collectively: The kind of article you’ll write is dependent upon the kind of web site you’re writing it for. The subject you’re writing about have to be related to their target market, in addition to your individual.
- Selling the put up: This step isn’t obligatory, but it surely certain helps quite a bit. As soon as the article is revealed, be the primary one to share it in your social media community. Thank the web site house owners for permitting you to publish on their weblog and share your suggestions with their viewers. It will provide help to get the phrase out about your launch and entice different visitor posting alternatives.
Professional-tip: If discovering related visitor posting and repeated follow-ups proves tough, there’s an alternate. Discover related podcasts in your area of interest and pitch your self (or your founders) as a visitor. Normally, podcast hosts are all the time in search of new visitors to ask to their present.
Should you match their viewers preferences, they need to settle for your request in a heartbeat. Alternatively, you can even sponsor adverts on related podcasts in your area of interest.
4. Go Heavy on Social
In in the present day’s day and age, you’re lacking an ideal deal in case you aren’t leveraging social media advertising and marketing.
Social media platforms like Fb and Twitter have tens of millions of day by day customers. Once you make social media a part of your pre-launch content material technique, you possibly can entry an enormous buyer base prepared to purchase from you.
That’s as a result of research counsel 68% of consumers comply with manufacturers on social media to remain knowledgeable about new services or products.
And in case you are launching a brand new product within the business-to-business (B2B) area, nothing comes near LinkedIn. HubSpot not too long ago ran a research amongst 5000 companies and located that LinkedIn transformed 2.74%Â of leads, greater than Twitter (.69%) and Fb (.77%).
Chris Paul, the famend basketball participant, used social media to launch his new plant-based snacks model, Gopuff. The model’s social media presence bought numerous public consideration, together with media tales in FastCompany and Adweek.
Showcasing your product on social media is a great advertising and marketing effort that may entice the precise viewers to your model. It may possibly assist elevate consciousness about your new product and enhance your word-of-mouth advertising and marketing.
Professional-tip:Â If you wish to make your launch searchable in social media feeds, give you distinctive hashtags. This may even provide help to analyze how your social media marketing campaign carried out within the post-launch section.
5. Put together a Press Equipment
If you need media to cowl your product launch, you need to put together a press equipment. A press equipment is a set of media property like firm data, founders’ bios, photographs, quotes, and even information articles.
Getting ready a press equipment through the product launch timeline ensures that you’ve got every thing able to go public on the scheduled date.
You need to use these supplies your self in your pre-launch campaigns or hand them out to media shops. The purpose is to make it straightforward for the media folks to create a report in regards to the launch fairly than begin from scratch.
You need to use on-line wire providers like Enterprise Wire or EIN Presswire. These public relations (PR) corporations allow you to publish press releases on-line.
These companies have partnerships with hundreds of media shops the world over. They use their large community to distribute your launch information to a large viewers. It’s also possible to schedule press releases on a selected date and time with these platforms.
Suppose you’re launching a digital product like a brand new app or a cool new WordPress plugin. In that case, you should use platforms like Product Hunt, Indie Hackers, or Indiegogo. These are communities with hundreds of startup entrepreneurs with pursuits just like yours.
Don’t make it overly promotional when making ready media property for a press equipment. As a substitute, inform a helpful story for the target market. As an example, in case you’re launching a Shopify plugin, speak about how you’re fixing an present downside for Shopify customers.
A while again, Careerflow did a mushy launch of their AI assistant bot on Product Hunt to drive visitors to their Chrome plugin web page.
We’re so excited to announce that in simply seven days (wow, simply in per week 🎉), we’ll launch our AI assistant for optimizing LinkedIn profiles on Product Hunt. 🥳
Set a reminder ⏰for our upcoming launch on @ProductHunt💯https://t.co/bULTVNxk77 #producthunt #productlaunch pic.twitter.com/YevAdR9Fgz
— Careerflow (@careerflow_ai) December 13, 2022
Discover using a static countdown timer of their Twitter put up. It’s one more reminder that countdown timers work nice for conversions. That’s as a result of they use shortage ways to pique folks’s curiosity for an upcoming launch.
Different Helpful Pre-Launch Advertising and marketing Tricks to Take into account
Construct Suspense Across the Launch
Should you’d like some free publicity, dropping small hints a number of weeks earlier than your launch can ship your viewers right into a frenzy. To do that, launch obscure particulars about your product, whether or not it’s by your e-mail e-newsletter or social media.
Keep in mind, by no means share full spoilers. Simply give them sufficient to need extra.
As soon as once more, right here’s an instance from Elon Musk. He used X (previously Twitter) to share tidbits about an upcoming automobile launch with out revealing its title.
Means to stream YouTube & Netflix when automotive is stopped coming to your Tesla quickly! Has an amazingly immersive, cinematic really feel because of the cozy seats & encompass sound audio.
— Elon Musk (@elonmusk) July 27, 2019
Collaborate with Influencers and Bloggers
Roping in influencers and bloggers in your area of interest can have a huge effect in your product launch. Influencer advertising and marketing can enhance model consciousness (89%), model popularity (87%), and buyer loyalty (87%).
You will get influencers to advertise your product launch for an affiliate fee. Or, you possibly can construct partnerships the place they provide help to out and showcase your product to their viewers.
Both approach, if they’ve a big following base and put in a good overview, the thrill in your product can unfold far and extensive.
Run Giveaway Contests
Operating giveaway contests offers your clients one thing to be enthusiastic about earlier than the launch. Asserting a giveaway contest in your coming quickly web page or social media pages helps drive visitors to your web site.
RafflePress is the most effective WordPress plugin that allows you to run profitable giveaways in your product pre-launch. With RafflePress, you possibly can decide from a number of templates and simply launch a giveaway contest in your web site.
This consists of operating giveaways on a coming quickly web page when the product growth remains to be underway. With a pre-launch giveaway contest, you don’t have to attend till the launch to start out advertising and marketing your product.
Right here’s an instance of a giveaway web page instance designed on RafflePress for a coming quickly web page:
And there you’ve gotten it! Now you’ve gotten every thing it’s good to create a profitable pre-launch advertising and marketing marketing campaign.
The Greatest Day to Begin a Pre-Launch Marketing campaign Is At this time
The times main as much as the launch days are thrilling. Should you leverage the precise advertising and marketing channels, clients will flood your web site and be part of your e-mail checklist.
However so that you can have a extremely profitable product launch, you want a considerate pre-launch advertising and marketing plan. The important thing to reaching this success is beginning early.
Start by placing collectively the pre-launch advertising and marketing suggestions mentioned on this put up. And if you have already got a touchdown web page design, create a 2-step optin kind for guests to affix your e-mail checklist.
Need to see how straightforward it’s to create a brand new launching quickly sign-up kind? Get began with OptinMonster in the present day!
Create a Launching Quickly Popup
Hello, I am a author and content material marketer with 10+ years of expertise. Over time, I’ve helped a number of B2B SaaS manufacturers develop their on-line presence and get extra clients. At OptinMonster, I write about all issues advertising and marketing — starting from how-to guides to the best-of instruments that will help you enhance your e-mail advertising and marketing, lead era, and web site conversion campaigns.
