Pinterest might even be thought-about by many professionals because the ugly duckling of social networks, however that isn’t what some corporations suppose. With 433 million lively customers worldwide, it’s potential to achieve thousands and thousands in site visitors and improve your model consciousness via the platform in the event you use it properly.
On this article, we’ll record 5 manufacturers which can be doing a wonderful job on Pinterest to encourage you to begin or enhance your Advertising technique there.
1. IKEA
IKEA is a globally-recognized model that designs, creates and sells ready-to-assemble furnishing merchandise, similar to kitchen home equipment, dwelling equipment, and so forth.
On Pinterest, their Advertising technique creates a complete “dwelling ambiance”, sharing design and group concepts, recommendations on easy methods to use and care for on a regular basis dwelling objects. Going even additional, they share drinks and meal recipes for while you’ll have some mates coming by.
Their Pinterest account actually teaches us the significance of understanding your persona deeply, so you possibly can construct an entire technique round exploring their way of life.
2. Airbnb
With greater than 10 million month-to-month views and greater than 165 thousand followers, the Airbnb account on Pinterest shares Airbnb’s locations from all over the world, together with journey concepts and hands-on suggestions.
Their content material might sound a bit of apparent, I do know. However the profitable (and insightful) factor in regards to the Airbnb Advertising technique on Pinterest is how they use strategic key phrases and hashtags for extra accessible search phrases. In any case, we’re speaking a few social media platform that additionally makes use of web optimization to ship the suitable content material to its customers.
And speaking about hashtags, they encourage their followers to additionally share their photos utilizing the Airbnb hashtag, creating a way of group and belonging. Fairly cool, proper?
3. Etsy
Etsy is a worldwide on-line market, the place you should buy classic, customized, and distinctive objects from small companies and entrepreneurs. As you possibly can think about, the that means of “success” for Etsy is making these companies profitable by utilizing their market.
So, their whole Advertising technique on Pinterest relies on serving to to advertise these small companies, by giving them the house they should share their work. There, you’ll discover movies and content material handing out a “behind-the-scenes” look into small companies and their inventive processes.
With this strategy, Etsy is selling not solely the merchandise discovered on their web site but additionally giving a voice to the promoting artist. With that, they’re making their market much more engaging for each prospects and sellers.
4. Vogue Journal
Utilizing the platform to create a way of exclusivity, Vogue Journal’s Advertising technique on Pinterest depends on sharing movies from photoshoots and “backstage” images.
After we take into consideration constructing a model group, this sort of “unique” content material might help you to reinforce your devoted and passionate viewers.
Additionally, it’s an instance that may encourage you to diversify your content material on totally different social media and make them uniquely engaging.
5. Samsung
Samsung’s Advertising technique on Pinterest teaches us the significance of really understanding the social media you might be on, earlier than planning your technique strategy. That features not solely realizing the platform itself, but additionally its viewers and consumer habits.
In case you have a look on their Instagram, you’ll discover tons of telephone photos and content material, not solely as a result of that is their core product, however as a result of it additionally works for the Instagram viewers. However, as you had been capable of see on this article, Pinterest is extra about way of life, design concepts, and inspirational content material.
Effectively, not by likelihood, Samsung’s Pinterest account is totally totally different from their Instagram account. On Pinterest, they concentrate on home equipment and residential inspiration, since this makes good sense for this particular platform.
The principle lesson right here is: why waste money and time on content material that won’t make sense to your viewers? We are able to (and may) use totally different social media platforms to create totally different approaches if that is what’s going to carry worth to prospects!
Do you need to proceed to be up to date with Advertising finest practices? I strongly recommend that you just subscribe to The Beat, Rock Content material’s interactive publication. There, you’ll discover all of the developments that matter within the Digital Advertising panorama. See you there!
