On-line buying is booming. Over the past 5 years, {the marketplace} has grown exponentially as a share of worldwide retail income. Shoppers are on-line, and their expectations are shifting. They’re on the lookout for buying experiences personalised to their needs and wishes. Manufacturers that ship real-life experiences by wealthy media–shoppable movies, real-time customization, user-generated content material and extra–will drive extra conversions and income.
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About The Creator
Cynthia Ramsaran is director of customized content material at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over twenty years of editorial/content material advertising and marketing expertise, Cynthia’s experience spans the advertising and marketing, know-how, finance, manufacturing and gaming industries. She was a author/producer for CNBC.com and produced thought management for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s College.
