5 key insights in your Valentine’s Day campaigns

Valentine’s Day is subsequent month, which suggests we’re quick approaching one of many yr’s largest gifting holidays. When 2022 question information, Microsoft Promoting Insights discovered searches and clicks containing the time period “valentines” began ramping up across the finish of January.
From there, we noticed three main spikes in exercise: One two weeks earlier than Valentine’s, one week earlier than, and lastly on the vacation itself, 14 February.

It seems like tendencies ought to comply with related patterns this yr, so be certain your key phrases are activated and able to go as quickly as doable. As for different actions you ought to be taking to organize for Valentine’s Day 2023, we’ve outlined the highest learnings present in final yr’s Valentine’s Day evaluation within the following 5 insights you’ll be able to’t miss.

• 1. In keeping with the Nationwide Retail Federation, the typical spend per individual final yr was round $175 and over half of america (53%) celebrated and acquired presents for his or her family members.
• 2. Reward exercise soared final February—with searches rising +22% yr over yr (YoY), clicks rising +3% YoY and spend rising +12% YoY.
  Forecasts point out that searches ought to develop once more, so be sure you enhance spend from final season.

Chart outlining search progress during the last 2 years.

• 3. Virtually half (41%) of the highest 100 queries made in February 2022 had the phrases present, flower, or card in them.
  Essentially the most searched time period total in February 2022 was “valentines day presents.” Use the Key phrase Planner software that can assist you discover highly effective new key phrases to focus on across the high three classes.
• 4. By focusing on customers in-market for playing cards in January, you’ll see higher outcomes by way of price per click on (CPC) on the Microsoft Viewers Community. As we get nearer to the vacation and increase into February, CPCs begin rising as clicks go down.
• Professional tip: Use our In-Market Viewers software for unique focusing on particular to Playing cards & Greetings.

Chart outlining CPC on Valentine’s Day.

• 5. Experiential presents are on the rise. Final yr, Journey, Leisure, and Eating classes all produced over +100% YoY progress in each searches and clicks within the 30 days main as much as Valentine’s Day.
  This coincides with third-party analysis as nicely, with the Nationwide Retail Federation reporting that 41% of customers agreed they might “like to obtain a present of expertise” in 2022.