Let’s face it: Reaching out to somebody new may be intimidating. Whether or not you’re assembly a brand new coworker in particular person otherwise you’re reaching out to an influencer on-line, you need to make sure to get the phrases excellent.
It’s completely pure to really feel this manner, and that’s why templated outreach messages are important. They can provide you a place to begin, so that you’re not gazing a clean display. And as soon as you discover a number of that work, you’ll be able to really feel extra assured in your creator outreach efforts.
Take a look at a few of our high Instagram influencer outreach messages that we’re positive your creators will love.
How influencer outreach templates might help you save time
Take into consideration the entire messages you write in a day at work. These can take up a little bit of time, proper? And the particular person you’re writing to can influence the time it takes to craft, too. In spite of everything, emailing a word to a long-time coworker shouldn’t take too lengthy, however crafting the proper introductory message for a creator you’re involved in working with will certainly require extra time.
And whilst you ought to personalize all creator outreach messages, some degree of templatization can prevent time, particularly should you’re reaching out with the identical supply every time (free merchandise, X% fee, set flat price, and many others.).
Templatize nearly all of your outreach and go away spots the place you’ll be able to add in private particulars like their identify, what you’re keen on about their content material, and why you suppose they’d be an incredible accomplice on your model.
What to do earlier than sending an outreach message to a creator
There are specific steps you’ll be able to take earlier than sending an outreach message, so it feels much less like a “chilly” DM.
Utilizing your model account, comply with the creator on the specified platform, in addition to another social media platforms they use.
When related, touch upon their posts so you’ll be able to improve visibility and so they can see your assist.
1. “Let’s Start a Relationship” influencer collaboration proposal template
This is without doubt one of the greatest Instagram influencer outreach templates. Its objective is that can assist you develop a relationship with creators. This DM template ideally compliments them on a few of their content material and encourages them to arrange a time to debate a partnership. Moreover, it provides the influencer some scope to consider the place they want to take their relationship with the model.
Hello [CREATOR’S NAME],
My identify’s [YOUR NAME], and I work at [BRAND]. I’ve just lately found your content material, and I feel it’s wonderful as a result of[THING YOU LOVE ABOUT THEIR CONTENT].
I feel you possibly can be an incredible accomplice for [BRAND] since you match our [AESTHETIC, TONE, VALUES, ETC.]. If you happen to’re , let’s arrange a while to speak this week.
Stay up for listening to from you,
[YOUR NAME]
2. “The Introduction” influencer collaboration proposal template
Identify dropping is usually a highly effective instrument in gaining belief and credibility, so if a mutual acquaintance really helpful this creator to you, allow them to know.
Introduction Instagram influencer outreach templates introduce your model, share the identify of the mutual acquaintance, after which instantly get to the purpose of collaboration.
Not solely does this pique the curiosity of the influencers, nevertheless it additionally provides you the chance to ascertain a working relationship with them nearly immediately. Right here’s one template that may show you how to do this:
Hello [CREATOR’S NAME],
My identify’s [YOUR NAME], and I work at [BRAND].
[MUTUAL ACQUAINTANCE’S NAME] advised me they suppose you’d be a tremendous match for [BRAND]’s influencer advertising program as a result of [REASON].
I really like your content material about [TOPIC] and suppose it might be an incredible alternative for us to work collectively.
If you happen to’re involved in a partnership, let’s schedule a while to speak this week.
Trying ahead to listening to from you,
[YOUR NAME]
This template works fabulously when you’ve got a present roster of influencers and ask them to advocate different creators on your group. Simply make sure to additionally embody why you want their content material, so that they know you really need to accomplice with them.
3. “We see you’re keen on our product” influencer outreach template
Is there a creator tagging your model in superior posts about why they love your merchandise? Essentially the most genuine creator partnerships come from real model pleasure, so these creators are wonderful spokespeople on your merchandise.
There are a number of methods to seek out individuals posting about you, together with looking hashtags and direct model tags. You too can search common hashtags (like #BestMakeup or #FitnessGear) and scroll by way of to see if anybody mentions you with out instantly tagging you.
As soon as you discover some creators who would make wonderful suits on your group, it’s time to achieve out. In your message, reference their submit about you and supply some free merchandise. In spite of everything, model followers are the most definitely to just accept product seeding as the one type of cost.
Take a look at this template for inspiration:
Hello [CREATOR’S NAME],
My identify’s [YOUR NAME], and I work at [BRAND].
I completely beloved your submit about [PRODUCT NAME], and I’m so joyful you get a lot worth from it.
You’ve achieved such an incredible job selling our [BRAND] to your followers, and we’d like to ship you some free merchandise!
If you happen to’re , let’s arrange a while to speak this week.
Trying ahead to listening to from you,
[YOUR NAME]
4. “Free Product Pattern” influencer outreach template
A great deal of manufacturers give away free samples of their merchandise to the influencers. This can be a wonderful means for manufacturers to see if creators who haven’t tried their merchandise will genuinely love them, which may result in extra genuine content material.
Moreover, such Instagram influencer outreach templates could make the supply sweeter for the influencer. This may occasionally immediate them to answer to your e-mail, even simply to thanks.
When influencers obtain your free pattern, they could submit about it on their Instagram profile with out requiring cost. This, in flip, can improve your attain. However don’t go in anticipating this—consider it as a pleasant little shock once they do.
In the event that they don’t routinely submit about you, no worries! Comply with up with them after they obtain the product to see how they prefer it and if they’ve any questions. In the event that they let you know they get pleasure from it, broach the subject of a possible partnership and supply to arrange a telephone name to debate it additional.
Hello [CREATOR’S NAME],
My identify’s [YOUR NAME], and I work at [BRAND]. I’ve just lately found your content material, and I feel it’s wonderful as a result of[THING YOU LOVE ABOUT THEIR CONTENT].
I feel you possibly can be a tremendous accomplice for [BRAND] since you match our [AESTHETIC, TONE, VALUES, ETC.]. Nonetheless, we need to be sure that our merchandise will present worth to your life, so we needed to ship you some so that you can check out.
If you happen to’re , ship us a fast message!
Stay up for listening to from you,
[YOUR NAME]
5. “Occasion Invite” influencer outreach template
If you happen to’re internet hosting an occasion, inviting creators to come back and submit about it’s a good way to construct hype. Whether or not it’s working with a make-up creator to showcase their search for the occasion prematurely or a creator telling individuals why they’re so excited to go, these collaborations can encourage extra individuals to attend.
An invitation will also be a good way of getting the eye of your influencers. In spite of everything, posting content material from unique occasions could be nice for his or her Instagram feed.
These occasions or events can appeal to influencers, and that’s why these Instagram influencer outreach templates work very nicely.
Right here’s a template so that you can tweak:
Hello [CREATOR’S NAME],
My identify’s [YOUR NAME], and I work at [BRAND]. I’ve just lately found your content material, and I feel it’s wonderful as a result of [THING YOU LOVE ABOUT THEIR CONTENT].
[BRAND] is internet hosting an unique occasion on [DATE], and it’s [DESCRIPTION OF EVENT].
We might love so that you can attend and submit about it to share the small print together with your followers.
If you happen to’re , let’s schedule a while this week to speak.
Trying ahead to listening to from you,
[YOUR NAME]
See Additionally:
The right way to alter these outreach templates for a distinct segment enterprise
If you happen to characterize a distinct segment enterprise, you’ll most likely want so as to add further clarification to your outreach. Relying on the template you need to use, add a piece the place you clarify what your model is or what your merchandise do. Embrace your model account’s deal with and web site to allow them to analysis you additional.
In any other case, nearly all of these templates will nonetheless work wonders on your model and show you how to save time.
The right way to flip these into influencer outreach e-mail templates
Turning these outreach templates into emails is remarkably simple. The vast majority of the content material can keep the identical, and also you simply want to think about a compelling topic line that may make them need to click on.
Ensure you might have an expert signature line arrange in your e-mail, to allow them to let you know’re the actual deal, and make sure to use your work e-mail tackle moderately than your private one.
The final word information to contacting influencers on Instagram
When you discover a creator you need to attain out to, verify the bio of their Instagram profile. If they’ve an e-mail listed of their bio, use that to contact them because it’s sometimes their most popular type of messaging.
Nonetheless, in the event that they don’t checklist an e-mail, direct messaging (DMing) is the easiest way to achieve out.
What to do if an influencer doesn’t reply to your outreach message
We’re all busy, and it’s simple to unintentionally miss a notification in your inbox, so don’t interpret a scarcity of response to the primary message as a scarcity of curiosity. As a substitute, wait a number of days and ship one other word. Right here’s a template you’ll be able to tweak:
Hello [CREATOR’s NAME],
I hope you’re doing nicely. I reached out a number of days in the past about [A PARTNERSHIP, SENDING PRODUCTS, AN EVENT INVITE, ETC.], and I simply needed to comply with up.
If you happen to’re , I’d like to arrange a telephone name. Let me know whenever you’re free.
Thanks,
[YOUR NAME]
It’s a protected guess to ship as much as two follow-up outreach emails to the identical creator, but when they don’t reply by the third message, there’s a superb likelihood they’re not . However don’t let this get you down! There are nonetheless thousands and thousands of creators on the market who would like to accomplice together with your model; you simply want to seek out them.
Key takeaway: Reaching out to influencers doesn’t should be intimidating.
Creators: They’re identical to us. The most effective methods to make certain you’re crafting an incredible outreach message is to learn it again to your self. Does it sound like an acquaintance or a pal is writing it? Or does it sound too dry {and professional}?
Make sure you give your outreach messages character and preserve them genuine. These are a few of the qualities of the very best partnership requests on the market.
