In late 2021, TikTok surpassed 1 billion month-to-month customers, making it one of many web’s favourite purposes. Gen Z popularized TikTok, however the app has develop into a multi-generational channel the place even senior influencers have entered the house.
And with client preferences leaning in direction of short-form video, the demand for businesses who focus on TikTok advertising stays excessive. On this article, we’ll stroll by means of case research from high licensed TikTok advertising businesses to indicate how they use TikTok to develop their purchasers’ manufacturers, constructing a enterprise case for extra businesses to develop their providers.
5 high TikTok advertising businesses (with case research)
Earlier than we get began, here’s a tip: study from the businesses who’ve already branched into TikTok by taking a look at TikTok’s official advertising companions listing. The listing encompasses a vary of promoting businesses and different corporations that present a spread providers, together with common ones like artistic, commerce, sound and marketing campaign administration providers.
To slender down your analysis, we’ve created a listing of a number of the finest TikTok advertising businesses and share how they’ve approached constructing profitable campaigns with purchasers:
1. Byte/Dept
Who they’re: Byte/Dept is a advertising know-how company based mostly in London, New York and Berlin. Byte was acquired by Dept in February 2021.
They supply a wide range of providers for analytics, know-how, artistic and media providers. Some examples of Byte’s providers embrace chatbot creation and augmented actuality. They’re an official Snapchat Lense Companion as nicely.
Case research: ASO
Byte/Dept labored with ASOS to create the British on-line vogue retailer’s first TikTok marketing campaign. The branded hashtag problem #AySauce inspired customers to indicate off their outfits in the US and the UK.
The three-week marketing campaign featured a branded TikTok sound, in-feed advertisements, an interactive augmented actuality expertise and a various trough of expertise together with Holly H, the Neffati Brothers, Michael Le, Jordan Fisher and Luke Trotman from Love Island to call a number of.
The #AySauce marketing campaign resulted in 448,000 person movies and over 1.2 billion views in simply three weeks. The problem elevated the model’s engagement fee by 15.79%, which was nicely above the set benchmarks.
2. Incubeta
Who they’re: Incubeta is a world digital advertising company that gives options together with consulting, media providers and artistic manufacturing.
Case research: Incredible FurnishingsÂ
Incredible Furnishings is an Australian retailer that’s a favourite for furnishings and bedding. The model needed to make use of TikTok to drive visitors to their web site and enhance their attain to a extra engaged viewers.
Incredible Furnishings labored with Incubeta to create TikTok influencer content material. The company collaborated with content material creators @brookestyless and @georgieandzac to create DIY room transformation movies. Due to their distinctive content material approaches, Incredible Furnishings might use these sponsored movies to succeed in a brand new, youthful viewers.
The TikTok movies had been additionally repurposed for TV commercials, however proved to be more practical on their native platform. When each items of content material had been in contrast, the TikTok movies’ click-through fee was 8% greater. The very best-performing TikTok artistic earned a formidable view-through fee enhance of 108%.
Compared side-by-side, the influencer content material price per click on was 10% decrease than the tv advertisements, permitting Incredible Furnishings to succeed in their target market and drive extra visitors to their website whereas being cost-effective.
3. Sprint Hudson
Who they’re: Headquartered out of Nova Scotia, Sprint Hudson is a social leisure advertising software program firm. Their digital and artistic options assist world manufacturers optimize their social leisure and commerce methods.
Case research: Mecca
Australian magnificence retailer Mecca needed to establish long-term, high-performing TikTok content material that will authentically join with their present and potential audiences to extend their ROI.
Mecca collaborated with TikTok and Sprint Hudson to study pattern traction and craft a holistic, data-based content material technique for natural and paid artistic campaigns.
The wonder retailer used Sprint Hudson’s TikTok insights to pinpoint the highest-performing creators and content material pillars to information the path of the movies. They then used this info to tell their content material creation course of.
With Sprint Hudson’s knowledge, the model found utilizing each natural and paid TikTok content material inside a marketing campaign influenced its general success.
After their first campaigns, Mecca noticed unbelievable progress throughout a number of metrics together with followers, video views and engagement. Followership elevated by 64% and the creatives reached over 12 million views. Some 147,000 engagements had been earned as nicely.
4. Whalar
Who they’re: Whalar is an award-winning creator commerce firm based mostly in Australia, Germany, Spain, the US and the UK. They provide providers together with expertise administration and model partnership.
 Case research: Chupa Chups
Chupa Chups aimed to make use of TikTok to construct a robust model affiliation between Halloween and the Spanish lollipop model for a brand new viewers in the UK.
Chupa Chups partnered with Whalar to create advertisements throughout spooky season and the end result was delightfully frightful. Their Halloween marketing campaign gives an important instance of what can occur when content material efficiently aligns with a group or robust theme: model recall was 42.6% and model affiliation was 5.7%, proving the marketing campaign profitable.
5. VMG Digital
Who they’re: VMG Digital is a world artistic providers firm that focuses on sponsored video advertisements and video content material. They concentrate on utilizing present model belongings for repurposed content material or cellular optimization, and in addition present full-funnel advertising assist.
Case research: Samsung
Samsung aimed to advertise their new Galaxy Z Fold3 | Z Flip3 to Millennials and Gen Z within the Vietnamese market. The worldwide smartphone model sought to scale its publicity and have interaction with youthful generations to indicate what their new foldable cellphone might accomplish.
Together with a collection of advertisements, Samsung created a branded hashtag problem, #VuDieuGapMo (Folding Dance). Common TikTok creators like @hoaa.hanassii had been used to drive extra visibility to the marketing campaign and encourage customers to take part. To encourage participation additional, Samsung supplied probabilities to win prizes together with the Galaxy Z Flip3.
The outcomes of the marketing campaign had been astounding: in solely two weeks, #VuDieuGapMo grew to become the quickest TikTok marketing campaign to succeed in 1 billion views in Vietnam. Over 259,800 movies had been created for the problem. Most benchmarks for the marketing campaign had been exceeded and Samsung noticed a 14% enhance in gross sales in comparison with its marketing campaign goal as nicely.
What TikTok advertising providers can businesses supply?
TikTok advertising businesses sometimes supply providers that may be cut up into two classes: technique and content material creation/execution. Right here’s a quick abstract of the 2:
TikTok technique
Companies might help manufacturers create a holistic TikTok advertising technique. This will embrace defining a target market and objectives, performing competitor evaluation, working analytics and reporting.
To hold out these duties, it’s widespread for businesses to make use of social media administration software program like Sprout Social. We don’t imply to toot our personal horn, however we’re an official TikTok Advertising and marketing Companion. And we’re one of many solely social media administration software program corporations that provides a TikTok integration. You need to use Sprout Social’s TikTok administration instruments to handle, analyze and optimize your marketing campaign.
Together with video scheduling, you possibly can handle feedback in our Good Inbox and share presentation-ready analytics reviews.
TikTok content material creation and execution
Companies may assist handle full content material creation and marketing campaign execution. Together with video manufacturing, this may embrace constructing partnerships with content material creators and influencers.
There are additionally a wide range of TikTok enterprise options businesses can supply their purchasers, reminiscent of paid methods utilizing TopView and In-Feed Advertisements, or engagement methods harnessing branded results and hashtag challenges.
Subsequent steps for TikTok advertising businesses
Should you’re an company seeking to develop present providers, increasing your choices to TikTok advertising is a good place to begin given its reputation and effectiveness.
And if you would like an hands-on expertise to study extra about how Sprout might help handle and analyze your new campaigns, join a free one-month trial.
