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Discovering the right candidate for an open position isn’t simple, but it surely’s even trickier in at present’s tight labor market. To compete for high expertise, organizations want a high employer branding technique to go along with it.
This may increasingly sound simple. Slap some fairly graphics in your LinkedIn web page, use phrases like “work-life stability” in your postings and name it a day.
That isn’t ok anymore.
Rainey Turlington, employer model guide at exaqueo, lately shared her experience with Ragan Coaching on the highest errors she sees from employer branding efforts — and how you can repair them.
Don’t assume that as a result of your organization has a robust client model, it has a robust employer model.
Sturdy model recognition to your product isn’t the identical as being an ideal employer.
“There are many profitable corporations which might be promoting services or products like hotcakes and turning over staff simply as quick,” Turlington stated. Actually, they will typically be victims of that very same success.
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