Content material advertising is a superb solution to have interaction shoppers, nevertheless it requires a unending want for matters. By no means worry, nevertheless. In November 2022, you’ll be able to have a good time vegans, write about not shaving, profile letters to Santa, inform an area enterprise story, or provide last-minute present ideas.
Content material advertising is curating or creating weblog posts, podcast episodes, or movies to draw, have interaction, and retain clients. It’s the best when it supplies useful, informative, or entertaining information grounded in search engine marketing.
Listed below are 5 content material advertising concepts your corporation can use in November 2022.
1. Rejoice Vegans
November is World Vegan Month, and November 1 is World Vegan Day. For some manufacturers, this presents a chance to attach with a comparatively small however loyal viewers.
There are reportedly roughly 79 million vegans worldwide, together with about 3% of the U.S. inhabitants and about 12% of millennials.
Veganism is well-liked with a small however rising group of customers. Photograph: Roam in Shade.
The time period “vegan” can have two meanings. For some, the time period describes a way of life that seeks to exclude, so far as doable and sensible, all types of exploitation and cruelty to animals for meals, clothes, or some other function. And dietary vegans (typically generally known as “strict vegetarians”) acknowledge veganism as a wholesome consuming technique that avoids all animal merchandise — basically plant-based consuming.
Each varieties are prepared to spend money on services and products that match their existence. The Plant Primarily based Meals Affiliation estimates that People spent $7.4 billion in 2021 on these merchandise. The market grows about 6% yearly.
If vegans are a part of your organization’s product base, think about publishing content material that affirms these decisions and calls out the vegan gadgets your organization sells.
2. Movember; No-shave November
November is an efficient month to develop a mustache or beard and create content material about it. Photograph: Parker Coffman.
Movember is a worldwide marketing campaign to lift consciousness for males’s well being points comparable to prostate most cancers, testicular most cancers, and psychological well being. The marketing campaign asks males to develop mustaches or beards all through November.
No-Shave November is an analogous however extra normal marketing campaign that asks folks to forego shaving to lift most cancers consciousness.
Your organization can take part in a single or each of those campaigns by producing content material that promotes the trigger and encourages folks to donate to associated charities. For instance, you could possibly write weblog posts concerning the significance of males’s well being, share tales about how most cancers has affected folks you recognize, or produce movies displaying mustache and beard types males might strive.
Your enterprise might additionally donate a portion of November gross sales to associated charities.
3. Pricey Santa
The second week of November is historically when kids write letters to Santa Claus. Photograph: Drz.
The second week of November is “Pricey Santa Letter Week.” It’s a time when kids have written letters to Santa Claus asking for Christmas presents.
For November content material advertising, you could possibly produce entertaining posts that includes your clients’ Pricey Santa letters, otherwise you would possibly function such letters from well-known or fictional people.
A extra critical strategy can be to run a contest whereby shoppers submit their Pricey Santa letters to your corporation for an opportunity to win. All the letters submitted might turn out to be user-generated content material in your website.
4. Small Enterprise Saturday
Small Enterprise Saturday is a content material advertising alternative for retailers that promote on-line and from bodily shops. Photograph: Tim Mossholder.
Small Enterprise Saturday is a U.S.-based occasion on the primary Saturday after Thanksgiving. Created in 2010 by American Specific, the occasion encourages folks to buy at smaller corporations.
Small Enterprise Saturday is a content material advertising possibility for multichannel retailers with a web-based store and at the very least one bodily location. The content material might give attention to a enterprise’s contribution to the group.
For instance, Turkish African Center-Japanese, a small, three-generational retailer transported from Antalya, Turkey, to Boise, Idaho, would make a wonderful story.
Discover your connection to the group. It might be that you’re the one enterprise on the town that sells a selected sort of product. Deal with that in your content material.
5. Final-minute Present Guides
Some customers will wait till the final second to buy. Photograph: Eugene Zhyvcik.
The 2022 vacation procuring season will seemingly start in October. However don’t neglect concerning the procrastinators in your viewers of consumers and prospects. Loads of people will wait till the final minute to do their present procuring.
Purpose at this group with a collection of last-minute present guides. Goal particular recipients, comparable to “Final-minute Presents for Mothers” or “The Procrastinator’s Information to Purchasing for Your Favourite Niece.”
