Content material entrepreneurs who want inspiration in February 2023 can deal with how-to articles, the Tremendous Bowl, Black Historical past Month, Groundhog Day, and — what else? — Valentine’s Day.
Content material advertising and marketing is creating, publishing, and selling articles, newsletters, podcasts, movies, and even apps to draw, interact, and retain prospects.
Content material advertising and marketing ought to present your viewers of prospects with one thing useful, informative, or entertaining in order that they really feel a way of reciprocity to think about your model when wanted.
Listed below are 5 content material advertising and marketing concepts that ecommerce manufacturers and retailers can use in February 2023.
1. How-to Listicles
Listicles (listing articles) and movies are glorious methods to draw potential patrons by way of search engines like google. Listicles are additionally sharable.
For February 2023, think about making a collection of tutorial listicles that cowl matters associated to your corporation, equivalent to “how to decide on the appropriate winter coats for excessive chilly climate” or “easy methods to put together a wholesome Valentine’s Day dinner.”
How-to listicles are a high article format for attracting potential prospects by way of search engines like google. The content material can also be sharable. Photograph: Jamie O’Sullivan.
The listing’s subject, once more, ought to make sense within the context of the merchandise your corporation sells. A health hydration model equivalent to Propel or Liquid I.V., as examples, may create listicles centered on vitamin and train, equivalent to:
- “10 Submit-workout Restoration Routines for Sore Muscle mass,”
- “25 Superfoods for Pure Vitality,”
- “50 Well being Advantages of Hydration,”
- “7 Options to Sugary Drinks.”
2. Tremendous Bowl LVII
This 12 months’s Tremendous Bowl will happen at State Farm Stadium in Glendale, Ariz., on Sunday, February 12. The occasion is a superb content material alternative, as hundreds of thousands of viewers will seek for all types of Tremendous Bowl-related matters.
Arizona will host the 2023 Tremendous Bowl. Thousands and thousands of viewers will probably be planning events and trying to find Tremendous Bowl-related matters. Picture: Nationwide Soccer League.
Your content material might be a weblog submit, video collection, e-mail publication, or perhaps a podcast. It will probably deal with pre- and post-game matters in addition to commercials, half-time festivities, gameplay, and extra. And your merchandise needn’t be particularly associated to sports activities. Listed below are just a few examples.
- On-line kitchen provide retailer: “Tailgating Recipes for a Excellent Recreation Day.”
- A house decor retailer: “Inventive Dwelling Decor Concepts to Rejoice the Tremendous Bowl.”
- A DTC toy model: “Actions to Interact Children throughout the Large Recreation.”
- A pure grocery retailer: “More healthy Options to Basic Recreation-day Snacks.”
3. Black Historical past Month
February is Black Historical past Month — a time to commemorate the accomplishments, contributions, and historical past of Black People. We acknowledge Black Historical past in February as a result of it’s the delivery month of President Abraham Lincoln, who issued the Emancipation Proclamation; Fredrick Douglas, among the many most influential abolitionists; and Rosa Parks, a Nineteen Fifties civil rights pioneer.
February can also be the month through which the Fifteenth Modification to the U.S. Structure was ratified, guaranteeing Black People the appropriate to vote.
A bunch of kids on the Whittier Major College, Hampton, Virginia, in roughly 1899. Photograph: Library of Congress.
Retailers can produce content material reflecting the achievements of Black People in all fields, from the humanities and sciences to politics and sports activities.
As with all subject solutions, the content material needs to be related to the merchandise we promote. A method to try this is to profile Black People who contributed considerably to your business.
A web-based music retailer promoting pianos, guitars, trumpets, and equipment may function articles or movies with titles like:
- “Black Historical past Month: Celebrating Black Musicians from Duke Ellington to Janelle Monáe,”
- “The Roots of Black Music: Artists That Formed Trendy Sound,”
- “Black Trailblazers within the Music Trade: Berry Gordy, Quincy Jones, Extra,”
- “How Music Impacts Social and Political Actions,”
- “From Jazz to Hip Hop: A Timeline of Black Music in America.”
4. Groundhog Day
February 2 is Groundhog Day within the U.S. and Canada. The vacation was first celebrated in 1887 in Punxsutawney, Penn. The premise is that Punxsutawney Phil (a groundhog or woodchuck) will emerge from his burrow and predict the top of winter.
Members of the Punxsutawney Groundhog Membership with Phil (decrease proper) on Groundhog Day 2022. Photograph from the membership’s Instagram web page @punxsyphil.
Actor Invoice Murray began in “Groundhog Day,” a 1993 romantic comedy. The film has turn into a cult basic and is steadily referenced in well-liked tradition.
Collectively the film, the woodchuck, and the anticipation of spring make for content material advertising and marketing alternatives.
Listed below are 5 potential headlines.
- “15 Methods to Refresh Your Dwelling for Spring.”
- “High Spring Trend Traits.”
- “Tips on how to Create a Spring-inspired Outside Area.”
- “The Greatest Spring Magnificence Merchandise.”
- “Spring Cleansing Ideas for Groundhog Day.”
5. Valentine’s Day
Valentine’s Day on February 14 is among the many most vital gift-giving holidays. It’s celebrated worldwide and marks an event for {couples} to have fun their love. It’s additionally a possibility for buddies, households, and even co-workers to indicate appreciation for each other.
Valentine’s Day is one in all retail’s high worldwide holidays. Photograph: Jesse Goll.
Valentine’s Day can drive vital gross sales of services. Some shoppers search for particular presents, however others want concepts or inspiration. That’s the place content material advertising and marketing is available in. Use Valentine’s Day to showcase your merchandise, present present solutions, and even run contests.
Listed below are 5 headline concepts.
- “Valentine’s Items Your Particular Somebody Will Love.”
- “5 Methods to Present Appreciation on Valentine’s Day (Past Flowers and Candies).”
- “Valentine’s Day Outfits for the Excellent Date Night time.”
- “The Final Valentine’s Day Reward Information.”
- “10 DIY Items to Rejoice Valentine’s Day.”
