Content material entrepreneurs looking for article or video concepts in August 2024 can commemorate the Nationwide Basketball Affiliation and Alfred Hitchcock or acknowledge dad and mom, celebrants, and problem seekers.
Content material advertising is the act of making, publishing, and selling content material to draw, interact, and retain clients. It really works as a result of articles, movies, or podcasts are a low-risk method for consumers to have interaction with a enterprise and, in flip, create a way of reciprocity that leads them to buy.
The one bother is that entrepreneurs require a gentle stream of matters. Happily, what follows are 5 content material advertising concepts your organization can use in August 2024.
NBA Turns 75
The NBA is celebrating its seventy fifth anniversary in August 2024.
The Nationwide Basketball Affiliation turns 75 on August 3, 2024, creating a possibility for content material entrepreneurs to attach certainly one of America’s hottest sports activities to their manufacturers and merchandise.
Invented in 1891 at Springfield Faculty in Massachusetts, basketball shortly gained recognition, a lot in order that by 1946 two rival leagues had emerged: the Nationwide Basketball League and the Basketball Affiliation of America.
After a number of groups — together with the forerunner to the Lakers — left the NBL for the BAA in 1948, merger talks started. The consequence was the NBA, launched in August 1949 by combining the 17 groups from the 2 leagues.
Content material entrepreneurs at ecommerce outlets, physical-store chains, and direct-to-consumer manufacturers might write concerning the historical past of the NBA, basketball as a sport, or “hoops” tradition.
For instance, the DTC model TruHeight makes dietary gummies and capsules, protein shakes, sleep aids, and different merchandise aimed toward wholesome progress and improvement in teenagers and kids. The model might prolong its mission by publishing a sequence of articles about basketball’s health advantages.
Completely satisfied Birthday, Alfred Hitchcock
Grasp director Alfred Hitchcock was born in August 1899.
Born on August 13, 1899, in London, England, Alfred Hitchcock would turn out to be one of many movie trade’s most celebrated administrators. The “Grasp of Suspense” was finest recognized for the “Rear Window” (1954), “Vertigo” (1958), and “Psycho” (1960).
Celebrating Hitchcock’s birthday through content material advertising might assist shops with merchandise associated to the movie or leisure trade. However different on-line retailers would possibly profit, too.
An attire model might deal with vogue in Hitchcock’s motion pictures. A house decor store might handle their set designs, and a pet provide firm might launch a contemporary critique of “The Birds” (1963).
Mum or dad-focused Again-to-school
How a couple of back-to-school sale for folks?
The back-to-school procuring season is among the many retail trade’s excessive holidays. Mother and father purchase all the things from pencils and pants to computer systems and automobiles for his or her kindergarten to college-aged college students.
Sadly for retailers, most of these purchases will come at discounted costs. In response to the Nationwide Retail Federation, roughly 68% of back-to-school consumers in 2024 will buy on-sale objects.
Another method could possibly be to focus on “back-to-school” content material at dad and mom. Listed below are some instance article titles.
- Sporting items retailer: “Health Routines for Mother and father with College-aged Youngsters”
- Store promoting organizers: “25 Decluttering Ideas whereas the Youngsters Are in College”
- Kitchen gadget store: “Meal Prep Hacks for Busy Mother and father”
Labor Day Planning Guides
Williams-Sonoma makes use of recipes to advertise Labor Day.
Content material advertising is particularly efficient when it’s helpful or useful. A enterprise builds connections with consumers when it helps them study a ability or overcome an issue.
Labor Day falls on Monday — September 2 in 2024. Many customers will benefit from the lengthy weekend by tenting, taking a highway journey, or internet hosting a celebration.
Entrepreneurs can supply useful content material that improves, simplifies, or organizes these experiences — whereas connecting with merchandise obtainable for buy.
For instance, Williams-Sonoma revealed a recipe set referred to as “A Labor Day Cookout to Bear in mind.” The recipes describe a three-course meal with bruschetta, grilled rooster, and blueberry-lavender cheesecake for dessert.
Many of the particular person recipes suggest William-Sonoma merchandise, resembling a meals thermometer for grilling and a set of stackable bowls.
Problem a Problem
Take a play from the health trade’s guide and challenge a problem in August.
In 2019, entrepreneur and podcaster Andy Frisella challenged his viewers to take part in a “transformative psychological toughness program” referred to as the “Onerous 75 Problem.”
Over 75 days, contributors obey a algorithm with out exceptions or compromises. This features a day by day routine of two 45-minute exercises, a strict weight loss plan, ingesting a gallon of water, and studying no less than 10 pages of a motivational guide.
In August 2024, content material entrepreneurs can borrow Frisella’s concept and problem clients on matters associated to companies’ services or products. Listed below are some instance challenges.
- Sustainable residing for retailers promoting recycled merchandise or eco-friendly objects.
- Yard makeover for retailers targeted on crops, gardening provides, energy instruments, and outside furnishings.
- Wholesome cooking for shops providing kitchen gear or meals field subscriptions.
The challenges could possibly be contests, too, with contributors producing social media posts for added publicity.
