Wish to entice consumers to an ecommerce web site in January 2024? Take into account producing useful, informational, or entertaining content material round “nationwide days,” promotional calendars, or product innovation.
Content material advertising and marketing is creating or curating content material, publishing it, and selling it to bolster SEO and e mail and social media advertising and marketing. It helps all kinds of ecommerce retailers — retail, direct-to-consumer, B2B — entice, interact, and retain clients.
Listed here are 5 content material advertising and marketing matters your organization can use in January 2024.
1. Nationwide Take the Stairs Day
Take the Stairs Day reminds people to start out a wholesome behavior.
Nationwide Take the Stairs Day on Jan. 10, 2024, encourages People to start out a wholesome behavior. It’s also a chance for companies to create the behavior of producing useful content material for potential clients.
Firms promoting well being and health merchandise have essentially the most content material choices, maybe encouraging prospects not solely to take the steps but in addition decide to wholesome residing and buying related merchandise.
However different companies can join their merchandise to wholesome habits, too.
Listed here are a number of concepts.
- Baggage model. Create an article sequence for enterprise vacationers describing find out how to construct good health habits on the street.
- Children’ clothes retailer. Publish a health information for fogeys that lists entertaining video games and actions for youngsters whereas selling the shop’s merchandise.
- DIY supplies store. Produce articles or movies for initiatives encouraging wholesome habits, corresponding to constructing a house health club or an out of doors residing house.
2. Nationwide Gown Up Your Pet Day
Jan. 14, 2024, will likely be a form of mini-Halloween for pet house owners. Nationwide Gown Up Your Pet Day could be a enjoyable alternative for “pet dad and mom.”
A web based store promoting energy instruments in all probability received’t profit from an article that includes footage of lizards dressed like princesses, however it would possibly publish a humorous submit about development web site canine dressed like their blue-collar house owners.
Dressing up pet iguanas is all about leisure.
3. Nationwide Nothing Day
Jan. 16, 2024, will likely be an un-event, or not less than that’s what San Francisco Examiner columnist Harold Pullman Coffin imagined when he invented Nationwide Nothing Day in 1972.
“Nothing Day” is a protest in opposition to the various holidays enacted by Congress or different governing our bodies and thus added to the varied lists of nationwide days.
Content material entrepreneurs may take Nothing Day articles, movies, or podcasts in a few instructions.
First, be a part of the spirit and promote taking a break from would-be holidays.
Second, entrepreneurs may double down and create their very own nationwide day. Think about, for instance, an internet craft-supplies store inventing “Nationwide Candle Artistry Day” to showcase the artwork of candle making and design, providing workshops or particular version kits.
How a few day specializing in candle artwork?
Watch out, nevertheless. A couple of decade after Coffin proposed Nothing Day, Congress created Martin Luther King Day for the third Thursday in January — the sixteenth each seven years. It’s a close to hit in 2024, as we rejoice Martin Luther King on the fifteenth.
4. Promotions Calendar
Content material entrepreneurs are accustomed to an editorial calendar. It’s a map of kinds, planning what to publish and when. Journal publishers used to publish editorial calendars so readers and advertisers knew what to anticipate from upcoming points.
Take an thought from old-school publishers and inform consumers when your gross sales are coming.
For January 2024, contemplate borrowing this concept to encourage e mail subscriptions. Right here is the concept. Publish an article itemizing your organization’s deliberate promotions in 2024. Embrace the whole lot from a February clearance to Black Friday and Cyber Monday sale dates.
There’s no want for plenty of element, simply the dates and a brief rationale for every occasion.
Then comes the pitch: Encourage readers to enroll in e mail messages to be among the many first to know of each promotion.
5. Product Improvements
Janus may look ahead to the yr and again at what we discovered.
January is called for Janus, the legendary, two-faced Roman deity who appears to be like ahead to the brand new yr and gazes again on the just-completed one with its many classes.
In January 2024, content material entrepreneurs may use this idea to give attention to the previous and future evolution of their merchandise or trade.
A web based auto elements store may deal with progress in fuel-efficient automobiles and sure enhancements in 2024. A house furnishings retailer may describe how couches and chairs have turn out to be extra environmentally sustainable.
The articles may reveal retailers’ trade experience whereas selling associated merchandise.
