Browser extensions are important instruments for search engine marketing. I take advantage of them on daily basis to save lots of time and enhance productiveness.
I’ve addressed my favourite Chrome extensions for key phrases, authority, and analytics. What follows are my favorites for on-page auditing — to search out errors, determine areas of enchancment, and analyze opponents. All are free.
Hyperlink Checkers
Free Backlink Checker is on the market for Chrome and Firefox. This free extension scans a web page for hyperlinks and generates a report containing:
- Inside and exterior hyperlinks,
- Anchor textual content for every hyperlink,
- Goal root area of every hyperlink,
- Hyperlink standing (damaged, unverified),
- Nofollow attributes.
I take advantage of Free Backlink Checker to extract all hyperlinks and export into Excel for extra evaluation, similar to sorting by area and header standing. The extension additionally exhibits the HTML code of any hyperlink when hovering over it.
Free Backlink Checker scans a web page for hyperlinks and generates a report with the small print. Click on picture to enlarge.
Damaged Hyperlink Checker is an alternative choice. It, too, is on the market for Chrome and Firefox.
I sometimes use a internet crawler to search out damaged hyperlinks. However a crawler doesn’t determine a particular hyperlink — solely the web page — making it difficult to search out and repair, particularly when the hyperlink sits in an enormous navigation menu.
Browser-based hyperlink checkers make it a lot simpler by color-coding on-page hyperlinks based mostly on their standing.
Browser-based hyperlink checkers, similar to this instance from Damaged Hyperlink Checker, color-code on-page hyperlinks based mostly on their standing. Click on picture to enlarge.
Damaged Hyperlink Checker runs its report by default when a web page hundreds, which to me is extreme. Test My Hyperlinks, one other Chrome extension, runs solely when its icon is clicked within the deal with bar. It additionally color-codes redirects, which, like damaged hyperlinks, ought to be mounted.
Test My Hyperlinks additionally color-codes redirects. Click on picture to enlarge.
Key phrase Highlighters
To determine key phrases on a web page, I want Spotlight Magic for Chrome and Multi-Key phrases Highlighter for Firefox.
Desktop browsers will spotlight specified key phrases on a web page utilizing Ctrl+F (PC) or CMD+F (Mac). However there’s no straightforward method to differentiate variations of phrases (plural vs. singular) or phrases with different phrase sequences (“the blue shirt” vs. “the shirt is blue”).
Spotlight Magic and Multi-Key phrases Highlighter each examine differing phrases and mixtures — all recognized with distinctive colours. It’s useful for recognizing over-optimization, similar to utilizing too lots of the similar key phrases (standalone or in phrases), and for analyzing opponents’ priorities.
Spotlight Magic (proven right here) and Multi-Key phrases Highlighter examine differing phrases and mixtures. Click on picture to enlarge.
Textual content Optimizing
TextOptimizer is on the market for Chrome. The extension analyzes a web page, extracts the first key phrase, and suggests associated ideas to enhance relevancy for a focused search question.
TextOptimizer assigns an total rating, which I don’t deal with. However I continuously use the ideas to enhance a web page’s rating for a subject.
TextOptimizer assigns an total rating — 59% on this instance — and key phrase ideas. Click on picture to enlarge.
Nofollow Highlighters
NoFollow, an extension, has Chrome and Firefox variations. It highlights nofollow hyperlinks on any web page, useful for monitoring inside and exterior hyperlink fairness and detecting mistaken nofollow attributes.
NoFollow is particularly helpful for older web sites that use the now ineffective “PageRank sculpting” and for older WordPress plugins that used the tactic.
Nonetheless, solely NoFollow’s Firefox model checks for nofollow meta tags. To examine in Chrome, strive Hyperlink Redirect Hint, one other extension, which additionally tracks indexation standing and Robots.txt crawl errors.
There’s no “working” NoFollow and Hyperlink Redirect Hint. Each mechanically spotlight nofollow hyperlinks on a web page when loaded in a browser.
Structured Information Validators
Ryte structured knowledge helper is a Chrome extension. I usually use it to examine the structured knowledge of wealthy snippets in natural search outcomes. I then copy-paste the markup into the Schema.org validator to know the implementation.
