Based | 1998
Headquarters | Sandy, UT
High Executives:
David Lisonbee | Founder and Chairman of the Board
Bianca Lisonbee | Founder
Danny Lee | President and CEO
Merchandise | Immune System Nutraceuticals
For David and Bianca Lisonbee, in-house is all the pieces. For over twenty years, they’ve led the in-house groups at 4Life who deal with all the pieces from analysis and improvement, manufacturing, distribution and extra. As they have fun 4Life’s twenty fifth 12 months alongside President and CEO, Danny Lee, the Lisonbees couldn’t be extra excited concerning the firm’s evolution, legacy and future.
Immunity Impressed
Whereas the immune system is a sizzling subject for corporations in in the present day’s well being and wellness house, David and Bianca Lisonbee have been pioneering immune system sciences for over 25 years by way of their work at 4Life. Generally known as “The Immune System Firm™,” 4Life continues to steer the trade with immune assist merchandise distributed in over 70 international locations worldwide.
“Our inspiration for 4Life got here from a need to share one of the vital outstanding discoveries we had ever come throughout—Switch Components,” David Lisonbee defined. “Switch Components have been first found in 1949 by Dr. H. Sherwood Lawrence. They’re small molecular messaging molecules which are discovered within the first milk of mammals.”
Switch Components educate the immune system, serving to it “acknowledge, reply to and bear in mind well being threats.” 4Life makes use of the phrase “immune IQ,” offering Switch Issue merchandise designed to assist the immune system by deploying these messenger molecules to switch immune system reminiscence. Over the previous 25 years, 4Life’s catalog expanded past the Switch Issue line to incorporate different nutraceuticals in addition to skincare and weight reduction merchandise.
“We started with a ardour for immune system sciences,” David added. “1 / 4 century ahead, our enthusiasm is larger than ever. Since launching 4Life with a single patent and single flagship product, we’ve been blessed to take Switch Issue to the world by way of affiliate partnerships and buyer satisfaction in dozens of nations.”
Maintaining It in The Household
As we speak, 4Life’s 1,000 worldwide company group members and Associates around the globe carry the legacy of household that the Lisonbees instilled within the firm’s tradition from the very starting.
“I got here on after they have been celebrating their tenth 12 months,” CEO and President Danny Lee shared. “One factor I can say with certainty is that the tradition has remained the identical. A tradition of household, a tradition of loyalty, a tradition of longevity. The individuals that you just stroll across the workplaces and discuss to at 4Life, they’ve been right here for ten, 20, 25 years. It’s a tradition of inclusion, and it nonetheless looks like a small firm—simply the way it started again in 1998.”
We started with a ardour for immune system sciences. 1 / 4 century ahead, our enthusiasm is larger than ever.
— David Lisonbee | Founder & Chariman of the Board
In an period the place many corporations search out-of-house options to all the pieces from IT providers to social media administration, 4Life has appeared to its personal individuals for the instruments and assist wanted to thrive in a world market. In its just lately expanded manufacturing facility simply south of its Sandy, Utah headquarters, 4Life manufactures almost 80 % of its merchandise—all developed by way of its personal analysis and improvement group. The merchandise are then distributed globally, offered by Associates in 24 international locations with 4Life workplaces through an eCommerce platform developed in-house that connects customers from all around the world, fulfilling the Lisonbees’ world imaginative and prescient.
“By way of finishing the mission and the imaginative and prescient to take Switch Issue to the world, that’s occurring now,” Danny shared. “In actual fact, the digital transformation has occurred, to the place, if I reside in Brazil and I’m a 4Life Affiliate, I can ship a hyperlink to any person in Germany or within the U.S. or Canada or Japan. They will then buy product by clicking on my hyperlink, and so they can seize my low cost that I’m sharing with them as an Affiliate. It’s a seamless world compensation plan that includes the very best of what’s occurring on this planet in the present day when it comes to eCommerce, social promoting and conventional community advertising.”
This world potential coupled with 4Life’s dedication to particular person progress and assist constantly appeal to new Associates, together with an rising variety of younger Gen Z fanatics.
“4Life gives individuals a company tradition that empowers people to take part in company and private progress,” Bianca stated. “Whether or not that be by way of know-how or in individual, the necessity for human connection is important. Our motto is Collectively, Constructing Folks—and we construct individuals one individual at a time.”
5-Star Alternative
With a world imaginative and prescient fulfilled, 4Life has its sights set on new desires and new methods of sharing its merchandise and alternative with the world, a few of which shall be revealed on the firm’s World Connexion convention this October. One focus shall be a brand new perspective on social promoting that can perform in tandem to 4Life’s profitable Affiliate community.
Clients can already entry 4Life merchandise in a number of methods—at retail costs through the 4Life web site and an Amazon storefront; at wholesale costs by way of the corporate’s most popular buyer program; and thru Affiliate gross sales. Quickly, for these seeking to share 4Life merchandise with out constructing a enterprise like a standard Affiliate, 4Life will provide a social promoting choice during which sellers earn fee by way of social media-generated gross sales. And naturally, the know-how and media wanted for this new method of promoting shall be powered by 4Life’s in-house IT and social media groups.
“4Life has developed in so some ways,” Bianca shared. “Take enterprise constructing instruments for instance. In 1998, there was no wi-fi, no apps, no social media! As we speak, our enterprise depends upon applied sciences that merely didn’t exist 25 years in the past. For that reason, we offer our Associates with an in-house IT group and social media specialists to maintain us on the innovative when it comes to digital instruments, functions and a wide range of digital media platforms.”
The group anticipates that including this channel to the corporate’s already various omnichannel method will improve what they see as 4Life’s “five-star alternative.”
“The place else have you ever heard of Switch Issue?” Danny requested. “It’s thrilling to individuals. Most individuals are listening to about it for the primary time after they hear it from a 4Life Affiliate. So, we have now the unicorn product, and we have now the compensation plan. Now we have the historical past; we have now the monetary stability. You’ll be able to take this chance and go just about wherever on this planet with it. Our compensation plan is second to none. Now we have founders who’re nonetheless engaged and who personal this enterprise privately—and so they have no real interest in promoting. So, there’s a sure belief stage that 4Life can give you that many different corporations who could be greater than 4Life, merely can not give you.”
With a brand new imaginative and prescient that features sharing 4Life in additional markets around the globe and with the hope to see a million households incorporating 4Life Switch Issue into their lives day by day, the corporate has as a lot to look ahead to because it does to look again on with delight and have fun.
“Wanting again on the final quarter century, we’re so grateful for individuals who have joined us on this nice endeavor,” David shared. “Our associates, colleagues, and staff are such an inspiration to us. We like to have fun them and look ahead to doing so at our upcoming worldwide conference!”
From the September 2022 concern of Direct Promoting Information journal.
