43 TikTok Stats to Know in 2022

Since launching in early 2018, TikTok’s been lined by seemingly each main information publication and racked up hundreds of thousands of downloads globally.

Regardless of its recognition, the app can nonetheless really feel like a little bit of a thriller to entrepreneurs, particularly since TikTok doesn’t all the time disclose key app metrics. 

As somebody who’s gotten sucked into the app, blogged a number of instances about it, hearted a whole lot of posts, and even made just a few movies of my very own, I am pretty sure that this platform will stick round for fairly a while. 

However, fortunately, with mounting information and statistics about TikTok, you do not simply should take my phrase for it. That will help you make knowledgeable choices about your technique, we’ll cowl key TikTok statistics and info to know, whether or not you’re simply beginning out on the app otherwise you’re trying to replace your technique. 

Already know what stats you’re in search of? Bounce there with this desk of contents: 

43 TikTok Stats to Know in 2022

Inside TikTok’s first yr, it reportedly reached 500 million month-to-month energetic persons. Questioning if this was only a fluke or a viral development that may simmer down? Assume once more. In keeping with TikTok and its firm heads, the viewers may be bigger and extra promising than we expect.

• In September 2021, TikTok celebrated reaching 1 billion month-to-month energetic customers. (TikTok)
• Musical.ly, a lip-syncing app which ByteDance bought and merged with TikTok, reportedly had 100 million month-to-month energetic customers when it was bought by TikTok in 2018. (The Verge)
• Douyin, TikTok’s unique standalone app in China, had 300 million customers on the time Musical.ly merged with TikTok. (The Verge)
• In 2020, TikTok was essentially the most downloaded app globally (850 million downloads), adopted by WhatsApp, Fb, and Instagram. (Apptopia)
• TikTok is the High Free App within the Leisure part of the Apple App Retailer. (Apple App Retailer)

Whereas TikTok’s person base is dominated by Gen-Z in the USA, many millennials have adopted it world wide. And, though it’d really feel like TikTok is large within the U.S., the app’s greatest viewers really comes from China, the place the platform is named Douyin.

This is a breakdown of TikTok’s main demographic.

• 52.38% of TikTok customers globally are between the ages of 18 and 24. (Statista)
• The US, Indonesia, and Brazil have the most important audiences on TikTok as of April 2022. (Statista)
• As of April 2021, 48% of U.S. adults between 18-29 use TikTok, in comparison with 20% of adults between 30-49 and 14% amongst 50-64 yr olds. (Pew Analysis Heart)
• One-quarter of People between 12 and 34 have used TikTok in comparison with 3% of adults aged 35+. (MarketingCharts)
• TikTok is now out there in additional than 200 nations. (Oberlo)
• Over 22.2 million of TikTok’s month-to-month energetic customers are in Indonesia. (Statista)
• The social media apps Gen Z makes use of most are TikTok, Instagram, and YouTube. (HubSpot Weblog)

TikTok is a fast-paced app. The second you log in, you see a video on the prime of a feed that is algorithmically curated round your pursuits. 

From my very own expertise, I’ve discovered that TikTok can simply trigger you to spend extra time than anticipated watching an limitless stream of typically comedic movies. Since these movies are often between 15 seconds and one minute, it makes the app supreme for individuals who want fast leisure on their morning commute or once they’re bored at house.

Due to TikTok’s fast tempo and leisure issue, the stats under aren’t that stunning:

• The common person spends 89 minutes per day on the app, in keeping with a leaked deck from TikTok. (Music Enterprise Worldwide)
• As of September 2021, there are 14.43 million every day energetic customers utilizing the TikTok Android App and the typical person spends 12.3 hours monthly utilizing it. (Statista, HootSuite)
• TikTok is among the most downloaded apps within the Google Play Retailer. (Statista)
• In keeping with a leaked TikTok deck, the typical person opens the app 19 instances per day. (Music Enterprise Worldwide)
• There are 29.7 million international DAU on the TikTok iOS app as of January 2021. (Statista)
• 88% of individuals on TikTok report that the sound on the platform is central to the general app expertise. (TikTok)
• 68% of TikTok customers say movies utilizing widespread songs assist them keep in mind manufacturers higher. (TikTok)
• 36% of shoppers need to study merchandise by way of short-form movies like TikToks or Reels. (HubSpot)
• 55% of customers say TikTok helps them uncover new issues. (Materials)
• 55% of TikTok customers use the platform to analysis manufacturers or merchandise. (TikTok)

• The TikTok group is extra ceaselessly and constantly partaking with content material on the platform than they’re on different social media platforms. (Neuro-Perception). 
• When customers see manufacturers natural TikTok content material earlier than their paid advertisements, there’s a 27% improve in model recall. (Neurons Inc.)
• 71% of TikTok customers say the app has a much bigger affect on their lives than different apps they use, and 79% say it conjures up them to do new issues in actual life. (TikTok)
• TikTok customers are 1.3x extra more likely to agree that the platform helps them hear totally different views than they usually hear vs. different leisure and social manufacturers. (TikTok & Materials)
• TikTok customers are 1.3x extra more likely to find out about merchandise and tendencies earlier than their friends.  (Materials & TikTok)

• 2 out of three customers are doubtless to purchase one thing whereas on the platform. (TikTok)
• 50% of TikTok customers have purchased one thing after watching a TikTok LIVE. (TikTok)
• TikTok customers are twice as doubtless as customers of conventional social platforms to suggest a services or products they’ve found on the app and 1.5x extra profitable at convincing others to strive the services or products. (Materials & TikTok)

• Probably the most adopted creator on TikTok is Khaby Lame with 147.7 million followers. Following shut behind is Charlie D’Amelio with 144.6 million. (Wikipedia)
• One of many earliest branded hashtag challenges was Guess’ #InMyDenim problem. In keeping with TikTok, movies marked with this hashtag have obtained a grand complete of 38.8 million views. (TikTok)
• 77% of TikTok customers like when manufacturers provide you with new challenges, tendencies, or memes for others to hitch in on. (TikTok)
• TikTok customers say that you simply don’t must have hundreds of followers to go viral on TikTok. (TikTok)
• 80% of prime TikTok movies had music and upbeat songs. (Invideo)
• Remixing a TikTok development results in a 14% improve in watch time. (TikTok)
• Rapper Lil Nas X credit the success of his track “Outdated City Street” to TikTok. The track was propelled to #1 on the Billboard High 100 in 2019 after the artist uploaded it to TikTok. (BuzzFeed Information)

This is a compilation of TikTok’s #CowboyChallenge the place folks carrying regular clothes lower to themselves in cowboy costumes to the track “Outdated City Street.”

• TikTokoffers 5 promoting tiers aimed toward huge manufacturers. Considered one of which, a branded hashtag problem, reportedly prices $150,000 per day. (TikTok Pitch Deck Notes First Reported by Digiday)
• TikTok generated an estimated 4 billion in income in 2021. (Bloomberg
• Client spending on TikTok has surpassed $2.5 billion globally. (Sensor Tower)
• TikTok has a 4.8-star ranking within the Apple App Retailer and 4.5 within the Google Play Retailer. (Apple App Retailer, Google Play Retailer)
• Bytedance, TikTok’s dad or mum firm is valued at $140 billion, making it the world’s most dear startup. (CBInsights)
• TikTok has an advert attain of roughly 885 million folks. (DataReportal)

The Mysteries of TikTok

Though TikTok is a prime social platform and is ramping up its choices for advertisers, it is nonetheless somewhat new. When an organization or startup is new, it isn’t unusual for management to cover early numbers, even when a model is profitable. The truth is, we have seen this with different main firms like Snapchat and Netflix.

Regardless of the launch of TikTok For Enterprise in mid 2020, there’s nonetheless much more to be taught as TikTok’s international groups and ByteDance proceed to stay hush-hush about main metrics. Within the coming years, as TikTok continues to attract in additional advertisers, it wouldn’t be stunning if we began to see extra clear details about the app and its person base. 

Within the meantime, If you wish to be taught extra about TikTok, you’ll be able to learn up on its quick historical past and early success on this put up, or click on right here to discover a how-to information for utilizing the app. As well as, you’ll be able to uncover vital TikTok info app on numerous web sites: 

Wish to see what different companies are doing on TikTok? Take a look at this roundup of manufacturers on TikTok.