Fb is the hottest social community on this planet. Its customers are on the platform to attach with associates, watch movies, and share snippets of their very own lives.
The channel can also be a fantastic platform for companies, as many customers report utilizing it to work together with the manufacturers they get pleasure from. In actual fact, in a HubSpot ballot, 51% of respondents reported primarily utilizing Fb for product analysis.
Given this, it’s important to know tips on how to use the platform to satisfy your small business wants. This put up will clarify why companies ought to put up on Fb and share an expansive record of Fb put up concepts that you need to use to work together along with your viewers and generate engagement.
Maintain studying, or leap to the part you are on the lookout for:
Why ought to companies put up on Fb?
The choice to put up on Fb ought to depend upon your small business’s particular person advertising and marketing targets, however we’ll define some advantages beneath. Firstly, in Q4 of 2022, Fb reported virtually 2 billion each day energetic customers on the platform, which signifies that segments of your viewers are possible already utilizing the community.
When your viewers discovers you’re on the platform, you may work to develop a neighborhood of like-minded customers and deepen the connection they must your model. If you have interaction with them, you’ll study extra about their likes and pursuits, making it simpler so that you can create content material they’ll get pleasure from and work together with.
Additionally, sustaining a Fb profile is a good way to point out your viewers that you just’re energetic and in enterprise. As most customers use the platform to analysis merchandise, stumbling upon an inactive Fb profile could immediate them to carry their enterprise elsewhere.
Lastly, 200 million + companies are already utilizing the platform to satisfy their enterprise targets, so it’s best to be a part of them.
How typically must you put up on Fb?
A current HubSpot experiment discovered that, total, companies ought to purpose to put up on Fb two to 5 occasions per week.
Whereas that is merely a median, it’s okay to adapt your technique relying in your viewers insights and what appears to carry essentially the most success on the platform. However the experiment did notice that posting greater than 5 occasions per week can considerably lower ROI.
All in all, spend time on the platform, study out of your viewers, and use your web page metrics to search out out the most effective mixture for your small business.
What makes a enterprise Fb put up nice?
Offers your viewers one thing they want.
If you already know who your viewers is, the following step is determining what they want, and tips on how to give it to them.
One technique to determine this out is to take a look at your Fb analytics. Monitor posts with essentially the most and least engagement to see what sort of posts resonate along with your viewers. Subsequent, step again and have a look at your content material out of your clients’ perspective. It will provide help to ask helpful questions and put up the appropriate Fb put up concepts on the proper time.
Shares a transparent message.
Each concept comes from someplace. And in case you’re the one arising with the thought, you already know the place it got here from. That provides you extra data than your viewers, and it makes it simple to assume you are posting a transparent message, even if you’re not.
To verify your message is straightforward and direct, strive the following tips:
- Create a fast define of what you need to embrace in your put up.
- After writing, step away for a few hours earlier than you edit your message.
- Outline or hyperlink to definitions of industry-specific phrases.
- Use writing instruments to edit and proofread your posts.
- Learn your put up out loud to your self to verify it is simple to know.
Has a persona and perspective.
B2B or B2C, skilled or informal, persons are nonetheless folks. When your viewers is scanning Fb, they’re people trying to join or resolve an issue. So, to seize your viewers, it is vital to point out them who you’re.
However who’re you? Are you being your self on Fb and is your persona what helps to promote your model? Or are you a author who’s writing on behalf of a enterprise? First, perceive who your viewers needs to listen to from. Subsequent, look to your model to develop a voice that is constant and genuine.
After getting a writing voice that sings with model persona, determine tips on how to use that voice. Take into consideration one of the simplest ways so as to add to a thread about breaking enterprise information or tips on how to announce an upcoming occasion. Resolve which emojis add or detract out of your textual content.
Whether or not you are commenting, posting, or including a tag, present your distinctive voice with each interplay.
Storytelling.
Tales are highly effective instruments. With just some sentences, you may draw an viewers in, encourage them, and drive them to take motion.
And Fb is a superb platform for storytelling. You should utilize photos and movies to inform your story, add captions to assist your narrative, or join a narrative to particular clients or followers.
Whether or not you need to share a difficult second or a humorous anecdote, storytelling can spark emotion and engagement.
When you’re unsure tips on how to construction your story, this framework may also help you get began.
Presents new or helpful data.
In case your Fb web page is all promotions on a regular basis your viewers could get within the behavior of solely checking your web page when they need your product.
As an alternative, Fb posts must be filled with useful insights that encourage your viewers. The extra time customers spend scanning your Fb posts, the extra possible they’re to turn into loyal clients.
To begin, sustain with the newest information in your area of interest and {industry} and discover simple methods to maintain your followers updated. Work with thought leaders for one-of-a-kind insights. Join with followers to make user-generated content material.
Then, discover methods to attach the issues you are listening to in feedback and direct messages to the services you supply. This fashion, the helpful data you are providing helps your clients resolve these issues whereas supporting your small business targets.
Offers customers some selection.
Whereas some companies select two or three Fb put up concepts and keep on with them, it’s finest to strive a bit little bit of all the things to maintain your Fb web page contemporary and fascinating. If some put up sorts are too time-consuming to schedule persistently, attempt to create these posts in batches and house them out over time to shock and delight your followers.
HubSpot clients: You’ll be able to schedule and observe your Fb posts with HubSpot’s social media administration software program.
Grabs consideration visually.
Over 35% of Fb posts embrace photos and 15% function movies. Which means that greater than half of what is posted on Fb is visible.
So, do not simply take into consideration visible media as an additional to your put up. Make photos the star, and use photos that improve your model voice.
When you’re not a photographer or illustrator, which may sound like an enormous problem. However there are just a few ideas that may assist anybody pull highly effective photos into each Fb put up.
When you’re new to images, these product photograph ideas also can assist.
Beneath we’ll record numerous Fb put up concepts for companies that you need to use to generate engagement, drive site visitors, and enhance conversions.
Fb Put up Concepts For Your Enterprise
1. Promote your web site.
Enterprise sorts this put up concept is finest for: Native Enterprise or Place, Firm Group or Establishment
Why it really works: A fantastic first put up to make on Fb is selling your web site. If you share a hyperlink on Fb, clients get a full-sized preview of what the hyperlink results in. When you’ve designed an eye catching web site, it’s possible you’ll entice your customers to observe the hyperlink and go to your web site, which in flip drives site visitors and helps you change leads.
2. Inform a narrative.
Enterprise sorts this put up concept is finest for: Firm Group or Establishment, Model or Product
Why it really works: A sensible technique to have interaction along with your viewers on Fb is to inform a narrative.
This story might be about your model, like an expertise that sparked your curiosity, or your model’s mission and the way you turned what you’re at the moment.
You’ll share a little bit of backstory along with your viewers, give them one thing to narrate to, and get them serious about what it’s important to supply.
3. Share behind-the-scenes content material.
Enterprise sorts this put up concept is finest for: Model or Product, Native Enterprise or Place, Trigger or Group
Why it really works: Prospects get pleasure from doing enterprise with you, nevertheless it’s additionally thrilling for them to see the way you do enterprise. Sharing behind-the-scenes content material on Fb permits them to know the day-to-day operations that generate the services or products they get pleasure from.
For instance, in case you’re a clothes firm, you can share a video that exhibits the way you make your merchandise. Or a neighborhood store may share progress on building, like within the picture above.
4. Ask your followers questions.
Enterprise sorts this put up concept is finest for: Firm Group or Establishment, Model or Product
Why it really works: An effective way to generate engagement along with your Fb viewers is to ask them questions. If folks reply, you’ll acquire invaluable perception into how they assume and really feel, and also you’ll even have the chance to reply to feedback and allow them to know you’re listening. Above is an instance of a question-type Fb put up from the Strand bookstore.
5. Put up tutorials and how-tos.
Enterprise sorts this put up concept is finest for: Model or Product, Artist, Band or Public Determine
Why it really works: Sharing how-tos and tutorials in your Fb web page is a good way to generate engagement along with your viewers, particularly if the content material is related to your small business choices. They’ll acknowledge and admire that you just’re prepared to assist them succeed along with your product, and so they’ll proceed to return to your web page to hunt out comparable data sooner or later.
One of these put up permits for creativity, because it doesn’t essentially must be text-based. You’ll be able to create an informational video tutorial, infographic, or no matter finest meets your wants. Above is an instance of a how-to video tutorial put up on Fb.
6. Share industry-related information and content material.
Enterprise sorts this put up concept is finest for: Firm Group or Establishment
Why it really works: Your Fb viewers is following you on the platform as a result of they care about what it’s important to say. Given this, it’s secure to imagine that additionally they care about information related to your {industry}, so think about posting the sort of content material in your Fb web page.
The instance above is from Goodwin Recruiting, sharing insights from Harvard Enterprise Overview about profession transitions.
7. Share user-generated content material.
Enterprise sorts this put up concept is finest for: Native Enterprise or Place, Firm Group or Establishment, Model or Product
Why it really works: An effective way to generate belief along with your viewers on Fb is to share user-generated content material (UGC). UGC is content material created by individuals who have used your services or have had some expertise with your small business.
UGC can also be a invaluable type of social proof, which primarily signifies that your viewers will belief your legitimacy as a result of different customers like what it’s important to supply. In actual fact, in line with 2022 Statista analysis, 84% of customers usually tend to belief a model that includes UGC in its advertising and marketing.
This content material might be something from product critiques and testimonials to images that clients have shared utilizing your merchandise. The instance above is from Uoma Magnificence the place they’ve shared an image of a fan utilizing their product.
8. Put up movies.
Enterprise sorts this put up concept is finest for: Model or Product, Artist, Band or Public Determine, Leisure
Why it really works: Customers love movies, so sharing them on Fb is a good way to generate engagement and pleasure to your model, particularly in the event that they’re prime quality.
The video put up above is an instance from Bricks & Wooden, an attire model, of a video they’ve posted on the platform that includes their most up-to-date seasonal marketing campaign.
9. Put up weblog content material.
Enterprise sorts this put up concept is finest for: Firm Group or Establishment, Model or Product
Why it really works: Cross-posting content material out of your weblog is a good way to drive site visitors to your web site and expose your weblog content material to an viewers which may be unfamiliar with it. Within the instance above, SaaS product Userpilot shares content material from their weblog to Fb.
10. Use hashtags.
Enterprise sorts this put up concept is finest for: All enterprise sorts
Why it really works: Fb makes use of hashtags to arrange conversations about particular subjects multi function stream. Use industry-related hashtags in your posts to hitch in on conversations which can be already taking place on Fb. It’s also possible to use brand-specific hashtags to extend visibility and interact with audiences.
11. Put up about trending subjects.
Enterprise sorts this put up concept is finest for: Firm Group or Establishment, Model or Product, Trigger or Group
Why it really works: Like utilizing hashtags, posting about trending subjects offers you an in on the conversations persons are already having. Individuals are additionally extra prone to discuss a present development within the second, which may drive engagement to your web page.
To benefit from this tip, keep on high of related {industry} traits and basic web traits. Then, put up about subjects you assume your viewers needs to listen to about.
12. Share branded graphics.
Enterprise sorts this put up concept is finest for: rand or Product, Artist, Band or Public Determine
Why it really works: One of many fundamental targets of selling is to improve consciousness and recognition of your model.
Given this, Fb is a good platform to share branded graphics. This technique exhibits your viewers who you’re and offers them the cues they should acknowledge your model and decide you out of the gang.
13. Share product images.
Enterprise sorts this put up concept is finest for: All enterprise sorts
Why it really works: The typical engagement fee on Fb is .07%. The typical engagement fee for picture posts on Fb is 0.12%, so benefit from this and put up photos on the platform.
14. Put up infographics.
Enterprise sorts this put up concept is finest for: Firm Group or Establishment, Model or Product
Why it really works: Infographics are a fantastic advertising and marketing software for educating clients and sharing related data.
Contemplate creating high-quality infographics and sharing them in your Fb web page. The instance above is an infographic created by Gusto about employment traits.
15. Host contests and giveaways.
Enterprise sorts this put up concept is finest for: Native Enterprise or Place, Model or Product
Why it really works: Internet hosting contests and giveaways is a good way to generate engagement and work together along with your viewers on Fb. The parameters of your contest can observe the identical construction as every other contest you’d put up on social media, however this put up may also help you create a Fb-specific giveaway.
16. Announce offers and gives.
Enterprise sorts this put up concept is finest for: Firm Group or Establishment, Model or Product, Native Enterprise or Place
Why it really works: Your Fb viewers could look a bit completely different out of your e-mail viewers or your Twitter viewers. So, it’s value saying offers and gives on all of your social platforms to verify that everybody has the possibility to expertise them. Above is a Fb deal announcement from ClickUp, a venture administration app.
17. Share content material from different social accounts.
Enterprise sorts this put up concept is finest for: All enterprise sorts
Why it really works: There’s nothing fallacious with recycling content material; in actual fact, it’s a invaluable follow. Repost tweets, TikTok movies, and even weblog posts, and share them on Fb. As completely different platforms have completely different consumer bases, you’re guaranteeing that each one your segments can get pleasure from what it’s important to supply.
Above is an instance from the Cloud Paper Fb account of a cross-post from Instagram.
18. Put up Fb Lead Advertisements.
Enterprise sorts this put up concept is finest for: Native Enterprise or Place, Firm Group or Establishment, Model or Product
Why it really works: Fb Lead Advertisements permit customers to submit data right into a lead type with out leaving the platform. This helps you gather the knowledge it’s essential additional nurture your leads.
Since they aren’t promoted to depart the web page or navigate to a distinct window, customers are additionally extra prone to full these, particularly since they will autofill with data already shared within the consumer’s Fb profile. Try this put up with Fb advert ideas to study extra.
19. Put up trending memes and make them relate to your small business.
Enterprise sorts this put up concept is finest for: Model or Product, Artist, Band or Public Determine, Leisure
Why it really works: One of many nice issues about social media is how simple it’s to go viral. Benefit from trending memes, rework them to narrate to your small business, and share them in your Profile. Customers admire this sort of content material, because it typically shows a humorousness, and it additionally exhibits them that you just actively observe on-line conversations.
20. Put up reductions and gross sales.
Enterprise sorts this put up concept is finest for: Firm Group or Establishment, Model or Product
Why it really works: Like saying offers and gives, cross-posting reductions and gross sales on Fb is a good way to ensure that all segments of your viewers are conscious of your small business choices. This helps you drive site visitors to your web site and improve gross sales.
21. Companion with influencers.
Enterprise sorts this put up concept is finest for: Model or Product
Why it really works: 90% of entrepreneurs say that influencer advertising and marketing is efficient. Companion with influencers to advertise your small business, and share the content material on Fb for customers to see.
The instance above is a Fb put up from equipment vendor Stylish Geeks, the place they’ve partnered with a TikTok influencer.
22. Share your YouTube movies.
Enterprise sorts this put up concept is finest for: All enterprise sorts
Why it really works: As talked about earlier than, cross-posting content material out of your different channels is a good way to drive site visitors and generate engagement. So, share hyperlinks on Fb out of your YouTube movies.
23. Spotlight merchandise.
Enterprise sorts this put up concept is finest for: Native Enterprise or Place, Model or Product
Why it really works: Your clients could already pay attention to what it’s important to supply, however why not remind them? Contemplate making a Fb put up to spotlight your product choices. The instance above is from the Linoto Linens Fb web page promoting luxurious bedding.
24. Announce new merchandise.
Enterprise sorts this put up concept is finest for: Model or Product, Firm Group or Establishment
Why it really works: In an identical vein, Fb is a worthwhile platform for product bulletins. Above is an instance from Acid League, a meals model, saying a brand new product equipment.
25. Share product critiques.
Enterprise sorts this put up concept is finest for: Model or Product
Why it really works: Product critiques are one other type of user-generated content material to put up that can generate social proof and set up your authority with clients.
You’ll be able to take screenshots of constructive critiques in your product pages, e-mail suggestions, or social media feedback. You would even invite clients to create critiques particularly to your Fb web page.
26. Share open job positions.
Enterprise sorts this put up concept is finest for: Native Enterprise or Place, Firm Group or Establishment
Why it really works: Whereas Fb is nice for advertising and marketing, it will possibly additionally provide help to appeal to new expertise. Put up job openings in your Fb web page, and it’s possible you’ll discover that engaged clients are additionally serious about changing into staff. Above is an instance of a Fb job put up by World Fund for Ladies.
27. Host ‘Ask Me Something’ (AMA) classes.
Enterprise sorts this put up concept is finest for: Firm Group or Establishment, Artist, Band or Public Determine
Why it really works: Ask Me Something classes are a good way to interact along with your viewers. You’ll be able to create a put up round your required subject and let your viewers know that you just’ll reply their questions within the feedback and generate dialog.
28. Put up solutions to FAQ.
Enterprise sorts this put up concept is finest for: Native Enterprise or Place, Firm Group or Establishment
Why it really works: A fantastic customer support tip is to follow proactive customer support, the place you get forward of buyer questions in case you discover that there are generally requested questions.
Contemplate creating Fb posts that reply these questions. This fashion clients can go to your profile and discover the solutions they’re on the lookout for earlier than selecting up the cellphone and calling a service rep.
29. Promote occasions.
Enterprise sorts this put up concept is finest for: Native Enterprise or Place, Firm Group or Establishment, Model or Product
Why it really works: Some folks don’t examine their e-mail or keep energetic on each social channel they’ve. So, sharing occasions on Fb is one other approach to verify all segments of your viewers are conscious of them.
Above is an instance of an occasion announcement from Honeysuckle Biscuits and Bakery.
30. Dwell-post occasions.
Enterprise sorts this put up concept is finest for: Firm Group or Establishment, Model or Product
Why it really works: Dwell-posting isn’t only for large occasions.
Contemplate doing this on Fb to create extra alternatives for engagement with followers at your occasions. You’ll be round to reply their questions in real-time, participate in conversations, and encourage others to point out as much as your subsequent occasion.
Above is an instance from Partake Meals a couple of live-posting occasion with its CEO.
31. Create polls.
Enterprise sorts this put up concept is finest for: Firm Group or Establishment, Model or Product
Why it really works: Whereas there are now not Fb options to create polls on the newsfeed or timeline, you may nonetheless add polls to:
- Fb Teams
- Tales
- Occasion pages
Fb polls are a technique to acquire perception into your viewers and their preferences. Study extra about Fb polls for teams right here.
32. Share employee-generated content material.
Enterprise sorts this put up concept is finest for: Firm Group or Establishment, Model or Product, Trigger or Group
Why it really works: Simply as folks need to work to your firm, your followers could need to study your organization’s staff. Worker-generated Fb enterprise posts can showcase firm tradition, tasks, and the expertise that helps run your small business. The instance above is from the pet provide firm Daisy by Shelby.
33. Put up in industry-relevant teams or pages.
Enterprise sorts this put up concept is finest for: Native Enterprise or Place, Firm Group or Establishment
Why it really works: Whereas many of the posts you make might be by yourself profile, it’s additionally value posting in Fb teams which can be related to your {industry}. You’ll acquire publicity to a brand new viewers, and, relying on what you put up, generate new leads.
34. Share a call-to-action (CTA).
Enterprise sorts this put up concept is finest for: Native Enterprise or Place, Firm Group or Establishment, Model or Product
Why it really works: Sharing a call-to-action (CTA) in your Fb profile may also help you gather data on new leads, and drive site visitors to your web site. CTAs can take many kinds. Many Fb put up CTAs will embrace hyperlinks to blogs or product trials. However you can too add a CTA to encourage your followers to enroll in a e-newsletter or invite them to enroll in unique entry to a brand new product.
35. Recycle content material from widespread posts.
Enterprise sorts this put up concept is finest for: All enterprise sorts
Why it really works: One of many nice issues about social media is that it’s an ever-evolving panorama the place persons are discovering new issues on daily basis.
Contemplate recycling content material out of your hottest posts so newer followers and leads can study from and revel in that content material as effectively. You could find your previous posts in your exercise log, then schedule your Fb put up for the time you need your repost to go reside.
Test this put up out for extra content material recycling concepts.
36. Create a themed sequence.
Enterprise sorts this put up concept is finest for: Firm Group or Establishment, Model or Product, Trigger or Group
Why it really works: Making a themed sequence is a good way to drive engagement and interplay. Apart from connecting with new guests, it entices your guests to maintain coming again to learn new posts as they go reside.
The content material in your themed sequence must be related to your small business. Instance concepts for a content material sequence embrace:
- Sharing data on a brand new {industry} development
- Explaining how that development pertains to your small business
- Explaining how that development may have an effect on your viewers
Within the instance above, Cometeer’s Seed to Cup sequence goes into element in regards to the course of of constructing their star product.
37. Share content material from different {industry} leaders.
Enterprise sorts this put up concept is finest for: Firm Group or Establishment, Trigger or Group
Why it really works: Your viewers trusts you as a result of they imagine you present them with one thing of worth.
Due to this, think about sharing content material from different {industry} leaders or companies that you just assume will profit your viewers and assist them succeed. The instance above is from the Everlaw Fb account sharing an industry-relevant article.
38. Share your small business values.
Enterprise sorts this put up concept is finest for: Model or Product
Why it really works: 63% of customers say that they purchase or advocate for manufacturers based mostly on their beliefs and values.
Intention to construct belief along with your viewers by sharing your model values on Fb and letting them know what you care about. The instance above is from pet provide firm Spot and Tango’s Fb web page. Its Fb posts talk tips on how to take care of pets in any respect life levels.
39. Host a Fb Dwell.
Enterprise sorts this put up concept is finest for: All enterprise sorts
Why it really works: Fb Dwell is a local function that permits you to broadcast real-time video to your web page and newsfeed.
Dwell video offers you the distinctive alternative to construct belief along with your viewers with interactive two-way conversations. Your viewers can ask questions within the feedback, and you may verbally reply utilizing their identify and generate a well-known relationship.
Featured Useful resource: The Information to Fb Dwell
40. Join with buyers.
Enterprise sorts this put up concept is finest for: Native Enterprise or Place, Model or Product
Why it really works: Fb is not only for clients. In order for you an opportunity to drive curiosity and funding for a brand new model, Fb has a spread of options that may provide help to draw consideration to your small business.
Share movies, photos, and tales as a technique to drive investor engagement and acquire funding to your model.
41. Share content material out of your different Fb profiles.
Enterprise sorts this put up concept is finest for: Firm Group or Establishment
Why it really works: Some corporations have a number of Fb profiles that correspond to completely different segments of their enterprise. If that is you, share content material out of your different Fb profiles to your fundamental profile web page. This may make your viewers conscious of the various kinds of content material it’s important to supply.
The instance above is from Google’s fundamental profile web page sharing content material from the Google Small Enterprise profile web page.
Make Nice Content material for Your Fb Web page With These Put up Concepts
Utilizing the recommendations on this record will provide help to create an interesting Fb enterprise web page. Every time your viewers visits they’re going to have an opportunity to study extra about what it’s important to supply and develop a relationship along with your model.
Editor’s notice: This put up was initially printed in April 2021 and has been up to date for comprehensiveness.
