Ever suppose you’d click on on a HubSpot article about rebranding announcement electronic mail examples, solely to be met by a pro-wrestling anecdote? Nicely, batten down the hatches, reader, as a result of we’re heading again to pre-World Wrestling Leisure (WWE) in three, two, one.
Sparked by a long-running authorized dispute with one other well-known WWF (the World Wildlife Fund), the World Wrestling Federation (WWF) lastly relinquished its title in 2002.
The sports activities leisure big went out swinging, launching the now iconic “Get The F Out” advertising and marketing marketing campaign earlier than formally altering its title, brand, and web site to WWE.
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The WWF was already a well known firm and, regardless of a rebrand by power of hand, remained famend after the actual fact.
Lengthy story quick? Whether or not you’re keen on or hate the promotion — heck, whether or not you’re keen on or hate professional wrestling — the WWE managed to take litigation lemons and switch ‘em into advertising and marketing lemonade.
Sadly, I don’t have that rebranding electronic mail announcement at hand (did the WWE even ship one?!). However I do have a ton extra unbelievable examples to light up and encourage you.
40 of the Greatest Rebranding E mail Examples
Seize your beverage of alternative and get cozy as a result of it’s time to dig into 40 of the very best rebranding electronic mail examples to your viewing pleasure. Let’s get into it.
1. Featured
In July 2023, Terkel rebranded to Featured — and with the brand new title got here a brand new brand and web site.
I spoke with Featured Founder and CEO Brett Farmiloe in regards to the change.
In response to Farmiloe, “‘Featured’ extra clearly states what we do: get consultants featured in unbelievable media retailers and supply characteristic high quality content material to our publishing companions.”
Brett explains that because the rebrand, greater than double the variety of publishers (now 1,000+) ask questions on Featured. There are additionally over double the variety of consultants answering questions on the platform (now ~30,000 consultants).
A part of the success was arguably all the way down to Featured’s easy and direct rebranding announcement electronic mail. It provided a transparent rationalization of the adjustments — together with why the corporate made them and the way they impacted customers.
However maybe most significantly, Featured gave current customers clear steerage about what they wanted to do subsequent (login to their account by way of Featured.com.)
What I like: Brett and the Featured workforce made a daring but fastidiously thought of transfer with the title change. In Farmiloe’s phrases, “This was a giant resolution for a seed stage, venture-backed startup to make 18 months into our firm historical past.” I like that this rebrand paid off and that the rebranding announcement was clear and well-considered.
2. Sensible
Early in 2023, I opened an interesting-looking electronic mail from cash switch useful resource Sensible.
Actual speak: I clicked “open” as a result of I used to be skimming emails on cellular and assumed it was a fee affirmation. To be honest to Sensible, the confusion was as a consequence of my haphazard skimming (and wishful pondering!) relatively than Sensible’s messaging. As a result of that messaging, my good friend, was masterful.
Anywho, the crux of the e-mail was that Sensible had a brand new look, switching up the colour scheme from blue to “clear, daring, inexperienced.” Other than the colour scheme, the corporate had gone all out with the rebrand, sporting a brand new brand and totally different typography.
People aren’t all the time the most important followers of change (myself included!), so having such a stark new look may’ve been unnerving for Sensible’s shopper base.
Nevertheless. the rebranding electronic mail announcement centered its clients because the inspiration for the adjustments. The masterful messaging additionally made it clear that the service remained the identical regardless of a daring new look.
What I like: I cherished how Sensible put its clients comfy with clear messaging about its service, which remained the identical. I additionally dug how the whole lot in regards to the rebrand was linked to the corporate’s values, imaginative and prescient, and, most significantly, its clients.
3. Centraal Beheer PPI
Shout out to Hristina Stefanova, head of operations at Goose‘n’Moose, for forwarding me this subsequent decide and a few context in regards to the rebrand.
“The 2 emails come from the time I used to be nonetheless residing within the Netherlands and due to this fact making pension contributions to a Dutch pension fund,” says Hristina.
Hristina explains that the ABN Amro workforce opted for its current model identification when asserting the takeover and switch to Centraal Beheer. However, this announcement electronic mail was one of many final (if not the final) instances the corporate communicated below that model identification.
The above electronic mail screenshot is Centraal Beheer PPI’s newest look, with probably the most noticeable distinction being the title change, brand, and coloration scheme.
What I like: I admire the way in which Centraal Beheer PPI introduced the title change to its clients earlier than emailing the brand new branding.
In relation to something like cash or pensions, you actually need to be sure to put your clients’ minds comfy throughout any transitions. So, I think about this staggered strategy would’ve made the adjustments much less jarring for current clients.
4. 123FormBuilder
123FormBuilder began in 2008 as a daily contact type device.
The unique title was 123ContactForm, and its tagline was “As straightforward as 1-2-3” for constructing contact kinds. As years handed, customers more and more adopted the device for extra than simply contact kinds (e.g., occasion registration kinds, order kinds, surveys).
The corporate needed to replicate this evolution within the title, so 123ContactForm turned 123FormBuilder.
In its rebrand electronic mail announcement, the corporate up to date clients in regards to the title and brand change. However 123FormBuilder additionally clued them into the context behind the adjustments.
Like Sensible, 123FormBuilder’s messaging reassured its clients that regardless of rebranding, the corporate nonetheless had the identical mission. A mission carefully linked to doing the very best for its clients.
What I like: I like that 123FormBuilder concurrently introduced the rebrand and its new product launch.
With a topic line like “We now have an essential announcement to make,” extra individuals possible opened the e-mail. And by additionally together with the brand new product launch, 123FormBuilder capitalized on these further eyeballs.
5. Resting Enterprise Face
Our subsequent instance is from tax skilled and enterprise guide Michael Eckstein. Eckstein is the mastermind behind Resting Enterprise Face, a weekly publication about small enterprise finance and technique.
For context, Eckstein’s apply web site initially began as ecksteintaxservices.com after which turned ecksteinadvisory.com.
The latter is the place the publication began and what ultimately led to the restingbusinessface.com rebrand.
When altering up any side of what you are promoting and explaining the adjustments to your clients, readability is important. And the e-mail Michael despatched out asserting the adjustments was impeccably clear.
Readability apart, the content material of the e-mail stayed true to the loveably sassy tone of the weekly publication, which made for an enticing learn. You can even inform how a lot Michael genuinely cares in regards to the members on his electronic mail checklist.
An instance of this empathy is how he reminds readers about updating their preferences and thanks them for studying on the backside.
What I like: I like that Michael has made the directions crystal clear — together with an in depth breakdown of tips on how to enable the brand new electronic mail handle to be listed.
One other attention-grabbing side of this rebranding electronic mail is that Michael gave his readers the heads-up earlier than the adjustments occurred. That’s a good suggestion as a result of it provides the e-mail probably the most probability of touchdown in the suitable place. (Slightly than, say, touchdown within the promotions tab or spam.)
I additionally suppose the “What did you consider right now’s challenge?” part on the finish is intelligent as a result of it exhibits he welcomes (and due to this fact values) his readers’ suggestions. When your emails make individuals really feel valued, they’re extra more likely to resonate.
6. Candour
Candour is a digital company providing search engine optimization, PPC, and digital advertising and marketing providers. In 2018, the corporate rebranded from ApplinSkinner to Candour. With the rebrand got here an organization title, brand, and internet handle change.
The e-mail frontloads essential data, diving straight into probably the most vital change (transitioning from ApplinSkinner to Candour.) That is adopted by the dictionary definition of candour: “The standard of being open and trustworthy; frankness.”
I feel that is such a inventive manner of introducing the brand new title’s that means and, in flip, the broader connotations of the rebrand. The e-mail then reinforces this by sharing the finer factors behind Candour’s resolution to rebrand: Eager to symbolize its “ethos of transparency and refreshing honesty.”
What I like: I like that this electronic mail invitations readers and clients to come back alongside for the rebranding journey — making it a customer-centric collaborative journey. A technique Candour achieves that is by asserting the branding adjustments and instantly inviting buyer suggestions on its new web site.
7. Uscreen
Uscreen, the all-in-one video membership platform for creators, just lately rebranded. A part of its model refresh included a “vibrant makeover” of the corporate brand. In the direction of the top of January 2024, the corporate despatched an electronic mail revealing the change.
I feel the opening of this electronic mail is intelligent. As a subscriber to Uscreen’s electronic mail checklist, I like that the messaging makes me really feel like this brand reveal is unique. It’s additionally cool how the e-mail hyperlinks the model adjustments to Uscreen’s new product updates and options. The e-mail then doubles down on this by letting readers know there are much more thrilling updates en route. Total, these touches make the e-mail extra participating.
What I like: I like that the rebranding announcement electronic mail opens with a query. I don’t learn about you, however I’m all the time extra more likely to interact with content material if somebody asks me a direct query. It makes me pay extra consideration and need to reply.
8. Shift
First issues first: I’d prefer to thank Matt Janaway, CEO of Advertising Labs, for sharing the subsequent three examples of rebranding announcement emails. (Pleo and Notion Calendar to comply with!)
Now, let’s dive into Shift, a browser that integrates internet apps. In December 2023, the Shift workforce emailed current customers asserting the forthcoming rebrand. The “contemporary new look” included a brand new brand and up to date coloration scheme.
This rebrand announcement electronic mail instance works as a result of it’s quick, candy, and to the purpose. The e-mail format additionally components in consumer expertise, with headings, bullets, and daring/italic textual content for a greater studying expertise. Briefly, even if you happen to simply scanned this electronic mail, you’d know what’s altering and what which means for you.
What I like: I feel it’s efficient how the e-mail doesn’t simply inform customers what modified and why. But in addition the place they might see the adjustments when utilizing the product or interacting with the Shift model.
9. Pleo
In 2020, Pleo, a enterprise spending resolution, rebranded with a brand new brand, coloration scheme, and up to date fonts. Pleo initiated the adjustments to have fun “the values that we already know join with clients such as you: belief, transparency, and empowering your individuals.”
Pleo’s subsequent rebranding electronic mail announcement works as a result of it’s so darn visually pleasing. The colour palette is gorgeous, and the headings assist with readability.
Why is that essential? As a result of when an electronic mail’s aesthetically pleasing, it’s not simply simpler to learn, however persons are extra more likely to need to learn it right through.
What I like: Design delight apart, the inventive topic line “Out with (most of) the previous, in with the brand new Pleo” hooks you in with out being overly sensationalized or clickbaity. Briefly, it lets readers know precisely what to anticipate from the e-mail and does so in a enjoyable manner.
10. Notion Calendar
On the time of writing, the mud has barely settled on Notion’s announcement that Cron is now Notion Calendar: “A unified solution to handle all of the issues competing to your time.”
Though they acquired Cron in 2022, the calendar app’s ultimate amalgamation into Notion may’ve felt barely abrasive for current customers.
So it was paramount that Notion Calendar’s rebranding announcement electronic mail a) put current Cron customers comfy, and b) gave them the whole lot they wanted to know to proceed to make use of the product with as little friction as attainable throughout the transition.
In my humble opinion, the announcement did an ideal job of tackling each a) and b). The e-mail clearly defined the explanation for the change and what customers ought to anticipate from Notion Calendar proper now. Portray a imaginative and prescient for the long run — a imaginative and prescient customers may get enthusiastic about — was the ultimate icing on the cake.
What I like: I feel the side of the e-mail I appreciated probably the most was how Raphael signed off on the finish with some delicate subsequent steps outlined for readers — i.e., keep in contact via the brand new electronic mail channel and keep tuned to Raphael’s X account.
11. Meetanshi
In 2021, Meetanshi, a platform offering Magento extensions, providers, and options for ecommerce companies, introduced its rebranding with a very new look.
The corporate was approaching 4 profitable years in enterprise and acknowledged how its workforce, core values, and choices had advanced. The rebranding was the enterprise’s effort to match and have fun what “Meetanshi” had grow to be.
With a daring background coloration, sharp copy, and easy-to-read font, Meetanshi’s rebranding electronic mail announcement packs a punch. However of all these components, I feel the copy works particularly nicely. It’s direct, but conversational and simple to digest, making the e-mail a straightforward, participating learn.
What I like: I like that peachy background coloration. It makes a daring assertion, but it surely doesn’t overpower the copy, which stays legible.
12. BILL
Again in 2022, monetary operations platform Invoice.com modified its title to BILL and commenced “modernizing the feel and appear” of the model. The intention behind the model refresh was to “create a extra participating expertise.”
In the meantime, the title change was impressed by how the corporate is referred to colloquially by its clients.
Though the screenshot doesn’t present it, the topic line was “Spring has sprung — and so has BILL’s new look.” Of all the topic traces I’ve seen whereas crafting this text, I’ve to say that’s one among my favorites. It’s a unusual manner of claiming, “Hey, we’ve got a brand new look.”
The e-mail additionally matches the rebrand’s purpose of making a extra trendy really feel — particularly the graphic design components. (The hand holding a cell phone and the dotted thrives give the aesthetic some trendy power.)
What I like: It needs to be the colour palette, design thrives, and topic line for me. All of those components mixed make an impactful rebranding announcement electronic mail.
13. LOOP
Subsequent up is LOOP. LOOP supplies honest and equitable automotive insurance coverage to clients based mostly on how and the place they drive. At its core, the corporate is on a mission to supply a fairer different to what presently exists within the “damaged” automotive insurance coverage business.
LOOP can also be a B-Corp dedicated to giving again to native communities. These noble targets feed into the model’s “Drive Good” tagline.
When LOOP introduced the rebrand, they mentioned, “We’re going to begin wanting a bit of totally different. However it’s good totally different.”
Utilizing and underlining the phrase “good” harks again to the corporate mission and tagline. However the phrasing additionally reassures clients that whereas the corporate has rebranded, LOOP will stay true to its core mission and values.
What I like: I like that the LOOP rebrand was impressed by its mission and values. And I actually love that the founders defined the intention behind the rebrand so thoughtfully of their rebranding announcement electronic mail.
14. Rocketseed
Rocketseed is a number one B2B SaaS firm providing enterprise electronic mail signature administration to a world buyer base. I spoke to Rocketseed’s World Advertising Director Jennifer Bassett about rebranding.
“In September 2023, following in-depth analysis and a strategic assessment, we ‘refreshed’ the Rocketseed model to replicate the power of our platform to offer clients ‘one-to-one electronic mail advertising and marketing at scale,’” says Bassett.
A part of the model refresh included updating varied features of the corporate’s model identification and communications whereas conserving Rocketseed’s title recognition and belief.
In response to Bassett, Rocketseed despatched a mailer to the corporate database asserting the model refresh. However, in addition they applied a extra sustained electronic mail strategy, sending out “impactful, interactive banners asserting the model refresh.”
These banners have been “utilized on the high of each enterprise electronic mail that our workers despatched to clients, prospects, and companions for the next month.”
By clicking the banner’s call-to-action (CTA), recipients may learn an in depth rationalization of Rocketseed’s model refresh, its core model values, the visible updates they may anticipate to see, and the importance of the brand new tagline “one-to-one electronic mail advertising and marketing at scale.”
What I like: I like that Rocketseed took an iterative strategy to its rebranding announcement emails by sending an explainer and following up with a rebrand announcement banner on the high of all electronic mail communications.
15. Endota
Endota is a purpose-led model that develops COSMOS natural licensed and results-based skincare. Endota Founder Melanie Gleeson began the firm in 2000 to “give again and encourage individuals to attach with themselves, the setting, and others.”
Each the rebrand and the rebranding electronic mail announcement mirrored Gleeson’s continued imaginative and prescient. You want look no additional than the e-mail’s topic line, “A brand new search for Endota to proceed to nourish and nurture you,” to see that in motion.
The e-mail structure, with a human picture to attract the reader in and loads of white area for readability, additionally works. This creates a relaxing vibe that displays the nourishing component of Endota’s merchandise.
When it comes to the content material, there’s not quite a lot of writing, however what they do have counts. Like LOOP, the model hyperlinks all of the adjustments to its authentic mission. Then, it reaffirms that it’s nonetheless dedicated to that imaginative and prescient.
What I like: I feel the affirmation on the finish of the e-mail is such a pleasant contact. It showcases Endota’s give attention to serving to clients mindfully embrace well-being rituals. If the model does this on all electronic mail communications, it helps retain some continuity whereas subtly aligning the rebrand as a power for good.
16. Butter
Butter is a web based device that helps you put together, run, and recap collaborative periods. Within the electronic mail instance under, Butter introduced “A contemporary new look” and a few up to date product options. The rebrand adjustments included a brand new icon set, coloration profile, and font.
First, I like that “Oh, yoooouhoooo!” opener. It’s not like the rest I’ve seen in different rebrand announcement emails. It simply brings such a way of levity to the e-mail.
Then it’s adopted up by a pleasant “We hope you’ve had an ideal weekend…” Proper out of the gate, this electronic mail content material energized and excited me. Consequently, it’s clear to me that they’ve labored laborious to ascertain a robust model tone of voice.
What I like: I like the topic line: “Butter updates: A crisp new look (+ quite a lot of clean new stuff) ✨.” It instantly places readers within the image. Aaand, I’m additionally a sucker for an emoji — I feel they make electronic mail topic traces extra enjoyable and, thus, extra interesting. (Just a little extra “clickable,” if you’ll.)
17. Anchor (Now Spotify for Podcasters)
So, the all-in-one podcast platform Anchor has been rebranded once more because the under electronic mail instance. For context, Spotify now owns Anchor, and the product goes by Spotify for Podcasters. Buuut, we’re not speaking about that rebrand. So let’s r-r-r-rewind again to the rebranding electronic mail asserting Anchor’s “new look.”
The topic electronic mail line “Introducing our new look” does what it says on the tin. But when I’m trustworthy, it’s a bit of bland. That mentioned, the tagline inside the e-mail physique copy is scrumptious. “Anchor’s subsequent wave” is a delicate nod to the rebrand, the corporate’s title, and the character of the product.
The e-mail explains the adjustments (a brand new brand and “splashes of coloration”) and hyperlinks the rebrand again to the product. Anchor explains that that is “our type of self-expression,” and the corporate hopes it is going to encourage customers to talk to their “coronary heart’s content material.”
What I like: I like that Anchor makes the rebrand extra about its customers than the corporate. They do that early by saying they’ve labored laborious on the rebrand earlier than bringing it again to how excited they’re to share it with “you.” I additionally actually like that the messaging hyperlinks again to the corporate title and product through the use of phrases like “wave,” “splashes,” and “self-expression.”
18. Coca-Cola
Now, onto Coca-Cola, the carbonated tender drink big that wants no introduction (but it surely simply low-key acquired one anyway.)
This instance differs barely from most on this checklist as a result of it entails rebranding a single product from a wider model. That’s against altering a single model component that will get utilized throughout services or products.
Like Anchor, the topic line “Eating regimen Coke Will get a New Look” is fairly fundamental. That mentioned, the structure and presentation of Coke’s rebranding announcement electronic mail is simply so pleasing to behold.
There’s a pleasant steadiness between imagery, copy, and white area, which makes it really feel PRO-fess-ional. The structure additionally makes it simpler to soak up all the knowledge as a result of not one of the components are combating with one another to your consideration.
One other vital side of this electronic mail is how the corporate reassures clients that the look is altering, not the precise method. There’s additionally some wonderful trust-building social proof within the electronic mail’s headline: “America’s No.1 Promoting Zero-Calorie Beverage.”
What I like: I like that Coca-Cola doesn’t simply announce Eating regimen Coke’s “up to date look” but additionally takes the chance to introduce 4 new Eating regimen Coke flavors.
19. Hawaiian Airways
Hawaiian Airways, a.okay.a “Hawaii’s largest and longest-serving airline,” unveiled its new look in 2017. The model refresh included an up to date brand “that honors Pualani and the Hawaiian hospitality she represents.”
Hawaiian Airways hoped to “retain the essence of our model and transfer ahead with a bolder, more true expression of our distinctive identification.”
The airline’s rebrand intention shone via in its electronic mail announcement, particularly with phrasing like “Honoring the previous. Seeking to the long run.” I feel the topic line “A brand new look. The identical genuine Hawaiian expertise” additionally communicates the rebrand’s intent.
What I like: I like how respectful this rebranding announcement electronic mail instance is.
By respectful, I imply Hawaiian Airways is honoring custom, heritage, and its imaginative and prescient, all whereas placing its clients on the coronary heart of what they do. They point out “heat,” “hospitality,” and “custom,” and I’m unsure about you, however I really feel all of that by studying this electronic mail.
20. Sttark
Subsequent, we’ve got Sttark, a customized packaging firm based mostly in Greenville, South Carolina.
Over its 17 years in enterprise, Sttark expanded its choices past customized product labels to incorporate folding cartons and graphic design providers for packaging.
Consequently, in 2022, the corporate eliminated the phrase “label” from its title and went via a rebrand, switching from Frontier Label to Sttark.
I spoke with Anissa, who’s a part of Sttark’s advertising and marketing workforce. In response to Anissa, the 2022 rebrand was additionally across the time Sttark started experimenting with electronic mail advertising and marketing as an organization.
“We had by no means carried out constant electronic mail advertising and marketing campaigns earlier than going via our rebrand. We used Klaviyo to ship a simple electronic mail to our current clients outlining our firm title change and our motive for doing so,” says Anissa. The results of Sttark’s rebranding announcement electronic mail was “A 54% Open Charge and a 5.6% Click on Charge.”
What I like: I like that, in Anissa’s phrases, Stark needed to ship “a simple electronic mail.” In my humble opinion, it was exactly that: simple and clear, and it respectfully conveyed the rebrand.
21. Pelago
Pelago (previously Stop Genius) is a digital clinic for substance use administration. The clinic rebranded in 2023 with a “new title, look, and really feel” meant to take away the stigma surrounding substance use.
The topic line of the rebranding announcement electronic mail, “Introducing Pelago (previously Stop Genius),” will get straight to probably the most obvious side of the rebrand: The title change. With one thing as huge as a reputation change, it’s most likely higher to stay to the KISS (Hold it easy, silly) precept. So, factors scored there.
I do have to handle the elephant within the room, although — a shocking opening paragraph … used twice. The factor is, it’s such a forgivable “mistake” as a result of the mission of the rebrand (“to handle stigma”) isn’t simply clearly said, but it surely’s a phenomenal superb to aspire to. So possibly that does bear repeating?
What I like: I just like the simplicity and magnificence of this electronic mail. It communicates the rebrand’s why, what, and the way whereas remaining true to Pelago’s “substance use care, that works” firm ethos.
22. Wellfound
The startup job search platform rebranded from AngelList Expertise to Wellfound within the latter a part of 2022. A necessity to tell apart two companies below the AngelList umbrella sparked the brand new title and rebrand.
Every firm had grown to serve totally different buyer bases. So by conserving AngelList Enterprise the identical, whereas transitioning AngelList Expertise to Wellfound, they may set up distance between the manufacturers.
Like Pelago, Wellfound was asserting a reputation change. Additionally, like Pelago, Wellfound’s electronic mail topic line retains it clear relatively than intelligent.
“AngelList Expertise is now Wellfound” immediately will get all the way down to enterprise, informing current clients in regards to the title change. However the pleasant “It’s good to satisfy you” follow-up takes it from being all enterprise to a personable change.
What I like: The rebrand displays Wellfound’s elevated understanding of its target market. The rebranding electronic mail announcement takes that premise and runs with it to the end line. (See: “Nobody is aware of change higher than the startup group,” for instance of Wellfound talking on to its target market in a manner that resonates.)
23. Weglot
Weglot is a no-code web site translation resolution that permits customers to launch a multilingual web site. In 2023, the platform revealed a brand new model identification to “higher convey who we’re as an organization.”
The purpose was to replicate on the skin all the expansion Weglot skilled as a workforce, in addition to the evolution of its product since launching in 2016.
This rebranding announcement electronic mail had me at “💅.” (Did I point out I’m a sucker for a well-placed emoji in an electronic mail setting?)
Private preferences apart, the e-mail instantly grabs the reader’s consideration with a query–and–reply format. The remainder of the content material is simply as must-read, with clear, participating messaging and loads of white area to let all of it breathe.
What I like: I like that Weglot isn’t afraid to share messaging with persona. “You already know you need to test it out, go go go!” is an ideal instance of a enjoyable CTA that drives clients to take a desired motion. I additionally love that Weglot ends the rebranding announcement electronic mail by including worth (i.e., previewing tasty morsels like “GA4 ideas for international manufacturers”) to its viewers.
24. Irresistible Me
Irresistible Me is a New York-based magnificence firm established in 2013.
When the corporate rebranded, it was a complete transformation encompassing each side of its model identification. Irresistible Me up to date its brand, redesigned the web site, and revamped its product packaging.
Now, that’s an entire lot of change to get down on paper. And I feel this rebranding announcement electronic mail instance captures the essence of the rebrand journey nicely.
The icons are additionally a pleasant contact. They assist to spotlight the model adjustments whereas the daring squares of coloration hold the eyes shifting in the suitable path. By the “proper path,” I imply the place the important data is all through the e-mail.
What I like: You possibly can’t inform from the screenshot, however the star icons above “what’s new” and “what’s the identical” aren’t static; they’re animated. It’s a delicate animation, but it surely attracts the attention and provides persona to the e-mail.
25. Stark
Stark is a SaaS platform providing a collection of built-in accessibility instruments to over 30,000 corporations.
In October 2020, the firm introduced “$1.5M in funding, billing accounts, and a contemporary re-brand.” By the rebrand particularly, Stark hoped to “Change the way in which individuals all over the world perceive, see, and learn about accessibility” and “change the way in which the business spotlights incapacity.”
I like that Stark will get proper into the guts of its rebrand mission with the highest picture within the rebranding announcement electronic mail.
By doing this, Stark doesn’t simply inform us however exhibits us its targets to “clarify that accessible design is gorgeous, and disabled doesn’t imply unable.” The “Learn Extra on our weblog” CTA button additionally provides the choice to learn extra in regards to the rebrand.
What I like: Other than the gorgeous picture, I like that Stark has bundled a number of bulletins into one electronic mail. It exhibits that the model doesn’t need to spam electronic mail subscribers. Taking the time to thank everybody who has supported Stark is one other good contact that humanizes this rebranding announcement electronic mail instance.
26. Typedream
Typedream Hyperlinks is a no-code link-in-bio builder.
Earlier than it was Typedream Hyperlinks, the link-in-bio builder glided by Dumplink. Typedream initiated the rebrand so the link-in-bio builder may grow to be “a seamless half” of its all-in-one bundle for creators.
Typedream’s rebranding electronic mail is straightforward however efficient. It explains the why behind the rebrand and introduces the device’s improved UI.
I feel it’s cool how Typedream takes the chance to share a sneak peek of the device’s new options, too. Not solely does this showcase the product, however the product preview photos break up the textual content.
What I like: I like that Typedream clearly explains what readers can do subsequent and pairs this with the social sharing CTA buttons. The candy sign-off additionally brings the announcement again to what issues — the client’s inventive journey.
27. Motherboard
Motherboard is an worker advantages platform that was referred to as roHealth.
The corporate modified its title to replicate the broader quantity of firm advantages on supply and the actual fact it was now a “complete advantages administration platform.”
Certain, the e-mail lacks bells and whistles. However I feel that’s my favourite factor in regards to the announcement. It has a selected target market in thoughts, “Employers,” and speaks on to them clearly and straightforwardly.
Regardless that there aren’t any photos to interrupt up the textual content, the white background, bolded subheadings, and font enhance readability.
What I like: I like that the e-mail clearly explains the adjustments, why they’re occurring, and the way they are going to impression this buyer phase.
28. Withings
Withings is a well being and health model that gives health-based gadgets and a health-tracking app referred to as Withings Well being Mate. When the model up to date the app, it additionally gave the app icon a contemporary look.
Withings’ rebrand announcement electronic mail took the chance to handle each the product updates and the brand refresh. The e-mail defined how these adjustments mirrored the corporate mission and linked that again to how its firm mission relates on to serving to its app customers attain their health targets.
What I like: I like the user-centric nature of this sentence: “Every of those new options has introduced us nearer to our purpose: to offer you all the assistance you might want to attain your well being targets, no matter they might be.”
It’s an ideal instance of centering clients inside your messaging. When the rubber hits the highway, messaging tends to resonate higher when it’s extra about them (your clients) and fewer about you.
29. A2X
A2X, an ecommerce accounting software program that serves companies and accountants, up to date its branding, switching from utilizing illustrated photos to extra human ones. The picture under is an instance of a pre-rebrand electronic mail. As you may see, the graphics used are illustrations relatively than images of precise people.
The picture under is post-rebrand. The illustrated imagery within the first electronic mail is high-quality {and professional}. However I really feel like including an precise human makes the second electronic mail extra participating. I might additionally say the post-rebrand electronic mail makes me naturally belief the corporate extra as a result of it feels genuine.
What I like: I feel the power to construct belief between client and firm is maybe the most important takeaway right here, particularly given:
“A client’s stage of belief in an organization drives revenue-generating behaviors such because the chance to buy once more, choice for a corporation over rivals, trial of unrelated merchandise, and propensity to share private information” (Forrester).
So, if you wish to construct belief (and drive revenue-generating behaviors), strive utilizing images of actual individuals in your emails. I personally don’t suppose the pictures even have to be overly “polished.”
You can use a screenshot from an organization Zoom assembly relatively than skilled headshots, for instance. A very powerful factor is that the individuals look actual and genuinely relatable.
30. Zight
Zight (previously often called CloudApp) is an all-in-one display screen recorder. CloudApp switched to Zight in April 2023, saying: “The brand new title and model identification align with our mission to create a happier and extra productive office for all.”
For my part, this rebranding announcement electronic mail instance works as a result of Zight has framed it via the client’s lens. You possibly can see the corporate has prioritized informing and reassuring current clients in regards to the adjustments.
To see this strategy in motion, have a look at how Zight takes the time to clarify the adjustments firstly of the e-mail. Then, the model closes with a P.S. part that empathizes with the consumer (i.e., “We all know title adjustments will be an adjustment”).
What I like: It’s a delicate contact, however I like the way in which Zight has bolded the knowledge that may possible be most pertinent to current customers. This makes it simpler for readers to scan the e-mail and shortly see reassuring data like their utility login and pricing remaining the identical.
31. Vidico
Vidico is a video manufacturing company for tech corporations.
The corporate’s 2022 rebranding “was pushed by buyer suggestions, which emphasised the necessity for a inventive accomplice who really understands their product,” says Vidico Advertising Supervisor Laura Chaves.
The rebrand included a revamped portfolio, a contemporary web site, a brand new brand, and up to date visible components.
Vidico’s rebranding electronic mail announcement provides a brief recap of what’s modified and why, plus how this impacts clients. There’s additionally a pleasant steadiness between the visible and written components. The strategy labored. In response to Laura, the e-mail achieved a 33% open fee and a 4% click on fee.
What I like: I actually just like the clear “Discover the brand new Vidico” CTA button. I additionally like that the e-mail features a quick and candy overview of the rebrand, with the choice to “Head to our weblog” for individuals who want to study extra.
32. Summit
Summit is a lead-scoring engine for advertising and marketing machines.
After over a yr in improvement, Summit introduced it was “open for normal entry with a refreshed model.” New use circumstances for gross sales, advertising and marketing, and product groups impressed its new positioning and web site.
Summit’s rebranding electronic mail opens with an intriguing topic line, “Huge information at Summit ⚡️” that includes the thunderbolt emoji (which is similar to its brand).
So, proper out of the gate, Summit introduced a change and integrated the model identification into the topic line. There’s additionally a great combine of images, headings, and bolded textual content to create that electronic mail must-have — readability.
What I like: I appreciated the usage of well-placed outbound hyperlinks that defined and highlighted the brand new product use circumstances. I additionally like that Summit has taken the time to reply two customer-focused questions on 1) how the product has modified and a pair of) if there’s nonetheless a free model.
33. Hunter
Hunter is an all-in-one electronic mail outreach platform. Previously named E mail Hunter, the corporate was rebranded circa 2016 with a brand new title, brand, and web site. The rebrand was impressed by how Hunter had expanded its service.
Hunter’s rebranding announcement electronic mail begins by taking a minute to have fun what’s been an unbelievable yr. Then, the corporate introduces the “main rebrand,” explaining what has modified relating to its model.
However what I feel steals the present on this electronic mail is the paragraph explaining that nothing has modified for Hunter’s buyer base.
What I like: I like that Hunter went with this topic line: “E mail Hunter turns into… Hunter!” I prefer it as a result of it does the job of asserting the rebrand whereas avoiding the format of “New Look, Similar [Insert Brand].” Don’t get me unsuitable, that format additionally explains the e-mail is a couple of rebrand, but it surely’s fairly predictable. I additionally love that Hunter takes the time to thank clients for his or her assist on the finish of the e-mail.
34. Castos
Castos is a podcast internet hosting platform geared toward rising manufacturers.
The corporate walked the stroll of its area of interest by discussing the rebrand on its weekly podcast. The podcast went behind the scenes, sharing the why, what, and the way of the brand new web site, brand, and coloration scheme.
Though the rebrand deep-dive got here by way of podcast, Castos labored the rebrand announcement into its weekly Podcast Roundup electronic mail. The e-mail incorporates components of the brand new model identification, together with the brand new coloration scheme.
It additionally takes the chance to share a 50% off deal and coupon code for its integration accomplice, MemberSpace, as a part of the announcement. You probably have a proposal that provides worth to your buyer base, why not share it with them?
What I like: I like each the clear CTAs, together with the CTA for the coupon. That mentioned, the daring purple CTA button for “Take heed to the Episode” is particularly eye-catching. I don’t learn about you, however the energy of purple compels me…
35. ConvertKit
Nicely-known creator advertising and marketing platform ConvertKit made the daring transfer to rename in 2018. Though the change from ConvertKit to Seva was short-lived, the rebranding announcement electronic mail is an attention-grabbing instance.
The e-mail begins by brazenly acknowledging the rename “appears fully loopy.”
From then on, it’s laborious to look away as a result of the power of the e-mail appears frenzied, however darn, is it genuine.
There’s additionally a superb use of a media embed (the video of Nathan Barry’s keynote speech at Craft + Commerce) to interrupt up the textual content.
What I like: I like that the e-mail ends with “You probably have questions, simply hit reply!” In a panorama of emails that say, “That is an automatic electronic mail, don’t reply” (or thereabouts), this strategy provides a private contact.
36. Netlify
Netlify is a contemporary internet improvement platform for enterprises that rebranded in March 2023. The Netlify rebrand centered round a brand new brand, which was “an thrilling first step towards an entire new visible identification.”
Netlify’s rebranding announcement featured the principle occasion (the brand new brand) on the high of the e-mail, with a side-by-side have a look at previous versus new. It is a visually thrilling solution to present the adjustments in motion whereas incorporating the brand new model identification into electronic mail communications.
The copy is simply as thrilling to learn, opening with: “A spark of inspiration from over 3M builders. A brand new brand for Netlify.” This killer line is adopted by a transparent rationalization of why (and when) the brand change is going on, plus a strong CTA on the finish.
What I like: I like the whole really feel of this electronic mail. It looks as if Netlify is legitimately excited in regards to the new brand, and that power shines via the copy and visuals.
37. Dig Insights
Dig Insights is a Market Analysis and Shopper Insights firm that rebranded in 2022.
The purpose was to maneuver from a conventional analysis firm to a extra trendy, tech-first one. As such, the corporate despatched out a rebranding announcement electronic mail explaining the adjustments.
To me, this electronic mail works as a result of it has the corporate’s target market in thoughts. For context, Dig Insights’ shoppers are in advertising and marketing, in order that they’ll most likely be extra curious in regards to the “why” behind the rebrand (which Dig clearly explains.)
The e-mail ends with a couple of phrases from the corporate’s CEO discussing the brand new visible path, adopted by a bit devoted to “What subsequent?” I feel entrepreneurs will even admire these components.
What I like: You possibly can’t see it from the screenshot, however I like that Dig Insights’ electronic mail announcement illustrated the rebrand with a GIF. Exhibiting the earlier than and after with visuals is a wonderful interactive contact that clarifies what has modified.
38. Hable
Hable is a change administration consultancy that helps individuals to work higher with know-how. Final yr (2023), Hable reached a degree the place the model wanted a refresh.
The model “hadn’t been up to date in a while and was not reflective of who we have been as a corporation. We’d grown up lots, and we would have liked our model to develop up with us,” says Hable’s Communications Supervisor Rosie Burrows-Corridor.
As a result of it was a “main rebrand,” Hable needed to ship out a rebrand announcement electronic mail to all contacts speaking the “new period for the group.”
I feel they achieved what they got down to do. The e-mail takes the time to clarify the model adjustments and why they occurred.
Hable shares some background details about how they rebranded, too. However what provides it the additional particular contact is that Hable hyperlinks the adjustments again to its clients.
What I like: I actually like the general vibe of the e-mail. It feels well-considered and genuinely honest, particularly when Hable describes its values. The structure can also be efficient, with a pleasant combination of images, textual content, coloration, and white area that retains the e-mail visually attention-grabbing.
39. Engyne
Engyne is a full-fledged search engine optimization platform for B2B SaaS startups.
Previously launchman.com, the corporate provided a programmatic search engine optimization device that was extra centered on the online marketing area. Engyne rebranded final yr in step with product development and adjustments.
The rebrand announcement electronic mail works as a result of it explains the product evolution and the way this has knowledgeable the model refresh. It additionally does a three-step breakdown of what this implies for current customers.
What I like: I like that this rebrand announcement comes instantly from the founders and that they’re encouraging individuals to answer to the e-mail with questions. Reassuring customers that Engyne can be “responding to each” electronic mail response is one other personalized effect.
40. EmailToolTester
EmailToolTester helps small-to-medium-sized companies evaluate newsletters, CRMs, and advertising and marketing automation instruments. In 2023, the corporate rebranded and despatched out a rebranding announcement electronic mail.
“We saved it quite simple and didn’t even point out the rebranding in our topic line,” says EmailToolTester Founder Robert Brandl. “The reason being that when a small enterprise rebrands, it’s big information for that enterprise. However typically, others don’t care an excessive amount of about it. That’s why we built-in it with our different content material.”
The simplicity of this rebranding electronic mail announcement speaks to me probably the most. It additionally focuses on including worth to the reader relatively than centering the model refresh.
EmailToolTester achieves this by sharing tricks to enhance electronic mail engagement, with solely a delicate nod to the rebrand on the high of the e-mail.
What I like: We may argue whether or not clients do or “don’t care an excessive amount of” about firm rebrands. I like to listen to about firm rebrands. However possibly you don’t. On the finish of the day, it’s subjective.
That mentioned, including the model announcement inside a broader electronic mail has labored for EmailToolTester. That’s maybe as a result of they adopted an strategy that felt true to the model and one they believed in.
Asserting Your Rebrand
We’ve checked out how 40 different corporations introduced their rebrands by way of electronic mail, and hopefully, you’re feeling impressed. However now it’s time so that you can share your rebranding announcement electronic mail your manner.
Offering the messaging is obvious, probably the most important component for fulfillment is taking an strategy you imagine in. Let’s break this down.
You will get the messaging clear by explaining the what/why of your rebrand and clearly speaking how any model adjustments might or might not impression clients. If it is sensible (say, clients must activate a brand new account), you’ll additionally need to cowl what they should do subsequent.
However how do you comply with a rebrand announcement strategy that you just imagine in? Easy. (Nicely, sort of. Every thing appears easy on paper, proper?) Ask your self in case your rebranding announcement electronic mail resonates together with your model, values, and, maybe most significantly, your clients.
