What when you may see alternatives come up together with your prospects earlier than they go public?
Many go-to-market professionals already use intent knowledge to identify prospects which can be concerned with their services or products. However superior customers know that intent may also be a useful software for forecasting main company bulletins like layoffs, acquisitions, or knowledge breaches — occasions that may drive enormous alternatives for any enterprise capable of capitalize.
Let’s break down a number of examples to point out how intent could be your crystal ball.
Intent Information: The way it Works
Intent knowledge detects what your leads and accounts are actively researching on third-party websites throughout the online. When an organization is consuming a larger-than-usual quantity of knowledge on a selected matter, the ZoomInfo platform will show an intent spike for that account.
We combination these spikes so your go-to-market groups can get forward of buyer issues and alternatives, whether or not meaning gross sales reps reaching out to key contacts or account-based advertising campaigns that may get your model in entrance of decision-makers.
ZoomInfo covers over 4,500 subjects, starting from gross sales enablement instruments to M&A to personal fairness. We additionally run a stay feed of corporations spiking on varied subjects. For those who’re undecided the place to begin, you may flick through the Intent Subject Explorer — it doesn’t matter what business you’re employed in, we now have intent subjects that may aid you pinpoint precisely when your subsequent finest prospect is out there.
Listed below are a number of examples:
Twitter’s Rebrand
On July 22, 2023 simply earlier than midnight, Elon Musk introduced the rebrand of Twitter to “X.”
Within the days and weeks main as much as this second, Twitter’s profile registered ZoomInfo Intent spikes on subjects together with:
- Area Identify Providers
- Trademark Registration
- Copyright Licensing
Whereas Musk’s affinity for the letter “X” (which is featured in different corporations he owns like SpaceX, and even his baby’s title X Æ A-12) makes the letter a doubtlessly predictable mascot to switch the corporate’s blue chook icon, ZoomInfo Intent may have helped you see the rebrand was brewing.
Washington Commanders Sale
On Nov. 2, 2022, the house owners of the Washington Commanders introduced they have been placing the workforce up on the market.
In September and October, the workforce was spiking for “mergers & acquisitions (M&A),” “mergers & acquisitions due diligence,” and “acquisition technique.” ZoomInfo CEO Henry Schuck highlighted on LinkedIn how invaluable this data could be to these working in M&A.
T-Cellular Information Breaches
On Jan. 19, 2023, T-Cellular revealed that somebody had hacked into their techniques and accessed private knowledge affecting 37 million clients.
5 days earlier than the announcement, ZoomInfo Intent tracked spikes for T-Cellular on these subjects:
- Cyber Threats
- Cybersecurity
- Cybercrime
- Laptop Hacking
Apparently, it seems that intent spikes aren’t confined to comparatively huge occasions. ZoomInfo Intent registered comparable safety spikes for T-Cellular in mid-March and early April, and in late April, the firm disclosed one other knowledge breach, this time affecting fewer than 900 clients.
Amazon Layoffs
On Nov. 16, 2022, Amazon confirmed that it was shedding 1000’s of workers. Within the weeks earlier than the announcement, ZoomInfo recorded intent spikes for “layoffs,” “severance pay,” “labor relations,” and “unemployment claims administration.”
Unlock Insights with ZoomInfo Intent
Whether or not you’re employed in cybersecurity, regulation, PR, HR or finance, ZoomInfo has invaluable intent knowledge that may assist your organization go to market extra successfully. Armed with our intent alerts, you may attain out to prospects proper once they want you — and earlier than your rivals.
Able to capitalize in your subsequent huge prospect? We’ve put collectively an explainer for how one can incorporate intent alerts into your gross sales technique.
