Friday, August 5, 2022
HomeMarketing Automation38 Podcast Stats That Advertisers Have to Know in 2022

38 Podcast Stats That Advertisers Have to Know in 2022


When you’re involved in pursuing a podcast promoting technique to attach with millennial or Gen Z prospects however aren’t certain if the best alternatives exist to your firm, take a look at this checklist of podcast promoting stats.

➝ Free Guide: How to Start a Podcast

With these ways, you possibly can establish podcasters with a price-point and viewers goal that is smart to your model. Then, you possibly can work with them and leverage their experience by sponsoring the content material they’ve made. Alternatively, you could possibly additionally create a local advert that aligns with their dialogue subjects.

We’ll cowl podcasting’s largest advertising and marketing alternatives, the place podcasting is headed, and the demographics who tune in probably the most.

Desk of Contents:

Podcasts and Promoting

Podcast Demographics

Podcast Progress

Podcast Listener Behaviors

Podcasts and Promoting

Podcast Stats: 82% of marketers plan to continue investing in audio content

Podcast Stats: podcast revenue growth

Podcast Progress

Podcast Demographics

Podcast Listener Behaviors

People listen to all or most of podcast episodes

Supply

  • Podcast listeners usually tend to personal a sensible speaker. (Buzzsprout)
  • Podcasts are the primary audio supply by time of consumption amongst podcast listeners. (Edison Analysis)
  • 50% of podcast Tremendous Listeners agree that podcast advertisements are the easiest way to achieve them. (Edison Analysis)
  • Millennials and Gen Z are 5% extra more likely to hearken to podcasts for skilled causes than older generations. (EX-IQ)
  • Roughly 50% of customer support reps have listened to a podcast at work. (EX-IQ)
  • Whereas 39.2% of people that hearken to podcasts no less than month-to-month pay attention through Apple Podcasts, 26.4% use Spotify. (Buzzsprout)
  • Greater than half of millennials hearken to instructional podcasts. (EX-IQ)
  • 62% of podcast listeners say they’d be extra more likely to share podcasts with buddies in the event that they had been capable of share one quick section or spotlight of it, reasonably than a complete episode. (EX-IQ)
  • In 2021, dynamic advert insertion accounted for 84% of podcast promoting income. 40% of podcast advertisements had been host-read. (IAB Podcast Advert Income Report)
  • The quantity of branded content material in podcasts elevated by practically 82% between 2020 and 2021. (Chartable)

Podcast Stats: number of branded podcasts by year

Contemplating podcast promoting?

As you’ve got seen from the stats above, podcasting is rising in reputation — particularly amongst youthful generations. And whereas it’s typically thought-about a type of “leisure,” podcast content material might be extremely versatile.

For instance, though millennials or Gen Z hearken to podcasts that characteristic interviews with massive celebrities, they’re going to additionally pay attention intently to smaller reveals that educate them about new tendencies or information that impacts their life or profession.

As a result of there are such a lot of podcasts, and so many listeners with shopping for potential, you may need to take into account podcast sponsorships in your future promoting plan.

New Call-to-action

RELATED ARTICLES

LEAVE A REPLY

Please enter your comment!
Please enter your name here

- Advertisment -
Google search engine

Most Popular

Recent Comments