37 LinkedIn Social Promoting Stats You Must Know

Initially of 2020, the common grownup within the U.S spent over three and a half hours on their smartphone every day, with half of that point spent participating on social media networks. Although we don’t but have the information to assist it, for many individuals these values have seemingly elevated because the yr has gone on.

Not solely has private social media utilization been on the rise, however skilled social media utilization has turn into extra prevalent as nicely — and the sphere of gross sales is not any exception.

With so many groups now specializing in inside gross sales, utilizing methods reminiscent of social promoting to attach and win over prospects are extra essential than ever.

After we take into account the entire social media platforms accessible to assist gross sales efforts, LinkedIn stays the highest social platform to assist salespeople join with prospects. Listed here are the essential statistics you must know that will help you crush your social promoting efforts on LinkedIn.

Social Promoting LinkedIn Stats

Buyer Engagement Statistics

1. 76% of consumers are able to have gross sales conversations on social media.

2. Based on LinkedIn, 62% of B2B prospects reply to salespeople who join by sharing content material and insights which might be related to the customer.

3. 81% of consumers usually tend to interact with manufacturers which have a robust, cohesive, skilled social media presence.

4. Gross sales reps who have been launched by a mutual connection left a favorable impression with 87% of consumers surveyed by LinkedIn.

5. Harvard Enterprise Evaluation experiences 90% of B2B determination makers by no means reply to chilly outreach.

6. IDC discovered 75% of B2B consumers and 84% of C-level executives seek the advice of social media earlier than making buying choices.

7. 92% of B2B prospects are keen to interact with gross sales reps who’ve positioned themselves as an business thought chief. This credibility is commonly attained by posting recurrently to social media.

8. When making B2B buying choices, 50% of consumers flip to LinkedIn as a useful resource.

9. Based on Bantu, 33% of consumers want to contact manufacturers on social media than over the telephone.

10. When requested about high quality content material, 65% of B2B consumers stated informational, straightforward to eat content material is a crucial issue of their shopping for choices.

11. The Demand Gen Report 2019 Content material Preferences Survey discovered 95% of respondents search credible content material from business thought leaders — up from 62% in 2018.

12. 41% of B2B consumers view 3-5 items of content material on-line earlier than interacting with a salesman.

13. For B2B consumers, an important elements of vendor choice are rep’s data of the customer’s enterprise (80%) and business (78%).

14. 74% of enterprise consumers conduct over half of their analysis earlier than making a last buying determination.

15. Based on CoSchedule LinkedIn posts with 149 characters in size, containing a hyperlink, and use no emojis or hashtags earn the very best engagement.

Social Promoting Finest Practices Statistics

16. Amongst weblog posts shared on LinkedIn Publishing, these between 1900-2000 phrases collected probably the most likes, views, feedback, and shares.

17. Gross sales reps who responded rapidly to social media inquiries noticed a 9.5% enhance in annual income.

18. Gross sales professionals with a robust social promoting index on LinkedIn have 45% extra gross sales alternatives than those that don’t and are 51% extra more likely to attain quota.

19. The prime makes use of for social media by gross sales reps embody networking, prospecting, analysis, referrals, closing.

20. On LinkedIn, video campaigns have a view charge of fifty%.

21. LinkedIn posts which have a impartial tone obtain extra feedback and put up views than optimistic or detrimental posts.

Gross sales Group Social Media Utilization Statistics

22. CSI Insights experiences one in three B2B salespeople say social promoting has elevated the variety of leads they work with.

23. 28% of firms surveyed by HubSpot are prioritizing social promoting.

24. 65% of salespeople depend on social promoting actions to fill their pipelines.

25. Using social promoting instruments can enhance win charges by 5% and deal measurement by 35%.

26. Social promoting is accountable for producing half of income for 14 main industries together with pc and community safety, well being care, and monetary companies.

27. Based on SalesForLife, 78% of salespeople who use social promoting carry out higher than their friends.

28. 61% of organizations engaged in social promoting report income progress.

29. Gross sales professionals who use social promoting are capable of successfully qualify leads, ship bids, and negotiate renewal offers, resulting in 40-50% extra new enterprise, and retention charges between 80-90%.

30. It prices 75% much less to generate leads on social media than another medium.

31. Salespeople who use social promoting are 51% extra more likely to attain quota than those that don’t.

32. Based on analysis by CSO Insights and Seismic, 31% of B2B salespeople say social promoting helps them construct deeper relationships with their contacts.

33. LinkedIn is the prime social media platform used for social promoting by reps. Twitter and Fb have been the runner-up platforms, respectively.

34. Of the 21% of gross sales reps who don’t use social media to promote, the highest purpose why was as a result of they didn’t perceive the best way to use it.

35. 75% of gross sales reps report not receiving any social media coaching.

36. The Social Media and Gross sales Quota Survey experiences 50.1% of gross sales reps actively engaged in social promoting spend 5-10% of their time on social media.

37. Utilizing LinkedIn’s Social Promoting Index Rating as an indicator, solely 1.4% of gross sales professionals are ranked as prime sellers, which requires a rating of 70 or better.

Did any of those statistics shock you? Because the enterprise panorama adjustments, so will finest practices on connecting with potential prospects nearly. Head to this put up for a whole run-down on social promoting to study extra.