33 Methods to Drive Site visitors to Your Web site

“For those who construct it, they may come” could have labored for Kevin Costner, however I feel everyone knows that advertising a cornfield baseball diamond would take only a little extra work.

Web sites aren’t any totally different. Even the very best content material wants readers, and for those who’ve struggled to extend your web site visitors, you are in good firm.

In line with 2024 analysis from Content material Advertising Institute, greater than half of B2B content material entrepreneurs say it’s a problem to constantly create the best content material for his or her viewers.

We’ve received a listing of 33 methods to extend web site visitors, generate extra leads, and enhance ROI (and none of them contain ready in a cornfield for ghost baseball gamers).

Desk of Contents

Inbound advertising focuses on attracting the best individuals to your organization. The most effective methods to do that is by creating content material by means of running a blog.

To brainstorm content material that can entice the best guests to your web site, it’s essential to first perceive the purchaser persona you’re concentrating on. As soon as you already know your viewers, you’ll be able to create content material that naturally attracts them to your web site.

However how do you write a very good weblog put up that can attract the best viewers? Comply with these 5 steps:

• Determine your purchaser persona: Discover out extra about your goal market. Perceive every little thing from job title to ache factors.
• Conduct key phrase analysis: Be taught what your viewers is looking for on engines like google so you’ll be able to present the very best content material.
• Ideate matters: Determine matters that enchantment to your viewers’s ache factors and expertise excessive search volumes. Instruments like our Weblog Concepts Generator may help with the brainstorming course of.
• Write a draft: Start by drafting a put up that solutions your viewers’s questions. Use fascinating angles to make your put up stand out.
• Publish: Publish your put up in your weblog web site. Use web optimization instruments to optimize your content material.
• Promote: Promote your weblog put up on social media and e-mail newsletters to generate visitors. The extra visitors your put up generates, the upper it should rank in engines like google.

Professional tip: Discover ways to implement a running a blog technique with our step-by-step information and templates.

Need to take your running a blog to the subsequent degree? Discover our Free AI Weblog Author to streamline your content material creation course of with the ability of synthetic intelligence.

2. Matter Experience

Rating greater in Google will improve your web site’s natural visitors. At HubSpot, we do that through the use of the pillar/matter cluster mannequin. Google favors websites identified to be matter specialists on the subject material they’re writing about.

To be seen as an skilled, you’ll be able to create a pillar web page, which is actually an extended weblog put up that broadly covers all points of a subject.

Then, you write “cluster content material,” or supporting weblog posts, concentrating on lengthy tail key phrases that present you have coated a subject exhaustively. Specializing in long-term visitors will provide help to rank greater on engines like google.

Christina Perricone, a former senior weblog supervisor at HubSpot, says, “The pillar cluster mannequin organizes content material in your web site round a single matter and search time period by means of inside linking. This group helps engines like google simply crawl and categorize all the content material that you’ve on a selected matter, thereby making it simpler so that you can rank for that search time period.”

She continues, “When the mannequin is completed proper, it additionally helps guests navigate your web site and transfer by means of associated pages, boosting visitors for all the pages in your matter cluster.”

3. Natural Social Media

Natural social media shouldn’t be a brand new technique, however it’s nonetheless one thing entrepreneurs ought to take note of. Moreover posting on social media platforms, it’s also possible to use Instagram Tales, stay video on Instagram or TikTok, or Fb Messenger.

It is vital to have a various social media technique and use the best social media platforms — not simply Fb, Instagram, and X. Platforms like YouTube and even Pinterest can generate a number of visitors to your web site.

And as we noticed throughout the transformation of Twitter into X, customers can leap ship throughout main platform adjustments — so don’t put all of your eggs in a single basket.

Henry Franco, a former HubSpot advertising supervisor, recommends two issues concerning natural social media.

“First, do not spam your viewers — it prices a consumer nothing to scroll previous your put up, and for those who do not provide them any worth, that is precisely what they will do. Know your viewers, and craft content material that speaks on to them,” Franco says.

“Second, keep lively with group administration. Individuals love when manufacturers like and reply to them — it will humanize your small business, and preserve individuals coming again for extra content material.”

As an illustration, HubSpot makes use of enjoyable carousels on Instagram about your workplace character, a lighthearted method of participating our viewers (I’m a bi-coastal baddie solely by advantage of regularly mixing up time zones.)

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Professional tip: Take a look at our social media advertising information to be taught extra.

4. Web site Evaluation

Let‘s do some reverse-engineering of our thought course of. Earlier than you drive visitors to your web site, it’s vital to study your viewers.

To do that, analyze your web site to see the place you are shedding and gaining guests. There are many third-party instruments, like Loopy Egg, and HubSpot has a free web site grader you need to use.

With this data at your disposal, you’ll be able to create the best content material to drive the best visitors to your web site.

5. Influencers

We all know that prospects usually tend to purchase from organizations with glorious phrase of mouth, however how do you create nice phrase of mouth advertising?

First, delight your prospects. Second, work with influencers.

Influencer advertising isn‘t a passing fad. Actually, it’s a budget-friendly choice to drive visitors to your web site. When influencers put up low cost codes, hyperlinks, evaluations, or giveaways, you’re tapping into their viewers to drive visitors to your web site.

6. E-mail Checklist Constructing

Utilizing your present readers and prospects is an effective way to drive visitors to your web site. If you put up a brand new weblog or content material provide, you’ll be able to advertise to your followers/subscribers for a fast visitors enhance. With content-heavy web sites, repeat readership is useful for visitors targets, conversions, and lead technology.

To get began, construct an e-mail checklist or develop your present checklist. Under are a couple of methods you need to use:

• Content material gives: Publish content material that requires guests to share their e-mail to entry it. Embody CTAs for content material gives in your web site.
• Straightforward-access publication sign-up: Embody sign-up types in your web site, out of your homepage to your about web page. If a customer has a pleasant expertise in your web site, they’re extra probably to join your publication.

Use HubSpot’s free types software to simply add a type to your web site and begin rising your e-mail checklist.

• Social media: Selling your e-mail publication on social media, whether or not by means of a put up or contest/giveaway, is an effective way to transform your present followers into subscribers.

Professional tip: Discover ways to construct an e-mail checklist from scratch or develop your e-mail checklist.

7. Neighborhood Engagement

The extra model recognition you may have, the extra visitors you’ll drive to your web site. One approach to obtain model recognition is to be lively and engaged throughout the market.

You may implement an engagement technique at the moment by taking part in Fb group discussions in your trade, answering questions on public discussion board web sites, and interacting together with your followers on social media.

Considered one of my favourite manufacturers on social media is Taco Bell. Taco Bell delights its prospects on social media nearly daily. See a few examples from the corporate’s X account beneath.

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Within the instance above, Taco Bell makes use of a easy tweet from a buyer to interact with them and construct group organically. The model additionally simply likes to have enjoyable:

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Simply bear in mind to be useful and human. Nobody likes spammy hyperlinks or self-serving rhetoric after they’re asking a fast query on-line.

8. On-Web page web optimization

On-page web optimization may help your web site rank greater in engines like google and convey in additional visitors. Some on-page web optimization parts embrace the web page title, header, meta description, picture alt-text, and the URL (plus extra). Displaying up in engines like google will generate extra visitors on your web site.

Professional tip: To get began, try our final information to on-page web optimization.

9. High quality Backlinks

With the intention to drive visitors to your web site, that you must rank excessive in engines like google. With the intention to rank greater in engines like google, that you must be an authority in your trade.

A method to try this, apart from the subject/cluster mannequin described above, is by buying high quality backlinks. If web sites with excessive authority hyperlink to your web site, that provides you extra credibility.

Irina Nica, senior product advertising supervisor at HubSpot says, “There are two essential methods wherein high-quality backlinks may help drive extra visitors to a web site: boosting rating and driving referral visitors.”

She continues, “Backlinks are probably the most vital rating elements for each main search engine on the market. By continually incomes high-quality backlinks from related web sites, you may enhance your rankings in SERP and, in consequence, see a raise in your natural visitors.”

Nica provides, “Backlinks may drive a considerable quantity of referral visitors. That‘s one thing to be anticipated for those who get talked about on a well-liked information web site. You can too see referral visitors coming by means of for those who’re talked about (and linked to) in an article that is already rating nicely for prime search quantity key phrases and is getting a relentless circulate of visitors.”

Professional tip: Need to discover ways to earn backlinks? We’ve received 10 inventive methods.

10. Video Advertising

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If video advertising isn’t already a part of your content material technique, you’re lacking out on an enormous potential viewers. Statista studies that Google Websites, which owns YouTube, reaches 258 million U.S. viewers.

It’s predicted that by 2028, digital video promoting spending will improve to almost $90 million, up from $59 million in 2024. And people numbers are only for cell.

You may create movies for Instagram Tales or Reels, do stay movies, begin a YouTube channel, and so on. Need to get began at the moment? Be taught every little thing that you must know in our final information to video advertising.

11. Content material Repurposing

Want content material to drive visitors to your web site however struggling to give you concepts? I get it. An effective way to beat this hurdle is to repurpose outdated content material. Take a well-performing weblog put up and repurpose that right into a video.

Or when you have a podcast that did very well, write up a weblog put up on that matter. Utilizing content material that has already carried out nicely will proceed to drive visitors to your web site.

You can too repurpose written content material by profiting from trade traits. When you have a handful of older content material about AI, for example, you could possibly freshen them up with current statistics and quotes, bundle the weblog posts collectively, and advertise as an final matter information.

12. LinkedIn Creator

LinkedIn is definitely extra well-liked with millennials than different social networks. And with millennials now of their 30s and early 40s, there’s a very good probability they type a big a part of your goal market.

In contrast to LinkedIn Influencers, anyone can grow to be a LinkedIn creator. You may repurpose weblog posts (or write new ones!), host stay audio occasions, and even begin on-platform newsletters.

LinkedIn has nice assets for anyone seeking to enhance their attain, like its content material finest practices, which counsel that you simply put up not less than 4 instances per week and deal with every put up as the beginning of a dialog.

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13. web optimization Instruments

To drive visitors to your web site, it is vital to be a pupil of web optimization. Studying use web optimization instruments like Google Analytics, Ahrefs, and SEMrush will provide help to develop a method to generate visitors to your web site.

These instruments will provide help to be taught and analyze what‘s working in your web site and what isn’t. Plus, these provide help to give you concepts for content material that has the potential to generate excessive visitors. Take a look at our roundup of the very best web optimization instruments to observe your web site.

14. Historic Optimization

Historic optimization is the method we use at HubSpot to replace outdated weblog content material and generate extra visitors and leads. For those who’re something like us, a majority of your month-to-month weblog views and leads come from older posts.

Pamela Vaughan, a advertising fellow who works on internet technique at HubSpot — and the one who launched us to the idea of historic optimization — has written about this extensively.

She says, “Historic optimization is a tactic best-suited for a weblog that is been round for a number of years as a result of that you must 1) be producing a big quantity of natural search visitors, 2) have constructed up a crucial mass of weblog subscribers and social media followers, and three) have a large repository of outdated posts at your disposal.”

Vaughan provides, “Historic optimization ought to be a bit of your general running a blog technique — not the entire technique.”

Professional tip: Comply with her step-by-step course of for historic optimization.

15. Voice Search Optimization

Bear in mind in “The Little Mermaid” when Ariel needed to go the place the individuals have been? That very same precept applies to digital advertising. With the intention to drive visitors to your web site, it is vital to indicate up the place persons are looking out.

Voice search is an more and more vital space wherein to rank, particularly with the developments in AI we’ve seen in simply the final yr or two. In line with eMarketer, the variety of U.S. customers who use voice assistants like Siri, Alexa, and Google Assistant will develop from 145.1 million in 2023 to 170.3 million in 2028.

Listed here are a couple of tricks to get began:

• Analysis long-tail key phrases: When individuals use voice search, they converse in full sentences slightly than quick phrases. To optimize for voice search, begin researching longer-tail key phrases.
• Write answer-focused content material: The content material you write ought to reply your viewers’s questions.
• Optimize for snippets: Good audio system like Alexa and Google Residence search for quick, concise solutions. Writing fast summaries in your posts makes it simpler for engines like google and sensible audio system to search out the reply they want.

16. Native web optimization

If your organization is a brick-and-mortar retailer, native web optimization is a vital issue to contemplate. In her complete information to native web optimization, former HubSpotter Kelsey Smith wrote that engines like google collect data for native search by “[relying] on indicators equivalent to native content material, social profile pages, hyperlinks, and citations to supply probably the most related native outcomes.”

For instance, when somebody varieties in “finest soul meals restaurant” on Google, the outcomes are generated by the consumer’s location. Instruments like Google My Enterprise and Moz Native assist companies handle their listing listings and citations in order that they present up in native searches.

Right here’s a restaurant that exhibits up for that search in Chicago:

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To rank for native search:

• Guarantee your title, deal with, and cellphone quantity (NAP) is constant in your Google My Enterprise and social media pages.
• Use a listing administration software to observe directories like Yelp, Foursquare, Better of the Net, and so on.
• Analysis and use location-based search phrases on websites like Google Tendencies, which analyzes well-liked search phrases throughout varied areas.

17. QR Codes

Entrepreneurs love a very good QR code. And now that smartphones can natively scan them, so do customers.

QR codes can drive trackable visitors to your web site, however it’s a must to give the consumer a motive to scan them.

Consider it as making a real-life CTA button. For those who make it attractive and accessible sufficient, individuals will scan it, and also you’ll get to evaluate the success of that QR code’s placement in real-time.

If you use a dynamic QR code generator, your QR code will stay the identical and nonetheless be accessible even when your internet deal with adjustments later.

18. A/B Testing

You already know you are a marketer when your motto is “Take a look at, check, and check once more.”

A/B testing is a break up check that helps you establish what model of a marketing campaign performs finest. These exams can provide you key details about your viewers so you’ll be able to create tailor-made content material and gives that drive visitors to your web site. There are a number of instruments you need to use to get began.

Professional tip: Take a look at our roundup of the very best A/B testing instruments.

19. Inner Linking

When a customer involves your weblog, your purpose is to maintain them there.

That‘s why inside hyperlinks — hyperlinks to different pages in your web site — are essential. When guests proceed to different pages of your web site, they’re extra prone to convert and grow to be model fans.

For instance, you’ll be able to create an inside linking construction utilizing the pillar/cluster mannequin described above. Pillar and cluster pages hyperlink forwards and backwards, which boosts your web site’s credibility on engines like google, whereas additionally growing the probability of a conversion.

20. Technical web optimization

Technical web optimization focuses on the backend of your web site to see how the pages are technically arrange and arranged.

Elements embrace parts like web page pace, crawling, indexing, and extra. Matthew Howells-Barby, HubSpot’s former director of acquisition, has written about how updating our technical web optimization gave HubSpot greater than a 50% improve in natural visitors.

To get began together with your technical web optimization, use among the suggestions from Howells-Barby’s article, together with:

• Repair damaged hyperlinks and redirects.
• Create an XML sitemap on your subdomains.
• Arrange language meta tags.
• Add customized H1 and introductions to matter pages.

21. E-E-A-T

Google has lengthy prioritized content material it deems probably the most useful to customers. For a few years that was summed up within the acronym E-A-T, or experience, authority, and belief.

In 2022, it added an “E” for “expertise,” which means that content material ought to be produced by individuals with firsthand, real-world expertise with the subject.

“E-E-A-T is hands-down probably the most underrated content material web optimization practices,” says Amanda Sellers, the supervisor of EN weblog technique at HubSpot.

When you have a longtime weblog or massive content material library, take the time to audit for these E-E-A-T finest practices:

• It’s useful content material.
• Consultants created it.
• It’s reliable.
• It’s often up to date.

Merely including a private perspective and skilled quotes to current content material can go a great distance towards boosting your content material within the SERPs.

Professional tip: Right here’s how including “expertise” to a HubSpot weblog put up elevated clicks by 724%.

22. Neighborhood Constructing

Constructing a group of name fans is an effective way to repeatedly drive visitors to your web site. You may construct a Fb group, Instagram Stay occasions, a LinkedIn Group, or Quora Area particularly on your followers and others in your trade the place you create worth, whereas additionally linking again to your web site.

You may even do that from your personal web site — take into consideration Apple’s help group, which I’ve used various instances to diagnose one thing on my iPhone or laptop computer. Lego’s on-line group lets customers of all ages take part in actions and challenges and even submit their concepts to Lego designers.

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23. Content material Presents

Content material gives, typically known as lead magnets, are a method to make use of content material to drive visitors to your web site and generate leads. Content material gives range relying on what stage of the purchaser’s journey your buyer is in, however can embrace webinars, guides, studies, trials, demos, checklists, and extra.

Professional tip: Study several types of content material gives and discover the very best one for you and your small business.

24. Media Protection and Public Relations

Earned media protection is an effective way to drive model consciousness on your firm and visitors to your web site. In case your advertising and public relations groups work collectively, you’ll be able to generate visitors to your web site and create glorious phrase of mouth.

Ellie Flanagan, a former HubSpot senior company communications supervisor, says, “Though most shops as of late attempt to steer clear of together with backlinks of their tales (it‘s normally towards their editorial pointers), that doesn’t imply {that a} good story will not drive people again to your web site.

Media protection gives nice third-party validation on your firm. Tales about new services or products, your organization tradition, and even trade thought management can all be nice drivers for a reader who possibly hadn’t heard of your organization earlier than and desires to be taught extra.”

25. Social Share Buttons

Social share buttons are hyperlinks that make it simple on your readers to share your content material on social media. When your readers grow to be promoters of your content material, your visitors will improve. This is a fast cheat sheet on creating social share buttons.

As soon as you have created your social share buttons, how do you get individuals to share your content material? Listed here are a couple of tricks to get began:

• Ask individuals to share on social media.
• Create robust content material.
• Embody quotable content material.
• Add multimedia equivalent to pictures, movies, infographics, and so on.

26. CTR Optimization

As soon as your content material is posted and you start rating on engines like google, ensure persons are clicking by means of to learn your posts.

Your click-through charge (CTR) measures who clicked in your put up and browse it towards the quantity of people that seen the hyperlink to your put up (e.g., the touchdown web page, e-mail, or commercial) in complete.

An excellent software to measure your natural CTR is Google Search Console. To get extra individuals to click on by means of and drive visitors to your web site, it is vital to jot down compelling and apt meta descriptions and titles.

To put in writing high quality meta tags which are click-worthy, ensure your titles are quick and snappy, and your description leaves guests wanting extra. This ties into on-page web optimization, described above.

27. Academy and Data Base Posts

One type of content material that may drive visitors to your web site is academic content material. For those who create programs, certifications, or academic posts which are useful to your viewers, you may probably see a rise in visitors.

For instance, HubSpot makes use of HubSpot Academy to generate content material that’s useful to our viewers. We offer movies, certification programs, and data base articles to reply questions. See an instance of a data base article beneath.

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28. Social Information Websites

Reddit is now not a playground for web trolls — it’s a vastly priceless useful resource for data and data. I typically use it whereas researching HubSpot articles to see what the new matters are or what questions customers are asking a couple of sure topic.

Reddit and comparable websites, like Quora, are social information websites, and they are often nice traffic-drivers. By nature, these platforms are much like social media as a result of they foster asynchronous connections between customers.

The distinction is that a majority of these websites have interaction individuals round a query or matter, and exterior content material could be shared to assist clarify the customers’ factors of view.

One other method exterior websites profit from elevated visitors through social information websites is after they’re shared in well-liked channels. You may share your web site’s content material on these websites your self for those who’re simply beginning out, however accomplish that rigorously.

Identical to on conventional social websites, an excessive amount of self-promotion is frowned upon within the Reddit and Quora communities. You’ll fare finest while you share your content material in context of the subject and when it’s the very best data to reply the consumer’s query.

The 2024 CMO Survey from Deloitte says that entrepreneurs are anticipating a 12.1% improve in social media spending in 2025.

Professional tip: Get began with our step-by-step information on paid promoting.

2. Contests and Giveaways

A easy approach to drive visitors to your web site is thru contests and giveaways. This can provide you a fast enhance, whereas additionally rewarding your followers. You may host giveaways on social media, by means of your e-mail checklist, or each.

Maybe begin with one thing smaller than beverage firm Liquid Loss of life, which ran a giveaway in summer time 2024 for … a jet. An actual one. (Pilot not included.)

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Implementing a method like this may be easy. Simply observe these six steps:

• Determine what platform on which to host your giveaway. (You should utilize a number of.)
• Select a prize. (Free tickets, low cost, and so on … )
• Choose the standards. (Web site feedback, e-mail enroll, and so on … )
• Write the advert copy.
• Create the graphics.
• Publish and promote the competition or giveaway.

3. Visitor Posting

In that very same vein, writing visitor posts can generate visitors to your web site. Visitor posting exhibits you are lively in your group, whereas additionally linking to your web site (and I’ve received extra on producing backlinks beneath).

To implement a visitor posting technique, that you must discover a web site that’s a very good match on your firm, draft a weblog put up, after which write a pitch.

Caroline Forsey, a advertising supervisor on HubSpot’s content material development group, says, “I am all the time significantly intrigued with a visitor pitch if it exhibits me the author has completed their analysis forward of time.”

“As an illustration, I‘d pay a lot nearer consideration to a pitch if it tells me how this piece might enchantment to my readers. Moreover, I’m impressed when a author can acknowledge gaps in our content material and the way their piece will fill these gaps, slightly than competing with current content material.”

For example, right here’s what HubSpot seems to be for in visitor posts on the Advertising Weblog.

4. Visitor Podcasting

Just like visitor posting, being a visitor on a well-liked podcast can elevate model consciousness and drive visitors to your web site.

Chances are you’ll have already got some favourite podcasts that might be an amazing match; it’s also possible to use a “matchmaking” firm particularly for podcast friends, like Interview Connections and PodMatch.

Simply ensure you do your personal analysis. Pay attention to a couple episodes to get a way of the tone and material, analysis the host(s), learn evaluations, and see if the podcast has printed numbers like subscribers or downloads.

5. Thought Management

In line with Edelman’s and LinkedIn’s analysis, greater than half of decision-makers and C-level executives spend an hour or extra every week studying thought-leadership content material.

If that’s your viewers, it’s time to dedicate extra of your editorial calendar to thought management. (And even when your target market isn’t within the C-suite but, sharing thought-leadership content material can enhance your model’s credibility and visibility — and provide help to create genuinely helpful content material.)

When selecting a thought chief, don’t restrict your self to your personal trade. Influential thought leaders typically have transferable data that may assist your readers, no matter their trade and expertise.

And though “chief” suggests someone well-established of their profession, there are many youthful professionals who’re disrupting industries, attempting out new techniques, and catching the eye of their friends. Greater than something, search for a very good storyteller — someone you are excited to sit down down and speak to.