31 Influencer Advertising Stats to Know in 2023

Desk of Contents

The Influencer Advertising Panorama

Influencer Advertising Effectiveness

Micro Influencer Stats

Influencer Advertising on Instagram

Influencer Advertising on TikTok

Influencer Advertising on YouTube

Influencer Advertising on Fb

Influencer Advertising Budgets

What’s influencer advertising and marketing?

With influencer advertising and marketing, manufacturers make use of on-line influencers to advertise their services or products. This makes influencers the intermediary between manufacturers and their viewers.

Whereas a advice from a good friend or member of the family is effective, it is solely a one-to-one interplay. However with influencers, this interplay might occur with tons of, 1000’s, and even tens of millions of individuals.

Plus, influencers work laborious to realize their viewers’s belief, making their suggestions extra persuasive than different types of promoting.

For all the explanations above, influencer advertising and marketing has change into one of many fastest-growing advertising and marketing methods in the present day. So, should you’re trying to faucet into new audiences on-line, working with influencers is usually a highly effective strategy to do exactly that.

Sorts of Influencers

Influencers fall into totally different tiers of “movie star,” usually primarily based on their viewers measurement. The three commonest varieties are macro, micro, and nano. Let’s take a more in-depth take a look at every.

Macro influencers

Macro influencers are a step down from conventional celebrities and mega-influencers. They’ve a outstanding on-line presence, commanding wherever from 100,000 to 1 million followers. As well as, they’ve a broader viewers than micro and nano influencers as a result of they cowl a variety of matters (as a substitute of niching down).

Micro influencers

Greater than half of entrepreneurs who put money into influencer advertising and marketing work with micro-influencers. A micro influencer has between 1,000 to 100,000 followers. Their content material usually revolves round a selected matter, ardour, or area of interest, making them revered specialists of their subject.

Nano influencers

Nano influencers have the smallest viewers of the three, however usually spark essentially the most engagement. These influencers have lower than 1,000 followers and function inside a brilliant area of interest neighborhood. They’ve constructed an energetic and constant neighborhood who’re vulnerable to suggestions.

1. In 2022, the influencer market within the U.S. was valued at a file 16.4 billion.

2. 1 in 4 entrepreneurs at present leverage influencer advertising and marketing.

3. 72% of Gen Z and Millennials observe influencers on social media.

4. 89% of entrepreneurs who at present interact with influencer advertising and marketing will enhance or preserve their funding in 2023.

5. 17% of entrepreneurs plan to put money into influencer advertising and marketing for the primary time in 2023.

6. 38% of entrepreneurs say producing gross sales was their prime objective for influencer advertising and marketing in 2022.

Influencer Advertising Effectiveness

7. 50% of Millennials belief product suggestions from influencers. This drops to 38% for product suggestions from celebrities.

8. 92% of entrepreneurs imagine that influencer advertising and marketing is an efficient type of advertising and marketing.

9. 33% of Gen Z-ers have purchased a product primarily based on an influencer’s advice previously three months.

Micro Influencer Stats

10. Micro-influencers generate as much as 60% extra engagement than macro influencers.

11. 44% of entrepreneurs say that the largest advantage of working with micro-influencers is that it’s inexpensive.

12. 56% of entrepreneurs who put money into influencer advertising and marketing work with micro-influencers.

Influencer Advertising on Instagram

13. Instagram was the most-used influencer advertising and marketing platform in the US in 2022.

14. 72% of entrepreneurs used Instagram for influencer campaigns in 2022. This quantity is predicted to develop by 4.1% in 2023.

15. There have been 3.8 million posts tagged with #advert on Instagram in 2021.

16. Way of life and wonder have been the most well-liked classes amongst world Instagram influencers in 2021.

17. In 2021, 86% of entrepreneurs from the US enabled shoppability features of their influencer advertising and marketing campaigns on Instagram.

Influencer Advertising on TikTok

18. 45% of entrepreneurs used TikTok for influencer advertising and marketing campaigns in 2022. This quantity is predicted to develop by 4% in 2023.

19. A TikTok from a macro-influencer (somebody with 100,000 to 1 million followers) receives 38,517 views on common.

Influencer Advertising on YouTube

20. 28% of customers from the US report following a minimum of one digital influencer on YouTube.

21. Dance, music, and gaming have been the hottest classes for YouTube influencers in 2021.

22. YouTube micro influencers (these with 100,000 to 1 million followers) have the very best engagement charges on the platform.

23. In 2021, YouTube was the most well-liked platform to look at gaming influencers for customers in the US and Nice Britain.

Influencer Advertising on Fb

24. 52% of entrepreneurs used Fb for influencer advertising and marketing campaigns in 2022.

25. Influencer movies accounted for 60% of video views on Fb in the US in 2022.

Influencer Advertising Budgets

26. In 2022, 39% of entrepreneurs invested 10 to twenty % of their advertising and marketing funds into influencer advertising and marketing.

27. On common, companies generate $6.50 in income for each $1 invested in influencer advertising and marketing.

28. In 2022, influencer advertising and marketing spend jumped from 3.69 billion to 4.14 billion within the U.S.

29. The typical worth per publish from a TikTok mega-influencer (somebody with 1+ million followers worldwide) was $1,034 {dollars} in 2021.

30. The typical worth per publish from an Instagram mega-influencer (somebody with 1+ million followers worldwide) was $1,200 minimal in 2021.

31. The typical worth per sponsored video from a YouTube mega-influencer (somebody with 1+ million followers worldwide) was $2,500 minimal in 2021.

Over To You

We hope this spherical up provides you a greater image of the influencer advertising and marketing panorama in 2023, in addition to a glimpse into the platforms that may take your influencer campaigns to the following stage.