Video is probably the most participating content material format, throughout all platforms, and whereas short-form clips are the main target of the second, all video codecs are price contemplating inside your broader digital advertising and marketing technique.
And whereas Twitter hasn’t adopted TikTok down the trail of shorter clips (I imply, it already tried that with Vine, I assume), it has sought to provide video content material extra focus, with the addition of full-screen video show codecs, and a brand new video-specific characteristic part throughout the Discover tab.
In truth, Twitter says that 71% of all consumer periods within the app now contain video, whereas customers additionally scroll slower in-stream when video content material is displayed.
That’s price contemplating – and when you’re seeking to maximize your Twitter video strategy, the following pointers from Twitter present some extra path for video content material within the app.
1. Hold Movies Brief and Easy
Unsurprisingly, given the aforementioned development in direction of shorter video clips, and the transient nature of tweets general, Twitter says that shorter movies carry out higher within the app.
“Our analysis exhibits shorter adverts (6 to fifteen seconds) are simpler at driving consideration and buy intent.”
Twitter additionally says that manufacturers ought to use quick tweets to accompany their video clips, with 10 phrases/50 characters being a strong goal (as much as 30 phrases/160 characters for extra detailed descriptions).
2. Embrace Product, Individuals and Distinguished Branding
Twitter says that tweeted video clips ought to embody these parts:
- Distinguished branding — Your model identify and emblem ought to seem on the very begin of the video and throughout the first 4 seconds
- Robust colours — Use dominant colours throughout the video, near your model’s palette
- Your services or products — Embrace your product/service throughout the first three seconds and guarantee it’s current on display screen for 75% of the video
- Individuals — Actual individuals resonate. Together with a human presence, a star or a crowd works notably effectively
- A sound-off technique — Subtitles guarantee accessibility for all and can assist seize on-the-go cellular viewers.
These are good, normal information notes for video content material, and making certain that you just’re maximizing your branding and recall alternatives.
3. Join with What’s Taking place
Twitter says that individuals come to the app to be in contact with the most recent information and updates, and the extra you could join your model messaging into the identical, the higher.
Twitter says that topical campaigns see larger recall and model consciousness, which is price factoring into your planning, particularly round seasonal occasions.
Twitter additionally recommends that manufacturers contemplate Join campaigns to make sure they hyperlink into related discussions all year long.
These are some useful notes, which may assist to make sure that your Twitter advert campaigns keep heading in the right direction, and that you just maximize the alternatives of the platform.
However if you’re contemplating Twitter campaigns, you higher get in fast – earlier than Elon Musk is available in a shuts down all promoting within the app*.
It may very well be a great way to enhance your attain and resonance this vacation procuring season.
*Notice: this most likely received’t occur. Nevertheless it may.
