Google simply introduced three new conversion reporting columns to save lots of advertisers the effort of making use of customized segments to see every particular person conversion motion and the classes they fall underneath.
The brand new columns. The three new conversions columns are:
- Outcomes
- Outcomes worth
- Conversion objectives
Let’s dig in.
Outcomes
This column exhibits the variety of conversions you’ve acquired throughout all major conversion actions for every of your commonplace objectives. Advertisers can even see the influence this marketing campaign is driving in opposition to objectives it’s not optimizing in the direction of.
Outcomes worth
This column exhibits the calculated conversion values you’ve acquired throughout your major conversion actions for every of the usual objectives in your account.
Conversion objectives
This column will present the objectives listed in your campaign-level settings that drive efficiency.
Dig deeper. For more information on Google’s new conversion columns, you’ll be able to go to their assist middle.
Why we care. Advertisers who measure conversions ought to strive the brand new columns to see which of them provide higher visibility into their account objectives in addition to what they imply to your efficiency.
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About The Writer
Nicole Farley is an editor for Search Engine Land masking all issues PPC. Along with being a Marine Corps veteran, she has an intensive background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.
