Jake Zaratsian is a content material creator at Jungle Scout, the Amazon vendor platform. He’s additionally a part-time model proprietor on that market, promoting disposable dinnerware plates comprised of palm leaves. Curious, I requested him, “Why palm plates?”
He cited three causes. He sought a product with no less than 300 month-to-month gross sales, a promoting value of $20 every, and consumable for repeat patrons. Disposable palm-leaf plates match the necessity.
He and I lately spoke. We addressed Jungle Scout’s instruments, dos and don’ts for Amazon sellers, and rather more. The whole audio of our dialog is embedded beneath. The transcript is edited for readability and size.
Eric Bandholz: Give us a fast rundown of who you might be and what you do.
Jake Zaratsian: I’m a content material creator at Jungle Scout, an Amazon vendor platform. I additionally run my very own Amazon model known as Pure Occasions. We promote disposable dinnerware plates comprised of palm leaves. I seek the advice of on the aspect for a number of manufacturers that promote on Amazon.
Bandholz: What’s a wonderful product to promote on Amazon?
Zaratsian: That’s query as a result of it modifications so usually. The problem is discovering a product that may enhance what’s at present obtainable. Promoting is dear. Jungle Scout has an extension that reveals what all people’s promoting and the typical month-to-month quantity. It’s a place to begin for locating product concepts. Begin with 10 concepts, after which analysis the market.
A key issue is standing out on the search outcomes web page to win extra conversions with much less advert spend. Discover a product with no less than 300 month-to-month gross sales and excessive revenue margins — 20% minimal. Then make your product higher.
Cobalt, Jungle Scout’s software for enterprise sellers, provides rather more knowledge and a few automation instruments. It’s simply personalized.
Bandholz: Why palm-leaf plates?
Zaratsian: Jungle Scout’s algorithm can venture income. I wished to search out merchandise on Amazon that had 300 month-to-month gross sales. That gave me a whole bunch of things within the U.S. alone. The following filter was merchandise promoting for no less than $20.
I additionally wished a consumable merchandise that prospects would purchase repeatedly. I used a Jungle Scout key phrase filter for “disposable” within the product title.
The consequence was an inventory of merchandise with 300 month-to-month gross sales at $20 or extra apiece and have been disposable.
Bandholz: What’s your recommendation for retailers contemplating Amazon?
Zaratsian: Take into consideration how a lot stock you ship to Amazon and the potential gross sales quantity. Amazon has hefty long-term storage charges that appear to extend frequently. Additionally they penalize you for not having sufficient stock. Concentrate on avoiding these long-term storage charges and having stock sitting in Amazon, particularly throughout This fall.
Content material is so highly effective. Many Amazon sellers are beginning to make the most of Encourage. It’s Amazon’s model of TikTok, besides for folk on the lookout for merchandise to purchase. Each picture and video has a product hyperlink. That, to me, is an untapped alternative. Encourage is a low-friction method of getting your product in entrance of shoppers.
Constructing a presence on Amazon is like actual property with out shopping for the property. Granted, it takes numerous work — product listings and model constructing. However you’re creating an asset with worth.
Bandholz: The place can individuals comply with you?
Zaratsian: Go to JungleScout.com. I’m on LinkedIn and Instagram.
