By Win Salyards, Senior Advertising Guide at Heinz Advertising
I’m not an online developer, electronic mail advertising specialist, or software program engineer. I’m a marketer with a tiny bit of information of HTML and CSS, Marketo, and design. This previous January, I used to be tasked with updating our publication template. Listed here are three issues I’ve discovered from that course of:
It’s really easy to enhance your HTML/CSS expertise
So many free assets will help educate you the right way to code or provide you with just a few traces to stick to repair a difficulty. There isn’t a excuse for you to not attempt your hand at one thing like this. Increasing your expertise or gaining that little further information that will help you talk successfully with an engineering group has by no means been simpler.
Outlook sucks, and I additionally love Outlook
Revamping our publication template has made me conscious of how painfully irritating Outlook may be. It feels so clunky typically. By no means presenting an electronic mail appropriately due to compatibility issues (get with this system Microsoft) or making my banner pictures bizarre (ugh!) However I nonetheless love Outlook, particularly since lots of the points I had whereas growing our publication got here from newer accessibility options added to Outlook.
E mail compatibility is a ache
Every electronic mail “consumer” has its quirk with the way it shows elements of emails. Compatibility was by far what I spent essentially the most time on, and it additionally taught me simply how very important a very good electronic mail testing software might be. There’s solely a lot you possibly can accomplish by sending your self Marketo or HubSpot checks. If you’re sending common batch electronic mail campaigns and don’t at present have a testing software like E mail on Acid, begin searching for one as we speak. Your life shall be a lot simpler.
E mail has been round for a very long time, and entrepreneurs will at all times discover novel methods to overcomplicate issues. So, when you’re beginning to construct your electronic mail advertising expertise, take your time and don’t get too pissed off on the course of. Pleased sending.
