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1.7 billion customers cannot be unsuitable. TikTok‘s short-form video and swipe fashion has been confirmed to spark and hold folks’s curiosity. And whereas the platform is synonymous with enjoyable challenges, dances and lip-syncs, it more and more represents a strong platform for professionals to share and eat info.
TikTok emerged as an leisure platform in September 2016, nevertheless it was throughout the pandemic that the app had speedy development. Actually, in 2020, 2021 and 2022, TikTok was essentially the most downloaded app. Not solely was the variety of folks utilizing TikTok rising, however the period of time customers spent on the app was additionally rising. Based on Oberlo, the period of time customers spent on TikTok every day from 2019 to 2022 has elevated by 24.6 minutes, and predictions present the period of time is continuous to extend — that means it isn’t too late to hitch TikTok and reap the advantages.
I made a decision to begin TikTok strictly based mostly on my ardour for well being and my need to assist those that haven’t got entry to medical professionals as simply as others. Medical info does not should be a nap fest, and TikTok has helped me to create, develop and preserve an viewers of engaged and inquisitive folks. I by no means imagined I might develop my following to 86K and that TikTok would have such a profound impression on my enterprise.
Having achieved exponential development by myself TikTok channel, I am right here to share three key recommendations on learn how to leverage TikTok for your online business.
Associated: How Companies Can Leverage the Energy of TikTok
1. Put persona and objective first, info second
The very first thing companies ought to acknowledge is that it isn’t going to chop it on TikTok by simply being strictly informative. It is all about having enjoyable and fascinating along with your present and potential viewers. Just remember to’re showcasing your persona and being relatable whereas additionally being informative. The eye span of the typical TikTok consumer is 60 seconds, so it is also necessary to verify to get your message throughout rapidly.
What’s equally essential is to seek out methods to make it private and share a bigger sense of objective. Based on the Nationwide Security Council, in 2021, simply within the U.S., there have been over 62 million accidents, 224,935 preventable deaths and over $1,225.4 billion in prices. My objective is to make harm recommendation extra accessible.
2. Discover methods to be enjoyable and strategic
Secondly, though TikTok is a enjoyable platform, companies ought to nonetheless have a content material technique. For instance, take into consideration what number of instances every week/day to publish and at what instances. There are platforms that analyze the very best instances and days to publish on your viewers. Using these instruments and having a set construction can even trigger much less stress when creating your TikTok profile. There are three classes I believe by when planning my content material:
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Evergreen content material: That is content material that’s all the time related, or perhaps much more basic, that means it’s not tied to a selected time, occasion or occurring. One instance of the sort of content material is Dr. Miami discussing the historical past of cosmetic surgery.
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Reactive content material: This includes creating content material that reacts to one thing, similar to a selected occasion. Examples of this embrace Stephen A. Smith, an ESPN sports activities persona discussing Victor Wembanyama being the #1 NBA draft decide or Dr. J Mack Slaughter reacting to Jeremy Renner being run over by a snow plow.
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Well timed content material: To not be confused with reactive content material, this revolves round well timed issues like holidays, consciousness days or occasions that constantly occur over a time frame. An instance of this consists of Dr. Daniel G Amen discussing the advantages of Dry January.
Consistency can also be key. You could keep it up even whenever you’re not reaching your required views. Leverage your different established social media channels to assist cross-pollinate your followers. For instance, my TikTok features a hyperlink to my Instagram, and my Instagram features a hyperlink to my TikTok in order that my followers on each platforms know the place else they will discover me.
Associated: The right way to Use TikTok to Promote Your Enterprise
3. Establish and double down on viral content material
My third tip is to double down on viral content material. Once I posted my first video about learn how to improve your top, it went viral with over 1.1 million views. Since my viewers appeared very on this matter, I’ve continued to make movies associated to this matter, and people movies have additionally continued to go viral and improve my follower rely, views and engagement.
For professionals, being energetic on TikTok — though it might seem to be enjoyable and video games — can translate to actual enterprise advantages. For me, that has included authorized professionals reaching out for professional witness companies, presents to sit down on medical advisory boards, presents from a number of manufacturers to be an envoy, extra visitors to my web site and even media alternatives the place journalists have reached out. It might really feel intimidating, however for founders, there are actual upsides to leveraging TikTok as a instrument to develop your online business.
Associated: 6 Methods to Stand Out as a Model on TikTok
