Characteristic launches, product technique displays, workshops, and extra
Realizing only a few frameworks can immediately strengthen your presentation.
This text teaches you 3 frameworks which you could apply already in your subsequent presentation.
And who am I to supply up suggestions for structuring displays? I took an unbelievable class on strategic communications within the Stanford MBA program, labored as a marketing consultant at McKinsey & Firm, and led a group of product managers at a fast-growing scale-up.
First, inform the viewers your major level (“what”), then clarify why it issues (“so what”), and end off with what you or your viewers ought to do subsequent (“now what”).
This works nice for characteristic launches, bulletins, and updates. For instance:
- What: “Immediately we launched a brand new characteristic X. Right here’s what the characteristic does.”
- So what: “The brand new characteristic issues as a result of many shoppers have had this downside and it’ll differentiate us from the competitors”
- Now what: “Arising, we count on these kind of buyer inquires and can hold refining the characteristic. Attain out to this electronic mail with questions.”
This framework can also be an exquisite short-hand for impromptu talking. Simply bear in mind What -> So what -> Now what, and fill within the gaps as you go.
Begin by constructing shared context by explaining the way you’ve received right here (the “previous”), speak concerning the present challenges and alternatives within the “current”, and lastly share what the “future” will appear to be.
This framework is ideal for broader technique displays, the place you want to inform a narrative to deliver your colleagues alongside. Right here’s what it may appear to be:
- Previous: “We’ve constructed up a base of X customers with Y retention, by specializing in such on such downside areas and buyer segments. This has served us nicely to date.”
- Current: “Now we see such and such challenges. We have to develop into new buyer segments. The excellent news is, we additionally see such and such alternatives.”
- Future: “Primarily based on these challenges and alternatives, we’ve developed this new technique. We are going to give attention to X and Y themes. Right here’s what that appears like. Right here’s what it means for you.”
However keep in mind that earlier than you current a brand new technique, you want collaborative, cross-disciplinary discussions to form the technique first.
This remaining framework is ideal for facilitating discussions with 6–12 folks about how finest to achieve a said purpose.
Begin by articulating the corporate/product/group purpose. Pause right here for enter out of your collaborators, and ensure you’re all aligned on the purpose.
Subsequent, define totally different various paths towards the purpose. What selections do yu have? You may do that collaboratively within the session or put together some options forward of time that you just current at this level. Focus on the totally different options. Are they complete? Are they overlapping?
Lastly, assess the totally different options. Begin by discussing which analysis standards to make use of, to extend rigor and make it simpler to clarify your selections to others afterward. Then apply the analysis standards systematically to the totally different various paths towards the purpose.
