As a author, I’ve to let readers and potential purchasers know my experience, my expertise, and why they need to work with me or be fascinated about what I say. So, an expert bio is a should in my trade.
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Although I am undoubtedly accustomed to skilled bios, I can admit they are often difficult. What do I embrace? What do readers have to know?
As daunting as writing an expert bio might be, skilled bios are essential when making use of for jobs, searching for new purchasers, or networking. Knowledgeable bio additionally provides the world a short snapshot of you and your skilled beliefs.
For those who‘re at a loss for write an expert bio that packs a punch, I’ve obtained you coated. On this journey, instruments like HubSpot’s user-friendly drag-and-drop web site builder might be instrumental in showcasing your skilled bio on-line with ease and elegance.
I’ll stroll you thru write an expert bio you could proudly publish, present skilled bio templates, and present you one of the best skilled bio examples you may get inspiration from.
How you can Write a Skilled Bio
What’s an expert bio?
Knowledgeable bio or biography is a brief overview of your expertise. Skilled bios normally embrace particulars about schooling, employment, achievements, and related expertise.
Function of Skilled Bios
A bio tells an viewers about who you’re, what you’ve got performed, and what you are able to do. It could actually assist potential employers, followers, or clients perceive your persona and what you stand for.
Writing a bio and not using a clear place to begin is difficult — imagine me, I’ve tried. To ease the method, listed here are some templates I put collectively to get you began.
Skilled Bio Templates
I‘ve discovered it’s finest to maintain your skilled bio trustworthy and to the purpose. Too lengthy of a bio, and also you danger dropping your viewers’s consideration. In spite of everything, audiences will solely learn an internet web page for lower than a minute earlier than clicking elsewhere.
And honesty is vital as a result of most customers and purchasers received‘t spend money on somebody or one thing if it doesn’t appear reliable. The truth is, 67% of customers say they have to belief a model earlier than investing in its services or products.
So, how do you write one that may successfully market you and your model? You employ an expert bio template.
By sticking to a predetermined format, you should fill within the blanks along with your most related profession info. These bio templates will information you on the place it is best to place your:
- Identify
- Occupation or job title
- Passions and targets
- Ability set and experience
- Training
- Work historical past
- Location
After all, whereas there is no such thing as a one-size-fits-all template for an expert bio, these templates are a fast method to begin constructing your lengthy or brief bio earlier than customizing it.
However earlier than selecting your bio template, there are some key components to incorporate to make sure yours is efficient.
For instance, say you are searching for a job. Your skilled bio ought to give recruiters a peek at your profession accomplishments and expertise.
What when you’ve lately revealed a ebook or are making use of for a grant? In these conditions, spotlight organizations you assist or embrace catchy anecdotes.
And when you’re a latest graduate? A well-written skilled bio helps you talk how your life expertise makes you one of the best candidate for the roles you search.
Backside line: Tailoring your skilled bio to your targets and who you need to attain will make it more practical.
To construction your skilled bio to remain true to those aims, attempt our 80+ downloadable skilled bio templates — for each short- and long-form bios — to begin making a bio that hits the mark.
Obtain free, editable brief and lengthy skilled bio templates.
What ought to an expert bio say?
Nobody needs to work with a clone — your skilled bio ought to be as distinctive as you.
When writing your bio, embrace necessary skilled roles and achievements. Add your passions, pursuits, and the way you carry your values to your work. Lastly, your bio ought to let readers know you and mirror your persona.
Listed below are the weather I like to recommend together with when writing an expert bio:
Skilled Roles and Achievements
It is important to spotlight your profession roles and achievements in your bio. This will embrace your present place, earlier roles, and notable accomplishments. It can assist set up your experience and credibility and begin your bio on the proper word.
Passions and Pursuits
This is perhaps much less important, however it should assist humanize you. Bear in mind: Bios are shared by way of an impersonal medium, like a display screen, and might generally really feel distant if we do not take the correct steps.
Share your passions and pursuits, whether or not or not they relate to your work or trade. That method, you’ll be able to present enthusiasm and dedication outdoors your skilled life.
Plus, you possibly can discover widespread floor with readers — which is at all times useful.
Check out this brief bio by HubSpot employees author Erica Santiago.
Her bio mentions her different hobbies, pursuits, and experiences — whether or not they tie on to HubSpot or not.
“I would like readers to know I am an actual individual with a narrative,” she explains when requested about her bio. “If I’ve comparable hobbies and pursuits as them, I could have the identical issues, too. So, they will know I am simply as invested in these subjects as they’re.”
“Plus,” she provides, “I am at all times joyful to speak about my cats at any given second. You by no means know when a fellow cat mother may very well be studying.”
Values and Work Strategy
Your values can generally present your work ethic extra successfully than your profession path. It could actually additionally enable you to endear your self to employers and colleagues who need to work with individuals with comparable values.
So don‘t be shy: Share the way you incorporate your values into your work. Whether or not it’s a dedication to innovation, buyer satisfaction, or moral decision-making, clarify what drives you and be passionate about it.
Your Character
Bear in mind: Your bio ought to at all times embrace a style of your persona! Your humorousness, creativity, or collaborative nature might all give readers a way of who you’re. This helps readers join with you on a extra private stage.
Bear in mind to tailor your bio for various platforms and audiences. Additionally, maintain it concise and impactful whereas highlighting essentially the most related info in every context.
First-Individual Bio vs. Third-Individual Bio
Whereas first-person bios are widespread, third-person bios might be more practical in formal conditions.
Your choice to write down your skilled bio within the first or third individual will depend on your want to go away a extra personable or assertive impression.
Each approaches work, offered you tailor them to your targets and viewers. What’s necessary is to be clear and inform your story in a method that connects along with your reader.
How you can Write a First-Individual Bio
Writing within the first individual might be an effective way to attach along with your viewers when constructing a private model. Whenever you write a first-person bio, use “I” or “me” to make your self relatable and approachable.
This is a technique I’d write a first-person bio:
“I am a contract author specializing in small enterprise content material. I’ve labored with corporations in quite a lot of industries like residence care to effective leather-based items.”
Talking within the first individual right here connects you with a shopper or model primarily based in your expertise and opinions. Put one other method, writing a first-person bio is like telling your story to your viewers.
Listed below are just a few tricks to make your first-person bio nice:
Don’t begin each sentence with “I.”
Displaying as an alternative of telling is a superb method.
Let’s say you’re a author who needs to create a brief skilled bio. As a substitute of claiming, “I really like to write down,” you’ll be able to say, “Author. Unhealthy however enthusiastic dancer.”
This portrays your writing talent, reveals your persona outdoors of writing as a dancer, and features a little humorousness, which is crucial for a author.
Bear in mind, you recognize your self higher than anybody.
Including a again story to your bio helps create context for the roles and successes you write about. Consider it like a case examine about who you have been, what you are actually, and the method that obtained you to your present place.
Give attention to worthwhile particulars.
Fast info about you’ll be able to showcase your id and values. For instance, when you’re writing a bio for LinkedIn, take into consideration tie your interest into what you do.
For instance Animal Crossing is your interest. Does it align along with your profession aspirations? It may be an excellent addition to your bio if you wish to pursue a online game profession.
Nevertheless, in case your pursuits lie elsewhere, together with a extra related interest is best.
How you can Write a Third-Individual Bio
Third-person bios sound extra authoritative and goal. So, when you’re job looking in a proper trade, making use of for grants, or attempting to get revealed, it’s possible you’ll need to persist with the third individual.
As an example, if you write a third-person bio, it’s possible you’ll begin with:
“Jasmine Montgomery is a Senior Hiring Supervisor at L’Oreal primarily based in New York. She recruits throughout a number of enterprise models to attach with the brightest expertise from across the globe.”
By solely utilizing your identify and pronouns to talk about your self right here, you’re letting your title and talent set converse for themselves.
These bios create distance between the topic of the bio (you) and the reader by means of a 3rd individual. This individual may very well be anybody, however they normally converse in a tone emphasizing their experience.
This makes third-person bios really feel aloof or overly formal generally.
Ideally, your third-person bio ought to sound pleasant however polished, like a message from a detailed colleague at work. Listed below are just a few tips about write an excellent third-person bio.
Write from the angle of somebody you recognize and belief.
It may be difficult to write down about your self, so attempt to see your self from the angle of your favourite individual at work or a mentor you belief. This can assist you write from a place of authority with out feeling self-conscious.
Present the reader why they need to belief your opinion.
Knowledgeable bio typically displays a particular trade or area of interest. With this in thoughts, your textual content ought to embrace related particulars that professionals in your trade know. Keep away from jargon at any time when you’ll be able to.
Bear in mind, you are telling a narrative.
If you’d like a third-person bio, however you are used to writing in first-person, it might assist to write down it essentially the most comfy method for you.
Your skilled bio is a necessary piece of writing, so edit it rigorously. Edit your writing from each factors of view and see which works finest to your audience.
This is write an expert bio, step-by-step.
How you can Write a Skilled Bio
- Create an ‘About’ web page to your web site or profile.
- Start writing your bio along with your first and final identify.
- Point out any related model identify you may use.
- State your present place and what you do.
- Embody a minimum of one skilled accomplishment.
- Describe your values and the way they inform your profession.
- Briefly inform your readers who you’re outdoors of labor.
- Use humor or a private story so as to add taste to your skilled bio.
For those who’re something like me, you most likely do not take into consideration your skilled bio till you’re requested to “ship one over by way of e mail.”
You might have one afternoon to give you it, so that you scramble collectively a bio that finally ends up studying like this:
“Rodney Erickson is a content material advertising and marketing skilled at HubSpot, a CRM platform that helps corporations appeal to guests, convert leads, and shut clients.
Beforehand, Rodney labored as a advertising and marketing supervisor for a tech software program startup. He graduated with honors from Columbia College with a twin diploma in Enterprise Administration and Inventive Writing.”
To be honest, in sure contexts, your skilled bio must be extra formal, like Mr. Erickson’s up there. However there are additionally circumstances the place writing a personable and conversational bio is nice.
Whether or not you select the formal or informal route, use the next steps to create an ideal bio.
1. Create an ‘About’ web page to your web site or profile.
You want a web-based house to maintain your skilled bio. Listed below are just a few to think about (a few of these you may have already got in place):
As you will see within the skilled bio examples under, the size and tone of your bio will differ relying on the platforms you utilize.
Instagram, for instance, permits solely 150 characters of bio house, whereas you’ll be able to write as a lot as you need in your web site or Fb Enterprise web page.
2. Start writing your bio along with your first and final identify.
In case your readers keep in mind nothing else about your bio, they need to keep in mind your identify. Subsequently, it is a good suggestion to your first and final identify to be the primary two phrases of your skilled bio.
Even when your identify is printed above this bio (trace: it ought to), this can be a uncommon second the place it is okay to be redundant.
For instance, if I have been writing my bio, I’d begin it like this:
Lindsay Kolowich
Lindsay Kolowich is a Senior Advertising and marketing Supervisor at HubSpot.
3. Point out any related model identify you may use.
Will your skilled bio signify you or a enterprise you’re employed for? Make sure you point out the model you affiliate with in your bio. For those who’re a freelancer, you will have a private enterprise identify or pseudonym you promote to your purchasers.
Listed below are just a few examples:
- Lindsay Kolowich Advertising and marketing.
- web optimization Lindsay.
- Kolowich Consulting.
- Content material by Kolowich (what do you assume … too tacky?).
Perhaps you based your individual firm and need its identify to be separate out of your actual identify. Hold it easy like this: “Lindsay Kolowich is the founder and CEO of Kolowich Consulting.”
4. State your present place and what you do.
Whether or not you are the writer of a novel or a mid-level specialist, use the next few strains of your bio to explain what you do in that place. Chorus from assuming your viewers is aware of what your job title entails.
Make your major obligations identified so readers can know you and perceive what you supply to your trade.
5. Embody a minimum of one skilled accomplishment.
Simply as a enterprise touts its shopper successes by means of case research, your skilled bio ought to let your viewers know what you’ve got achieved.
What have you ever performed for your self — in addition to for others — that makes you a worthwhile participant in your trade?
6. Describe your values and the way they inform your profession.
Why do you do what you do? What may make your contribution to the market completely different out of your colleagues? What are the values that make your corporation a worthwhile funding to others?
Create an expert bio that solutions these questions.
7. Briefly inform your readers who you’re outdoors of labor.
Transition from describing your values in work to defining who you’re outdoors of labor. This will embrace:
- Your loved ones.
- Your hometown.
- Sports activities you play.
- Hobbies and pursuits.
- Favourite music and journey locations.
- Facet hustles you are engaged on.
Folks like connecting with different individuals. The extra clear you’re about who you’re personally, the extra likable you will be to individuals studying about you.
8. Use humor or a private story so as to add taste to your skilled bio.
Finish your skilled bio on an excellent or, extra particularly, a humorous word. By leaving your viewers with one thing quirky or distinctive, you’ll be able to guarantee they will depart your web site with a pleasing impression of you.
Following the steps above when writing your bio is necessary, however take your time with one part. Folks devour numerous info every day. So guarantee your bio hooks ’em within the first line, and also you received’t lose them.
(P.S. Need to enhance your skilled model? Take one in every of HubSpot Academy’s free certification programs. In only one weekend, you’ll be able to add a line to your resume and bio that over 60,000 entrepreneurs covet.)
Why Good Bios Are Vital for a Skilled
You could assume, “How many individuals learn skilled bios, anyway?”
The reply: Lots. Although there is no method to inform who is studying it, you need it catchy. Your skilled bio will delight the proper individuals coming throughout it on a number of platforms.
Skilled bios can stay in your LinkedIn profile, firm web site, visitor posts, speaker profiles, Twitter bio, Instagram bio, and plenty of different locations.
And most significantly, it‘s the device you’ll be able to leverage most if you’re networking.
Backside line? Folks will learn your skilled bio. Whether or not they keep in mind it or it makes them care about you is a matter of how nicely you current your self to your supposed viewers.
So, what does a top-notch skilled bio appear like? Let‘s assessment just a few pattern bios for professionals such as you and me. Then, we’ll cowl bio examples from among the finest individuals within the trade.
Brief Pattern Bios
Your bio would not need to be sophisticated. Listed below are 5 samples to glean inspiration from.
Instance 1: Pleasant Pattern Bio
“Hey! My identify is Ryan, and I am a advertising and marketing specialist captivated with digital promoting. I’ve 5 years of expertise managing varied on-line campaigns and enhancing model visibility for purchasers throughout a number of verticals. I really like analyzing shopper conduct and leveraging data-driven methods to maximise ROI. Outdoors work, I take pleasure in touring, taking humorous images, and exploring new mountain climbing trails.”
Instance 2: Mid-Profession Pattern Bio
“Jennifer Patel is a flexible graphic designer identified for her artistic method and a focus to element. With a background in visible arts and eight years of expertise, Jennifer has labored on various tasks starting from emblem designs to web site layouts. Her capacity to know and translate shopper wants into visually placing designs units her aside. Jennifer finds inspiration in nature, music, and popular culture.”
Instance 3: Gross sales Pattern Bio
“I am a seasoned gross sales govt with a observe document of exceeding targets and constructing robust shopper relationships. With a background in B2B gross sales, I’ve constructed a pure capacity to know buyer wants and constantly exceed quota each month. I pleasure myself in my communication expertise and strategic approaches, which have helped me thrive in extremely aggressive markets comparable to SaaS gross sales. Outdoors work, I take pleasure in enjoying basketball and volunteering at native charities.”
Instance 4: HR Pattern Bio
“I’m a devoted human assets skilled with a ardour for fostering a constructive office tradition and facilitating worker growth. With eight years of expertise in expertise acquisition and HR operations, I’ve performed a key position in constructing high-performing groups. I am identified for my robust interpersonal expertise and talent to create inclusive and supportive work environments. In my free time, I take pleasure in working towards yoga and exploring new culinary experiences.”
Instance 5: Software program Engineer Pattern Bio
“David Chang is a senior software program engineer specializing in backend growth. With a robust background in pc science and 6 years of expertise, David has efficiently constructed scalable and environment friendly options for advanced technical challenges. He’s well-versed in varied programming languages and frameworks like C++, Java, and Ruby on Rails. In his spare time, David enjoys studying science fiction novels and enjoying the guitar.”
Beneath, we have curated among the finest skilled bio examples we have ever seen on Twitter, Instagram, Fb, LinkedIn, and the varied locations you may describe your self.
Examine ’em out and use them as inspiration when crafting your individual.
Greatest Skilled Bio Examples
- Chimamanda Ngozi Adichie: Creator
- Chima Mmeje: web optimization Content material Author
- DJ Nexus: DJ
- Lena Axelsson: Marriage & Household Therapist
- Mark Levy: Branding Agency Founder
- Audra Simpson: Political Anthropologist
- Marie Mikhail: Skilled Recruiter
- Wonbo Woo: Govt Producer
- Chris Burkard: Freelance Photographer
- Lisa Quine: Inventive Marketing consultant
- Nancy Twine: Hair Care Founder
- Trinity Mouzon: Wellness Model Founder
- Alberto Perez: Co-Founding father of Zumba Health
- Ann Handley: Author and Marketer
1. Chimamanda Ngozi Adichie: Creator
Bio Platform: Private Web site
Chimamanda Ngozi Adichie begins her skilled bio with an invite to her roots.
In just a few paragraphs, she describes when and the place she was born, her household, her schooling, her honorary levels, and the depth of her work, which has been translated into 30 languages and several other publications.
Alongside along with her notable writing profession, Chimamanda highlights her annual artistic writing workshop, which introduces readers to a well-rounded view of who she is as an expert.
From there, her bio seamlessly flows into her latest work and a glimpse into how and the place she spends her private time — the US and Nigeria.
Lastly, Chimamanda’s bio ends with a name to motion to learn a extra detailed biography, giving the reader a option to learn the data accessible about her life and profession.
Why I Like It
- It’s written within the third individual, permitting it to indicate authority.
- It offers a short however partaking account of Chimamanda’s life and experiences.
- Mentioning her honorary doctorate levels makes readers know Chimamanda is likely one of the finest writers on the earth.
2. Chime Mmeje: web optimization Content material Author
Bio Platform: LinkedIn
A bio with a hook will maintain you studying. Chima Mmeje is a contract web optimization copywriter who’s “extraordinarily good at one factor” — serving to corporations rank for his or her goal key phrases.
She will be able to maintain readers engaged by main with a strong hook that aligns along with her audience’s advertising and marketing wants.
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What comes subsequent is a singular differentiator in Chima’s skilled bio. As a substitute of itemizing accolades, Chima shares just a few wins secured for purchasers.
This nifty part does two issues: it builds the readers’ confidence in Chima’s capacity to ship outcomes, and it’s a sensible method for Chima to name-drop some purchasers in her skilled bio.
Within the physique of the skilled bio, Chima briefly lists the processes that may assist potential purchasers get a fowl’s-eye view of what they’ll count on.
The straightforward name to motion “Drop a message is an off-the-cuff invitation to be taught extra about Chima’s providers.
Why I Like It
- There’s readability about who Chima serves.
- The hook is daring, catchy, and compels anybody to learn additional.
- Together with shopper outcomes makes purchasers visualize what they’ll count on.
3. DJ Nexus: DJ
Bio Platform: Fb
This New England-based DJ has single-handedly captured the Likes of over 2,000 individuals in and past Boston, MA. And even when you don‘t hearken to the kind of music he produces, it’s onerous to not learn his compelling Fb bio.
As an example, take into account his tagline, below “About” — “Quiet in the course of the day. QUITE LOUD at evening!” DJ Nexus tells you when he works awesomely. I obtained goosebumps simply imagining a dance membership the place he may play music.
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DJ Nexus’s bio brilliance would not cease there.
DJ Nexus hyperlinks his Fb account to his private web site, the place he has the house to inform the entire story of his background. This is a preview:
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On this story, DJ Nexus describes how he obtained his identify, together with details about an organization he based earlier than going to school.
This can be a terrific lesson for skilled bios: Prospects need to study you. Contemplate how you may also lead your guests off your Fb web page and onto your web site to be taught extra about who you’re.
Why I Like It
- The eight compelling phrases within the bio pack a punch and seize consideration.
- The bio reveals that DJ Nexus is nice at his craft.
4. Lena Axelsson: Marriage & Household Therapist
Bio Platform: Business Web site
Irrespective of the place it lives, your skilled bio doesn’t differ from another persuasive copy. One widespread mistake individuals make is considering of it as its personal beast, separate from different writing items.
If you consider it that method, you’d seemingly write a painfully uninteresting bio.
Whenever you sit to write down your skilled bio, don’t watch that cursor blinking on the display screen. As a substitute, take into consideration how you’d introduce a weblog publish. You do not dive proper into the meat of the factor, do you? No. You begin with an introduction.
The very best bios are sometimes concise (round 200–300 phrases), so you do not have lots of room to mess around.
However a single sentence that units the stage to your reader and offers a context to your accomplishments might make the remainder of your bio extra persuasive.
Take Lena Axelsson‘s bio, for example. She’s a wedding and household therapist — a job the place empathy and compassion are a giant a part of the job description.
That is why she opens her bio with an excellent introductory sentence: “When human beings expertise trauma or extreme life stressors, it isn’t unusual for his or her lives to unravel.”
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Then, she goes into why she’s captivated with her job, how she helps her purchasers, and the way she caters her method to every affected person. The mandatory academic info is left for the top after the reader has been hooked.
Your bio doesn‘t need to be tremendous severe, nor does it have to begin with a joke. This bio reveals how one can seize your reader’s consideration by being empathetic and the way that empathy shapes a worthwhile skilled.
Why We Like It
- It summarizes Lena’s background as a therapist, together with her method to remedy.
- The tone of the bio is skilled and informative relatively than overly private or informal.
- The bio focuses on Lena’s viewers. This lets readers know that Lena needs to assist.
5. Mark Levy: Branding Agency Founder
Bio Platform: Private Web site
Mark Levy is a small enterprise proprietor. Whereas the skilled bio on his web site takes a standard method, it nonetheless speaks to Mark’s viewers.
What I really like about his bio is the way in which he‘s set it up: On his enterprise’ “About” web page, he‘s listed two biographies, which he’s labeled “Mark Levy’s Biography #1” and “Mark Levy’s Biography #2.”
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Click on right here to see the total model.
The primary biography is a “brief model,” which features a mixture of bullet factors itemizing his credentials and some transient paragraphs.
The second is the “lengthy model,” which is much more attention-grabbing than the primary. Why? It reads like a narrative — a compelling one, at that. The truth is, it will get hilarious in some elements.
The second sentence of the bio reads: “He was terrified of public faculty, liked enjoying baseball and soccer, ran residence to observe ape movies on the 4:30 Film, listened to The Jam and The Buzzcocks, and browse magic trick books.”
This is one other excerpt from the center:
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After all, the unbelievable copywriting is not stunning, provided that Mark wrote a number of books. However the conversational tone and entertaining copy let his quirky persona (and nice writing expertise) shine.
Why I Like It
- Mark’s humorous and approachable persona reveals throughout his bio.
- Mark writes his bio within the third individual, which positions him as an knowledgeable.
- It makes use of storytelling to humanize Mark and pull the reader into Mark’s world.
6. Audra Simpson: Political Anthropologist
Bio Platform: Private Web site
With a traditional tackle the skilled bio, Audra Simpson crafts an outline of her profession in simply a few paragraphs.
She emphasizes the “why” behind her work within the first half of her bio earlier than transitioning to the way in which she carries out that work in apply.
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The second half of her bio combines her physique of labor and the awards she’s received. This delicate timeline provides readers an image of her expertise in political anthropology with out itemizing her resume intimately.
Why I Like It
- Audra’s bio reveals how specialists can succinctly focus on their years of expertise in just a few phrases.
- It proves Audra is an knowledgeable political anthropologist.
- It reveals Audra’s pursuits, giving readers a way of what she likes as an expert.
7. Marie Mikhail: Skilled Recruiter
Bio Platform: LinkedIn
Marie Mikhail checks almost each field that makes a wonderful bio.
Knowledgeable recruiter, she expresses her “ardour for recruiting” within the first sentence, whereas utilizing that sentence to hook her profile guests into a short story of her background.
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However there are lots of recruiters on the market, and Marie is aware of that.
So, to distinguish herself, she closes the primary paragraph of her bio by explaining that she likes “getting individuals excited in regards to the issues [she’s] enthusiastic about.”
It is a well-put worth proposition that units her aside from the remainder of the HR trade.
Marie concludes her bio with a clean combine {of professional} expertise, like her Spanish fluency, and private pursuits, comparable to podcasting and Star Wars (she mentions the latter with simply the correct amount of humor).
Why I Like It
- Straight off the bat, Marie makes use of a narrative to share her experiences of how she started as a recruiter.
- It offers a delicate pitch for readers to take a look at her podcast.
- The bio exudes Maries approachable, enjoyable, and playful persona.
8. Wonbo Woo: Govt Producer
Bio Platform: Private Web site
Wonbo Woo is the chief producer of WIRED’s video content material and has a number of spectacular credit to his identify. What does this imply for his skilled bio? He has to prioritize.
With this in thoughts, Wonbo opens his bio with essentially the most eye-catching particulars first (if the picture under is difficult to learn, click on it to see the total copy).
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Not solely does Wonbo’s bio begin robust, however he additionally takes readers on a suspenseful journey by means of a few of his most harrowing assignments — the place he was when information broke and the way he responded. You’ll be able to see this high quality under.
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The achieved journalist concludes his gripping bio as robust because it started. He mentions his expertise with the states and international locations he‘s visited in his profession. Total, it’s a fantastically concise bio for as a lot element because it holds.
Why We Like It
- The primary sentence of the bio leads with authority and immediately will get the reader’s consideration.
- The bio dives into the numerous distinctive tasks Wonbo Woo has executed.
- Wonbo Woo makes use of numerous specificity to go factors throughout, like WIRED’s YouTube channel almost quadrupled subscribers (+375%) and views (+391%), publishing over 100 movies yearly with over one million views every.
9. Chris Burkard: Freelance Photographer
Bio Platform: LinkedIn
When writing your bio, you don‘t need to boast whereas showcasing your accomplishments. Chris Burkard’s LinkedIn bio does this nicely.
Written in third-person, his bio tells a fluid story, beginning together with his final mission — “seize tales that encourage people to think about their relationship with nature” — earlier than diving into extra tangible accolades (giving a TED Speak, publishing books, and many others.).
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Better of all, relatively than utilizing his bio as a chance to brag, he as an alternative ties his skills into how he hopes to assist others, writing, “Via social media, Chris strives to share his imaginative and prescient … and encourage [his followers] to probe for themselves.”
I wouldn‘t essentially be inclined to observe Chris if his bio had merely learn, “I publish stunning photos.” However photos that encourage me to journey? Now that’s one thing I can get behind.
Final, he ends on a humble, candy word: “He’s happiest together with his spouse Breanne elevating their two sons.” So inject private info into your bio — it makes you appear approachable.
Why I Like It
- It highlights Chris’s achievement with out bragging.
- The final sentence portrays Chris as a accountable man who loves his household.
- The well-written bio speaks to nature lovers who like the outside, browsing, and extra. This offers them causes to observe Chris.
10. Lisa Quine: Inventive Marketing consultant
Bio Platform: Portfolio Web site
Inventive professionals who concentrate on visible artwork might discover it difficult to stability the writing of their bio and displaying of their portfolio. Not Lisa Quine. Lisa has an distinctive stability of her skilled bio and inventive work.
All through her bio, you will discover the variety of murals she’s accomplished and a short timeline of her profession. This helps her paint the image of who she is as an expert.
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Why I Like It
- Lisa’s bio checks the field on almost all of our suggestions for an excellent bio. She begins along with her full identify, her location, and what she does finest.
- Lisa will get artistic by mentioning the manufacturers she’s labored with and highlighting a few of her favourite tasks.
- Written within the third individual, this bio invitations the reader behind a metaphorical door to fulfill Lisa as an expert, traveler, learner, spouse, and mom.
11. Nancy Twine: Hair Care Founder
Bio Platform: Firm Web site
As Founder and CEO of Briogeo — a preferred pure hair care line that is acquired rave critiques in publications comparable to Attract and InStyle — there are undoubtedly loads of accolades Twine might boast about.
However she begins her bio from a humbler place, stating: “Nancy Twine is not any newcomer to the beauty-sphere — in reality, she made her first foray into the world of pure product formulation on the ripe age of 5.”
The remainder of her bio equally focuses on Twine’s strengths as somebody who’s capable of take hair care “again to fundamentals.”
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Equally, you may use your private bio as a chance to spotlight your larger objective or imaginative and prescient. As Twine reveals, generally it is best to maintain it easy and let your message resonate with the proper viewers.
Why I Like It
- The bio explains why Twine began her firm and what in the end drives her.
- It makes use of the founder’s story to attach with its viewers.
- Utilizing a video additional reveals the face behind the model and helps Twine join along with her viewers.
12. Trinity Mouzon: Wellness Model Founder
Bio Platform: Private Web site
From the primary sentence, I gravitated towards Mouzon‘s bio: “I’m obsessive about leveling the enjoying subject.”
Mouzon successfully grips the reader’s consideration with this introduction after which dives into a few of her spectacular accomplishments — together with a model now bought at City Outfitters and Goal.
The language used all through Mouzon’s bio is genuine, actual, and trustworthy.
As an example, within the second paragraph, she admits:
“Whereas constructing a model might have seemed easy from the surface, beginning a enterprise at age 23 with no assets or funding rapidly compelled me to understand that early-stage entrepreneurship was something however clear.”
Why We Like It
- It tells a narrative and rapidly transitions into how Trinity constructed her model.
- This bio highlights Trinity’s spectacular background, together with how she can assist her readers begin and scale their companies.
- Specializing in the reader lets Trinity present {that a} good bio can convert new readers into leads and clients.
13. Alberto “Beto” Perez: Co-Founding father of Zumba Health
Bio Platform: LinkedIn
As an avid Zumba fan, I used to be excited to incorporate this one. Perez kinds his LinkedIn bio as a brief story, beginning together with his background as a hard-working teen who held three jobs by age 14.
His bio tells the enjoyable and engaging origin story of Zumba, through which Perez, an aerobics instructor in Florida on the time, forgot his music for sophistication and used a Latin music cassette tape as an alternative … “And it was an immediate hit!”
His bio continues:
“Shortly after he was linked to Alberto Periman and Alberto Aghion, and Zumba was formally created … What began as a dream now has 15 million individuals in additional than 200,000 places in 186 international locations who take Zumba lessons each week.”
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Learn to write your skilled bio with extra free suggestions, templates, and provoking examples.
Why I Like It
- Perez tells the story of his enterprise, relatively than checklist out his accomplishments.
- The bio positions Perez as each relatable and inspirational.
14. Ann Handley: Author and Marketer
Bio Platform: Private Web site
For those who‘re a marketer, you’ve seemingly heard of Ann Handley. Her checklist of credentials is prolonged, and if she needed to, she might go on and on about her accomplishments.
However when individuals checklist their accomplishments of their bios, they danger sounding barely egotistical.
Certain, you may impress a handful of individuals with all these laurels, however many individuals who learn your bio will find yourself feeling both intimidated or irritated. Give it some thought: Is that the way you need most readers to really feel after they learn your bio?
To attenuate the egoism that comes with speaking about your self, take into consideration how one can checklist out your accomplishments with out sounding such as you‘re bragging. Ann does this rather well, selecting a tone in her bio that’s extra approachable.
Better of all, Ann focuses on her readers’ challenges and motivations, relatively than her personal.
As an example, she writes, “Ann Handley writes and speaks about how companies can escape advertising and marketing mediocrity to attain tangible outcomes. >And she’s going to encourage you to do work you are happy with.“
Observe the hyperlink, and also you‘ll see the web page devoted to a fuller bio, which she’s divided into two elements: a “brief model” (actually a bulleted checklist of key info) and a “lengthy model,” which incorporates conventional paragraphs.
There’s one thing in there for everybody.
Why I Like It
- The final part of the bio reveals Ann’s heat persona — “Ann lives in Boston, the place she is Mother to creatures two- and four-legged.”
- Written within the third individual, this bio has numerous proof (like followers), which reveals Ann is a terrific advertising and marketing chief.
How you can Write a Brief Bio
For those who’re posting a bio on a social media account or sending a fast blurb to a shopper, you need to maintain it brief and candy whereas showcasing your accomplishments.
To get began, use these finest practices for writing your brief skilled bio:
How you can Write a Brief Bio
- Introduce your self.
- State what you do.
- Add key expertise or areas of experience.
- Embody a private mission assertion
- Rejoice your wins.
- Present your contact info.
- Present them your persona.
1. Introduce your self.
Your introduction is your first impression, so at all times start by telling individuals who you’re. You could begin with a greeting like, “Howdy, my identify is” or “Hello! Let me first introduce myself …” when sending your bio as a message.
For those who’re writing a bio for a web-based platform, stating your identify originally works as nicely.
Main along with your identify — whilst a query — is necessary for recognition and constructing relationships.
2. State what you do.
Give individuals an concept of what you do every day and the place you’re employed. Your job title is how the individuals put you into context and take into account whether or not your career pertains to their trade.
So element your most related work in your brief bios, like CEO, professor, and writer.
Take a cue from Angela Duckworth, who specifies what she does in her LinkedIn bio:
Even when you’re a freelancer with a broad focus, you’ll be able to maintain it common whereas specifying the kind of contract work you do.
In case your specialty is writing, your title may very well be “Freelance Author,” or if it is Assist Desk or Data Expertise, it’s possible you’ll use “Freelance IT Specialist.”
3. Add key expertise or areas of experience.
For those who ship a bio to a shopper or potential employer, spotlight your most useful expertise. As an example, in case your experience is in social media advertising and marketing and content material creation, like Ivanka Dekoning, checklist these expertise.
Right here, Dekoning showcases her expertise so potential connections instantly see if they’ve what they’re searching for — and you’ll present this too.
4. Embody a private mission assertion.
What do you hope to attain by means of your work? Why do you do what you do? Answering these questions can assist give your bio’s mission assertion some route.
As an example, Farmer Bea has a aim of serving to to lift consciousness about all issues bees.
So give an trustworthy reply about your targets or mission so you’ll be able to add shade to your skilled objective.
5. Rejoice your wins.
Your brief bio generally is a proud showcase of your accomplishments, so add one to 2 successes you’ve got achieved by means of your expertise or mission.
As an example, when you obtained recognition from trade leaders like Artwork Critic Jerry Saltz, you’ll be able to checklist your wins like his:
So whether or not they’re awards you received, publications you featured in, or corporations you labored with, remember to highlight any main achievements.
6. Present your contact info.
Individuals who go to your profile or obtain your message already know your social media account. However to take enterprise off the app, embrace your e mail deal with, web site, or another skilled profiles the place they’ll attain you.
Political Commentator and Sports activities Correspondent, Angela Rye, reveals an excellent instance of this in her brief skilled bio on Instagram:
After itemizing her identify, job titles, and call info, Rye features a Linktree to their web site the place you’ll be able to learn an extended model of the skilled bio:
This lets Raye element her values extra in-depth and the way she reveals them by means of her work. So earlier than diving into your lengthy skilled bio, start with a brief bio to tease who you’re, what you care about, and what you are able to do for others.
7. Present them your persona.
Don’t be afraid so as to add a little bit of charisma to your brief skilled bio. “Skilled” doesn’t need to imply plain. You’ll be able to finest painting your persona by means of:
- A joke. “Some errors are an excessive amount of enjoyable to solely make as soon as. No less than that’s what I realized once I created…”
- Point out a interest. “I’ll be trustworthy: for me, tennis is life — Go Nadal!”
- A enjoyable reality. “Yearly, I watch 100 new movies! I’m a cinephile and love each film style.”
- Just a few emojis associated to your pursuits. “🎶🤖🎾🎬🎭”
Whichever method you select to get private, give individuals a glimpse into who you’re as a person.
When writing a brief bio, it may be tempting to pack in as a lot related details about your self as potential — however this isn’t the best method.
As a substitute, deal with together with the small print that you simply and your viewers care about most and pass over the fluff.
Let’s dive into just a few examples of brief skilled bios.
Brief Skilled Bio Examples
- Tristen Taylor: Advertising and marketing Supervisor
- Lianna Patch: Copywriter
- Valuable Oboidhe: Content material Strategist and Author
- Rebecca Bollwitt: Author
- Megan Gilmore: Cookbook Creator
- Bea Dixon: Female Care Founder
- Tammy Hembrow: Instagram Influencer
- Dr. Cody: Chiropractor
- Larry Kim: Founder
- Dharmesh Shah: Founder and CTO
- Lily Ugbaja: Content material Strategist
- Ian Anderson Grey: Marketer
- Van Jones: Political Commentator, Creator, and Lawyer
1. Tristen Taylor: Advertising and marketing Supervisor
Bio Platform: Weblog Byline
Tristen Taylor is a Advertising and marketing Supervisor right here at HubSpot. She’s written content material for HubSpot’s Advertising and marketing, Gross sales, and Buyer Service blogs; her weblog writer bio is one in every of my favorites.
What I really like most about Tristen’s bio is that it’s an excellent instance of ship details about your self that’s related to your work whereas additionally sharing enjoyable particulars that audiences will discover relatable.
Her bio reads:
“Constructing from her expertise with GoCo.io and Southwest Airways, Tristen’s work has been acknowledged by Advertising and marketing Brew and BLACK@INBOUND. She lives in Washington, DC, attending anime conventions and portray in her free time.”
It really works as a result of, at HubSpot, our weblog authors want to make themselves pleasant and approachable — whereas letting their content material and expertise converse for themselves.
It helps that authors’ social media accounts are situated proper under our names and above our footage. This lets people click on the LinkedIn button and go to the writer’s LinkedIn web page.
(You’ll be able to learn this weblog publish to discover ways to create social media buttons and add them to your web site.)
Why I Like It
- It is brief and easy.
- It succinctly explains her experience and work expertise.
- It consists of her pursuits and hobbies, comparable to attending anime conventions and portray.
2. Lianna Patch: Copywriter
Bio Platform: Weblog Byline
Lianna Patch is a rockstar copywriter who has written for widespread publications like Copy Hackers. What’s placing about Lianna’s bio is that it sums up every thing you need in a copywriter.
I imply, see the primary sentence of her bio — “Lianna’s biggest dream is to make your clients pause, smile, and click on (in that order).”
The second sentence reveals how she executes the primary. It reads, “She does this by means of irresistible emails and shockingly efficient touchdown pages.” And at last, the final sentence is a name to motion for individuals to achieve her.
Why We Like It
- It is punchy and welcoming.
- It reveals the end result corporations can get by working along with her.
- It has a call-to-action (CTA).
3. Valuable Oboidhe: Content material Strategist and Author
Bio Platform: Weblog Byline
I do not take a look at an writer’s byline except the publish is attention-grabbing. My guess is you do the identical. And most occasions, you do that as a result of it’s possible you’ll be fascinated about working with the author.
That is the place a brief bio that speaks to your wants is available in. An instance? An instance? Valuable’ bio that reveals off his expertise as a contract content material strategist and author.
Why I Like It
- It states that Valuable is for rent, inflicting prospects to contact him.
- It consists of his web site, the place prospects can be taught extra about him.
- Folks can join with Valuable on social media to be taught extra about his work.
4. Rebecca Bollwitt: Author
Bio platform: Instagram
Instagram is a notoriously troublesome platform on which to write down an excellent bio. Much like Twitter, you do not have room for an expert bio that features every thing about you.
And since Instagram is primarily a cell app, many viewers examine you passively on their cell gadgets.
Instagram’s restricted bio house requires you to spotlight simply your most necessary qualities. Running a blog icon Rebecca Bollwitt does simply this in her personal Instagram bio excellently.
Rebecca’s model identify is Miss604, and he or she cleverly makes use of emojis in her Instagram bio to inform guests what makes her a worthwhile content material creator. See the screenshot under:
Beginning with a laptop computer emoji, Miss604 says she’s been a Vancouver blogger since 2004. I haven’t even checked out her footage but, and her bio introduction has already sucked me in.
The remainder of her bio follows swimsuit, breaking apart the textual content with an applicable emoji and an ideal assortment of nouns to inform me who she is as an individual.
She even hyperlinks out to her husband’s Instagram account after the center emoji (an lovable addition) and assures her followers that every one of her footage are authentically hers.
Take a lesson from Miss604 and present your private aspect. Branding your self as an expert shouldn’t contain discarding many issues that make you human. Typically, your most private attributes make for one of the best skilled bio content material.
Why I Like It
- Utilizing emojis provides off Rebecca as a pleasant individual.
- Rebecca highlights her most necessary qualities in just a few phrases.
5. Megan Gilmore: Cookbook Creator
Bio Platform: Instagram
Megan Gilmore is a best-selling cookbook writer. She typically posts wholesome recipes on her Instagram web page and conjures up her followers to be taught to not sacrifice style for the sake of well being.
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You’ll be able to glean most of this info instantly from her Instagram bio, which is brief and to the purpose: “Gluten-free recipes and meal plans.”
Gilmore additional features a CTA hyperlink inside her Instagram bio that leads followers to free, ready-to-use recipes. You may assume, “Why would she do this because it discourages individuals from shopping for her ebook?”
However that could not be farther from the reality.
By giving her followers the prospect to check out her recipes, she’s slowly turning leads into clients. After I attempted just a few of her Instagram recipes and liked them, I purchased her ebook, realizing I would like extra of what she provided.
Why I Like It
- The bio is brief and direct.
- The CTA hyperlink consists of an invite for individuals to affix her e-newsletter. That means, she will construct her e mail checklist.
6. Bea Dixon: Female Care Founder
Bio Platform: Instagram
Bea Dixon, Founder and CEO of The Honey Pot Firm, effectively makes use of the house on her Instagram profile to spotlight who she is as a well-rounded human — not only a businesswoman.
As an example, whereas she highlights her lady boss angle with a tiara emoji, she equally calls consideration to her style pursuits (Free Folks), her pets, Boss and Sadie, and her love for ramen noodles.
Contemplate how you may also spotlight your pursuits, hobbies, or passions outdoors of the 9-to-5. If individuals are studying your bio, they’re fascinated about attending to know the total you.
Why We Like It
- It reveals who Bea is outdoors work.
- It features a CTA that lets individuals take a look at every thing Bea gives.
7. Tammy Hembrow: Instagram Influencer
Bio Platform: Instagram
Tammy Hembrow is a founder, health mannequin, Instagram Influencer, and entrepreneur. These are quite a bit to suit into one Instagram profile. And that is the place a abstract of what you do and the place individuals can discover you are taking middle stage.
Tammy reveals in her bio that she’s a founder; she hyperlinks to her app, mentions her YouTube channel, which has virtually two million subscribers, and has a hyperlink for individuals to be taught extra about her and what she does.
For those who put on many hats like Tammy, remember to point out your largest site visitors driver in your Instagram profile and embrace a hyperlink to all you do.
Why I Like It
- It reveals Tammy’s core channel moreover Instagram — YouTube.
- It features a CTA that lets individuals be taught extra about what Tammy does.
- It hyperlinks out to different pages owned by Tammy.
8. Dr. Cody: Chiropractor
Bio Platform: Instagram
Dr. Cody is a Sydney-based chiropractor. Like Tammy, Dr. Cody brilliantly makes use of the restricted house on his Instagram profile to convey important data to his viewers.
At first look, together with location in his bio might appear like a waste of restricted house. However right here’s the factor: Dr. Cody’s job needs to be performed in individual as a chiropractor. By together with his location, he instantly calls out these he serves.
Including his TikTok account with virtually three million followers is one other wonderful transfer.
Why I Like It
- Nobody will get three million followers by doing a poor job. By together with 2.9M+ TikTok followers in his bio, Dr. Cody immediately proves his experience to his viewers.
- Together with his TikTok deal with is a delicate pitch for individuals to observe his account on TikTok.
- The CTA hyperlink is nice for individuals who need to be taught extra about Dr. Cody’s gives.
9. Larry Kim: Founder
Bio Platform: Twitter
Neglect about phrases for a second. Taking a look at Larry’s bio, you instantly know what he prioritizes above all else — his household.
Whenever you get into the bio, you see that moreover the businesses Larry based and publications he writes for, he re-emphasizes his love for household by mentioning his children.
This might endear individuals to him. And don’t neglect the inclusion of “Christian” — this immediately reveals what he stands for.
Why I Like It
- It reveals what Larry takes significantly moreover work — his household and his religion.
- The favored publications give individuals a motive to observe Larry.
10. Dharmesh Shah: Founder and CTO
Bio Platform: Twitter
Dharmesh Shah is the co-founder and CTO of HubSpot. Dharmesh’s bio is thrilling as a result of it has social proof, provides individuals a motive to observe him, and reveals what individuals can count on.
His bio reveals social proof by mentioning he’s the founding father of a preferred software program firm. This offers individuals a “why” to observe him. Plus, by mentioning the favourite subjects he talks about, he immediately qualifies these he needs as followers.
Why We Like It
- It reveals what followers can count on.
- Dharmesh’s heat smile is welcoming, and his private mission is inviting.
- It calls consideration to Dharmesh’s enterprise — HubSpot.
11. Lily Ugbaja: Content material Strategist
Bio Platform: Twitter
Look no additional than Lily’s if you need inspiration for a Twitter bio full of social proof.
Lily is a content material strategist and author for widespread corporations like HubSpot, WordPress, and extra. Whenever you learn Lily’s bio, the second sentence grabs your consideration instantly as a result of it reveals the consequence you may get by working along with her.
That apart, she consists of manufacturers she’s labored with, together with a preferred content material advertising and marketing company identified for doing wonderful work. This offers Lily the moment credibility she wants to draw prospects who need to win with content material.
Why I Like It
- It has catchy social proof components.
- It comprises a CTA encouraging individuals to subscribe to her e-newsletter.
12. Ian Anderson Grey: Marketer
Bio Platform: Twitter
Particulars matter, particularly when there’s a cap on the variety of phrases you need to use to specific your self.
As an example, the humorous and impactful bio of Ian Anderson on his Twitter web page reads:
“Dad & Husband. Assured Stay® Advertising and marketing Podcast 🎧 & Present 🎥 Serving to you stage up your influence, authority & income by means of the ability of Assured Stay Video.”
What extra do it is advisable to know?
Ian would not take his bio too significantly however makes use of each character to spotlight every thing about him.
He consists of his expertise as a marketer and podcast host, who he’s outdoors work as a dad, and what he can assist you do. His smiles additionally give the bio a humorousness and realness.
Contemplate the way you may showcase your uniqueness in only a few phrases, notably for a social media account that already restricts phrase depend.
Why I Like It
- It highlights every thing about Ian in just a few phrases.
- It features a CTA to take a look at Ian’s podcast.
- It reveals Ian’s enjoyable persona, an necessary trait for podcast hosts.
13. Van Jones: Political Commentator, Creator, and Lawyer
Bio Platform: Twitter
Somebody identified for varied skills and expertise might discover it troublesome to seize who they’re in an expert bio. The feat is sort of unimaginable when restricted to only over 100 characters on Twitter.
However Van Jones effortlessly explains who he’s and why it issues to everybody who visits his Twitter profile.
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He begins his skilled bio with a token of personalization and prioritization of his values. By mentioning that he’s a dad first, we acknowledge what’s necessary to him in his lengthy checklist of successes.
As I’ve proven in different bios, sharing who we’re outdoors of labor makes us extra personable and will discover its method into your bio, if potential.
What’s nice about Van’s Twitter bio is his capacity to hyperlink worthwhile choices to his readers. He invitations us to take a look at his newest ebook and has his web site magiclabsmedia.com linked on the high.
Why I Like It
- It features a CTA.
- It reveals Van’s persona and what he cares about.
- It reveals one in every of Van’s accomplishments as a 3X NYT bestseller.
Create Your Personal Skilled Bio
Whereas I can admit skilled bios might be difficult, I‘ve realized they’re essential to profession development.
I encourage you to take inventory of your accomplishments, profession path, and hobbies, and use the methods and examples above to craft a bio that displays your finest skilled self.
Editor’s Word: This publish was initially revealed in November 2019 and has been up to date for accuracy and comprehensiveness.