Know whether or not your target market continues to be on Fb? Or in the event you ought to hold investing in Fb advertisements? Staying on prime of the newest Fb statistics offers you the insights you have to replace your Fb advertising and marketing technique.
Even in spite of everything this time, Fb continues to be the most well-liked social media platform. The truth is, the Sprout Social Index discovered that it’s the highest platform for each customers and entrepreneurs. It’s the platform that 71% of customers and 65% of entrepreneurs plan to make use of probably the most in 2023.
With that mentioned, let’s discover out some very important Fb stats that may inform your advertising and marketing technique.
Desk of contents
Common Fb stats each marketer ought to know
Fb utilization statistics
Over time, Fb has turn into nearly synonymous with social media. It continues to be the most important social media platform and is broadly in style on a world scale. Listed here are a number of the key Fb utilization statistics to know its reputation:
1. Fb has practically 3 billion month-to-month lively customers
By Q3 of 2022, month-to-month lively customers on the platform had grown to 2.96 billion. Though adoption has slowed down, utilization continues to be seeing an upward pattern. This places Fb on observe to hit the three billion month-to-month person mark. So in case your model doesn’t have a presence on the platform, you’re lacking out on the possibility to succeed in billions of individuals.
2. Individuals spend about 33 minutes on the platform every day
On common, American customers spend about 33 minutes on Fb every day. This places it forward of different main platforms equivalent to Twitter, Instagram and even TikTok. These numbers counsel that the platform continues to be seeing a excessive degree of engagement from its person base.
Fb person statistics
Fb could have billions of customers, however how are these folks utilizing the platform? Let’s have a look at a number of very important Fb person statistics to seek out out:
3. 67.5% of month-to-month customers are lively every day
Out of the two.96 billion month-to-month lively customers, 2 billion folks use the platform every day. That’s 67.5% of customers who spend not less than some period of time every day on the platform.
In different phrases, there are billions of individuals your model may probably attain every single day. The secret’s to get forward of the Fb algorithm so you will get extra natural visibility.
4. Solely 18% of American customers really feel that Fb protects their knowledge and privateness
Despite the fact that Fb is extremely in style, belief within the platform has dropped drastically over the previous couple of years. Solely 18% of American social media customers belief Fb to guard their knowledge and privateness. This places it on the backside of the listing, making it the least trusted social media platform.
5. Messaging family and friends continues to be the highest exercise on Fb
Seventy-one p.c of customers say they use Fb to message family and friends. This implies that the platform’s “social” issue continues to be alive and kicking. Different in style actions on the platform are posting/sharing pictures and movies (62.9%) and conserving updated with information and occasions (59.5%).
A big variety of customers (55.2%) observe and analysis manufacturers and merchandise on Fb. So though it’s principally for social, your model can nonetheless use the platform to construct genuine connections.
6. It’s probably the most used platform for customer support
As the usage of social media for customer support turns into more and more in style, Fb has turn into the go-to platform. The 2022 Sprout Social Index discovered that 60% of customers use Fb to get customer support. And 69% of entrepreneurs present customer support by the platform.
This makes it probably the most used social media platform for offering and receiving customer support. In different phrases, you have to ramp up your customer support efforts on the platform.
Fb promoting and advertising and marketing statistics
Is Fb advertising and marketing nonetheless price it? And are you getting probably the most out of your Fb promoting technique? Take a look at these Fb advertisements statistics to know promoting impression on the platform.
7. Fb advertisements see a mean click-through charge (CTR) of 0.90%
Based on a WordStream examine, Fb advertisements get a mean CTR of 0.90% throughout all industries. That mentioned, click-throughs fluctuate for industries, with retail, authorized, attire, magnificence and health sectors seeing a CTR of not less than 1%.
8. Promoting on Fb prices $1.72 per click on
The identical examine discovered that the typical price per click on (CPC) is $1.72 throughout all industries. Nevertheless, you’ll be able to anticipate to pay rather more in sure industries. For instance, the typical CPC for finance and insurance coverage and customer support sectors is not less than $3.
9. The typical conversion charge is 9.21% throughout industries
Fb sees a reasonably excessive conversion charge for advertisements on the platform. On common, you’ll be able to anticipate a conversion charge of about 9.21% to your Fb advert. Nevertheless, the specifics could fluctuate relying in your business. Health, schooling and healthcare sectors see a considerably greater conversion charge.
10. Fb generates the very best ROI
Evidently, with such excessive conversion charges and low CPC, advertising and marketing on Fb yields excessive returns. The truth is, Fb generates the very best return on funding amongst all different social media platforms.
Fb engagement statistics
With natural visibility on Fb on the decline, it’s solely pure to see a drop in engagement ranges as effectively. However does this put Fb at a drawback over different social media platforms? Right here’s a fast have a look at some very important stats to know the place Fb stands when it comes to engagement:
11. The median engagement charge on Fb is 0.064%
Based on a RivalIQ examine, manufacturers see a median engagement charge of 0.064% throughout all industries. That is about the identical because the median Instagram engagement of 0.067%. In different phrases, Instagram isn’t inherently higher for engagement than Fb.
12. Photograph posts and standing posts have the very best engagement
The ability of visuals continues to be evident on Fb, with photograph posts getting the highest engagement at 0.12%. Standing posts come subsequent with a mean engagement charge of 0.11%. Video posts carry out pretty effectively with a mean engagement charge of 0.08%. Hyperlink posts, alternatively, are the worst for driving engagement. They see a mean engagement charge of solely 0.04%.
13. Frequent posting doesn’t end in greater engagement
Opposite to in style perception, posting ceaselessly doesn’t essentially end in greater engagement. Because the RivalIQ examine factors out, influencers and sports activities groups see the very best degree of engagement throughout all verticals.
Nevertheless, influencers are rare posters, publishing fewer than 10 posts per week. In the meantime, media corporations publish nearly 90 posts every week and solely see a mean engagement charge of 0.05%.
Somewhat than frequency, publish timing ought to be your most important focus. Know the finest time to publish on Fb so that you stand a greater likelihood of driving engagement.
Fb video statistics
As video advertising and marketing continues to realize reputation, it’s necessary to concentrate on how video performs on Fb. Listed here are some key Fb video statistics to tell your technique:
14. Reside movies see greater engagement than pre-recorded movies
In comparison with pre-recorded movies, stay movies see a a lot greater engagement charge. The precise quantity varies relying on account measurement, with the hole lowering as fan measurement will increase. Nevertheless, for accounts with not less than 50,000 followers, pre-recorded movies carry out barely higher than stay movies.
15. Folks favor to look at movies with the pontificate
ChatterBlast Media discovered that sound-off movies are inclined to carry out a lot better than sound-on movies. Individuals are more likely to look at a video to completion with the pontificate. This stays true whatever the promoting goal.
Fb gadget statistics
Are you designing your Fb advertisements to look nice on any gadget?
Take a look at these Fb gadget statistics to know how persons are accessing the platform.
16. Most individuals entry Fb from any cell phone
Nearly all Fb customers (97.4%) entry Fb from any sort of cell gadget. Furthermore, 68.7% of customers solely use their cell phones to entry Fb. This means how there’s an awesome desire for cell phones to entry the platform.
Manufacturers might want to hold the cell expertise in thoughts when creating their content material technique and advert artistic for Fb.
17. Solely 2.6% of customers solely use computer systems to entry Fb
Whereas 28.7% of customers use each their telephones and computer systems to entry the platform, solely 2.6% of customers favor to make use of solely their laptops and desktops.
Fb characteristic stats (Reels, Tales, Messenger)
So, what kind of content material do you have to publish? What options are rising and what’s stagnant? Let’s evaluation some Fb stats that break down a number of the platform’s key options:
18. Greater than 500 million folks use Tales every single day
Based on inside Fb knowledge, half a billion folks use Fb Tales every day. This speaks to the recognition of the platform’s characteristic, making it a great tool for manufacturers to have interaction their viewers.
19. Fb Messenger has over 1 billion customers
In the meantime, there are not less than 1 billion folks utilizing Fb Messenger. That’s a billion folks you possibly can probably attain by advertisements on Messenger.
20. Reels hit 140 billion Performs per day throughout Fb apps
The recognition of Reels isn’t dying out anytime quickly. The truth is, Reels see about 140 billion performs every day throughout the Fb household of apps.
With algorithms additional pushing this format, Reels may assist you achieve visibility and engagement. Briefly, manufacturers can’t afford to place this short-form video format on the again burner.
Fb viewers and demographics statistics
Questioning in the event you’re reaching the appropriate viewers on Fb? What in case your goal demographic isn’t even on the platform? Listed here are a number of Fb stats highlighting the platform’s viewers and demographics:
21. Customers ages 25-34 years signify Fb’s largest viewers
Regardless of the platform’s popularity as a seemingly “older” community, 23.7% of Fb customers in the USA are between the ages of 25 and 34. Furthermore, the platform sees greater utilization amongst folks under the age of 44.
22. Utilization amongst teenagers has dropped sharply
That mentioned, the platform’s reputation amongst teenagers has seen a major drop. Solely 32% of teenagers had been utilizing Fb as of 2022. This can be a sharp decline in comparison with the 71% who had been utilizing the platform between 2014 and 2015.
23. Fb has extra male customers than feminine
Fb at the moment limits its reporting to female and male. And primarily based on the information, the platform has a greater share of male customers (56.6%) than feminine customers (43.4%).
24. India has the most important Fb viewers measurement
Whereas Fb sees vital utilization throughout numerous nations, India has the best variety of customers. Newest stories present that there are 329.65 million Fb customers in India. The US comes subsequent, with 179.65 million customers.
Fb shopper habits statistics
Lastly, are folks even shopping for stuff by Fb? Listed here are some stats on how customers are behaving on the platform:
25. Fb has the very best variety of social commerce patrons
Based on eMarketer, Fb boasts the very best variety of social commerce patrons. Right here, social commerce patrons consult with customers over the age of 14 who’ve made not less than one buy on the platform. By 2023, the platform will see 65.7% of U.S. social commerce patrons.
26. When purchasing on-line, 19% of U.S. customers begin their search on Fb
The identical report discovered that some U.S. customers start their on-line shopping for journey by looking out on social media. Moreover YouTube, Fb is the second hottest social media platform to begin their search when purchasing on-line. So the appropriate Fb instruments and advertising and marketing technique may assist you drive purchases by the platform.
How do these Fb stats inform your social media technique?
These key Fb statistics ought to provide you with some thought of the place the platform at the moment stands within the social media panorama. As such, you should use these to information your technique and perceive what to prioritize. Don’t overlook to take a look at your Fb analytics for brand-specific efficiency knowledge to additional inform your choices.
Fb statistics FAQs
How do I discover my Fb stats?
Out of your model’s Fb Web page, click on on the menu button on the prime and choose “Skilled Dashboard.” This offers you entry to some important Fb stats about your Web page efficiency.
Is Fb exercise declining?
Fb adoption is seeing some decline. Nevertheless, American customers are nonetheless spending round 33 minutes per day on the platform.
Is Fb nonetheless a related social networking platform?
Fb continues to be the most important social media platform and continues to see a rise in month-to-month lively customers. As such, it’s nonetheless a extremely related platform to market your model.
What’s subsequent for Fb in 2023?
In 2023, we’ll seemingly see Fb pushing its new options and investing into the Metaverse.
