Second solely to referrals, social media is the following finest supply of actual property leads, based on a 2022 realtor survey. Due to this, 80% of actual property brokers plan to spend extra time on their social media advertising and marketing methods within the subsequent yr.
Belief and expertise are the high attributes folks search for when selecting an actual property agent.
Social media is greater than a manner for folks to find house listings (although it’s nice for that). It’s the place you possibly can present your experience and begin creating relationships — and leads — at scale.
Questioning develop your social media accounts? Listed below are 26 particular concepts for actual estate-themes posts that can show you how to get extra views and leads.
Bonus: Get a free social media technique template to shortly and simply plan your personal technique. Additionally use it to trace outcomes and current the plan to your boss, teammates, and purchasers.
26 actual property social media publish concepts to get extra leads
1. New listings
This one is fairly primary, although essential. At all times share new listings hitting the market to your social accounts.
And never simply as soon as: Share them a number of instances. Your complete viewers received’t see it every time, so a number of shares and reminders will maximize its attain.
Don’t overthink these posts. They’ll embody as little as images, key particulars about the home or property, and a hyperlink to the itemizing.
2. Video walkthroughs
Embody video wherever and every time potential. Embody it in your itemizing posts, or share fast 15-30 second clips as separate posts on Instagram Reels and TikTok.
Virtually 3/4 of your potential clients (73%) are extra prone to checklist with brokers who use video. And, 37% of realtors imagine drone video footage is likely one of the most essential rising advertising and marketing developments.
Unsure use video on social? Try our full TikTok for enterprise information.
3. Market replace
Whether or not shopping for or promoting, folks are inclined to observe the market carefully for a minimum of a couple of months earlier than deciding to checklist or transfer. Sharing statistics about your native market helps inform your current purchasers and places you in entrance of latest ones.
Use your native actual property board’s month-to-month or quarterly stories and create both a graphic publish or, even higher, a Reel or TikTok. These are fast to movie and an effective way to market your self with your personal persona and presence.
4. Ideas for patrons
Individuals need to make knowledgeable decisions in regards to the largest buy of their lifetime. Put collectively a listing of ideas for a variety of patrons, from these shopping for their first house or these seeking to get into investing.
Video reigns supreme, however all varieties of social media content material can work for this.
5. Errors to keep away from
Share what you’ve discovered through the years of working along with your purchasers or the highest errors you see folks making. Even higher, be susceptible and share your personal errors from previous purchases or investments.
6. Neighborhood information
Whether or not shopping for or promoting, your purchasers’ decisions are closely influenced by the neighborhood they’re in, or desirous to stay in. Locals could know one of the best eating places, however they received’t know the present common promoting worth or the demographics of people that need to transfer there.
Neighborhood guides are much more essential for patrons relocating to a brand new metropolis. They need to know the issues they will’t discover on Google.
Carousel posts, Reels, and TikToks will all work nice for highlighting a selected neighborhood with your personal private insights.
7. Neighborhood info
Posting stats for a selected neighborhood may help entice potential purchasers seeking to checklist their house in that neighborhood. It showcases your expertise at a micro-local degree, giving that consumer confidence you will get them one of the best outcomes.
It’s additionally beneficial data for these seeking to purchase within the space, giving them an concept of worth benchmarks and what to anticipate.
8. Neighborhood historical past
Native historical past is enjoyable. It reveals your connection to the place you reside and work and it doesn’t come throughout as “salesy” content material.
These enjoyable info are excellent for native historic holidays or anniversaries, or a #ThrowbackThursday publish.
9. Dwelling makeover
Sellers are all the time in search of tricks to maximize their sale worth, and patrons typically need to renovate or a minimum of make small modifications to their new house. Share earlier than and after images of intensive remodels or fast makeovers for inspiration.
When potential, share your precise listings or properties you’ve personally renovated and the outcomes. Did it usher in a better sale worth? A number of gives?
10. Inside inspirations
Assist potential purchasers visualize what’s potential of their new house by sharing “dream house” degree photographs. Whereas most likely received’t be attainable in your common purchaser or vendor, everybody likes to daydream a little bit in the course of the transferring course of. It’s nice inspiration!
For those who don’t have wonderful inside photographs from present or earlier listings, share ones out of your friends or companions, like customized builders or design magazines. Wherever they’re from, all the time give credit score for images you share.
Bonus tip: Use Hootsuite’s built-in content material curation instruments to simply discover some of these posts to share. Right here’s how:
11. Dwelling worth maximization ideas
Renovations and makeovers are a giant a part of rising a house’s worth however you may also share extra sensible ideas, just like the small particulars that matter for house staging images. Or, if upgrading your furnace to be extra power environment friendly might be a good suggestion earlier than promoting.
As a bonus, supply a free house valuation evaluation to your viewers to usher in leads.
12. Dwelling upkeep ideas
Educate first-time patrons on must-do house upkeep duties and supply recommendation for sellers on methods to get their properties able to promote.
You could possibly share all the pieces from when to switch a roof to easy issues, like clear a dishwasher.
13. Polls
Excellent for Instagram Tales content material, polls are a simple approach to interact your viewers and discover out extra about them. Tales polls permit for simple voting (and outcomes evaluation), however you may also create a ballot in any picture or textual content publish by asking folks to remark with “A” or “B” or a selected emoji.
14. Testimonials
Excessive-quality images could entice new leads, however testimonials are what sells them. Don’t be afraid to share the identical testimonial twice. Not everybody will see it the primary time, and biking by means of them each few months received’t litter up your profile.
Create a design template, ideally with a couple of variations. Then you possibly can create and schedule testimonial graphics in bulk. Straightforward peasy.
15. Information for first-time patrons
Actual property might be overwhelming for first-time patrons. Be their information—actually.
This agent gives a downloadable “purchaser’s bundle” on their web site. After all, it requires an e-mail opt-in to get it. It is a nice approach to get new leads and develop your actual property e-mail checklist.
16. “Simply offered” images
Exhibiting off your offered listings is essential to reveal that you may truly promote properties, however it’s much more highly effective if you add in human connection.
Did your purchasers want a fast sale and also you made it occur? Promote their starter to efficiently land their dream house? Or, depend on your professional recommendation to purchase their first funding property?
You don’t want a 1,000 phrase opus right here, however telling a little bit of the story behind the sale helps humanize your model. Potential purchasers see you as each a succesful actual property agent and an actual one that can perceive their wants.
17. Open homes
Whereas most of your gross sales doubtless occur from 1:1 showings, open homes are nonetheless a giant a part of actual property advertising and marketing.
As an alternative of creating folks sift by means of all of your listings, do a weekly recap of all of your upcoming open homes with places and dates. That manner, folks can attend multiple and it’s a recent manner of sharing your present listings once more.
18. Shopper appreciation occasions
Occasions could also be loads of work to arrange however they’re nice for holding previous purchasers engaged, incomes referrals, and for advertising and marketing materials. Share images or movies out of your newest BBQ, pumpkin patch day, or different group occasion.
Get higher turnouts at your upcoming occasions with these 6 social media occasion promotion ideas.
Present you care about your group by participating in notable occasions, like heritage days or festivals, or elevate cash for charity.
You don’t need to come throughout as bragging, so don’t volunteer or fundraise only for the picture op. Do share your real ardour for serving to organizations essential to you.
20. Agent or staff member characteristic
For those who work as a part of a staff, characteristic an agent or employees member. Your viewers will really feel extra linked to a staff they know a bit about, particularly if they will determine with them.
Work alone? Share a bit about your self (or your canine) as a substitute.
21. Accomplice highlight
There are many folks you depend on: Photographers, mortgage brokers, staging and cleansing firms, and so forth. Give your trade companions a shout out on social media they usually could reciprocate.
Higher but, it reveals potential purchasers you could have the proper connections to assist get the job completed.
22. Native enterprise highlight
Present patrons the place they might be sipping one of the best cocktails or strolling to for weekend brunch. Spotlight one of the best native companies your purchasers will love to find of their new neighborhood.
You’ll want to tag the enterprise to allow them to share your publish, exposing you to extra native peeps.
@dbeshsells LOCAL SPOTLIGHT🍱🍣Namikaze is situated off of Champlain & Perrin, they’ve scrumptious sushi, cooked dishes, and a full service bar! Seize a pal or cherished one and revel in!☺️#dbeshsells #native #localbusiness #supportlocal #eatlocal #sushi #sushitime #foodie #bestsushispot #realtor #yourrealtor
23. Memes and humorous content material
If it suits your model, deliver humor into your social feed with relatable memes. Everybody likes amusing, particularly when it comes with helpful data.
24. Contests
Everybody loves the prospect to win free stuff. You don’t want an costly prize to assemble loads of leads, however be certain it’s one thing that appeals to lots of people. (Headphones are a terrific instance.)
This contest asks folks to name in to enter. Whereas speaking to potential leads is a wonderful conversion technique, you possibly can run a contest extra simply by gathering lead information (cellphone quantity, e-mail handle, and so forth) on a touchdown web page or by means of a Fb advert as a substitute. Extra folks will enter when you make the method straightforward.
Try extra social media contest concepts.
25. Fascinating or notable listings
Individuals love fascinating properties. Share one thing newsworthy out of your space, whether or not it’s a record-breaking sale (particularly when you offered it) or a singular itemizing that’s positive to show heads and increase your engagement.
26. Behind the scenes
All of us love a glimpse into lives that aren’t ours, and your purchasers are not any exception. Some potential purchasers might imagine properties largely promote themselves. Present them the work that goes into creating contracts, negotiating gives, strategizing itemizing particulars, and organizing pictures.
Exhibiting how arduous you’re employed in your purchasers is one of the simplest ways to persuade skeptical leads.
Actual property social media advertising and marketing finest practices
1. Outline your target market
Nope, your viewers isn’t “everybody who desires to purchase or promote.” Are you after luxurious house patrons? Concentrate on promoting city condos? No matter your “factor” is, actually hone in on who you’re serving and entice them.
Unsure what your folks need to see? Discover out with our information for analyzing your goal market.
2. Decide the proper social media platform(s)
You don’t have to be on TikTok… except your target market is.
You don’t must publish on Instagram Tales on daily basis… except your target market watches them on daily basis.
You get the thought. Sure, it’s best to select social platforms that you just personally discover fulfilling to make use of, however an important issue will all the time be the place your viewers hangs out. Meet your folks the place they’re.
3. Perceive social media developments
You don’t must reinvent the wheel with each new social publish. Positive, you possibly can soar on developments to probably go viral, however you additionally must know the ins and outs of every platform you’re on.
Which means understanding all the pieces from demographic knowledge to the varieties of posts that carry out finest. Fortunately, we’ve received you there too with our free Social Developments 2022 report. It’s all the pieces you must know to succeed on social proper now and for years to come back.
4. Schedule your content material prematurely
You’re busy! You don’t have to be glued to your cellphone all day to maintain your social media advertising and marketing going.
You need to use Hootsuite to draft, preview, schedule and publish all of your social media posts.
And never only for one platform, both. Hootsuite works with Fb, Instagram (sure, together with Reels), TikTok, Twitter, LinkedIn, YouTube and Pinterest.
You may even use Hootsuite’s Bulk Composer to schedule tons of of posts throughout a number of social profiles. It is a sport changer when you run social media for a realty and help a number of brokers in selling their listings.
However Hootsuite isn’t just a social media writer. You need to use it to entry sensible analytics that gives you an concept of what performs finest and show you how to monitor your account progress over time. Plus, managing DMs is straightforward with Hootsuite Inbox, the place you possibly can view and reply to messages throughout all of your platforms in a single place.
Get an entire overview of what Hootsuite can automate for you on this fast video:
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