White papers are a super kind of advertising and marketing collateral to construct your authority and supply helpful content material to your clients.
However, since they’ve such a singular format, it takes some data of white papers to put in writing one properly.
Let’s have a look at 25 examples of white papers with takeaways that will help you create your personal.
1. Planning a Energy BI Enterprise Deployment (Microsoft) White Paper Instance
This 250+ web page technical white paper from Microsoft (obtain) describes in-depth tips on how to deploy their Energy BI software program in an enterprise. It exhausts each subject somebody wants to think about earlier than they use Energy BI at an enterprise degree.
Microsoft’s white paper demonstrates that you simply don’t must restrict your white paper’s size if you wish to discover each facet of a topic.
2. A Information to Monetary Governance within the Cloud (Google) White Paper Instance
Google’s technical white paper on monetary governance within the cloud stands out by its format. It breaks up the primary textual content with graphics and highlighted statistics for simpler studying.
Consider how one can organize your fundamental arguments and your visuals to make a greater reader expertise.
3. Constructing a Trusted Ecosystem for Hundreds of thousands of Apps (Apple) White Paper Instance
Apple’s enterprise advantages white paper explains the significance of its App Retailer’s safety protections. It makes use of hypothetical and real-life examples for example how its platform protects shoppers.
Even while you write a couple of technical topic, contemplate how you should use examples to make it straightforward to grasp.
4. Navigating GDPR Compliance on AWS (Amazon) White Paper Instance
Amazon’s technical white paper on GDPR compliance in AWS demonstrates how the platform helps customers keep GDPR compliant. It retains the connections between GDPR and AWS clear by detailing a GDPR rule, then highlighting related product details.
When connecting your product to an outdoor idea, search for particular options to quote alongside real-life examples.
5. Why Higher Mac Safety Begins with Cloud Id (Jamf) White Paper Instance
Jamf’s enterprise advantages white paper on Mac safety reveals you ways you should use cloud id to enhance your Mac safety. Its “On-premises instruments aren’t satisfactory” part argues why on-premises opponents gained’t do the job to spotlight Jamf’s product advantages.
Discover methods to deal with counterarguments in white papers that advocate on your product.
6. Development Report: Advertising Technique 2022 (CoSchedule) White Paper Instance
CoSchedule’s market analysis white paper explores advertising and marketing technique traits to encourage entrepreneurs. It organizes its survey findings within the desk of contents by their most vital statistics.
You don’t must bury the lede in your white papers — use attention-grabbing discoveries to encourage readers to study extra.
7. Future State of Enterprise 2021 Outlook (Samsung) White Paper Instance
Samsung’s visionary white paper makes use of unique analysis and subject material professional insights to foretell future work traits. It targets three of Samsung’s high audiences — professionals in enterprises, healthcare, schooling, and management.
Analysis your audience earlier than writing your white paper and break down how every of its sections will attraction to them.
8. Non-public Networks Vol.1: Reworking Non-public Networks with Samsung 5g (Samsung) White Paper Instance
On this technical white paper, Samsung makes a case for utilizing its 5G merchandise in your online business’s personal community. Since this white paper makes use of plenty of abbreviations, it features a helpful key within the desk of contents.
When it’s essential to dive right into a technical topic in your white paper, strive together with assets for readers to reference as they learn by.
9. Deploying an Exadata DB System on Oracle Cloud Infrastructure (Oracle) White Paper Instance
On this technical white paper, Oracle advises tips on how to deploy an Exadata DB system on Oracle Cloud Infrastructure. It units expectations early on by explaining it has finest practices as a substitute of full directions.
Title the aim of your white paper rapidly and direct readers to different related assets if they may have any associated objectives.
10. Campus-Vast CRM: Reaching A Full View Of College students To Drive Success Throughout The Lifecycle (Salesforce) White Paper Instance
On this enterprise advantages white paper, Salesforce advocates for college campuses to make use of CRM software program throughout departments. After making the case to make use of Salesforce in your campus, the white paper hyperlinks out to school case research exhibiting Salesforce’s advantages in motion.
In case you have different advertising and marketing supplies that hook up with your white paper’s subject, use them to direct readers to extra of your content material.
11. The State of Information Privateness in 2022 (FormAssembly) White Paper Instance
This weblog put up by FormAssembly serves as a mini academic white paper that critiques present traits in information privateness. It takes a sophisticated subject — information privateness practices and laws — and summarizes important factors.
When you need to cowl a posh subject, contemplate your reader’s high priorities and arrange your white paper content material accordingly.
12. Digital Company Choice Information (Grey Field) White Paper Instance
Although companies aren’t technically a product, this Grey Field white paper on company choice counts as a product comparability white paper. It doesn’t evaluate particular companies to keep away from naming opponents, however it does go over the components to think about as you determine.
This instance reveals that your white paper doesn’t must be product-led to construct your online business’s authority in your trade.
13. VoIP Issues for Small Companies (Nextiva) White Paper Instance
Nextiva’s enterprise advantages white paper goes over the components for small companies to think about when switching to VoIP expertise. It frames these issues as advantages of utilizing VoIP.
This white paper reveals that you could weave advantages into what would usually be a product comparability subject to make a enterprise advantages white paper.
14. This Ought to Have Been A Video: The State Of Office Communications (Vimeo and GlobalWebIndex) White Paper Instance
Vimeo and GlobalWebIndex’s market analysis white paper summarizes analysis on worker attitudes about office communication. Whereas neither firm markets higher office communication as their major profit, the subject is a possible facet advantage of their providers.
As you brainstorm white paper matters, contemplate present frequent points your product may also help resolve.
15. 6 Sensible Methods To Future-Proof Your Enterprise: Construct a Wholesome Enterprise with These Finest Practices (FreshBooks) White Paper Instance
FreshBooks shares six ideas for future-proofing your online business on this how-to white paper. It makes use of pleasant and easy-to-understand language to show readers a couple of complicated subject.
Whereas white papers have a popularity for being severe and to-the-point, bear in mind that you could additionally use an upbeat tone if it matches your model.
16. How We Ought to Speak About Security Tradition: Rewriting The Dialog (Grainger) White Paper Instance
Grainger makes use of this visionary white paper to suggest new methods for workplaces to conceptualize security tradition. The white paper options charts and graphics that illustrate the ideas it introduces.
You don’t have to avoid wasting your visuals for statistics and numbers alone; they’ll additionally enable you clarify concepts.
17. Key phrase Analysis With out Companies: Handbook For search engine optimisation Specialists And On-line Store House owners (Serpstat) White Paper Instance
SERPStat’s white paper on key phrase analysis toes the road between technical and how-to. It describes tips on how to full a technical activity utilizing its product at a fundamental degree.
Don’t be afraid to introduce much less tech-savvy audiences to extra technical matters in your white papers — simply be certain to clarify all related matters.
18. Walmart’s Pathway To A Zero-Emissions Future (Walmart) White Paper Instance
This enterprise advantages white paper from Walmart outlines the steps the corporate plans to take to enhance its sustainability. It addresses a contemporary concern of shoppers and enterprise companions — preserving the atmosphere.
Take into account what matters your viewers is worried about and deal with these worries by certainly one of your white papers.
19. Vaccinations In the course of the COVID-19 Pandemic: Why They Matter Extra Than Ever (CVS Well being) White Paper Instance
Do you know that industries with human-centric providers, like healthcare, even have enterprise advantages white papers? This instance from CVS Well being argues why vaccines for sicknesses just like the flu nonetheless matter throughout the COVID-19 pandemic.
Even when your product doesn’t make the top consumer cash, you may nonetheless advocate for its advantages for human well-being.
20. Discovering the unusual: Revealing disparities in care and prescribing for frequent situations (United Healthcare) White Paper Instance
United Healthcare and the Well being Motion Council teamed as much as current this market analysis white paper on frequent well being situations within the workforce. It concludes with ideas for companies to assist mitigate these situations for his or her staff.
Everytime you write a market analysis white paper, join the dots on your reader and share methods for taking motion in your findings.
21. Obtain extra by data-driven decision-making (McKesson) White Paper Instance
McKesson introduces data-driven provide chain analytics to healthcare companies on this enterprise advantages white paper. It presents its merchandise as an answer for prescription shortages within the trade.
Take into account sharing your options in a white paper when your trade faces disruptions that your product may also help resolve.
22. Growing Enterprise Worth with Higher IT Operations: A information to Website Reliability Engineering (SRE) (Google Cloud) White Paper Instance
This technical white paper from Google reveals IT departments tips on how to implement website reliability engineering (SRE). Whereas it’s aimed toward a technical viewers, it makes use of down-to-earth language to debate a posh subject.
It demonstrates that in industries like tech, you may clarify technical matters with much less formal language if it matches your viewers’s tone.
23. Environmentally acceptable lubricants: Trying past the label (ExxonMobil) White Paper Instance
ExxonMobil’s academic white paper breaks down crucial details for marine operators to learn about environmentally acceptable lubricants. It maintains an expert tone however stays straightforward to learn thanks to obviously organized headings, bullet factors, and graphics.
Whenever you create a white paper for a extremely skilled viewers, you don’t have to put in writing massive textual content blocks to construct authority.
24. Sharing What We’ve Realized: A Blueprint for Companies (Kroger) White Paper Instance
Kroger shares its COVID-19 response methods on this how-to white paper. After recounting the steps it took, it provides recommendation on tips on how to use an identical strategy.
In case you have successful story different companies can study from, strive adapting it right into a white paper with actionable takeaways.
25. The Related Athlete (Verizon) White Paper Instance
On this enterprise advantages white paper, Verizon overviews how its 5G capabilities assist athletic organizations. It makes use of loads of case research for example its merchandise’ advantages.
Whenever you write a enterprise advantages white paper centered in your group, use case research to strengthen your arguments.
