The 2022 TV yr included a $43 billion mega-merger, an inflow of FAST channels, AVOD tiers and fixed govt shuffling. And with all that disruption, it’s straightforward for different necessary tv tendencies to get ignored.
As a part of Adweek’s year-in-review protection, we requested 25 of the highest TV executives from broadcast, cable and streaming shops; advert gross sales chiefs; and media consumers about which tendencies deserve extra consideration within the business.
Plus, keep tuned for extra year-in-review tales within the coming days, together with advert gross sales chiefs and consumers explaining how the advert market modified in 2022, a very powerful factor TV executives realized within the yr and the place the business will go in 2023.
