Over the course of my profession as a advertising government, I’ve discovered that an efficient product touchdown web page template is usually a very important useful resource.
In any case, a touchdown web page is an effective way to flip site visitors into conversions — however not all pages are created equal.
On this article, I’ll begin by going by means of various product touchdown web page examples, exploring the big selection of templates you need to use to get began crafting your individual touchdown web page right now.
Then, I’ll provide a few of my favourite, tried-and-true greatest practices for making a successful touchdown web page.
25 Free Professionally-Designed Touchdown Web page Templates
Able to get began? Beneath, I’ve compiled a listing of 25 of my favourite free, professionally-designed touchdown web page templates that you need to use to construct your subsequent touchdown web page. So, let’s dive in!
1. Royce
Out there on Squarespace
Royce is a template designed particularly for occasion reservations. It doesn’t embrace a navigation bar, sticking to a clear format that includes a customizable background picture, a headline, and a call-to-action (CTA) button that claims “RSVP.”
What I like: To fill out the shape and reserve a spot, guests can both click on the RSVP button to see a type seem or just scroll down under the fold to see a static reservation type, providing guests two methods to transform.
2. Click on Via
Completely Out there With HubSpot’s Free Touchdown Web page Builder
The Click on Via touchdown web page template is right for capturing weblog subscribers.
It contains a horny hero picture on the high, house to offer context about what customers can count on in the event that they subscribe, and a module for previous content material proper under.
Professional tip: This template will also be custom-made along with your model and edited with HubSpot’s drag-and-drop interface.
3. Easy Conversion
Out there on HubSpot
This design features a photograph, customizable textual content, and a brief type. It has no navigation bar, protecting guests centered in your providing, and you too can customise and add different components, such because the icons under the shape.
Beneath the fold, you too can add extra details about your providing or firm.
Greatest for: This template is a good possibility if you happen to’re wanting so as to add some customized components to your touchdown web page.
4. Clean
Out there on HubSpot
The Clean template has a simplistic feel and appear, however it devotes a bit extra room to textual content than among the different templates on this record. As such, Hubstrap may be possibility in case your content material provide doesn’t want as a lot imagery.
For instance, you would possibly use this web page to explain a proposal, similar to a protracted whitepaper on a subject associated to your trade. As with different templates, you too can personalize the design and add drag-and-drop sections to the web page.
What I like: Not like the touchdown web page templates above, this instance does embrace a navigation bar. Nonetheless, it’s easy sufficient that it doesn’t distract from the provide, making this an important possibility if you happen to’re trying to embrace navigation.
5. Video
Completely Out there With HubSpot’s Free Touchdown Web page Builder
In case you don’t need your conversion components on the high of the web page, a longer-form gross sales web page may be your greatest guess. Video is a contemporary, minimalist-looking template you can customise along with your detail-rich gross sales copy.
Professional tip: Pairing every part of textual content with a compelling video is an effective way to create a person expertise your prospects will love.
6. Session
Out there on HubSpot
This template features a hero picture, a headline, textual content, vibrant CTA buttons, and a type. I like the way it eliminates the navigation bar however nonetheless features a button on the high of the web page.
The picture retains data seen however much less distracting. As you scroll under the fold, this template additionally contains locations for extra imagery and particulars that would relate to your product or providing.
Greatest for: The only button on the high of the web page makes this template an important possibility for entrepreneurs trying to direct guests’ consideration on to a CTA.
7. Focus
Out there on HubSpot
Focus is a modern, trendy design for a content-based provide. It has a easy format with a type, headline, description textual content, photograph, and brand, and as with lots of the different templates I’ve shared, it has no navigation aspect.
I particularly like how this template allows you to add a photograph or product shot. I additionally like the brilliant background that retains me engaged.
Professional tip: For further customization, this template means that you can regulate or change the colour of the background.
8. College
Out there on Wix
I’d suggest this format for entrepreneurs looking for leads for an academic occasion, course, or related service.
The shape is extra detailed than among the different templates on this record, and the format itself additionally permits room for extra textual content and imagery.
Above the fold, you possibly can see a headline, supporting pictures, and a type. Then, if you happen to preserve scrolling down, there are extra sections the place you possibly can place much more textual content and imagery.
What I like: This template contains some nice elements particularly designed for academic choices.
9. Skyline
Out there on Wix
This template is an effective possibility for a corporation or person who hasn’t but launched their web site or product however nonetheless needs to achieve some leads within the meantime.
Above the fold, there’s an enormous headline space with the textual content “Coming Quickly.”
While you scroll down, you possibly can see a spot for a brief description of the corporate and a field the place guests can add their electronic mail. As well as, this template additionally helps you to add a photograph or video to the background.
Greatest for: In case you’re selling an providing that isn’t but out there, Skyline is certainly an important template to contemplate.
10. Sprocket
Completely Out there With HubSpot’s Free Touchdown Web page Builder
With a giant headline, a brief subtitle, and a conversion aspect above the fold, Sprocket helps you make your level concretely and succinctly.
This makes it an important touchdown web page for practically any piece of gated content material, from ebooks to newsletters and instruments.
What I like: Generally, much less is extra. This template doesn’t have an excessive amount of occurring, and that makes it one among my favourite choices for a transparent, easy providing.
11. On-line Retailer Coming Quickly
Out there on Wix
This template may be very easy. Just like the “Coming Quickly” template I shared above, this template means that you can edit the textual content, so you need to use this format for a variety of various functions.
There isn’t any navigation aspect, and details about the corporate is off within the corners, protecting the prime actual property of the web page clear and centered.
This format contains house for a robust product shot (within the instance under, it’s a picture of a pair of sneakers), in addition to headline textual content, a small quantity of descriptive textual content, an electronic mail field, and a CTA button.
Professional tip: This template additionally helps you to hyperlink your social media accounts to the icons below the “Notify Me” button.
12. Lead-Gen Touchdown Web page
Out there on Wix
In my expertise, this template is particularly efficient for B2B merchandise. It means that you can edit and customise the textual content and pictures, in addition to enabling you to position background movies into the format.
The web page is designed to be on the longer facet, with a type and CTA above the fold, adopted by sections that may element totally different points of your organization, similar to employees data, under.
Greatest for: In case you’re centered on B2B choices, I positively suggest having a look at this template.
13. Proland
Out there on Envato Components
This template has a bit of extra occurring than among the different ones I’ve shared, however I believe it’s an important possibility for entrepreneurs trying to embrace some extra detailed data alongside their CTA.
The template features a minimal navigation bar, a headline and subtitle, and a button you need to use to launch a video.
Envato does require a paid subscription to entry this template, however it provides a 30% low cost for college students and limitless downloads when you develop into a member.
What I like: With its clear design and minimalist aesthetic, this can be a nice template for a contemporary model trying to share some extra particulars about its providing.
14. Atlas
Completely Out there With HubSpot’s Free Touchdown Web page Builder
Particularly designed for ebooks, Atlas establishes a easy format to assist your web site guests visualize the provide, digest what it’s about, and convert above the fold.
In the event that they want extra data — for instance, if you happen to’re providing an in-depth white paper or report — extra modules might be added to additional persuade them to choose in.
Greatest for: I’ve discovered that Rally is an particularly efficient template for touchdown pages selling an e book or related content material providing.
15. Actual Property Touchdown Web page
Out there on Wix
The main focus of this template is to ask guests to contact the corporate. Whereas it doesn’t provide a useful resource for data by default, it may be edited and customised to incorporate such an providing.
As well as, as you scroll down the web page, the background picture stays static, and there’s room so as to add firm data under the fold.
Professional tip: You should utilize the second type on the very backside of the web page to present guests one other likelihood to transform.
16. Development and Lawyer Touchdown Pages
Out there on WordPress.org
Whereas the Lawyer Touchdown Web page and Development Touchdown Web page templates goal two totally different industries, their designs are very related. Each have a header picture, overlaid textual content, and an arrow pointing to a decently sized type above the fold.
Moreover, each these templates have a spot to supply guests a free quote.
What I like: Though these templates are designed for the authorized and development fields, they’ll simply be custom-made to suit different manufacturers and industries.
17. Accelerator
Completely Out there With HubSpot’s Free Touchdown Web page Builder
One other touchdown web page that mixes versatility with a versatile format, Accelerator is a good possibility if you wish to create a gripping narrative round your copy.
This template offers you loads of room to offer extra context about your providing earlier than presenting guests with a conversion aspect, and you too can add further modules with its easy, drag-and-drop interface.
Greatest for: This template might be tailored for both long-form content material or quick, snappy, hard-hitting copy.
18. Gardenhouse
Out there on MailChimp
This template doesn’t embrace a navigation bar, which ensures that your guests can be centered in your providing and CTA. As well as, like all touchdown web page templates from MailChimp, this format is optimized for cellular.
Which means it would mechanically regulate to totally different display sizes — a characteristic that I’ve discovered particularly vital lately, as an increasing number of site visitors comes from cellular units.
Professional tip: You’ll be able to customise this template along with your firm’s brand and/or different firm data towards the underside of the web page.
19. Bandmates
Out there on MailChimp
This template can be fairly easy, however it’s bought loads of room for personalisation.
As with lots of the different templates I’ve highlighted, it has no navigation bar, however it does have house for a corporation brand, textual content description, and a subscribe type above the fold.
With Bandmates, you too can drag extra components, like textual content or type bins, into the design. As well as, slightly below the shape, you possibly can embrace both a product shot or one other picture.
What I like: The default blue background permits the shape and CTA button to pop, however you too can customise the colours to suit your model.
20. O-Guide
Out there on Unbounce
Unbounce requires a subscription, however you possibly can take a look at out layouts like O-Guide for a free, 14-day trial interval.
As such, this template can be possibility for a corporation that has already gained income from current touchdown pages and is trying to take a look at out a extra detailed (although nonetheless reasonably priced) design.
This template features a clear spot for a product picture, headlines, and detailed description textual content in addition to a type field to gather guests’ contact data.
As well as, O-Guide’s high navigation bar is minimal, however it does embrace social media buttons.
Greatest for: This template is designed for lead era particular to ebooks, making it an important possibility for entrepreneurs trying to promote a longer-form content material providing.
21. Webinar
Out there on Wix
This template is particularly designed for entrepreneurs trying to promote a webinar or related event-based providing.
With its restricted navigation components and prominently displayed headline and CTA, this can be a nice possibility if you happen to’re searching for a extra minimalist strategy.
Professional tip: Beneath the fold, this template has house so that you can add some extra element in regards to the occasion, together with background data and a testimonial.
22. Essex
Out there on Squarespace
This template is one other enjoyable, minimalist possibility. Essex has no navigation bar. As an alternative, it features a single, brightly coloured CTA on the high nook of the web page.
It features a huge heading and picture above the fold, in addition to house for extra particulars if you happen to scroll down the web page.
What I like: I particularly love the distinctive shade schemes out there with this template, from its default purple and inexperienced to a variety of extra choices you possibly can select from.
23. Advertising and marketing Launch
Out there on Wix
One other stable possibility for selling an providing that isn’t but out there, the Advertising and marketing Launch template is a modern but participating format.
It contains house for a distinguished headline, a field to gather guests’ electronic mail addresses, and a full-page background picture or video.
On the backside of the web page, this template contains small social media icons, protecting viewers centered on the primary CTA within the middle of the web page.
Greatest for: I’ve discovered that straightforward touchdown pages like this one might be an effective way to construct pleasure about an providing that’s nonetheless “coming quickly,” whereas additionally enabling you to gather contact data from potential clients.
24. Product Touchdown Web page
Out there on Wix
This brightly-colored template is one among my favourite layouts from Wix. Beginning off with a brief headline and CTA, this template retains the CTA entrance and middle.
Scrolling down previous the fold, it features a collection of panels with totally different coloured backgrounds, guaranteeing that the data and photos pop whereas persistently directing viewers towards CTA buttons.
Lastly, on the very backside of the web page, there’s a spot the place you possibly can add social media hyperlinks, in addition to a field to gather guests’ electronic mail addresses.
Professional tip: In my expertise, enjoyable imagery and colours like those included on this template are an effective way to maintain guests engaged.
25. Guide Touchdown Web page
Out there on Wix
This template is particularly designed to assist consultants promote their enterprise and collect contact data from potential clients.
Whereas lots of the different templates on this record begin off with a variety of imagery or movies, this template retains it clear with a plain background, headline, and easy “Let’s discuss” CTA above the fold.
In case you scroll down, the template contains house to current a brief bio, an outline of companies offered, and a carousel to show some testimonials. Then, on the very backside of the web page, there’s a brief contact type.
Sticking to its minimalist ideas, this kind contains textual content bins for only a first and final title, an electronic mail deal with, and a message.
What I like: This template units itself aside with its progressive highlighter animation impact, immediately drawing guests’ consideration to the primary headline on the high of the web page.
Touchdown Web page Greatest Practices
The templates above illustrate many vital landing-page greatest practices. For instance, lots of the templates I’ve listed haven’t any navigation bar, as a navigation bar can detract consideration or clicks away from the provide on the web page.
Most of them even have room for a photograph or video, that are nice methods to spice up engagement.
An efficient touchdown web page provides guests a useful useful resource, similar to a white paper, unique video, or different piece of content material, in alternate for his or her contact data. As an illustration, check out this touchdown web page instance from HubSpot:
This web page begins off with a spot so as to add an eye catching headline and featured picture. It additionally features a prominently displayed CTA, which can be utilized to hyperlink to a contact data type.
It provides house to explain the content material providing with sufficient element to entice viewers with out bogging them down in unnecessarily prolonged textual content.
In reality, this instance touchdown web page illustrates a number of important greatest practices to bear in mind when designing your individual pages:
- Keep away from complexity. Touchdown pages are vital, however they don’t must be sophisticated. Goal for a web page that’s concise and welcoming reasonably than advanced and overwhelming.
- Don’t ask for an excessive amount of. Reasonably than simply inserting a protracted contact type in your web page, tease an fascinating provide or a free useful resource in alternate for only a small quantity of contact data.
- Leverage AI. Generative AI instruments like HubSpot’s Marketing campaign Assistant might help you rapidly write your first draft, getting you up and working in minutes.
- Embrace templates. Lastly, even when what you’re going to supply and what data you’d prefer to obtain from guests, constructing a touchdown web page from scratch can really feel daunting. So, if you happen to don’t have the bandwidth to construct a web page your self, and if you happen to don’t have the sources to rent a designer, utilizing a pre-designed web site template might be an effective way to launch a professional-looking web page rapidly and successfully.
To find out about different touchdown web page greatest practices, try this complete information.
Craft the Greatest Touchdown Web page for Your Enterprise
On the finish of the day, each enterprise is totally different. The perfect touchdown web page for one group could also be completely ineffective for an additional — and vice versa.
However armed with the templates and greatest practices I’ve shared on this article, you’ll be in your method to crafting the most effective touchdown web page on your distinctive firm, providing, and clients.
Editor’s word: This publish was initially revealed in Could, 2019 and has been up to date for comprehensiveness.
