Twitter’s small-but-mighty phrase depend has had a grip on us because the platform first launched in 2006. The microblogging app shouldn’t be solely an efficient instrument for communication (and memes), but in addition for enterprise: a single advert on Twitter has the potential to achieve 436.4 million individuals.
However who’re these customers? Demographics matter. The place do they reside? How a lot cash do they make? Are they sufficiently old to hire a automobile or legally purchase fireworks? All essential inquiries to ask when utilizing the platform for social advertising, particularly if you happen to’re some sort of pyrotechnic carshare startup. (That’s my thought, nobody steal it.)
These statistics reveal every part it’s essential to find out about who’s utilizing Twitter–and who’s not utilizing it. From demographics on age and gender to lovers and haters of the platform, we’ve bought you lined.
Bonus: Obtain the free 30-day plan to develop your Twitter following quick, a each day workbook that can make it easier to set up a Twitter advertising routine and monitor your development, so you’ll be able to present your boss actual outcomes after one month.
Normal Twitter consumer demographics
1. Twitter is the world’s fifteenth most-used social media platform.
Sandwiched between Pinterest (the world’s 14th most-used platform) and Reddit (in spot quantity 13), Twitter is way decrease on the listing than Fb and Instagram—however it is a lineup of giants. It’s sort of like an Olympic swimmer getting fifteenth place: they’re nonetheless top-of-the-line swimmers on the earth.
Supply: Digital 2022
2. Twitter is the twelfth hottest time period searched on Google.
Regardless of having its personal app (and, you already know, bookmarking current) persons are nonetheless looking out “twitter” on Google typically—much more typically than Netflix.
Supply: Digital 2022
3. Twitter.com is visited 7.1 billion instances monthly.
That’s based mostly on information from Statista—there have been 7.1 billion visits in Might 2022, which was up from 6.8 billion visits in December 2021.
4. Adverts on Twitter have the potential to achieve 8.8% of all web customers.
There’s 4.95 billion complete web customers, so 8.8% is nothing to sneeze at. Possibly it’s time to start out researching use Twitter for enterprise.
Supply: Digital 2022
5. The variety of worldwide Twitter customers is anticipated to develop to 497.48 million by 2025.
That’s nearly 5 hundred million, if you happen to’re counting (and we’re).
Supply: Statista
6. 82% of high-volume Twitter customers say they use the platform for leisure.
A 2021 Statista research discovered that 82% of frequent Tweeters (those that Tweet 20 or extra instances monthly, dubbed “excessive quantity” on this information) use Twitter for leisure. 78% mentioned they use the micro-blogging platform as a method to keep knowledgeable, and 77% mentioned they used it as a method to specific their opinions. Not surprisingly, solely 29% of low-volume Twitter customers (those that tweet lower than 20 instances monthly) mentioned they use Twitter as a method to specific their opinions… in spite of everything, you’ll be able to’t actually specific your self on the app if you happen to’re not tweeting or retweeting.
Supply: Statista
7. With regards to utilizing social media websites for information, Twitter is the hottest supply.
That’s true in america, anyway. In 2021, 55% of People reported that they repeatedly get information from Twitter. That makes it the most-used social platform for information—Fb follows at 47%, then it’s Reddit (39%), Youtube (30%) and TikTok (29%).
Supply: Statista
8. Plus, 57% of individuals who get information from Twitter say the platform has elevated their understanding of present occasions over the previous yr.
That is from one other American survey. 39% of Twitter information customers mentioned that they realized extra concerning the lives of celebrities and public figures, 37% mentioned it elevated how politically engaged they really feel and 31% mentioned it elevated their stress ranges.
Supply: Pew Analysis Heart
9. Solely 0.2% of Twitter customers solely use Twitter.
In different phrases, practically all the people on Twitter have accounts on different social networks too. The biggest overlap is with Instagram—87.6% of Twitter customers additionally use Instagram. Social media entrepreneurs ought to preserve that in thoughts when designing campaigns (for instance, there’s far much less of an overlap between Twitter and Snapchat customers, so deciding on these two platforms might lead to reaching a wider target market).
Supply: Digital 2022
10. A majority of Twitter customers don’t actually perceive their privateness settings.
Yikes. In line with a 2021 Pew Analysis survey, 35% of Twitter customers mentioned they both had a non-public Twitter deal with or weren’t positive about their privateness settings… however of these customers, 83% really had a public Twitter account. (Psst—if you happen to’re unsure about your individual settings, try these greatest practices for optimizing Twitter settings).
Supply: Pew Analysis Heart
Twitter age demographics
11. Most Twitter customers are between the ages of 25 and 34.
Worldwide, 38.5% of Twitter customers are 25-34, making it the biggest age group utilizing the app. So, if you happen to’re making an attempt to extend model consciousness on this age group, Twitter is a good match.
The smallest age group is 13-17 (6.6%), which is in all probability for the most effective.
Supply: Statista
12. 20% of 18 to 34 yr olds have a beneficial opinion of Twitter.
In actual fact, it looks as if opinions of Twitter have an inverse relationship to age—youthful individuals are likely to have a beneficial opinion and older individuals are likely to have an unfavourable opinion. It’s exemplified within the Statista graph under: the sunshine blue (“very beneficial”) chunk will get smaller because the age group will increase, and the purple (“very unfavourable”) chunk will get bigger because the age group will increase.
Supply: Statista
13. Since 2014-15, the variety of teenagers who use Twitter has decreased.
In line with a PEW Analysis research, 33% of U.S. teenagers reported utilizing Twitter in 2014-15, however solely 23% of teenagers reported utilizing the platform in 2021. There was additionally a lower in teen curiosity for Fb, whereas Instagram and Snapchat noticed a rise (52% to 62% and 41% to 59%, respectively).
Supply: Pew Analysis Centre
14. Twitter has one of many smallest age gaps in customers of any common social platform.
Because of this the distinction in age between the youngest Twitter customers and the oldest Twitter customers is smaller (35 years) than different apps—for instance, the age hole in Snapchat customers is 63 years. Whereas Twitter’s age hole is small, it’s not the smallest (that award goes to Fb, which has a median age hole of 20 years).
Supply: Pew Analysis Centre
Twitter gender demographics
15. Worldwide, 56.4% of Twitter customers establish as male.
And 43.6% establish as feminine.
Supply: Statista
16. 1/4 of all American males use Twitter.
That’s solely barely increased than the stat for girls—22% of American girls are on the app.
Supply: Statista
17. 35% of American girls have a beneficial opinion of Twitter, and 43% of American males have a beneficial opinion of Twitter.
In line with a 2021 research by Statista, 43% of American males have a “very beneficial” or “considerably beneficial” opinion of Twitter—and 35% of American girls really feel the identical manner.
Supply: Statista
Twitter location demographics
18. America is the nation with essentially the most Twitter customers, with 76.9 million.
Following the U.S. is Japan (58.95 million customers), then India (23.6 million customers), then Brazil (19.05 million customers).
Supply: Statista
19. Singapore is the nation with the very best eligible attain price for Twitter adverts (53.9%).
Meaning adverts and promoted Tweets have the potential to achieve simply over half of Singaporeans, and it’s the nation with the very best eligible attain price. After Singapore is Japan (52.3%) after which Saudi Arabia (50.4%).
Supply: Digital 2022
20. The U.S. has the biggest promoting viewers on Twitter.
As a result of America is the nation with essentially the most Twitter customers, it’s additionally the nation with the biggest promoting viewers. Adverts on Twitter have the potential to achieve 27.3% of all People over the age of 13.
Supply: Digital 2022
22. 26% of U.S. adults have a “considerably beneficial” opinion of Twitter.
That is based on a 2021 Statista survey. The identical information stories that 13% of American adults have a really beneficial opinion of Twitter, 15% have a considerably unfavourable opinion of Twitter, and 18% have a really unfavourable opinion of Twitter. In different phrases, opinions are blended—however whether or not they’re love-scrolling or hate-scrolling, they’re nonetheless scrolling.
Supply: Statista
Twitter earnings demographics
23. Solely 12% of People who make beneath $30k a yr use Twitter.
The numbers are bigger in higher-income teams. 29% of People who make $30,000-$49,999 per yr use Twitter and 34% of People who make 75k or extra per yr use Twitter.
Supply: Pew Analysis Centre
Twitter schooling degree demographics
24. 33% of Twitter customers have a university schooling.
In actual fact, these with post-secondary levels are the biggest proportion of Twitter customers—26% have accomplished some school, and 14% have a highschool diploma or much less. Students, unite.
Supply: Statista
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