Caught in a rut… attempting to consider LinkedIn put up concepts?
It’s time to put up on LinkedIn, however all you’ll be able to take into consideration is the humorous cat video you noticed earlier right now.
Time ticks by as you stare at your empty display.
Sound acquainted?
Discovering issues to put up on LinkedIn takes a variety of work. That’s most likely why so many individuals fail to determine common posting schedules (which kills their LinkedIn success).
Right here’s the excellent news: You possibly can succeed on LinkedIn by counting on some tried-and-true LinkedIn put up concepts.
On this article, we’ll make it easier to crush your author’s block as soon as and for all with 24 put up concepts that you should utilize to create a incredible put up EVERY single time.
We’ll cowl:
24 LinkedIn put up concepts to demolish author’s block
Selection is likely one of the keys to success on LinkedIn (we’ll speak some extra about this later), so 5 or 6 concepts simply received’t minimize it. Folks will begin to become bored with your web page, and your engagement will lower.
You might want to use numerous put up concepts, visuals, and tones to entry all of the engagement potential.
That’s why we’re going to offer you 24 superb concepts. Biking by every of those will maintain your web page recent and fascinating (however it’ll additionally prevent time excited about what to put up).
1. Flip your podcasts into brief clips
When you have a podcast, you’ll be able to simply create brief clips and add them to LinkedIn.
The best approach to do that is to cut every episode into particular person ideas. In different phrases, every video ought to cowl precisely one thought, making it brief and straightforward to digest.
This manner, you’ll be able to share your experience in bite-sized chunks with out overwhelming your viewers with an prolonged episode.
Persons are a lot much less more likely to watch lengthy movies, so brief clips just like the 15-second video above are essential to success.
Professional Tip: Attempt to maintain your clips lower than 2 minutes if you’d like most individuals to observe your clip all over.
2. Repurpose content material from different social media channels
When you have a put up that acquired a variety of engagement on Twitter, Instagram, or Fb, why waste an excellent put up? You possibly can repurpose it on LinkedIn!
If it labored on Fb, it’ll probably work on LinkedIn, too.
Nonetheless, be certain to optimize the put up to your LinkedIn viewers. For instance, most LinkedIn communities revolve round a shared occupation, so it is best to usually deal with your viewers like colleagues as an alternative of consumers.
A method that folks repurpose social media content material is by sharing a picture of a tweet, as proven beneath. Nonetheless, sharing a screenshot of a put up from one other social media isn’t the one approach to do that.
Additionally, be sure to observe these optimization ideas when repurposing content material for LinkedIn:
- Attempt to make your movies with sq. 1:1 dimensions
- Do not simply copy and paste textual content — reformat it for LinkedIn: Do not forget that the primary 5-lines are your hook for textual content posts and the primary 3 strains are your hook for posts with photographs and movies.
- Do not add hyperlinks to your put up, it’s going to kill your attain. Attempt to put up the content material that you simply’re linking to natively on LinkedIn (so if it is a weblog, attempt to make a LinkedIn put up with the identical data. Nonetheless, if you should add a hyperlink, add it within the feedback.
Get inventive in the way you share these posts, and also you’ll be rewarded with larger ranges of engagement.
3. Flip a weblog put up into a brief textual content put up
You most likely have some fairly candy weblog posts mendacity round.
Strive repurposing these weblog posts into a number of brief posts to avoid wasting time on consistently creating new content material. As with the podcasts talked about above, you wish to maintain these snippets brief and fascinating.
Then, every time you’re able to put up, you’ll be able to choose a snippet of your weblog put up, restructure it to be LinkedIn-friendly, and put up it.
If you would like these posts to do effectively, add a picture, a few hashtags, and a name to motion to encourage engagement.
For instance, discover how the put up above shares an enticing snippet after which makes use of a name to motion to push individuals to the total put up on their web site.
4. Use AI to show a weblog put up right into a video script
A lot of your weblog posts would do nice as a video script with only a little bit of tweaking.
Many AI instruments can rework your posts into participating video scripts in minutes. The preferred proper now’s ChatGPT.
Changing written posts into video will make it easier to attain a broader viewers that prefers video content material over textual content. It additionally catches individuals’s eye higher as they scroll by their feeds.
5. Share user-generated content material
Your followers like to see themselves in your web page.
And I imply, they REALLY find it irresistible. Followers who work together with user-generated content material (UGC) in a roundabout way are 100.6% extra more likely to convert.
To amass UGC, encourage your viewers to create content material associated to your model and repost it on LinkedIn.
Examples of UGC embrace:
- Buyer critiques
- Buyer tales involving your product/service
- Movies of consumers utilizing your product/service
- A private advice from considered one of your prospects
For instance, the video beneath is of a buyer singing the praises of this product. The corporate shared it on its web page and obtained free content material and promotion. It’s a win-win!
At all times credit score the content material proprietor and ask permission earlier than reposting it.
6. Interview {industry} leaders, then flip it into a number of brief movies
Interviewing {industry} leaders gives a number of useful advantages:
- It provides you nice perception into your {industry}, bettering you as a businessperson.
- It gives useful content material to your viewers.
- It is a networking alternative to draw the {industry} chief’s viewers.
Take every key level from every interview and switch it into a brief video for LinkedIn.
Preserve these clips brief, participating, and informative, as with the podcasts.
7. Put up person critiques
95% of individuals select to learn critiques earlier than shopping for one thing on-line. In different phrases, critiques are IMPORTANT for your small business.
Posting person critiques reveals that actual individuals like and belief your model. It reveals that you don’t have anything to cover, which will increase buyer belief in your model.
To show these critiques into LinkedIn content material, spotlight constructive critiques and thank the reviewer for his or her assist. Then, you’ll be able to add a CTA that tells your viewers to take the identical motion your comfortable buyer did.
8. Put up about new merchandise/providers
When you have a brand new services or products, LinkedIn generally is a nice platform to announce it.
These posts don’t should be complicated. Merely share probably the most important options, advantages, and promoting factors to pique your viewers’s curiosity.
For instance, have a look at the put up beneath, which shares some key details about his forthcoming guide and a hyperlink to the acquisition web page (a name to motion to enhance engagement and conversion).
You possibly can even make a posting sequence to construct hype earlier than, throughout, and after the launch!
9. Put up about offers and reductions
Who doesn’t love to economize?
You should utilize your viewers’s need to avoid wasting money by posting about your gross sales, reductions, or limited-time gives.
Nonetheless, all the time let your viewers know the way they will take benefit.
In any other case, your put up most likely received’t flip your viewers into prospects!
For instance, have a look at this put up that shares details about a deal they’re working after which provides a hyperlink so viewers can instantly jump over to the gross sales web page and buy.
If you wish to kill 2 birds with 1 stone, you too can ask your viewers to remark for a promo code. This may enhance your engagement and attain!
10. Share a group occasion
In the event you’re collaborating in or internet hosting a group occasion, share it on LinkedIn!
Doing so reveals that you simply’re not solely concerned within the dialogue surrounding your area of interest but in addition that you simply care in regards to the others who’re concerned in your group.
Have a look at the put up beneath that goals to collect individuals for an academic dialogue about managerial practices.
There are additionally many different sorts of group occasions
- In-person occasions (conferences, informal get-togethers, skilled talks)
- On-line occasions just like the LinkedIn Dwell Present proven above
- Chat rooms, boards, or Discord servers
11. Touch upon {industry} information
There are ALWAYS issues happening in your {industry}. In the event you don’t put up about it, your rivals will.
Commenting on {industry} information reveals that you simply maintain updated with the newest tendencies, however it additionally provides you the prospect to place your self as a frontrunner in your group.
However how do you retain up with {industry} information? Top-of-the-line methods to do that is to make use of Put up Planner’s Content material Streams. Put up Planner is a LinkedIn software that helps you uncover content material and plan your LinkedIn content material schedule.
Content material Streams collect posts from authoritative sources in your {industry} and current them for straightforward posting.
All it’s important to do is choose an thrilling piece of stories out of your area of interest, make a put up about it, after which let Put up Planner mechanically share it to your LinkedIn with its scheduling software.
12. Share a humorous meme associated to your {industry}
Despite the fact that LinkedIn is knowledgeable community, humor can go a good distance towards establishing your model along with your followers.
Sharing a humorous meme or cartoon associated to your {industry} showcases your model’s persona and helps construct rapport along with your viewers.
Strive to not grow to be a meme web page. As a substitute, steadiness your lighthearted posts with the high-value posts which can be a part of your content material technique.
You should utilize Put up Planner’s Buckets to arrange your humorous and severe content material.
All it’s important to do is make a “Bucket” for each sorts of posts and assign it to a day of the week.
Then, if you create a brand new put up, you’ll be able to assign it to a bucket, which can maintain your content material plan organized!
For instance, you’ll be able to set memes to solely put up on Fridays, whereas severe posts are Monday-Thursday.
13. Share a quote from a well known supply
Quoting a well known creator or thought chief is an effective way to perform a number of key targets:
- Enhance the credibility of your put up
- Catch your viewers’s consideration
- Add authority to your model/web page
Earlier than you put up, make sure the quote is related to your content material and can resonate along with your viewers — don’t simply put up a quote for the protected of posting a quote.
14. Write about cutting-edge tendencies in your area
Your viewers follows you as a result of they imagine you could have information or expertise to supply.
Sharing your information about rising tendencies in your area will help solidify that place and show to your viewers that you realize what you’re speaking about.
As soon as once more, Put up Planner’s Content material Streams are good for locating new tendencies and developments in your {industry}. You should utilize the “Most Latest” tab to search out out what’s occurring in your area of interest, then share these insights along with your followers.
15. Refresh an previous put up for a brand new perspective
Do you could have any previous posts that carried out effectively on LinkedIn?
In the event that they did effectively as soon as, they most likely have the potential to do effectively once more.
Assessment your previous posts and see should you can replace them with new insights or data.
This can be a nice strategy to maintain your content material recent and related. It additionally saves a ton of time as a result of you’ll be able to reuse the majority of a put up and solely change small parts to maintain it up to date.
For instance, this poster may be capable of reuse this actual property put up and simply change the picture. Since nothing within the put up is dated, it doesn’t require a lot updating.
With Put up Planner’s recycle characteristic, you’ll be able to put your highest-performing posts again into your content material rotation mechanically.
16. Put up a couple of guide or article you’ve lately learn
Skilled studying has a ton of wonderful advantages.
Why not share a few of these advantages along with your followers?
After you learn a guide or article, share among the belongings you’ve discovered along with your followers. Doing so will accomplish the next targets:
- You possibly can assist your followers study with you
- You will study extra which can make it easier to grow to be a greater skilled
- You will be displaying your viewers that you simply’re devoted to studying and enchancment
- You should utilize classes discovered out of your readings as a brand new provide of put up concepts
17. Share movies and podcasts associated to your {industry}
LinkedIn desires to advertise content material that gives audiences with worth, and many individuals discover worth in video and audio materials associated to their area.
Sharing movies and podcasts associated to your {industry} can present useful data to your viewers, making it extra more likely to get promoted by LinkedIn’s algorithm.
One factor to notice is that you simply shouldn’t simply share a hyperlink to the video or podcast. As a substitute, it is best to share the video itself in your web page. LinkedIn doesn’t like posts that share a hyperlink, so the algorithm is extra more likely to favor posts with an precise video as an alternative of simply the hyperlink.
18. Share an fascinating story with a lesson
Everybody loves an excellent story. You should utilize them to show a lesson, spotlight some extent, or for leisure.
Strive sharing a narrative associated to your {industry} along with your LinkedIn followers. Strive together with the next components:
- An enticing hook
- A transparent level
- A name to motion
Check out this very temporary however motivational story shared on LinkedIn:
19. Ask a query
Asking a query encourages engagement, which helps your posts get seen by extra individuals. As well as, questions display that you simply care about your viewers’s opinions.
Earlier than you put up a query, be certain it’s related and thought-provoking. In different phrases, your query shouldn’t simply be “Hamburgers or scorching canines?”
It must be one thing that’ll encourage dialogue about one thing individuals care about.
Put up Planner’s Put up Concepts characteristic features a questions tab, which gives tons of high-quality questions that’ll make it easier to get engagement in your subsequent put up.
20. Put up statistics or knowledge
Sharing related statistics or {industry} knowledge can present useful insights and increase your credibility as an skilled.
As we mentioned earlier, offering worth to your followers is the important thing to getting extra engagement on LinkedIn. Your followers will discover worth in related {industry} knowledge, so these posts usually get a ton of engagement.
In the event you come throughout knowledge and statistics whereas researching your area or utilizing your Content material Streams in Put up Planner, why not share them along with your followers on LinkedIn?
Do not forget that visible content material usually outperforms written content material, so infographics and different visible types of knowledge just like the one proven above work effectively.
21. Share a tip about LinkedIn on LinkedIn
Sounds type of humorous would not it? It’s — however it works!
Folks on LinkedIn, love studying about LinkedIn.
For instance, you’re studying this text on how one can get extra worth from LinkedIn. That reveals you’re considering getting extra out of your LinkedIn presence.
Your followers are considering the identical factor!
As a substitute of hoarding all this LinkedIn information for your self, strive sharing some LinkedIn optimization ideas along with your followers. They’ll thanks for the information with engagement in your put up.
For instance, right here’s an incredible tip shared by a LinkedIn person together with her followers:
22. Put up an article from one other authoritative supply within the {industry}
Sharing insights from different authoritative sources in your area helps place you as a thought chief and encourages your followers to take part within the discussions in your put up.
As soon as once more, it is best to NEVER simply share a hyperlink to somebody’s put up. As a substitute, it is best to write a considerate commentary on no matter you learn and present your viewers how one can entry the unique materials.
The instance beneath does an incredible job of sharing industry-relevant materials.
Strive providing your favourite level, one thing you disagree with, or one thing you discovered if you share articles.
23. Spotlight a current accomplishment of somebody in your {industry}
One of many best methods to generate content material is to have a good time the successes of others. In any case, who doesn’t love some recognition?
Whether or not it’s a colleague, an {industry} chief, or a follower, highlighting somebody’s current accomplishment is an effective way to develop higher relationships along with your followers and different leaders in your area of interest.
It additionally permits individuals to see your small business’s extra private aspect.
For instance, you’ll be able to strive the next spotlight posts:
- Congratulating somebody on a current award or recognition
- Sharing information about somebody’s profitable product launch or related accomplishment
- Highlighting a major milestone or achievement
24. Flip a query you bought out of your feedback, DMs, or prospects right into a put up
There is a good likelihood you repeatedly obtain a variety of the identical questions out of your followers.
In the event you obtain a typical query within the feedback part of considered one of your posts, through direct message, or from a buyer, think about turning it right into a put up.
Answering viewers questions reveals that you simply’re listening to your viewers and have useful expertise to supply them.
For instance, this content material advertising chief took a query he usually will get and turned it right into a LinkedIn posting collection!
The three keys to LinkedIn success
We’ve checked out our high 24 LinkedIn put up concepts, however what else are you able to do to extend your success on LinkedIn?
It seems that having the proper put up concepts solely will get you about half of the way in which there. To show a variety of good put up concepts into an incredible LinkedIn web page requires an understanding of how LinkedIn works.
Earlier than we wrap up this text, let’s have a look at the three keys to LinkedIn success that’ll rework your web page right into a thriving on-line group.
Key #1: Consistency
Posting content material recurrently is the primary key to success on LinkedIn. Consistency is important for a few causes:
- It establishes a routine that your viewers can observe, which makes them anticipate extra of your content material
- It indicators to the LinkedIn algorithm that your account is lively, which helps your posts grow to be extra seen.
So, how recurrently do you have to put up?
Ideally, it is best to put up about 5 instances per week, however not more than 20 instances month-to-month. You must also keep away from posting greater than as soon as per day to maintain from trying like spam.
Key #2: High quality
Second, if you wish to succeed on LinkedIn, it is best to maintain the standard of your posts extraordinarily excessive.
Whereas consistency is important, sharing high quality content material is essential. Sharing low-quality content material simply makes your model look dangerous. Over time, it will possibly hurt your model’s repute and make you lose your viewers’s belief.
However, high-quality content material that aligns along with your model’s values places your greatest foot ahead and reveals your viewers that you simply’re a severe presence in your {industry}.
Key #3: Selection
The ultimate key to LinkedIn success is selection. In case your content material is all the time the same-old same-old, you threat shedding your viewers’s curiosity.
Selection means sharing several types of content material in your web page, similar to:
- Textual content-only posts
- Movies
- Images
- Infographics
- Articles
- Podcasts
- Case research
- Tales
Selection retains your content material recent and offers your model a definite voice. It additionally retains your viewers from becoming bored along with your content material (which could make them click on that dreaded “unfollow” button).
Ceaselessly requested questions on LinkedIn put up concepts
What ought to I write on my LinkedIn put up?
The very best factor you are able to do to make sure that your LinkedIn put up will get engagement is to write down HELPFUL data. Write about issues that’ll assist others in your {industry} enhance their enterprise or higher perceive present tendencies.
What ought to a newbie put up on LinkedIn?
Begin out with the 24 put up concepts above and a Put up Planner free trial. Combining these 2 sources ought to provide you with a incredible begin towards growing a thriving LinkedIn web page.
What are probably the most profitable LinkedIn posts?
There isn’t a one sort of LinkedIn content material that’s assured to get you engagement. The principle factor you are able to do is be sure that your posts are prime quality and that they provide worth to your viewers. In the event you tick these 2 packing containers, you’ll get engagement.
How do I am going viral on LinkedIn?
There’s no hack to go viral. You simply should maintain posting high-quality content material that resonates along with your viewers. As you study and get to know your viewers, your content material will enhance till you constantly get nice engagement numbers.
What LinkedIn posts get probably the most views?
The LinkedIn posts that get probably the most views are those that comprise probably the most worth. That might not be as attractive as giving a 100% foolproof technique to get views (which doesn’t exist, by the way in which), however it’s true. If you would like views, present worth.
Nonetheless, visible content material — like photographs, movies, and carousels — is an effective way to cease individuals from scrolling to eat your useful posts
How do I stand out on LinkedIn?
If you wish to stand out on LinkedIn, create larger high quality content material than your rivals and supply your {industry} area of interest with extra worth. It sounds easy, however it’ll take effort! 😅
Automate your LinkedIn posting
LinkedIn is a robust platform. Nonetheless, taking advantage of the platform takes a strong technique and good put up concepts.
Developing with recent, fascinating, and related concepts can typically be difficult. However with these 24 LinkedIn put up concepts, you’ll be able to demolish your author’s block and create extremely participating content material that resonates along with your viewers (and the LinkedIn algorithm).
In the event you’re struggling to search out sources for filling your LinkedIn posting schedule, I extremely suggest signing up for a free trial for Put up Planner so you’ll be able to entry their content material curation and automation instruments.
Bear in mind to develop a relationship along with your viewers, follow the three keys to LinkedIn success, and by no means cease bettering your LinkedIn presence.
