To a prospect in search of out a brand new service supplier, the method is usually a little overwhelming. It is easy to marvel: Who’re the actual individuals behind all of the smoke and mirrors?
Including a “Meet the Workforce” web page or part to your web site is a simple, efficient approach to give your enterprise an accessible face.
This additionally offers prospects an concept of who precisely they’ll be working with and reveals potential staff that you simply’re happy with the individuals in your workforce.
For inspiration, see how these corporations introduce guests to their most essential artistic belongings: their individuals.
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1. Yokel Native
Yokel Native is a HubSpot Company Accomplice that positions itself as an extension of its purchasers’ advertising groups. For that cause, this company showcases its workers to focus on the people behind the model.
What’s pleasing about this specific web page is the simplicity: The grid design gives a contemporary really feel, and clicking on a face opens a field with extra details about the workforce member, together with their bio, credentials, and social profiles.
Why this works: Yokel Native doesn’t go overboard with its “Meet the Workforce” web page, and it doesn’t must. All the pieces potential purchasers must know is introduced in a clear grid format. This manner, it’s clear who’s behind the company.
2. Philly Reps
In distinction to extra elaborate designs, Philly Reps is one other company that takes a cleaner, minimal strategy to its workforce web page.
Members are introduced in grayscale pictures that take up the vast majority of display screen area for a pleasant constant feel and appear.
Beneath pictures are temporary descriptions of every member. Discover how Philly Reps has made every description roughly the identical size to keep up stability and alignment between grid components.
Most gained’t discover this element, nevertheless it leads to a web page with most readability.
Why this works: Giant grayscale headshots of workforce members convey character and persona to the model whereas sustaining visible consistency.
3. Digital Marmalade
Since most worker bios learn quite a bit like an inventory of stats (“10 years within the business … 4 years on the firm … Managed 80 web site redesign tasks … “) the parents at Digital Marmalade determined to have slightly enjoyable with the format.
Every worker on the London-based advertising company has a buying and selling card-style profile detailing their precise advertising accomplishments and private information.
It is a quirky twist that offers guests a snapshot of the company’s workforce, highlighting each their spectacular expertise and pleasant tradition.
Why this works: Digital Marmalade balances its present of technical proficiency and enjoyable with worker stats. Moreover, headshots are all comparable in composition and background.
4. CloudHorizon
CloudHorizon is a cell product improvement firm. Its about web page says, “Among the extra rewarding tasks we have now had the honour to be concerned in, began with easy concepts and grew worthwhile companies from the bottom up.”
With this in thoughts, CloudHorizon’s “Meet our workforce” part is a good way for instance that concept.
While you hover over a picture of a workforce member, their thumbnail flips to disclose a photograph from their childhood with a small caption of what they needed to be once they grew up.
Why this works: This intelligent concept highlights each the variety of backgrounds that the CloudHorizon workforce brings, in addition to the distinctiveness of every member. It additionally gives a way of pleasant nostalgia to new guests.
5. Bolden
Bolden’s workforce bios are extra typical than others on this record, however they make up for it in model.
Hovering over every workforce member’s image produces a darker different, virtually like a picture damaging, revealing the worker’s title and outfit change. It is a nice instance of a minimal, accessible “Meet the Workforce” web page that appears cool and introduces the faces behind the company with out going excessive.
Why this works: Bolden implements a delicate however distinctive and efficient hover impact for its workforce member playing cards for additional visible aptitude. As a digital design company, these small moments present functionality.
6. Rock Kitchen Harris
Rock Kitchen Harris, a full-service company, determined to skip the pictures altogether and showcase the cartoon variations of their staff as a substitute.
Every worker on the English company had a customized caricature drawn up, and everybody has a distinct persona.
Whereas some staff opted for representations harking back to LinkedIn profile footage, others bought slightly artistic, dressing their cartoon selves up as Ewoks and different characters.
Staff can be simply filtered by specialty.
Why this works: The selection to make renderings of every worker brings lots of character and persona to this company’s web site. Plus, it offers staff the prospect to have some additional enjoyable as effectively.
7. FCINQ
FCINQ, a artistic studio, introduces us to their workforce with a collage of colourful bubbles.
Hovering over an worker’s circle produces a zoomed-in impact, and clicking expands their headshot with their title and social profiles. The splashy setup is a classy different to the anticipated rows of workforce pictures and names.
Why this works: FCINQ’s workforce part is a pleasant departure from the usual grid structure whereas staying intuitive and informative.
8. Zulu Alpha Kilo
This Canadian company presents its founding workforce with refreshing comedic aptitude. Whereas many company leaders select to characterize themselves with stoic enterprise portraits, the three leaders of Zulu Alpha Kilo opted for frolicsome pictures and cheeky bios.
Here is an excerpt from the bio of Marcus Alpha — the company’s “Extremely Chief Artistic Director Officer”:
Marcus has a popularity for pushing his artistic groups additional than every other artistic director. He makes them work late nights, weekends, and thru holidays in pursuit of that one really breakthrough artistic concept.
And once they’ve lastly cracked it after weeks of grueling and thankless work, Marcus will triumphantly stand in entrance of the consumer and current it as an concept he had within the bathe that morning as a substitute.
Why this works: Zulu Alpha Kilo leverages humor with its portraits and textual content content material to attract potential purchasers in quest of a companion on the quirky aspect.
9. Stink Studios
We love this expertly laid out slideshow of workforce members from Stink Studios.
This artistic company has workplaces in 5 main cities around the globe — together with New York, Paris, and Berlin — however having a personable “Meet the Workforce” part helps give their enterprise an accessible edge.
They do not name themselves “a world firm with an area really feel” for nothing.
Why this works: The damaged grid structure of this web site’s workforce web page is inviting, clear, and a contact playful as effectively.
10. Canela Vegan Bakery & Café
Canela is aware of that its individuals and story are simply as essential as thits scrumptious menu offeringsTheir meet the workforce web page contains every individual’s title, pronouns, and a brief bio.
Workforce members’ pictures usually embody a baked good or cup of espresso, maintaining with the bakery’s theme. Additionally they share their favourite desserts, tying again to the candy treats the bakery affords.
What we love: Every bio additionally contains the worker’s favourite tune and astrological signal. This creates a private, lighthearted contact.
11. Drexler
As one of many extra artsy entries on this record, Drexler proves that you do not want a complete web page dedicated to introducing your staff — only a part can do the trick.
This easy however polished workforce member marquee seems down the homepage and performs with scrolling to disclose every workforce member’s portrait. The “hands-on” portrait aesthetic can also be distinctive, making a homepage that solely this group may assume up.
Why this works: Drexler makes use of scrolling to current workforce pictures in a scanning sample, full with peculiar however charming portraits.
12. Matchstic
As a branding company, Matchstic is aware of the significance of id, creativity, and individuality. Not solely does its “Who We Are” part present that id by highlighting the human ingredient of the model, nevertheless it additionally reveals its artistic aspect.
While you hover over every thumbnail, a goofy illustration is overlaid onto the picture.
As well as, the customized cursor, which solely reveals up on the About web page, is a robust callback to the Matchstic model, implying kinetic vitality that begins with the lighting of a match.
Why this works: Matchstic applies a cartoon-style hover impact to its worker portraits, implying enjoyable, creativeness, and creativity behind the in any other case simple profiles. The customized cursor is an additional, pleasant contact.
13. Atlassian
Atlassian, an organization behind many software program options utilized in companies worldwide, highlights pictures of their workforce on their “individuals” web page, interacting on the workplace and arduous at work.
Beneath, they showcase their management workforce with colourful headshots that escape of colourful background packing containers, just like Matchstic. While you hover over every picture, vector graphics regarding the person’s distinctive position seem.
As well as, a popup seems on click on with social icons and a bio. What’s notably fascinating is the choice to obtain their headshot, which has some additional utility for media professionals.
Why this works: Atlassian’s individuals web page is skilled and quirky, with helpful options like bios, social media hyperlinks, and an choice to obtain headshots.
14. Kota
Coronary heart Artistic presents its workforce members on its “about us” web page. Clicking on portraits reveals extra details about every worker.
There’s additionally one other double-vision model portrait displaying a close-up and the worker’s profile image overlapped.
Why this works: The artistic, constant colour scheme lends a contact of enjoyable to its “Meet the Workforce” part by displaying different portraits on mouseover.
15. LiveChat
LiveChat, an AI customer support and chatbot resolution, approached its workforce web page fully in a different way.
As a substitute of simply itemizing out every workforce member’s roles and expertise, they created a photograph for every workforce member that illustrates who they’re in a conceptual, enjoyable, and symbolic manner. Given the dimensions of the corporate, this was fairly the endeavor.
LiveChat’s strategy is extraordinarily efficient for showcasing the distinctiveness of their workforce, and it compels the web site customer to take the time to have a look at every image and browse every bio.
This leads to longer time on web page, an essential engagement metric.
Why this works: The LiveChat workforce web page emphasizes every member’s persona and pursuits. Clearly, LiveChat values everybody and is aware of the actual energy of any enterprise is the individuals.
16. Etsy
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Many giant corporations forgo the standard “Meet the Workforce” web page as a result of there are such a lot of workforce members that it does not make sense to show all of them.
At Etsy, although, they acknowledge all of the those that make the favored on-line market doable with a tiled “individuals board” that scrolls for days.
Why this works: Whereas impractical to offer bios of each workforce member, Etsy compromises with a collage of workforce portraits as a testomony to the energy behind the corporate.
17. UWG
Digital content material specialists UWG have created a shocking workforce web page that’s as a lot about persona as it’s about personnel. Workforce members are proven in energetic portraits towards strong backgrounds.
Most pictures are squares, however the web page sometimes breaks this sample for some visible selection. You may click on a portrait to open a modal for extra details about a workforce member.
Why this works: This workforce web page is easy, but daring and efficient. Every portrait is filled with persona, and collectively the photographs kind a vibrant collage. It’s the type of “Meet the Workforce” web page that makes you truly need to meet the workforce.
18. The Correspondent
The Correspondent is a company that provides information with out fear-mongering or monetary achieve. In true journalistic model, the location options every workforce member in a superbly rendered cartoon model, offering an inventive really feel to the web page.
Clicking on every thumbnail leads the web site customer to a spot the place they will subscribe to that exact author and consider a feed of their items. The person’s mission is displayed throughout the highest, and phone info is within the sidebar.
Why this works: Sketch renderings of each workforce member lend to the publication aesthetic of The Correspondent. Readers can simply discover a specific author’s tales as effectively by clicking a card.
19. Bluleadz
What higher approach to convey the persona of your workforce than to show their favourite gifs on mouse hover? That is what digital advertising company Bluleadz does. You may virtually think about these of us within the eventualities their gifs characterize.
One other helpful characteristic of this “Meet the Crew” web page is the flexibility to filter Bluleadz staff by perform. Every button on the backside corresponds to a workforce and brings up the people who “make the magic occur” in that enterprise space.
Why this works: One more manner so as to add persona to a workforce web page, Blueleadz features a favourite gif for every workforce member. It’s enjoyable, entertaining, and probably changing.
20. Media Junction
Daring blocky pops of colour? Sure, please. HubSpot Elite Company Accomplice Media Junction shows their workforce thumbnails on strong backgrounds with vector shadows.
Every picture is slightly foolish, and lots of of them convey their furry associates into the image with them.
As well as, their management workforce’s thumbnails are clickable in an effort to learn extra about them and even ship them a message for extra info.
Why this works: Media Junction just isn’t afraid to point out its playful aspect on the workforce web page — pictures are colourful, inviting, and animated for a splash of favor that retains customers on the web page.
21. Humaan
Humaan is all about mixing play and enterprise with curiosity and experimentation. That’s why their “Meet the Workforce” web page is crafted to showcase what they do greatest — design digital merchandise for forward-thinking manufacturers.
The Humaan “Meet the Workforce” group picture highlights their enjoyable, collaborative aspect. However, whenever you scroll down the web page, you’ll discover customized gifs of every workforce member and a brief (however not boring!) bio.
Why this works: The colourful group picture screams, “We’re artistic.” However not solely does the group picture catch the attention, every picture (or gif) of the Humaan workforce showcases a little bit of their persona to create a extra, effectively, human expertise.
22. Salted Stone
Salted Stone, an end-to-end digital options and consulting company, is proud to not be certain to only one hemisphere — and so they need you to comprehend it.
The person pictures of every workforce member are skilled pictures with the identical background and lighting. The darker background helps draw consideration to the map on the aspect of every particular person’s picture.
Why this works: Salted Stone’s “Meet the Workforce” web page focuses on particular person staff, whereas completely highlighting their location. Prospects know they’ll be working with global-minded leaders.
23. Oak + Rumble
In case you’re an organization that produces video, wouldn’t having high-quality video content material in your “Meet the Workforce” web page make sense? Oak + Rumble thought so, and their intro video completely nails what they will supply purchasers.
Your bio web page does not must be simply headshots and brief worker bios. As a substitute, be artistic and take a web page from Oak + Rumbles playbook. Add video to essentially make your story bounce off the web page.
Why this works: The Oak + Rumble intro video brings their work to life. Guests to their workforce web page know precisely what Oak + Rumble is sweet at doing, and so they know what sort of high quality work to count on in the event that they work with them.
24. Fishfinger
Fishfinger, a artistic company, determined to go towards the grain with its “Meet the Workforce” web page.
As a substitute of displaying worker pictures, Fishfinger took the ache out of image day and created private animations for every worker primarily based on their place, likes, and preferences.
Fishfinger additionally ditched the boring bios and created brief, quirky bios for every workforce member.
Navigating to the subsequent workforce member’s web page is a snap with the “Meet Dave” hyperlink on the backside of the web page.
Why this works: Fishfinger’s “Meet the Workforce” web page completely captures readers’ consideration, showcasing the corporate’s and staff’ personalities.
“Meet the Workforce” Web page Finest Practices
So, what can we study from these distinctive examples? Listed here are some suggestions and design greatest practices which you can take away and apply to your individual workforce web page.
Use high-quality pictures.
Most guests will count on your workforce web page to characteristic pictures of your staff. Be sure these pictures are high-quality and visually constant (together with dimensions). From there, you may add as a lot persona as you need. Or, as we noticed in some examples above, you might attempt an illustrated different.
Write compelling worker descriptions.
On the very least, every member’s profile ought to embody a photograph, title, and job title. For extra particulars, add a brief bio of every worker that outlines their position, expertise, accomplishments, and pursuits.
That is particularly becoming for companies that collaborate extensively and in individual with purchasers — you’ll need to construct belief, and bios are a good way to get there.
Embrace social hyperlinks.
Along with your staff’ names, titles, and bios, you may additionally hyperlink to their social media profiles. Whereas pointless, this will help potential purchasers attain out to members by one other most well-liked channel.
A LinkedIn profile hyperlink is probably going sufficient, as you could be assured that staff will preserve their posts skilled on the location. Nevertheless, hyperlink to different profiles (e.g., Twitter, Instagram) cautiously, as you may’t make sure their conduct on these websites is company-appropriate.
Showcase persona.
Sure, merely saying “persona” might seem to be a cop-out reply. We’re being deliberately obscure right here as a result of every firm may have its personal strategy to including additional character to its “Meet the Workforce” web page. Relying in your model, this may embody enjoyable portraits, humorous descriptions, or eye-catching results.
As we’ve seen, the most effective workforce pages inject persona in a manner that aligns with their branding. Some pages lean formal however sneak in some enjoyable components, some clearly purpose for humor, and others play it extra critically. In all circumstances, the pages preserve knowledgeable really feel, even these which are humorous.
You don’t must go overboard right here, however including one thing additional can present your organization is prepared to go above and past for the most effective buyer expertise. It additionally helps your enterprise stand out in customers’ minds who is perhaps wading by dozens of competing websites.
Present Off Your Workforce in Type
“Meet the Workforce” pages resonate as a result of individuals like to purchase from actual individuals. The most effective observe is to find out what your model stands for, then create “Meet the Workforce” and “About” pages that convey that within the strongest doable manner.
Whether or not that’s going for an elaborate, eye-catching web page or a less complicated grid show, guests will admire having the ability to put a face to your model.
Editor’s word: This publish was initially printed in December 2016 and has been up to date for comprehensiveness.
