23 Social Media Submit Concepts For Your Model

1. Plan social media posts for day by day of the week

Need to make your social feed feels extra like an occasion versus a laundry listing of random posts?

Begin a collection for every weekday to create a chance to work together together with your followers and followers frequently. By offering related content material at a constant clip, you’ll be able to construct a behavior amongst your viewers to look ahead to seeing particular content material out of your model.

A daily schedule exhibits your group what to anticipate and even affords one thing to look ahead to. Plus, it offers your workforce a template to observe, so it’s comparatively fast and straightforward to supply.

You should utilize Sprout’s greatest occasions to publish device that can assist you determine the precise time to publish your content material too.

Listed here are just a few social media posts concepts to refill your content material calendar from Monday to Sunday:

What to publish on social media on a Monday

Assist your followers begin the week on a excessive notice with some Monday inspiration. You possibly can share a motivational quote or video that’s related to your viewers.

For instance, on our Sprout Social Instagram, we revealed a Tales collection known as Sproutouts. Each Monday, we’d share inspiration and useful social media content material for the week forward.

You too can publish an aesthetically pleasing picture or video. Principally, use Monday content material to share one thing constructive!

What to publish on a Tuesday

Tuesday is for #TransformationTuesday. Submit a before-and-after picture or video to point out how your model helped a buyer remodel. This concept is nice for salons, private trainers, contractors and different industries that present a service, however virtually any model might implement it when you assume exterior the field.

As an illustration, the Sheldrick Wildlife Belief posted the journey of a orphan warthog:

What to publish on a Wednesday

Everybody loves some good hump day content material. Consider Wednesdays as a chance to offer a mid-week social pick-me-up.

What to publish on a Thursday

Use Thursdays to tell and educate your viewers with useful ideas and methods. This content material can focus in your model, however you can too supply common recommendation that’s related to your business.

What to publish on a Friday

Bookend the work week with participating posts. The weekend is close to, so give your followers the chance to work together with some enjoyable content material. Embrace a name to motion in your caption or a sticker in your Instagram to get your viewers engaged.

What to publish on a Saturday

Staying on the weekend pattern, use Saturday to publish light-hearted, entertaining content material. Present how your model may also help clients get pleasure from their weekend by displaying product imagery or sharing how your social workforce enjoys their time without work.

What to publish on a Sunday

#SelfcareSunday is a well-liked hashtag for good motive. Assist your clients calm down, unwind and replicate earlier than the week forward by sharing inspirational content material like a quote or a hyperlink to a useful resource.

2. Ask your viewers questions

Asking your viewers questions is a surefire technique to increase your engagement. An instance of a preferred Instagram publish thought is utilizing query stickers in Tales. You too can ask a query in a caption, like Crumbl Cookies did beneath–something is honest recreation.

3. Share influencer content material

Contemplate working with influencers to create sponsored or collaborative content material. However how do you discover the precise influencers in your model? Authenticity is the second most essential qualification for creators working with manufacturers, in keeping with The Sprout Social Index™, so concentrate on influencers who share an analogous viewers together with your model.

Additionally, when you discover any movies that point out your model from influencers, ask permission to re-share the content material in your model’s profile. It’s a fast and straightforward technique to present your viewers who else enjoys your model.

4. Help a trigger

Reveal your model values by posting your help for a trigger. For instance, the North Face posted this Tweet about their 15-year-long partnership with a number of breast most cancers prevention organizations:

The tweet additionally shares a hyperlink to their Pink Ribbon Assortment, which is supported by North Face’s Discover fund. Exhibiting help on-line is a good way to assist construct your model authenticity, so don’t shrink back from the causes which are essential to your enterprise.

5. Run a contest or giveaway

Individuals can’t resist the ability of free stuff. Social media contests are one of the crucial impactful social media actions on the subject of potential engagement from followers.

In keeping with knowledge from HubSpot, sweepstakes are the most well-liked kind of contest and types acquire a median of 17,500 new followers once they use them.

Loopy, proper? However while you take a look at how a lot love posts like this one from Crumbl Cookies obtain, these numbers don’t appear so farfetched:

Crumbl hosts giveaways incessantly, however this publish is exclusive as a result of the cookie model supplied a bigger giveaway to have fun incomes three million followers.

However you don’t should have such an enormous follower rely to run a contest. And also you don’t want a third-party answer or service both—all you want is a mixture of the next:

1. One thing to present away. Ideally, the prize in your contest ought to someway be associated to your model (assume: free merchandise or a membership). Large-ticket, unrelated gadgets have a tendency to draw freebie-seekers that gained’t translate into long-term followers.
2. Phrases and circumstances. To cowl your self legally, phrases and circumstances are a should in your contest. This template from Shortstack can clue you in on precisely what you want. Moreover, these factors will make your contest appear legit and never like a possible rip-off.
3. A degree of contact. In your phrases and circumstances web page, be certain to depart an e mail deal with the place individuals can get in contact with questions or issues.
4. A technique to enter. Whether or not it’s by means of user-generated content material or a branded hashtag, asking followers to publish about your model is one of the simplest ways to encourage entries. In spite of everything, the aim of a giveaway is model consciousness, not simply to present away free stuff.

Oh, and hashtags are by far the best technique of retaining observe of who entered your contest totally free. You should utilize social media administration instruments like Sprout that can assist you monitor and determine all of the posts together with your branded hashtag.

You don’t must run contests week after week to reap the rewards. Contests can spike your follower rely and engagement, however they’re additionally an important social media thought for campaigns you’re seeking to improve, akin to new product launches.

6. Host an AMA

An ask me something (AMA) collection represents an superior alternative to coach and interact together with your followers. AMA’s are primarily Q&A classes the place you get to share your data, experiences and perception.

From sharing success tales to non-public challenges, such classes may be compelling for audiences and types alike.

Your viewers will recognize the perception, but additionally take into account how an AMA ticks the next bins for manufacturers:

• You get to point out off your private aspect, showcasing the face behind the scenes of your enterprise.
• You elevate consciousness in your model with out being pushy or salesy about it.
• You be taught extra in regards to the issues and pursuits of your viewers.

If in case you have a big workforce, you’ll be able to encourage every member to conduct their very own AMA over time to present a type of big-picture view of your model.

7. Conduct a social media takeover

Typically refreshing your social feeds means letting another person take over.

Takeovers put the reins of your social accounts in another person’s palms, normally for twenty-four hours.

Handing off your social presence to an influencer or celeb with an enormous, energetic viewers is a main technique to get your model in entrance of some new faces and inject a brand new voice into your account when you’re working quick on social media publish concepts. You too can let another person in your organization take over your account to present your feed some taste.

Contemplate enterprise companions and business relationships that could possibly be good candidates for a takeover. The aim of a takeover is to get publicity, so ideally select somebody whose viewers demographic is related to your individual.

8. Share, pin, retweet and regram

Don’t be afraid to let your followers, followers and friends do the speaking.

Bear in mind, not the entire content material in your social feed needs to be your individual—in truth, it shouldn’t be. Selling different related manufacturers, articles and photographs out of your followers is a good method that exhibits you’re a part of your business’s dialog.

For instance, Sprout just lately shared a New York Occasions article about how Gen Z makes use of TikTok as a search engine as a result of it’s related to followers curious in regards to the world of promoting and social media.

As famous in our information on the perfect occasions to publish on social media, manufacturers ought to attempt to observe the 80/20 rule of promotion. That’s, your feeds needs to be made up of 80% entertaining and fascinating content material and solely 20% promotional content material. This retains your feed from feeling like a gross sales pitch.

If nothing else, a regram or Retweet is fast and straightforward. Lean on user-generated content material and add a brand new caption while you repost like Mejuri did on this TikTok:

9. Create short-form video clips

Video content material technique has develop into a should for contemporary manufacturers. Sadly, many see the funding in video as being too sophisticated, costly or out of their attain.

The Sprout Social Index studies short-form video as essentially the most participating kind of in-feed content material. Customers additionally discover short-form movies 2.5x extra participating than long-form ones.

With stats like that, manufacturers ought to give some severe thought to inventive social media concepts that incorporate video.

In fact, short-form video clips are the bread and butter of TikTok and Instagram Reels, however they’re additionally good for Twitter and Fb. You possibly can even check out YouTube Shorts. These bite-sized clips normally require minimal enhancing, may be shot rapidly and are prime for sharing.

Right here’s a very good instance from Clinique:

Brainstorm quick, inventive clips to maintain your followers entertained.

10. Repurpose your content material

Take into consideration the planning, effort and sheer period of time it takes to create any piece of content material. Doesn’t it make sense to squeeze as a lot as you’ll be able to out of each weblog publish or video you make?

For each weblog publish you write or video you shoot, it’s best to take into account extra concepts for selling it on social media past its unique format. For instance, you’ll be able to pull a quote out of your content material and repurpose it right into a share-friendly picture by way of Canva.

Or, you’ll be able to repurpose your YouTube movies into social-specific posts like this:

Now, think about when you repurposed each weblog publish you wrote or video you revealed. You’d have a reasonably good backlog of shareable content material, proper?

Repurposing your content material not solely breathes new life into previous or much less widespread posts, but additionally retains your followers from becoming bored of the identical message shared again and again.

11. Workforce up with one other model

Co-marketing is a win-win state of affairs. Two manufacturers workforce up on a marketing campaign or piece of content material akin to a webinar, e-book or perhaps a particular promotion, and every firm will get publicity to the opposite’s viewers.

Search for manufacturers to companion with that aren’t opponents however have an analogous audience. As an illustration, Sprout has partnered with firms like Wistia and Zendesk to create webinars and ebooks.

We additionally just lately partnered with Salesforce:

Social media is the perfect platform for co-marketing marketing campaign concepts as a result of it’s really easy to sync up your efforts.

12. Develop how-tos and tutorials

Weblog articles are a very good medium to interrupt down step-by-step directions, however social media may be simply as efficient. Tasty produces Instagram and TikTok movies of mouth-watering recipes which are damaged down into actionable steps. Every video is brief and to the purpose, whereas remaining complete.

When considering of instructional matters, preserve it to concepts you’ll be able to clarify in a couple of minute. You possibly can rating bonus factors in case your Instagram caption may also clarify the entire obligatory steps.

13. Go reside

Reside video is the third most participating kind of in-feed social content material, partly as a result of shoppers are searching for genuine, less-produced experiences with manufacturers.

Whether or not you’re vlogging out of your automobile or conducting a Q&A session, responding to individuals in actual time establishes a extra private connection together with your followers.

The perfect half? You possibly can at all times repurpose your reside video content material down the road. For instance, we posted a Reside on our Instagram:

Some individuals in your viewers may not be capable to be a part of reside, so giving them the choice to return on their very own time is a good way to maintain them engaged.

14. Give clients the highlight

What higher technique to present your clients you recognize them than giving them a shout-out?

Transcend retweeting individuals who point out your model and begin a marketing campaign that basically highlights your clients.

For instance, you can have a buyer of the week program highlighting your most loyal advocates, hooking them up with some swag or a prize.

Sprout highlights clients’ case research. Along with displaying appreciation for firms that use our software program, such research additionally present potential clients with social media concepts they will make use of themselves.

Warby Parker incessantly showcases their clients. On this Tweet, the eyewear model congratulates a buyer on their new job and contemporary pair of lenses:

The extra appreciation you present your clients and followers, the extra probably they’re to share your content material and promote your enterprise in your behalf. Plus, showcasing your clients with actual, genuine critiques and testimonials proves individuals get pleasure from your model’s merchandise and/or providers.

15. Conduct an interview

Serving as a substitute for a conventional Q&A session, social media has made it arguably simpler than ever to conduct interviews.

Whether or not by means of Twitter or Fb Reside, interviewing a related influencer or skilled in your business serves as the right mixture of training and leisure. You possibly can ask your followers to submit questions or you’ll be able to ask questions that may be attention-grabbing to your viewers.

On this video by Nike, the sportswear model requested company who their favourite athletes are:

Social interviews are oftentimes casual and off-the-cuff, coming off as genuine to your viewers. As an added bonus, you’ll be able to repurpose your social interviews into podcasts, weblog posts and YouTube movies.

16. Make a meme

Manufacturers shouldn’t be afraid to point out off their humorousness.

Whereas advertising with memes isn’t for everybody, social media itself is a breeding floor for humorous pictures and satire. As evidenced by manufacturers akin to Chubbies, there’s definitely a time and place for memes.

Take into account that memes do have a shelf life. In case your viewers isn’t aware about humor, memes can come off as cringe-worthy and out of contact. That stated, many manufacturers with youthful audiences and a heavy social presence may benefit from some lighthearted content material.

17. Benefit from trending matters

Typically the perfect social media concepts come to you while you least count on them.

Trending matters on Twitter and Fb signify a approach for manufacturers to capitalize on topical content material. Whilst you have a restricted window of alternative for such content material to be related, topical posts can rating big numbers.

A much less time-sensitive technique to keep topical is by referencing an enormous occasion that you already know is coming. For instance, when Rihanna introduced her Tremendous Bowl 2023 halftime efficiency, a number of manufacturers parodied her unique tweet the place the pop singer holds a soccer–like Dairy Queen, who posted a tattooed hand holding a Blizzard:

Becoming a member of the dialog is essential, however keep away from political or probably delicate matters. There’s nothing worse than coping with a public relations nightmare since you tried to be intelligent.

18. Ask followers to tag a pal

A simple technique to get extra eyes in your social feeds is the mere act of asking.

Tag-a-friend posts encourage responses out of your followers and convey new potential followers into the fold. Contemplating how straightforward it’s to @-mention somebody in a remark, tacking on a tag-a-friend request to a publish is pretty easy. Manufacturers recurrently ask followers to tag their family and friends by way of Instagram.

Whilst you don’t must ask for tags in each publish, doing so is an efficient technique to encourage a response from a publish that in any other case may not obtain a lot engagement.

19. Run a social-exclusive deal

Though manufacturers shouldn’t push their followers too laborious with affords and offers, social media options akin to Fb carousel adverts may also help you rating a monetary ROI out of your social presence.

You too can promote a sale by means of your Instagram store or a Tweet, like Lilly’s Kloset did beneath:

The great thing about working adverts inside social media is that they’re straightforward to trace. For instance, Fb’s advert platform offers an unlimited quantity of data when it comes to who’s seeing your adverts, who’s clicking and how a lot your clicks are price. In the meantime, working unique coupon codes on Twitter or Instagram may also help you perceive what proportion of your followers is prepared to spend.

20. Ballot your viewers

If social media has taught us something, it’s that individuals like to share their opinions.

Social media options akin to Twitter polls are a one-click technique to get a pulse in your followers. This ballot from Coca-Cola represents a playful however efficient instance:

Polls don’t should be a proper affair, nor do they should be sales-related. Social media represents a dialog, so be prepared to hearken to your follower’s suggestions.

21. Reply to your followers

Social media is conversational, so manufacturers ought to at all times be prepared to speak again to their followers. Your viewers’s time is efficacious and taking the time to reply exhibits your model cares.

Whether or not it’s reward, a buyer concern or simply somebody seeking to say “Whats up,” your responses can communicate volumes about your model. Chick-fil-A recurrently responds to their followers, chatting with how a lot they worth buyer care.

On this tweet, the quick meals model responds to a household who posted a dinner picture at their native restaurant:

We’re in an period the place social buyer care is important, so you’ll be able to’t afford to go silent in your followers.

22. Go behind the scenes

At their core, manufacturers signify individuals. Don’t let that private factor of your social feed fall by the wayside.

The Washington Submit continuously exhibits off their workplace antics, a lot to the amusement of their followers. On this instance, the information publication offers us a glance inside a photoshoot for his or her podcast:

Giving your followers a “behind the scenes” take a look at your organization alerts authenticity. Bought a delegated workplace mascot? Throwing a celebration? Let your followers see what you see.

23. Share a milestone

Final however not least, manufacturers needs to be prepared to have fun their success and victories with followers. Featured in a significant publication? Attain a gross sales aim? Stoked a couple of new rent? Upgraded to a brand new workplace?

Let your followers know. Sharing these moments together with your viewers exhibits your human aspect whereas signaling your model’s progress. That is additionally an important B2B social media publish thought since you don’t should depend on an aesthetically pleasing product visible, like on Instagram or TikTok.

Canva used this Tweet to have fun their latest suite of options:

Once more, efficient social media concepts aren’t nearly your services or products. Telling your model’s story and displaying what you’re price based mostly in your accomplishments can really cement your organization’s standing within the eyes of your viewers.

Which social media publish thought are you going to attempt subsequent?

Give these social media concepts a shot when you’re uninterested in posting the identical previous content material. You don’t have to stick to a single kind of content material, particularly with many choices.

Now that you’ve got a bounty of concepts, it can save you time by scheduling your posts prematurely with instruments like Sprout—use our free 30-day trial to discover.