22 Video Advertising and marketing & Promoting Campaigns You may Really Take pleasure in Watching

91% of individuals wish to see extra video advertising and marketing efforts from manufacturers — however understanding the place to start out will be intimidating. We’re sharing 22 video advertising and marketing examples and ads from the previous two years to assist encourage you.

Count on impactful tales from actual folks, quirky TikTok clips, interactive video adverts, and extra. Go seize some popcorn. You gained’t consider a advertising and marketing group created a few of these.

22 Video Advertising and marketing Campaigns You’ll Really Take pleasure in Watching

1. Hubspot: That’s a Deep We Don’t Need To Roll In 😅

A whopping 672 million international downloads made TikTok probably the most downloaded app in 2022. Minimize to 2023, and 53% of entrepreneurs are rising their TikTok investments (HubSpot Weblog Analysis).

The wonderful thing about this platform is that customers don’t count on good video manufacturing. So that you don’t want an unlimited price range to get began. However TikTok customers do count on to be entertained.

That’s why we love this quirky HubSpot advert that makes use of humor to talk on to its audience (gross sales reps). As a result of in case you begin a brand new gross sales job they usually pull up 20 completely different spreadsheets, it is an Adele-worthy second.

The Takeaway

Enjoyable, inventive, and relatable video advertising and marketing efforts usually carry out higher on TikTok than overproduced or formal movies. On this advert, HubSpot makes use of leisure to promote the advantages of its CRM with out being too salesy.

2. Heinz: Heinz A.I. Ketchup

AI speak has dominated the advertising and marketing house for the final 12 months or so. It seems synthetic intelligence is a scorching subject in most spheres. Yep, together with the world of condiments — extra particularly, Heinz Ketchup.

To create the daring “Heinz A.I. Ketchup” advert, Rethink Canada fed text-to-image program Dall-E 2 the immediate ‘ketchup.’ The end result was a close to duplicate of the long-lasting Heinz Ketchup bottle. That led the inventive company to check different ketchup-themed prompts.

From “ketchup road artwork” to “ketchup synth-wave,” irrespective of the immediate variation, every AI-generated rendition resembled Heinz Ketchup. With this stroke of promoting genius, Rethink Canada proved that “even AI is aware of that ketchup is Heinz.”

The Takeaway

The advert leverages the long-lasting nature of the Heinz model whereas including a reactive layer in response to AI. Heinz produced among the finest AI-themed video adverts of 2022 and among the finest video advertising and marketing examples usually.

3. Jeni’s Splendid Ice Lotions: Construct Your Personal Ice Cream Sandwich

Not less than watch from the 20-second mark.

Jeni’s Splendid Ice Lotions is a modest ice cream store from Columbus, Ohio, and its YouTube channel proves you don’t want studio-level tools to make lovable movies.

This trendy dessert parlor makes use of catchy music and “from the bottom up” substances to feed its prospects’ pursuits earlier than they’ve even had a scoop. Additionally, there’s one thing so satisfying about seeing meals made in entrance of you.

The Takeaway

That is terrific small enterprise advertising and marketing. Once you launch an account on YouTube or one other social community, hit the bottom operating with content material that’s authentically you.

Come out swinging with a mode and tone you wish to be recognized for. An excessive amount of content material is created on daily basis to attend to your viewers to return to you.

4. Reebok: CrateMaster (A Movie by Kerby Jean-Raymond)

Reebok has change into recognized for its masterful messaging. Their advertising and marketing efforts really feel like greater than an commercial — they often have a robust message, too. On this vein, “CrateMaster” maintains Reebok’s tried and examined custom.

The mini-movie tells the story of a “grassroots inner-city basketball and the group of youth who construct the sport from the bottom up.”

From the primary body, author and director Kerby Jean-Raymond immerses you within the near-nine-minute narrative.

Sure, you heard that proper. A near-nine-minute grasp class of story-driven video advertising and marketing that retains you hooked till the tip.

The Takeaway

The quick movie doesn’t simply let you know a narrative. It places you proper within the image through the use of nostalgia, as demonstrated by the next YouTube remark:

“The nostalgia! Man, I keep in mind the power, the scent, the scars from enjoying ball on crates.”

One other great contact is how the advert prioritizes narrative over product placement. There’s a transparent name to motion on the finish, however Reebok retains its product placements refined all through.

5. Ceragon: Product Advertising and marketing Video marketing campaign by Penguin Methods

You realize the age-old story. You’re nearly to tuck right into a scrumptious meal when somebody asks you to clarify what disaggregated wi-fi backhaul is.

Fortunately for us, when that occurred to Penguin Methods’ consumer, Ceragon, somebody was round to seize the story in motion.

The remainder of this tongue-in-cheek video entails our would-be burger shopper, utilizing a burger analogy to clarify disaggregated wi-fi backhaul expertise.

The Takeaway

The explainer video advert works as a result of it makes use of one thing relatable (meals) to clarify superior expertise. Plus, it does so in a approach that’s simple for the audience to digest (ba-dum-tss).

It additionally avoids being a generic explainer video by exhibiting the model’s persona.

6. Coinbase: Much less Discuss, Extra Bitcoin.

It value a mighty $6.5 million to safe a 30-second advert slot for the 2022 Tremendous Bowl. That determine doesn’t account for the large spending on advert manufacturing.

However what in case you might unleash a low-key, low-cost Tremendous Bowl advert that piqued folks’s curiosity a lot that it crashed your app?

Enter Coinbase’s “Much less Discuss, Extra Bitcoin.” This straightforward (however genius) video advert encompasses a bouncing QR code. The code took curious onlookers to a web site that provided them the prospect to bag $15 in Bitcoin for signing up on Coinbase.

The Takeaway

In a sea of costly Tremendous Bowl adverts, Coinbase dared to do one thing completely different. Its nod to the Bouncing DVD Emblem was nostalgic for some and totally novel to others. Both approach, what the 60-second advert lacked in manufacturing worth, it made up for with intrigue.

7. Asahi: Past Anticipated

Well timed advertising and marketing can yield unbelievable outcomes. Be it a reactive marketing campaign just like the “Heinz A.I. Ketchup” advert or one thing you may plan for prematurely.

Within the case of Japanese beer model Asahi, their video advert coincided with a seasonal occasion, “Dry January.”

“Past Anticipated” takes the viewer on a tour of present-day Japan. There’s one factor in widespread throughout the high-rise buildings: neon indicators and an electrical ambiance.

In each vibrant setting, any individual enjoys a 0.0% Asahi beer and has enjoyable doing it.

The Takeaway

“Past Anticipated” was a well timed response to a seasonal occasion. But it surely additionally spoke to a rising and evergreen pattern: Gen Z is consuming much less alcohol than earlier generations.

Asahi’s advert presents alcohol-free beer as a strategy to be social with out feeling pressured to drink alcohol.

8. ALDI: Like Manufacturers Cake

If feuds weren’t entertaining, there’d be no urge for food for professional wrestling, boxing, or MMA. As entrepreneurs know, rivalries have traveled exterior the realm of sports-based leisure — we will now watch our favourite manufacturers spar.

Maybe probably the most notorious model feud lately was Colin vs. Cuthbert. Within the pink nook, we had M&S’ Colin the Caterpillar cake, and within the blue, Aldi’s Cuthbert.

There’s loads of water beneath that bridge, and Aldi’s “Like Manufacturers Cake” advert capitalized on all of it with good humor.

The advert reveals Cuthbert and his caterpillar pals having fun with the 2 well-known desserts. Every thing goes effectively till Colin crashes the get together, and a struggle emerges. However the true present stealer is the good copy on the finish of the video:

“Aldi. Like M&S. Solely cheaper”

*On desserts that appear to be caterpillars.”

The Takeaway

Humor is a robust advertising and marketing method and even higher when it is self-deprecating. Aldi’s advert highlights that the model doesn’t take itself too critically.

Oh, it additionally showcases the worth distinction between the M&S caterpillar cake and Aldi’s cheaper different. This mixture of humor and self-depreciation created one other viral Aldi second when #Cuthparty amassed 3.3M views on TikTok.

9. FINALLY Company: INBOUND 2022 Vlog – Day 2 & 3

FINALLY Company is a development advertising and marketing company that provides video manufacturing. Brief story shorter: Profitable businesses do not simply speak the speak. They present potential shoppers that in addition they use the providers they promote.

That’s why FINALLY Company’s casual vlog chronicling days two and three of their time at INBOUND 2022 works so effectively.

It reveals the viewer FINALLY’s video manufacturing expertise and the way potential shoppers might use video to market their enterprise.

The Takeaway

This video advertising and marketing instance works on a number of ranges.

It reveals the company’s video manufacturing prowess somewhat than telling prospects they’ll do it.

Then, the video reveals their group attending an expert seminar. That highlights their dedication to creating as entrepreneurs to serve their shoppers higher.

It additionally offers potential shoppers a glimpse behind the scenes, to allow them to get to know the folks behind the company.

10. Spinneys Grocery store: The Bread Examination

In Lebanon, by the point breast most cancers is recognized, it’s typically too late to treatment. This difficulty is primarily pushed by cultural taboos, making it difficult to debate intimate physique components.

In consequence, folks don’t speak about self-checking for breast most cancers.

Together with the assistance of influential Lebanese baker Um Ali, the British Islamic Medical Affiliation and McCann Well being sought to alter that.

By the normal act of baking bread, Um Ali reveals us the right way to make her “healthiest recipe,” reminding us to “bake each month.” Every stage of the recipe mirrors the steps of a month-to-month breast self-exam.

The which means behind “The Bread Examination” could be exhausting to decipher in a vacuum. However when powered by mainstream media (who translated the actual message behind the recipe), the which means traveled to conventional communities. The end result?

In keeping with Pollfish knowledge cited within the McCann Paris case research: “86% of Arab girls admitted baking will remind them to self-check.”

The Takeaway

“The Bread Examination” used custom, mainstream media, and trendy advertising and marketing methods to unfold a life-saving message.

Nicely executed to shoppers Spinneys Supermarkets and the Lebanese Breast Most cancers Basis for funding this purpose-driven advertising and marketing marketing campaign.

11. Burberry: Open Areas

Burberry’s 2021 advert “Open Areas” takes a cinematic method to video advertising and marketing. The narrative begins with 4 Burberry-clad pals parking in the course of nowhere, prepared for an journey.

All through the advert, we see them taking a lucid-dream-like tour, flying over open fields, lakes, clifftops, and the ocean.

The Takeaway

In a 12 months of restricted freedom, this two-minute video advert makes use of open areas and journey to remind viewers how freedom feels. And like Reebok’s CrateMaster, it does so with out busy product placement detracting from the storytelling.

12. Netflix: Followers Make the Motion pictures

To make their advert “Followers Make the Motion pictures,” Netflix paired up with the Ikorodu Bois from Lagos, Nigeria. With a shoestring price range, the Ikorodu Bois remake blockbuster motion pictures like Military of the Useless, The Outdated Guard, and Thunderforce.

The advert performs on the childlike pleasure that comes from doing one thing for the sheer love of it. It’s a tour de pressure in boundless creativeness and reveals you don’t want an enormous price range to create advertising and marketing that resonates.

The Takeaway

By sharing the Ikorodu Bois’ DIY flicks with the world, the advert reconnects film lovers in every single place with the sensation created by unbelievable leisure.

Netflix cleverly determined to heart their audience (film followers) of their video advert somewhat than their product.

13. Dove: Value of Magnificence

Dove’s “Value of Magnificence” video advert options actual tales and delicate content material about tough topics. So, in case you’d like to leap to the subsequent entry, we perceive completely.

As difficult as “Value of Magnificence” is to look at, we’d like open discussions in regards to the advert’s themes. Extra particularly, social media’s impression on how youngsters and younger folks view their our bodies and look.

The story takes us by Mary’s journey from making carefree comedy reveals and foolish movies as a baby. Mary steadily watches increasingly social media content material by diet-themed influencers.

We then see her harrowing diary entries and, finally, how she enters a specialist Consuming Dysfunction Unit.

We go away Mary’s story understanding she’s now fortunately in restoration. The “Value of Magnificence” then introduces us to extra younger folks like Mary, who’re recovering from consuming problems, despair, and anxiousness, amongst different issues.

On the finish of the advert, Dove shares a heartbreaking truth:

“Social media is harming the psychological well being of three in 5 youngsters.”

The Takeaway

By these actual tales, Dove reveals us how social media consumption can begin as a enjoyable, virtually foolish exercise for kids. But when not positioned within the acceptable context, it will probably finish in hurt.

This can be a highly effective instance of the right way to create a purpose-driven video advertising and marketing marketing campaign by user-generated content material.

14. Fb: Extra Collectively – Cricket

As Dove’s “Value of Magnificence” reveals us, social media utilization could cause hurt when left unchecked. Nonetheless, social media’s largest power lies in its energy to attach folks.

Within the case of “Extra Collectively – Cricket,” Fb shares how its platform connects folks throughout India by cricket.

The video reveals folks making an attempt out for India’s cricket group and the way they share their journey by Fb posts. We additionally see how a district choice camp advertises an occasion by Fb.

The video closes with the message, “It takes a billion to make an eleven,” adopted by a collage of Polaroid-style snaps representing younger folks’s Fb posts about their cricket tryouts.

Despite the fact that many younger folks didn’t make the group, they’re proud to contribute to a sport that connects their nation.

The Takeaway

“Extra Collectively — Cricket” makes use of the themes of nationwide heritage and tradition to indicate how they create a shared expertise. Fb takes the thought additional by highlighting the way it offers an area to debate these cultural experiences.

15. Accommodations.com: Silent Piano Advert

Many media shoppers watch video advertising and marketing efforts with out sound, particularly when viewing content material in public.

With out sound, viewers depend on closed captions to grasp the content material.

Accommodations.com makes use of this to its benefit with a unusual and modern “Silent Piano” advert. The viewer sees a luxurious resort foyer, the place an eccentric-looking resort concierge (or visitor?) seemingly performs the piano.

The enjoyable twist is the advert is silent. And provided that the piano participant admits he can’t play in any respect, that’s most likely finest.

The Takeaway

Like a silent film, the quick video makes use of cinematic filming methods, over-the-top performing, and a compelling text-driven narrative. The advert retains viewers intrigued till the tip whereas giving them a transparent name to motion halfway.

The advert is modern, utilizing how folks sometimes devour video to its benefit. And for the cherry on prime, the setting fits the model completely.

16. Magnetic World: Success Tales

Magnetic World’s “Success Tales” is one other video advertising and marketing instance exhibiting a inventive company practising what they preach. And what they preach is rising a model’s affect by video.

The Takeaway

Magnetic World weaves in storytelling, inspiring cinematography, behind-the-scenes footage, and actual case research to indicate you two issues:

How video advertising and marketing can develop your model and why they’re the company it is best to select that will help you do it.

17. Google Earth: Our Cities Timelapse

Google Earth’s “Our Cities Timelapse” opens with an unbelievable stat about city inhabitants development. “Within the final 35 years, the city inhabitants has grown by 2.3 billion folks,” the advert informs us.

We then get to see a digital reconstruction of this development in motion. From barren deserts to all however abandoned river banks, by time-lapse movies spanning 1984 to 2020, we see how cities throughout the globe have grown.

On the finish of the video, Google Earth presents a broader level.

“Cities are accountable for greater than 70% of worldwide carbon dioxide emissions.”

The Takeaway

The advert showcases the Google Earth product in motion and does so meaningfully. The viewer witnesses a timelapse of human potential. However we’re additionally proven how our development can impression the planet.

18. Crumbl Cookies: Candy Victory Advert

We see increasingly shoppers (particularly younger folks) head to TikTok to search out locations and issues to eat. “Candy Victory Advert” by Crumbl Cookies capitalizes on this pattern completely.

All through the 30-second feast for the senses, Crumbl reveals us its scrumptious vary of gooey baked items. And in case you’re not already reaching to your cellphone to make an order, you most likely simply want an excuse.

So, they current them within the context of unremarkable achievements.

“Your group gained the large recreation. Your group tried to win the large recreation. You didn’t even know there was an enormous recreation,” says the narrator.

We all know it, you recognize it. Each achievement — even the seemingly unremarkable — turns into a celebration once you set your thoughts to it. And each celebration is a sound motive to deal with your self to some cookies.

The Takeaway

Shiny colours, humor, mouth-watering cookies? That’s a recipe for one of many finest TikTok adverts we have seen. Take our cash already.

19. HubSpot: Dwell with Yamini Rangan & Brian Halligan

Insights from material consultants have by no means been extra essential to advertising and marketing. You solely have to have a look at Google’s 2022 addition to their Search High quality Rater Tips. The complete framework is now E-E-A-T — the most recent E focuses on Expertise.

Doing (or citing) material professional interviews is an effective way to reveal expertise inside your video advertising and marketing content material.

We love HubSpot’s “INBOUND 2021 – Dwell with Yamini Rangan & Brian Halligan” as a result of it shares a dialogue between three material consultants from the CRM trade.

The Takeaway

Within the video, HubSpot co-founder and Government Chairman, HubSpot CEO, and HubSpot SVP of Enterprise and Company Growth share their ideas on the CRM trade.

It’s a casual approach for the model to reveal its expertise and authority within the trade. All whereas offering a citable useful resource for others. And the extra individuals who cite your useful resource, the larger its potential attain.

20. Gymshark: Superstar Prank

As we have lined, humor has been a pattern on TikTok for some time now. But it surely’s additionally been a broader pattern within the 2023 video advertising and marketing panorama.

So what occurs once you mix TikTok, 2023, and a model already recognized for its humorous advertising and marketing? You get Gymshark’s “Superstar Prank.”

To create this video advertising and marketing marketing campaign, Gymshark employed pretend movie star look-alikes to seem of their London retailer. Just like the star-struck onlookers, the movie star doppelgangers loved an off-the-cuff purchasing journey.

Then hilarity ensued.

Most of the people requested for images, chased the look-alikes across the retailer, and appeared to be taken in by the prank.

The Takeaway

In true Gymshark custom, the enjoyable video advert created fairly a stir throughout social media, amassing almost 400,000 likes on TikTok alone.

21. Tesco: Voice of the Checkout.

Tesco brings extra video advertising and marketing enjoyable with a basic TikTok advert marketing campaign. To create “Voice of the Checkout,” Tesco invited folks to audition to change into the brand new voice of its self-service machines.

The video advert reveals the outdated self-service checkout voice introducing us to its successor, Izzy. However solely after sharing some entertaining audition footage from Izzy and others.

The Takeaway

The advert was humorous and interactive, the best mixture for TikTok advertising and marketing. Tesco additionally used the ability of user-generated content material to remain true to its down-to-earth model.

By placing on a regular basis folks throughout the advert, they place themselves because the grocery store selection of on a regular basis folks.

22. Honda: The Different Facet

Honda’s interactive advert, “The Different Facet,” pays homage to the Select Your Personal Journey recreation style. By Interactive Branching, viewers can have a extra personalised video expertise the place they actively take part within the narrative.

Every video clip provides the viewer a selection, and every possibility dictates the next sequence of occasions within the story.

The Takeaway

As an alternative of passively consuming or skipping the video advert, Honda invitations viewers into the plot itself. We’re left pondering, is that this the subsequent technology of video adverts?

Need extra visible content material suggestions? Try these beautiful visible storytelling examples.

Now it’s your flip.

Video can do wonders to extend content material engagement and click-through charges. However many entrepreneurs get paralyzed by the “no time, too exhausting” fallacy of making video content material.

However in case you suppose you want fancy digicam tools and enhancing software program to make video work, or that video looks as if a luxurious you may’t afford … it is time to take a brand new method to your video advertising and marketing technique.

You’ll be able to create nice movies for social media with out all these bells and whistles. (Ever heard of Fb Dwell? It was made for creating movies utilizing simply your smartphone!)

Use these advertising and marketing movies as inspiration, and create some cool visible content material of your personal.